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Pelatihan Branding dan Digital Marketing untuk Meningkatkan Nilai Jual pada UKM Vigaza Farm Andriani, Ria; Astria, Kadek Kiki; Sunyoto, Andi
Madani : Indonesian Journal of Civil Society Vol. 7 No. 2 (2025): Madani : Agustus 2025
Publisher : Politeknik Negeri Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35970/madani.v7i2.2875

Abstract

As part of the Sleman Millennial Farmers Group, Vigaza Farm SME has great potential in developing quail farming products. However, this business is still hampered by issues related to brand identity management, packaging design quality, and suboptimal digital marketing strategies, which have implications for low sales value and competitiveness. Through community service activities, this program focuses on enhancing branding and digital marketing capabilities for the managers of Vigaza Farm. The training was conducted on June 21, 2025, at Building 2 of Amikom University Yogyakarta, attended by 10 participants comprising owners, staff, and internal members. The implementation methods included socialization, training, technology application, as well as mentoring and evaluation. The materials covered basic branding concepts, visual identity creation (logo, brand colors, typography), packaging design development, and an introduction to simple digital marketing strategies. Evaluation results showed a significant improvement in participants' understanding. Before the training, 75% of participants were in the “understand” category (score 4) and 25% in the “very understand” category (score 5). After the training, 75% of participants were in the very knowledgeable category (score 5) and 25% in the knowledgeable category (score 4). This activity produced two ready-to-use packaging designs, namely “Sambal Telur Puyuh Kencana” and “Puyuh Kencana Frozen,” which met branding principles and were suitable for promotion. These results demonstrate the effectiveness of the training in enhancing branding and digital marketing skills, although further guidance is still needed for optimizing online promotions.
Studies Qualitative Thalassemia Selfcare Management Teenagers Andriani, Ria; Nurhaeni, Nani; Allenidekania, Allenidekania; Ayubi, Dian
Journal La Medihealtico Vol. 6 No. 4 (2025): Journal La Medihealtico
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallamedihealtico.v6i4.2155

Abstract

Study This to study self-care management in adolescents sufferer thalassemia major in the Province West Java, with objective For understand How teenager the manage condition his health is good in a way physique and also psychological. Method research used​ is approach qualitative with design phenomenology, which relies on interview deep against 29 participants aged​ between 10 and 18 years old. The results of the study show that condition physical, complaints physical, results laboratory, and conditions genetics become factor key in the early diagnosis of thalassemia. Support social from family and friends peers also play a role important in increase quality life teenager sufferer thalassemia. Findings This support importance approach holistic in management disease, which includes maintenance medical, education, and support psychosocial For increase ability teenager in manage condition they in a way independent. Programs such as Self-care Management of Adolescent Thalassemia expected can give contribution significant to strengthening self-care among teenager sufferer thalassemia in West Java.
The Relationship Between Maternal Knowledge and the Incidence of Hypertension in Pregnancy at Bhakti Medicare Hospital, Sukabumi Octafiana, Dian Fitria; Novryanthi, Dhinny; Andriani, Ria
Healthy Tadulako Journal (Jurnal Kesehatan Tadulako) Vol. 11 No. 4 (2025)
Publisher : Faculty of Medicine, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/htj.v11i4.1753

Abstract

Background: Hypertension in pregnancy is a major cause of maternal and fetal morbidity and mortality, contributing to 14% of global maternal deaths. In Indonesia, it is the second leading cause of maternal mortality. Knowledge is an important determinant of health behavior, yet its link to pregnancy-induced hypertension remains underexplored in Sukabumi. Objective: To analyze the relationship between pregnant women’s knowledge and the incidence of hypertension in pregnancy. Methods: A quantitative cross-sectional study was conducted with 44 pregnant women diagnosed with hypertension in the Amarylis Room, Bhakti Medicare Hospital, Sukabumi (November–December 2024). Data were collected using a validated 15-item questionnaire. Knowledge level (good, sufficient, poor) and hypertension severity (mild, severe) were analyzed with the chi-square test (p < 0.05). Results: Most respondents had poor knowledge (45.5%) and severe hypertension (52.3%). Chi-square analysis showed a significant relationship between knowledge and hypertension incidence (p = 0.002). Severe hypertension was more frequent among women with poor knowledge (36.4%) compared to those with good knowledge (2.3%). Conclusion: Maternal knowledge significantly influences the incidence of hypertension in pregnancy. Educational interventions are urgently needed to reduce risks and improve maternal health outcomes.
The Relationship Between Compliance With Iron Supplement (TTD) Consumption and the Incidence of Anemia Among Adolescent Girls at SMPN 16 Sukabumi City Rahayu, Reza Gustiana; Andriani, Ria; Novryanthi, Dhinny
Healthy Tadulako Journal (Jurnal Kesehatan Tadulako) Vol. 11 No. 4 (2025)
Publisher : Faculty of Medicine, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/htj.v11i4.1779

