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Journal : Masterpiece Journal Society Service Insight

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Entrepreneurial Management Development of Tourism Potential to Enhance Community Economic Empowerment: Evidence from Mallenreng Beach, Indonesia Asrul; Makmur; Rusdiana; Dini Ikayanti; Nur Amin; Mochamad Nurdin; Muh Amar; Muhlis Hajar Adiputra; Irmawati; Harianto; Mawar; Muhammad Lutfi; Amiruddin; Akriandi Amin; Mifta Fadhli As’ad
Masterpiece Vol. 2 No. 1 (2026): February 2026
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/mjssi.v21.499

Abstract

This study examines the development of entrepreneurial management in utilizing tourism potential as a strategy to enhance community economic empowerment, with empirical evidence from Mallenreng Beach, Panaikang Village, Sinjai Regency, Indonesia. Despite possessing significant coastal tourism potential, Mallenreng Beach has faced persistent challenges related to weak management practices, limited human resource capacity, inadequate tourism infrastructure, low marketing capability, and the absence of business legality among local micro, small, and medium enterprises (MSMEs). This research adopts a community-based empowerment approach implemented through the Program for Strengthening Student Organization Capacity (PPK ORMAWA) initiated by the Scientific Writing Student Activity Unit of Universitas Muhammadiyah Sinjai. The program employed participatory methods, including needs assessment, training, mentoring, and monitoring, focusing on tourism management, MSME business legality (Business Identification Number and Halal Certification), product branding and packaging, digital marketing, and village website management. The findings demonstrate a significant improvement in managerial capacity among tourism managers, increased formalization of MSMEs through legal certification, enhanced product attractiveness and marketing reach, and improved digital promotion of village tourism potential. These outcomes contributed to increased community participation, strengthened local economic activities, and improved institutional collaboration between stakeholders. This study contributes to the literature on entrepreneurial tourism management by providing practical evidence that integrated capacity-building interventions can effectively transform local tourism resources into sustainable drivers of community economic empowerment in rural coastal areas
Co-Authors Abdul Rahman Abdul Rahman Adawiyah, Sa'diyah El Adelia Aperiliana Bella Agus Suradika Ahista Maharani Akram Akriandi Amin Alfarah Firdayanti Amin, Akriandi Amiruddin Andi Alif Rifai Ukkas Andi Muhammad Taufiq Andriansyah Andriansyah Andriyani, Lusi Annisa Syahratul Jannah Ardiyanto, Fajar Armayanti Asdar Asmianur, Refa Asrul Aswandi Sadril Aulia Agustina Ayu Maulani Ayulia Azhari Aziz Samudra Darmawati Santoso Dea Novita Deni, Deden Desri Suryani Deswita Maharani Br Mataniari Dimas Dwi Raharjo Dinda Puspita Gita Dini Ikayanti Djoni Gunanto Ernawati , Erna Erva Aulia Janna Eva Anggi Puspita Fahd Pahdepie Fajar Eko Purnama Rustan Fanny Fitri Fadillah Ferdinan Feri Fitria Ogina Haerul Warisin Handayani, Suci Lestari Harianto Hendra Sitindaon , Soni Irmawati Iswandari, Hanifah Ivan Benedict Tambunan Izzatul Ilmi Juita Sari Kurnia Armayanti, Andi Kurniawan Lilis Istiyani M. Ibnu Muhadzib Zaki Nurachman M. Mubdi Fahril M. Raka Harsyarudin Maisyarah Makmur Mifta Fadhli As’ad Misky, Kias Muhammad Al Mita Apriani Mochamad Nurdin Muh Amar Muh. Asrullah Muslim Muh. Rohman Muhammad Akbar Kadir Muhammad Gusti Muhammad Iqbal Qalbaini MUHAMMAD LUTFI Muhammad Raihandi Muhammad Revil Syaputra Muhammadaree Waeno Muhlis Hajar Adiputra Muslikhah , Febri Palupi Nasir Nasrullah Nur Amin Nurahmi Ramadhani Nurmisda ramayani Oman Rohman Rakinda Pasaribu, Ahmad Jamil R. Dewi Setiani Rahim, Salsabila Nuur Raihani Khairunissa Barni Ramli Saputra Ranti Rian Muhammad Reski Riska Amelia Rohani rusdiana Samsunandar Samsuriah Sarah Sinyo Sudirman Sya'Bany, Raihan Raihan Nabil As Syamsia syuhada Syukri Tuhumury, Joana Juanita Ummu Kalsum Uswatun Uswatun Nur Auliya Widiastuti , Linda YUNITA