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INTEGRATING THE HEXA HELIX MODEL, ECOTOURISM, AND LOCAL WISDOM FOR SUSTAINABLE TOURISM A LITERATURE REVIEW Wayan Ardani; Anak Agung Elik Astari; Ni Luh Ketut Ayu Sudha Sucandrawati; I Kadek Donny Wishanesta; I Made Agus Mahendra
Jurnal Ilmiah Vastuwidya Vol. 9 No. 2 (2026): Jurnal Ilmiah Vastuwidya
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/j4ze6710

Abstract

Sustainable tourism is a strategic approach to address the challenges of environmental degradation, cultural preservation, and empowering local communities. This study aims to examine the role of the Hexa Helix collaborative model, local wisdom, and ecotourism in supporting sustainable tourism development.  This model is hindered by the absence of comprehensive frameworks, characterized by disjointed research across disciplines and limited long-term impact evaluations. Common issues include inadequate stakeholder coordination, resource constraints, insufficient community preparedness, and insufficiently examined cultural-ecological linkages. Literature reviews synthesize fragmented studies on Hexa Helix, local wisdom, and ecotourism to identify gaps such as coordination barriers and the necessity for theoretical advancement. They enable holistic frameworks for directing policy for tourism sustainable development. The study was conducted through a Systematic Literature Review (SLR) of scientific journals, policy reports, and case studies between 2015 and 2025 search through google scholar. The selection of the 50 most related to the variables of research was acquired to provide a more accurate analysis. This study revealed that the success of sustainable tourism is greatly influenced by the collaboration of Hexa Helix actors integrated with the principles of local wisdom and ecotourism, especially in destination management, strengthening local capacity, and digital-based promotion and environmental ethics. Local wisdom serves as a foundation for cultural values and identity that enrich destination narratives, increase local community involvement, and maintain environmental sustainability and cultural heritage. This study can be as reference that the integrative model of Hexa Helix, local wisdom, and ecotourism as a transformative strategy in developing inclusive, adaptive, and sustainable Indonesian tourism.
EXAMINING CHALLENGES AND SOLUTIONS FOR WOMEN ENTREPRENEUR: A LITERATURE REVIEW I Gusti Ayu Diah Werdhi Srikandi Wedasteraputri Suyasa; Wayan Ardani
Jurnal Ilmiah Vastuwidya Vol. 9 No. 2 (2026): Jurnal Ilmiah Vastuwidya
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/b6e2jw34

Abstract

Women entrepreneurs play a critical role in promoting innovation, economic growth, and job creation. However, they face significant challenges, including limited resources, cultural and societal barriers, legal and regulatory issues, and limited access to professional networks. The purpose of this study is to provide a thorough analysis of the problems, challenges, and success factors associated with women entrepreneurs. Relevant literature from scholarly databases, official documents, and international organizations was subjected to a qualitative content analysis. The systematic literature review (SLR) of women's empowerment publications published in different journals between 2016 and 2026. Significant barriers, such as gender-based discrimination and restricted access to financial resources, were identified in this study along with success factors including education, advancements in technology, and strong support systems. In order to foster an inclusive entrepreneurial climate, the research emphasizes the need for targeted regulations, funding, and mentorship programs. The result of this study can be as reference for policymakers, financial institutions, and business development organizations to design initiatives that support women entrepreneurs. The novelty of this study is a policy-action mapping, prioritizes a range of policy levers (such as targeted financing, mentorship programs, regulatory simplification, and training in digital skills) and links each one with evidence of probable impact.
The Role of Technology-Based Review Management in Mediating the Influence of Online Reviews on Hotel Brand Image and Guest Loyalty at Ayodya Resort Bali I Putu Budiarsa; Ni Made Yudhaningsih; Wayan Ardani
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16248

Abstract

The global hospitality industry has undergone a profound digital transformation, positioning online reviews as decisive influencers of traveller decisions. At the same time, the emergence of fraudulent review practices prompted six major platforms Amazon, Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot to establish the Coalition for Trusted Reviews in October 2023, underscoring the strategic urgency of authentic digital reputation management. This study investigates the role of technology-based review management as a mediator in the relationship between online guest reviews and two critical outcomes: hotel brand image and guest loyalty. Data were collected from 96 purposively sampled respondents guests who stayed at the resort within the preceding 12 months and analysed through Partial Least Squares Structural Equation Modelling (PLS-SEM) using SmartPLS 4.0. Of the seven hypotheses tested, six were supported. Online reviews positively and significantly influenced both brand image (β = 0.589, p < 0.001) and guest loyalty (β = 0.441, p < 0.001). Technology-based review management likewise exerted significant positive effects on brand image (β = 0.258, p = 0.003) and guest loyalty (β = 0.474, p < 0.001). findings have strategic implications for luxury hospitality operators seeking competitive differentiation through technology-enabled reputation innovation.
PENGARUH INOVASI PRODUK DAN KINERJA PEMASARAN TERHADAP KEUNGGULAN BERSAING UMKM DI PIA KUKUS MADE BALI Putu Jeje Surat Diantara; Wayan Ardani; Putu Ari Mulyani
Jurnal Ilmiah Satyagraha Vol. 8 No. 1 (2025): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Abstract