Abstract

Background: Adherence to blood-boosting tablet consumption among adolescent girls is vital for preventing anemia and maintaining optimal hemoglobin levels to support overall health. Objective: This study aimed to examine the relationship between adherence to blood-boosting tablet consumption and anemia incidence among adolescent girls. Methods: A quantitative cross-sectional study was conducted among 36 randomly selected grade VII students at SMPN 16 Sukabumi City, using the MMAS-8 questionnaire for adherence and the Homovue tool for hemoglobin measurement, analyzed with the Kendall tau test. Results: The findings revealed a significant relationship between adherence and anemia incidence, with a p-value of 0.002 (<0.05). Students with low adherence showed a higher prevalence of anemia, while those with moderate to high adherence maintained normal hemoglobin levels. The results also indicated that knowledge, motivation, and family support influenced adherence behavior. These findings confirm that consistent consumption of blood-boosting tablets effectively reduces anemia risk among adolescents. Conclusion: There is a significant correlation between adherence to blood-boosting tablet intake and anemia prevention, highlighting the importance of continuous education, motivation, and parental involvement to improve adolescent health outcomes.
REBRANDING WEST JAVA: INTEGRATING VISIONARY LEADERSHIP, SOCIAL TRANSFORMATION, AND PLACE IDENTITY TO ACHIEVE COMPETITIVE ADVANTAGE AND INVESTMENT READINESS Islami, Vina; Andriani, Ria; Heirunissa, Heirunissa; Harun, Muhamad
Dynamic Management Journal Vol 9, No 4 (2025): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i4.15130

Abstract

This study focuses on regional marketing strategies in West Java to address suboptimal economic development and to leverage local cultural potential in regional branding. The purpose of the research is to develop a conceptual model integrating visionary leadership, social transformation, and place identity to enhance investment readiness through the mediation of Sustainable Competitive Advantage (SCA), with environmental sustainability and infrastructure support as moderating variables. The method employed is qualitative conceptual analysis and a review of literature and reliable documentary sources. The findings produce a conceptual model showing that successful regional marketing strategies require a holistic synergy of leadership, Sundanese cultural values, and social innovation supported by sustainable practices. The study’s contribution and novelty lie in the multidimensional integration of regional branding strategies, focusing on SCA and investment readiness. The study’s limitation is its conceptual nature, necessitating empirical validation and gradual policy implementation.
Hubungan Pengetahuan Ibu Dengan Sikap Pencegahan Penyakit ISPA Pada Anak Prasekolah di Poliklinik Anak RSUD Palabuhanratu Astri Agustin; Ria Andriani; Kartika Tarwati
Jurnal Ilmu Kedokteran dan Kesehatan Indonesia Vol. 4 No. 1 (2024): Maret : Jurnal Ilmu Kedokteran dan Kesehatan Indonesia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jikki.v4i1.2939

Abstract

ISPA is a continuous cause of morbidity and death in preschool children in various countries. This research is to find out whether there is a relationship between maternal knowledge and how to prevent ARI in preschool children at the children's polyclinic at Palabuhanratu Hospital in 2023. This research was conducted to find out whether there is a relationship between maternal knowledge with attitudes towards preventing ARI in preschool children. The design in this research uses a total sampling technique, data processing and analysis using the SPSS program using the ChiSquare test with 95% confidence (0.05) with univariate and bivariate analysis. Based on the results of statistical tests using the ChiSquare test, the resulting p value was 0.000 < 0.005, which can be concluded that this research shows that there is a relationship between knowledge and attitudes towards preventing ISPA in preschool children at the Palabuhanratu Hospital children's clinic. The conclusion of this research is that there is a relationship between maternal knowledge and attitudes towards preventing ARI in preschool children and it is hoped that this will become reference material for the children's clinic at Palabuhanratu Regional Hospital to create a health education program about ARI in preschool children so that parents know how to prevent ARI.
Evaluasi Sistem Informasi Menggunakan Technology Acceptance Model dengan Penambahan Variabel Eksternal Andriani, Ria; Setyanto, Arief; Nasiri, Asro
Jurnal Teknologi Informasi dan Ilmu Komputer Vol 7 No 3: Juni 2020
Publisher : Fakultas Ilmu Komputer, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25126/jtiik.202073850

