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Daru Asih

Universitas Mercu Buana

Author-ID : 234865

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The Influence of Activity, Interest, Opinion (AIO), and Price Perception on the Decision to Watch a Film in the Cinema Djamaly, Muhammad Fadheel; Djumarno, Djumarno; Astini, Rina; Asih, Daru
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4735

This research was conducted because of a shift and decline in audience interest in watching films at the Puri XXI cinema after the emergence of competitors in West Jakarta. These changes are influenced by factors such as lifestyle and price perception. This research aims to examine the relationship between activity, interest, opinion (AIO), price perception, and consumer decisions to watch films at the Puri XXI Cinema, South Jakarta. The research sample consisted of 100 respondents selected using non-probability sampling techniques. Linear regression analysis and significance tests were carried out with the help of SPSS 17.0 software to test the hypothesis. The research results show that partially, the activity variable does not have a significant influence on consumers' viewing decisions. However, the interest and opinion variables, although they do not have a strong influence, still positively influence viewing decisions. Price perception also has the largest positive and significant influence on viewing decisions. Overall, the activity, interest, opinion, and price perception variables together have an influence of 48.1% on consumers' viewing decisions.

Processing Catfish Shreds For Economic Empowerment Of The Community In The Meruya Area, West Jakarta Hidayah, Nurul; Asih, Daru; Andari, Putri
Jurnal Abdi Masyarakat (JAM) Vol 11, No 1 (2025): JAM (Jurnal Abdi Masyarakat) - September 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jam.v11i1.32993

This community service program aims to empower the economy of the residents of Meruya Selatan Village, West Jakarta, through training in processing catfish into shredded fish. This activity is designed to address the issues of low income and lack of food processing skills among the local PKK mothers. Through a series of training and mentoring sessions, this program will equip participants with skills in producing high-quality catfish floss, preservation techniques, packaging, and effective marketing strategies. The implementation methods include initial surveys, intensive training, hands-on practice, and continuous monitoring. Other targets include improving the knowledge and skills of participants, as well as expanding the marketing reach of catfish floss products. By utilizing local potential and appropriate technology, it is hoped that this program can increase family income, strengthen food security, and encourage local economic growth in Meruya Selatan Village. The PKM activities will conclude with a discussion session, a Q&A session, and the completion of a questionnaire. The outcomes of the PKM activities will be published in the form of mass media, articles, and journal publications.

Entrepreneurial Perspective on Customer Decisions to Watch Indonesian Movies Djamaly, Muhammad Fadheel; Djumarno, Djumarno; Astini, Rina; Asih, Daru
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 3 (2025): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i3.681

Customer Engagement reflects the extent of interaction between audiences and film products, serving as a key element within the movie industry. Various determinants such as lead actors, movie genres, movie ratings, and online reviews affect viewers intentions to watch films in theaters. This research investigates how customer engagement mediates the influence of these determinants on the intention to watch Indonesian films in cinemas. A quantitative research design was adopted, involving a survey of 315 respondents. The data were processed using the Structural Equation Modeling (SEM) technique with the SmartPLS program to assess the relationships among variables. The results indicate that lead actors, film genres, movie ratings, and online reviews significantly enhanced customer engagement. Customer engagement positively and significantly affected individuals decisions to watch Indonesian movies. It was also found to significantly mediate the effect of these variables on the decisions to wacth movies. This research contributes to relationship marketing theory by emphasizing the importance of customer engagement in developing strong and loyal consumer relationships. Additionally, it enriches consumer behavior literature by explaining the effect of customer engagement on the decisions to watch movies, offering practical implications for film marketers in formulating effective promotional and audience engagement strategies.

The Urgency of Digitalization Vis-a-Vis Business Trends (Indonesia Case) Lucky Nugroho; Surender Mor; Diah Iskandar; Erna Setiany; Daru Asih; Febyola Mellin
Proceeding International Annual Conference Economics, Management, Business, and Accounting Vol. 1 (2023): Proceeding International Annual Conference Economics, Management, Business, and Accou
Publisher : IAEI

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The purpose of this conceptual paper is to understand how entrepreneurs cope with the challenges posed by Gen Z and Millennials consumers in the era of COVID-19, the era of Volatility, Uncertainty, Complexity, and Ambiguity (VUCA), the era of Industrial Revolution 4.0 and consumer retention under this uncertain business environment. We employed a descriptive-qualitative method to analyse Indonesia's Gen Z and Millennials. The findings infer that present-day entrepreneurs have swiftly adapted to the earlier challenges and successfully survived and competed with businesses. The study suggests that the needs and desires of Gen Z and Millennials, new normal conditions, the VUCA era, and the Industrial Revolution 4.0 emerged as crucial factors for entrepreneurs in adapting to the business in uncertain scenarios. The paper's inferences can be significant for entrepreneurs, businesses, and future researchers as it provides information, references, and scientific treasures for entrepreneurs, businesses, and consumers, especially Gen Z and Millennials.