This study aims (1) to determine the effect of product innovation and oncompetitive advantage in Pia Kukus Made Bali MSMEs; (2) to determine the effect ofmarketing performance on competitive advantage in Pia Kukus Made Bali MSMEs; and (3)to determine the effect of product innovation and marketing performance simultaneously oncompetitive advantage in Pia Kukus Made Bali MSMEs. This research is a research withcausal quantitative methods. The subjects in this study, namely Pia Kukus Made Baliconsumers and the objects of this research include product innovation, marketingperformance, and competitive advantage. In this study using a sample of 100 respondentswho are consumers of Made Bali Steamed Pia. The data source is primary data collectedthrough questionnaires. The data analysis used is validity test, reliability test, classical assumption test, t test, F test, and coefficient of determination test using SPSS 25. The resultsof this study are: (1) Product innovation has a positive and significant effect on thecompetitive advantage of MSMEs; (2) Marketing performance has a positive and significanteffect on the competitive advantage of; (3) Product innovation and marketing performancetogether have a positive and significant effect on the competitive advantage of MSMEs.
ANALISIS KELAYAKAN USAHA PADA UMKM ARAK CAMPUR DI DESA MAS UBUD Ni Pande Kadek Candraningsih; Wayan Ardani; Ni Ketut Murdani
Jurnal Ilmiah Satyagraha Vol. 5 No. 2 (2022): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the feasibility of the ArakAlcohol Business at Mas Village. This research is a qualitative-quantitativedescriptive study with the subject of the study, was Tutmang's Bar and Kitchen andthe object of the research is the feasibility of the arak business. The methods used indata collection were interview and documentation. This study used an analysis ofNon-financial aspects in the form of legal aspects, marketing aspects, technicalaspects, and management aspects. While the financial aspect used the PaybackPeriod (PP), Net Present Value (NPV), Profitability Index (PI), Internal Rate ofReturn (IRR), Average Rate of Return (ARR) method. The result from the marketing aspect, technical aspect and management aspect showed that the arak business arefeasible, because they met most of the business appraisal criteria however from thelegal aspect it was declared not feasible because they did not have any businesslicenses. Judging from the financial aspect, Tutmang's Bar and Kitchen wasdeclared feasible because it met all the criteria in the feasibility requirements of abusiness.
ANALISIS PENGARUH KUALITAS PELAYANAN YANG DIMEDIASIOLEH PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIANULANG PENGGUNA KARTU PERDANA TELKOMSEL Ni Ketut Murdani; Ni Wayan Ardani; Kadek Pradnya Prayoga
Jurnal Ilmiah Satyagraha Vol. 3 No. 1 (2020): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/97xg5751

Abstract

 Penelitian ini bertujuan menganalisa pengaruh kualitas pelayanan yangdimediasi perceived value terhadap keputusan pembelian ulang konsumen, karenadari tahun 2017 – tahun 2018 kartu selular Telkom sel mngalami penurunanpembelian. Serta perbedaan antara pengaruh kualitas pelayanan dan pengaruh nilaikeuntungan (perceived value) terhadap keputusan pembelian ulang kartu perdanaTelkomsel. Sampel dalam penelitian ini sebanyak 100 orang responden Mahasiswadi Kota Denpasar yang menggunakan kartu perdana Telkomsel. Denganmenggunakan metode Convenience sampling. Teknik analisis data yang digunakandalam penelitian ini adalah analisis regresi berganda.Hasil penelitian ini membuktikan bahwa kualitas pelayanan tidak terlaluberpengaruh terhadap keputusan pembelian ulang kartu perdana Telkomsel karenakonsumen lebih memikirkan nilai keuntungan daripada layanan yang disediakanketika memakai kartu perdana Telkomsel. Para konsumen hanya memakai layananyang diperlukan saja dan jika layanan tersebut memberikan keuntungan padamereka. Terdapat hubungan yang signifikan antara perceived value dan keputusanpembelian ulang kartu perdana Telkomsel. 
MEDIATING ROLE OF CUSTOMER SATISFACTION ON THE EFFECT OF SERVICE QUALITY AND INNOVATION STRATEGY TOWARD LOYALTY AT PT BANK PEMBANGUNAN DAERAH BALI Putu Piska Pradnya Paramitha Suamba; Wayan Ardani; Luh Ketut Ayu Sudha Sucandrawati
International Journal of Economic Integration and Regional Competitiveness Vol. 3 No. 1 (2026): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v3i1.450