Abstract

Dalam rangka pengelolaan akademik, sebelum mengikuti perkuliahan mahasiswa wajib untuk mengisi KRS. KRS (Kartu Rencana Studi) berfungsi untuk mengelola mata kuliah yang akan diambil pada Semester yang bersangkutan oleh mahasiswa, pengisian KRS dilakukan menggunakan akun yang telah diberikan oleh pihak kampus dengan cara masuk menggunakan identitas berupa Nomor Induk Mahasiswa dan kata sandi, mahasiswa dapat melakukan pengisian Kartu Rencana Studi dari manapun dengan informasi yang telah disediakan pada website, sehingga dapat dikatakan bahwa Sistem KRS merupakan penjembatan antara mahasiswa dengan pengelola dalam hal ini bagian akademik di Universitas Amikom. Pada penelitian ini penulis melakukan evaluasi tingkat penerimaan mahasiswa terhadap sistem KRS online yang telah diimplementasikan dengan jumlah responden yang digunakan sebanyak 200 mahasiswa, adapun model yang digunakan adalah Technology Acceptance Model (TAM) yang dimodifikasi dengan menambahkan Eksternal variabel berupa kemudahan akses dan kenyamanan tempat. Penelitian ini melakukan pengkajian terhadap penerimaan pengguna berdasarkan variabel yang terdapat pada Technology Acceptance Model diantaranya adalah  Kemudahan Penggunaan/ Perceived Ease Of Use (PEOU), Manfaat yang dirasakan / Perceived Usefulness (PU), Sikap Terhadap Penggunaan Attitude Toward Using (ATT) dan Penerimaan Teknologi/ Acceptance Of Technology (AOT).Hasil dari penelitian ini didapatkan pengaruh yang signifikan antara variabel PEOU terhadap PU dengan nilai 0,356, PEOU terhadap ATT dengan nilai 0,251, PU terhadap ATT dengan nilai 0,578, ATT terhadap AOT dengan nilai 0,337, Ext terhadap PEOU dengan nilai 0,263, Ext terhadap PU dengan nilai 0,233 sedangkan PU terhadap AOT tidak terdapat pengaruh yang siginifikan dengan nilai sebesar 0,169. Hasil dari analisis data yang didapatkan bahwa penerimaan sistem KRS online dipengaruhi oleh faktor kemudahan penggunaan sistem, kemudahan akses, kenyamanan tempat serta sikap perilaku mahasiswa dalam menggunakannya.  AbstractIn the context of academic management, before attending lectures students are required to fill KRS. KRS (Study Plan Card) functions to manage courses that will be taken in the relevant semester by students, filling in KRS using the account given by the campus by entering using an identity in the form of a Student Identification Number and password, students can fill in the Card Study Plan from anywhere with information that has been provided on the website, so that it can be said that the Card Study Plan System is a bridge between students and managers in this case the academic section at the University of Amikom.In this study the authors evaluated the level of student acceptance of the Card Study Plan online system that has been implemented with the number of respondents used by 200 students, while the model used is the Technology Acceptance Model (TAM) which was modified by adding External variables in the form of ease of access and comfort of the place. This study examines user acceptance based on variables contained in the Technology Acceptance Model including Ease of Use / Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Attitudes Towards Attitude Toward Using (ATT) and Technology Acceptance / Acceptance Of Technology (AOT).The results of this study found a significant influence between PEOU variables on PU with a value of 0.356, PEOU on ATT with a value of 0.251, PU on ATT with a value of 0.578, ATT on AOT with a value of 0.337, Ext on a PEOU with a value of 0.263, Ext on PU with a value 0.233 while PU on AOT did not have a significant effect with a value of 0.169. The results of data analysis found that the acceptance of the online KRS system is influenced by the ease of use of the system, ease of access, comfort of the place and the attitude of students' behavior in using it. 
Pelaksanaan Administrasi Penjualan Barang Pada PT Sinar Bangkit Jayalabel Lestari, Nurlaela Eva Puji; Agustina, Teni; Zahro, Nurus; Andriani, Ria
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 1 No. 2 (2022): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2022
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (712.87 KB) | DOI: 10.33480/jasdim.v1i2.3617

