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Arief Rahman
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Journal : Bandung Conference Series: Business and Management

 1 
Pengaruh Sales Promotion, E-Recovery Service Quality dan Security terhadap E-Loyalty Arief Rahman; Ansari Harahap, Dedy; Akbar, Moch Malik
Bandung Conference Series: Business and Management Vol. 4 No. 1 (2024): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i1.11131

Abstract

Abstract. The research is based on the condition of the telecommunications industry business competition from time to time which is increasingly widespread, so companies must open new strategies in maintaining their business. This study aims to determine how the description of sales promotion, e-recovery service quality, security and e-loyalty on Telkomsel Customers in Bandung City, as well as how much influence sales promotion, e-recovery service quality, and security have on e-loyalty partially and simultaneously. This research is a type of descriptive and verification research using quantitative research methods, the sampling technique used in this study is purposive sampling, the population in this study are Telkomsel customers who live in the city of Bandung with a sample of 150 respondents. The data analysis used in this study is descriptive and verification analysis using multiple linear regression analysis with hypothesis testing using t-test and f-test analysis. The results of this study indicate that sales promotion partially has a significant effect on e-loyalty, e-recovery service quality partially has a significant effect on e-loyalty, security partially has a significant effect on e-loyalty, and sales promotion, e-recovery service quality and security simultaneously affect e-loyalty. Abstrak. Penelitian didasarkan pada kondisi persaingan bisnis industri telekomunikasi dari waktu ke waktu yang semakin meluas, sehingga perusahaan harus membuka strategi baru dalam mempertahankan bisnisnya. Penelitian ini bertujuan untuk mengetahui bagaimana gambaran sales promotion, e-recovery service quality, security dan e-loyalty pada Pelanggan Telkomsel di Kota Bandung, serta seberapa besar pengaruh sales promotion, e-recovery service quality, dan security terhadap e-loyalty secara parsial dan simultan. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan menggunakan metode penelitian kuantitatif, Teknik sampling yang digunakan dalam penelitian ini yaitu purposive sampling, populasi dalam penelitian ini adalah pelanggan telkomsel yang berdomisili di kota Bandung dengan sampel sebanyak 150 responden. Analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan verifikatif menggunakan analisis regresi linier berganda dengan pengujian hipotesis menggunakan analisis uji-t dan uji-f. Hasil penelitian ini menunjukan bahwa sales promotion secara parsial berpengaruh signifikan terhadap e-loyalty, e-recovery service quality secara parsial berpengaruh signifikan terhadap e-loyalty, security secara parsial berpengaruh signifikan terhadap e-loyalty, Serta sales promotion, e-recovery service quality dan security secara simultan berpengaruh terhadap e-loyalty.
Co-Authors . Budiaman Adrian Indarti Agus Khobir Permana Ahmad Fadhli Busthomi Ahmad Heru Romadhon Akbar, Moch Malik Akrom, Akrom Ali Muhdor Alwi Fahruzy Nasution Amrulloh, Rifqi Amy Shientiarizki Angga Pratama Anindhita Satria Mahendra Ansari Harahap, Dedy Anugrah Dwi Putra Aulia Helmina Putri Aulia Ramadanisti Ayu Praditias Sumono Putri Ayu Purwarianti Budi Winarni Christin Natalia P.N Christina Indrawati Cut Nina Latisa Maura Damai Syah Halawa Desi kusrini Dewi Puspitorini Husodo Diah Astuti Diman Ade Mulada Diman Ade Mulada Diman Ade Mulada, Diman Ade Ella Suzanna Elmi Nurvianti Epi Supriyani Siregar Erwan Efendi Fatin Nadifa Tarigan Febriyanti Darnis Ferry Herdianto Fitriyah Kusuma Devi Gunawan Wibisono Guntur Adham Syahputra Hendry Setyawans Sutedjo Heny Fitriani Humairo Aziza Husnawati Yahya I Putu Diatmika Ika Amalia Imam Syahrobani Irma Yurni Jayen, Fredy Jemmy Najoan Jihan Pratiwi Ketut Ayusia Madewi Khairul Fadly Kurnia Nur Widyasari kusrini, Desi kusrini Mahsina Mahsina Maria G.M. Polii Maria Haryanti Butarbutar Maryanne Pattynama Miftahus Sholihin Muchlis Saputra Mudatstsir, Mudatstsir Muhammad Aqil Al Munawar Muhammad Habibie Al-Hamzah Muhammad Syapari Mulyadi Abdul Wahid Neni Nuraini Neni Nurhayati Nofridayati Nofridayati Pelita Ramadhaniah Priyo Susilo R Dewi Mutia Farida Ragiel Pangestu Rahayu Sri Utami Rahmat Novrianda Dasmen Rahmawati Rahmawati Reni Rohidin Rohidin Sahdin Hasibuan Sapriyadi, Wandi Sherliyanah Shinta Andriyani Shinta Andriyani Sri Djuniati Sri Ngapiyatun Srilasmawanti Srilasmawanti Sritomo Wignjosoebroto Sumarno Sumarno Sunanto Supanca Ade Putri Syafi’I Tina Lestari Tuti Tursilah Wahyu Nur Chalamsah Setiawan Wahyuni, Neneng Warto Utomo Wartomo Wiwiek Wahyuningsih Wiwiek Wahyuningsih Yulian Ansori Zahratul Fitri