Pengaruh Literasi Digital Terhadap Kinerja Debitur Pembiayaan Ultra Mikro Melalui Kemampuan Manajerial di Kabupaten Mamuju Mohammad Ali Arifin; Daru Asih; Syahrinullah Syahrinullah
Al-Buhuts Vol. 22 No. 1 (2026): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v22i1.7699

This study aims to examine the effect of digital literacy on the performance of Ultra-Micro Financing (UMi) debtors through managerial capability in Mamuju Regency. The research employed a quantitative method with a confirmatory survey approach. The sample consisted of 337 active UMi debtors in Mamuju Regency, selected using purposive sampling based on criteria of utilizing digital transactions and having received business assistance. Primary data were collected through structured questionnaires using a Likert scale and analyzed using PLS-SEM. The results indicate that digital literacy has a positive and significant effect on managerial capability, and also influences debtor performance both directly and indirectly through managerial capability. Debtors with higher levels of digital literacy demonstrate better abilities in business planning, financial management, marketing strategies, and decision-making, which contribute to improved business outcomes.The novelty of this study lies in highlighting the mediating role of managerial capability in strengthening the relationship between digital literacy and debtor performance within the context of ultra-micro financing, particularly in regions experiencing declining financing distribution.

CAREER DEVELOPMENT AND WORK ENGAGEMENT: WORKPLACE SOCIAL CAPITAL AND ORGANIZATIONAL COMMITMENT AS MODERATOR AND MEDIATOR Mafizatun Nurhayati; Daru Asih; Arief Kasmo; Awan Santosa
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 1 (2024): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i1.10718

This study aimed to propose a social exchange theory in establishing the effects of career development support on work engagement, using organizational commitment and workplace social capital as mediation and moderation, respectively. It was conducted at the Bank Muamalat Indonesia in Jakarta, using Partial Least Square-Structural Equation Model. The results showed that career development support was able to increase work engagement and strengthen the relationship between employees and the company through organizational commitment. In this case, the higher tendency for employees to want, need, and feel obligated to stay in the company subsequently promoted vigour, dedication, and absorption, regarding increased work engagement characteristics. Organizational commitment was also able to partially mediate the relationship between career development and work engagement. Meanwhile, workplace social capital was unable to increase work engagement, although strengthened its relationship with career development support.

Pengaruh Sistem Merit Terhadap Kinerja Pegawai Melalui Motivasi pada Lapas Kelas III Mamasa Ismail Sabry Saleh; Daru Asih; Syahrinullah Syahrinullah
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.8748

This research seeks to examine how the merit system and managerial effectiveness impact the enhancement of employee performance at the Third Class Correctional Institution in Mamasa. The merit system, grounded in the principles of equity, capability, and achievement as the basis for human resource management, is considered a key factor in strengthening professionalism, operational efficiency, and accountability in public sector organizations. Adopting a quantitative research design, this study applies a survey approach that covers the entire workforce of 46 employees at the institution. The study focuses on variables such as performance-oriented evaluations, staff training, and promotion based on achievement as indicators of the merit system, alongside employee competence, management effectiveness, and organizational performance serving as dependent and mediating variables. Data analysis utilizes the Partial Least Square (PLS) method to assess both the direct and indirect effects among the variables. The research results show that merit systems, such as rewards and training, have a significant and positive effect on work motivation and employee performance at the Class III Mamasa Prison. Furthermore, work motivation has been shown to significantly influence performance improvement and act as a mediating variable, strengthening the relationship between the merit system, rewards, and training on employee performance.

Co-Authors Adlani, Muhammad faisal Ali, Anees Janee ANDARI, Putri Andriyansah . Annisa Hakim Zamzami Arief Kasmo Arman Harahap Awan Santosa Bahtiar, Firman Adam Cynthia Yoana Desiana Vidayanti DIAH ISKANDAR Didy Ika Supryadi Djamaly, Muhammad Fadheel Djumarno, Djumarno Dori Heza Morales Dudi Permana Eko Tama Putra Saratian Erna Setiany Evi Triandini Fadhila Dhia Malihah Febry, Timotius Febyola Mellin Ginta Ginting, Ginta Himawan Sutanto I Nyoman Rasmen Adi Ikhsan, Ridho Bramulya Infantri, Charis Bustanul Ismail Sabry Saleh Jumarno, Jumarno Karyatun, Subur Lucky Nugroho Mafizatun Nurhayati Mahadewi, Erlina Puspitaloka Marchia , Ai Dike Maria, Maya Meirani Harsasi Mochamad Soelton Mohammad Ali Arifin Muhamad Taufik Muhammad Fadheel Djamaly Nabahani, Putri Rakhmatia Ngadino Surip Ni Luh Wayan Sayang Telagawathi Ni Made Wahyuni Ni Nyoman Kerti Yasa NURUL HIDAYAH Nurul Komara Fajrin Oties T Tsarwan Putra, Ida Bagus Udaya Putra, Juniawan Mandala Putri, Febry Kurnia Rachbini, Didik J. Rahmad, Khozaeni Bin Rahmayanti, Putu Laksmita Dewi Rangkuti, Samsiah Rani, Ima Retno Wulandari Retno Wulandari Rina Astini Saputra, Ahmad Reza Saridah Sendjaja, Theodorus Setini, Made Shine Pintor Siolemba Patiro Shinta Melzatia Surender Mor Sutawidjaya, Ahmad Hidayat Syahrinullah Syahrinullah Taufan Handika Teofilus Teofilus Tine Yuliantini Widad, Sarah Yanto Ramli Yuli Harwani Yusliza Mohd Yussoff Yusriani, Sri

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