Abstract

ANALISIS BRAND EQUITY PRODUK TEH BOTOL SOSRO BERDASARKAN BRAND ASSOCIATION Andriani, Ria; Yuniasih, Idah
Jurnal Sekretari Universitas Pamulang Vol. 10 No. 2 (2023): JURNAL SEKRETARI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/skr.v10i2.31496

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui nilai tambah dari suatu merek Teh Botol Sosro dengan menggunakan elemen Brand Association. Metode penelitian yang digunakan dalam penelitian adalah kuantitatif dengan jumlah sampel sebanyak 60 responden dengan metode pengambilan sampel purposive sampling. Analisis data yang digunakan peneliti menggunakan uji Cochran’s Q dengan pengolah data SPSS versi 25. Hasil penelitian menunjukan Brand Association merek Teh Botoh Sosro  memiliki asosiasi yang postif dimata konsumen. Hasil statistik yang dilakukan sebanyak 3 tahap pengujian menunjukan H0 diterima dengan nilai statistik sebesar 2,667. Elemen Brand Association yang digunakan adalah Teh Botol Sosro terkenal karena rasanya yang enak dan segar, serta kemasannya yang praktis dan mudah dibawa ke mana-mana (Terkenal),  Teh Botol Sosro diproduksi dengan menggunakan bahan-bahan berkualitas dan proses produksi yang aman, sehingga memenuhi standar kesehatan dan keamanan pangan yang diperlukan, sehingga aman untuk dikonsumsi (aman dikonsumsi), ketersediaan Teh Botol Sosro yang luas di pasaran membuat konsumen lebih mudah untuk mendapatkannya (mudah ditemukan) Teh Botol Sosro adalah merek yang terpercaya dan dapat diandalkan sebagai minuman teh botol berkualitas di Indonesia (Terpercaya).  Kata-kata Kunci: Brand Equity, Brand Association   ABSTRACT This study aims to determine the added value of a brand Teh Botol Sosro by using the Brand Association element. The research method used in this research is quantitative with a total sample of 60 respondents with purposive sampling method. Data analysis used by researchers used the Cochran's Q test with SPSS data processor version 25. The results showed that the Brand Association for the Teh Botoh Sosro brand had positive associations in the eyes of consumers. The statistical results that were carried out in 3 stages of the test showed that H0 was accepted with a statistical value of 2.667. The Brand Association element used is Teh Botol Sosro, known for its delicious and fresh taste, as well as its practical and easy-to-carry packaging (Famous). Teh Botol Sosro is produced using quality ingredients and a safe production process, so that it meets health and food safety standards required, so that it is safe for consumption (safe to consume), the wide availability of Sosro Bottle Tea on the market makes it easier for consumers to obtain it (easy to find) Sosro Bottle Tea is a trusted and reliable brand as a quality bottled tea drink in Indonesia (Trusted). Keywords: Brand Equity, Brand Association
Pengaruh Komunikasi Internal terhadap Kinerja Pegawai Waru, Andi Putri Djohar Tenri; Andriani, Ria; Janah, Yunita
Jurnal Administrasi Bisnis Vol. 4 No. 1 (2024): Mei 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jab.v4i1.3469