Abstract

Objective: This study aims to analyze the influence of service quality and strategic innovation on customer loyalty, with customer satisfaction as a mediating variable. Method: Employing a quantitative approach, this research utilized a survey design with 100 BPD Bali customers selected through purposive sampling. Data were collected via questionnaires and analyzed using Structural Equation Modeling (SEM) with SmartPLS. Variables were measured based on SERVQUAL indicators for service quality, Innovation Diffusion Theory for strategic innovation, and Expectation-Confirmation Theory for satisfaction and loyalty. Results: The findings reveal that service quality and strategic innovation significantly and positively affect customer satisfaction and loyalty. Satisfaction partially mediates the relationship between service quality, strategic innovation, and loyalty. Indicators of service quality, particularly empathy, and the adoption of new technology in strategic innovation exhibited the strongest contributions. Novelty: These results underscore the importance of enhancing empathy-based services and adopting digital technologies to strengthen customer satisfaction and loyalty. PT Bank Pembangunan Daerah Bali should prioritize service reliability and product innovation to meet customer expectations.
Co-Authors Aidil Amin Effendy Alfiani, Nur Hafni Anak Agung Elik Astari Aprih Santoso Apriningsih, Dewa Ayu Putu Ardiansyah, Wisnu Ari Sudiartini, Ni Wayan Ariani, Ni Kadek Ayu Artaningsih, Ni Kadek Ashfaq Hossain Khan Astari, Anak Agung ELik Azhar Affandi Budhiyasa, Putu Denok Sunarsi Denok sunarsi Devi, Ni Made Satya Risma Dewi, Ni Made Rai Candra Diantara, Putu Jeje Surat Ekastuti, Ida Ayu Agung Emaya Kurniawati Endang Kustini Hastono Hastono Hignasari, L. Virginayoga Hulandari, Ni Ketut Puspita I Dewa Nyoman Usadha I Gede Arya Rahayuna I Gusti Ayu Diah Werdhi Srikandi Wedasteraputri Suyasa I Gusti Ayu Diah Werdhi Srikandi WS I Gusti Ayu Ketut Giantari I GUSTI LANANG GOLDEN JAYADI I Kadek Donny Wishanesta I kadek donny wishanesta I Ketut Rahyuda I Made Aditya Wardana I Made Agus Mahendra I Made Agus Mahendra I Made Arya I Nengah Aristana I Nyoman Sucipta I Putu Budiarsa I Putu Gde Sukaatmadja Iis Noviyanti Imam Asrowardi Kadek Pradnya Prayoga Kadek Pradnya Prayoga Kardini, Ni Luh Komang Agus Rudi Indra Laksmana L. Virginayoga Hignasari Laksmana, Komang Agus Rudi Indra Luh Ketut Ayu Sudha Sucandrawati Mahendra, I Made Agus Mohammad Farhan Zeb Khan Muna, Gusti Ayu Sapta Ni Kadek Anggi Dwi Arnita Ni Ketut Murdani Ni Ketut Murdani Ni Ketut Murdani Ni Ketut Murdani Murdani Ni Luh Ayu Suda Sucandrawati Ni Luh Ketut Ayu Sudha Sucandrawati Ni Made Yudhaningsih Ni Pande Kadek Candraningsih Ni Pande Kadek Candraningsih Ni Putu Andini Desiyanti Laksmi Ni Putu Ayu Trefi Cahaya Wati Ni Putu Wedayani Antari Ni Wayan Ari Sudiartini Ningrum, Safitri Novita Anjasari Nuriani, Ni Nyoman Trisna Pratama, I Gede Juni Putra, I Nyoman Septin Adi Putri, Ida Ayu Sasmitha Putu Ari Mulyani Putu Ari Mulyani, Putu Ari Putu Jeje Surat Diantara Putu Piska Pradnya Paramitha Suamba Santi, Putu Nia Purnama Sari, Kadek Diana Sari, Ni Kadek Nova Yulita Sari, Ni Made Mutiara Sri Asih, Anak Agung Ketut Sri Suprapti Srikandi WS, I Gusti Ayu Diah Werdhi Subawa Gede Agus Sudiartini Ni Wayan Ari Sunarsi, Denok Suriantari, Ni Kadek Eni Suwidia, I Putu Tresna Dewi, Putu Yuli Utami, Ni Luh Marcela Yati Wahyuni, Evy Widani, Made Widani, Ni Made Wira Putri, Luh Gd.Devani Astrid wishanesta, i kadek donny Yanti, Ni Wayan Nova Yuliani, Ni Kadek Tiara Yusmini, Ni Made