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh komunikasi internal terhadap kinerja pegawai pada SDN Pademangan Timur 06. Penelitian ini menggunakan metode penelitian kuantitatif nonprobability sampling dengan menggunakan semua anggota populasi pegawai SDN Pademangan Timur 06 sebagai sampel. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dari kuesioner. Variabel pada penelitian ini berupa Komunikasi Internal (X) sebagai variabel independen dan variabel dependent yakni Kinerja Pegawai (Y). Hasil penelitian ini menunjukkan bahwa komunikasi internal berpengaruh positif sebesar 79,1% terhadap kinerja pegawai. Komunikasi internal yang efektif mendorong peningkatan kinerja pegawai melalui peningkatan pemahaman terhadap tujuan organisasi, arah strategis, dan peran individu dalam mencapai tujuan bersama. Temuan ini menunjukkan pentingnya peran komunikasi internal dalam membentuk lingkungan kerja yang produktif dan kolaboratif.
Co-Authors A. Putri Djohar Tenri Waru Abdillah, Ifan Wahyu Ade Pujianto, Ade Akbara, Adida Wisnu Allenidekania Allenidekania Amir Hamzah Amir, Mayasyanti Dewi Andi Putri Djohar Tenri Waru Andi Sunyoto Andi Ulfa Tenri Pada Aqil Fauzan, Muhammad Arditya, Vikha Hendra Arief Setyanto Arsya, Muhammad Rezzha Riamrizal Ashaury, Herdi Asmarawanti, Asmarawanti Astri Agustin Astria, Kadek Kiki Atmaja, Suryana Auliya, Afina Azzahra, Resa Safa Bambang Pamungkas Burhanuddin Basri Cahyando, Afibra I Charlina &#039; Deni Gunawan Destriani, Siti Haniva Dewantoko, Erlangga Dewayani, Dinda Dhinny Novryanthi Dian Ayubi Diana Tambunan Diyan, Muhamad Dwi Puji Hastuti Dwi, Rahmat Ellysabeth, Fania Erna Safariyah Fania Ellysabeth Fauziah, Zia Febriani, Shofi Fera Nelfianti Fitriani, Rani Ghozali, Baharun Ghozali, Bahrun Gufroni, Yasid Hayatunnufus Hayatunnufus Heirunissa, Heirunissa Hendrawan, Nugi Juan Hendri Hadiyanto Herlan, Hasta Hermandra &#039; Ibrahim, Zaky Idah Yuniasih Indratno, Diana Leli Inggit Dessy Susanti Instianti Elyana Intan Nurhayati Irawan Danismaya Janah, Yunita Jeki Kuswanto Kartika Tarwati Khairil Komariah, Imas Siti Kuncorowati, Heru Liawati, Nunung Lidiyawati, Herlina Luhur, Katon Pambudi Lukman Lukman M. Nuraminudin Mahnunah, Nimah Martini, Eva Maulana, Anwar Ma`ruf, Dhimas Aviantho Muhamad Harun Muhibbudin Mujito Mujito, Mujito Murni Astuti Nailul Aliyyati Nani Nurhaeni Nasiri, Asro Nelfianti, Fera Novhriyanthi, Dhinny Novhriyanti, Dhinny Nur Anisa, Amalia Nurhikmah, Rista Nurlaela Eva Puji Lestari, Nurlaela Eva Puji Octafiana, Dian Fitria Pahlipi, Rizah Pamungkas, Bayu Aji Pamungkas, Thitut Priyo Permatasari, Bunga Prasetyo, Hanafi Adhi Pratama, Muhamad Ari Purnairawan, Yosep Puspita Nurul Sabrina, Puspita Nurul Putra, Andriyan Dwi Putrada, Muhammad Asif Qaddam, Alkautsar Daafiq Rahayu, Reza Gustiana Rahayu, Rita Rahmandika, Oky Cahyo Ramadhan, Endrayana Wisnu Brata Ramadhani, Surya Tri Atmaja Ramadi, Leo Rani Febriana Rina Megawati Sitorus Sa'di, Ahmad Safrida Samudra, Yoni Saka Sari, Reni Marfita Sazly, Syukron Sa`di, Ahmad Sa’di, Ahmad Seimahuira, Novanda Semedi, Gelang Surya Slameto, Andika Agus Sulastri, Rani Supardin, Lalu Suparman Hilawu Susafa’ati Susafa’ati Susafa’ati Susanti, Elsa Syadiah, Lailatul Teni Agustina Teten Tresnawan Tri Utami Tri Utami Vina Islami, Vina Vyan Aldy Susanto Warman, Ade Warsono Warsono Wibowo, Ongky Arif Yani, Windri Yeni Yulianti Yunita Janah Zahro, Nurus zulkarnain alamsyah, Azhar