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Daru Asih

Universitas Mercu Buana

Author-ID : 234865

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Social Sciences Transportation Other

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The Effectiveness of QRIS Transaction Implementation During the COVID-19 Pandemic Sendjaja, Theodorus; Rachbini, Didik J.; Astini, Rina; Asih, Daru
International Journal of Science and Society Vol 5 No 5 (2023): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v5i5.952

The Covid-19 pandemic has hit the entire world, including Indonesia, causing severe impacts on the social and economic sectors. Electronic or non-cash money payment systems have progressed along with the development of information technology, in line with the increase in users and service providers of electronic money payment systems. This study aims to analyze the effectiveness of QRIS transaction implementation during the Covid-19 pandemic. Qualitative research is used to bring researchers closer to the phenomenon studied, especially in the context of using QRIS by micro, small and medium enterprises (MSMEs) engaged in food sales. Based on the results of the analysis that has been conducted, the impact of implementing QRIS during the Covid-19 pandemic is as follows: 1) At first, many merchants and the general public did not fully understand the features and benefits of the QRIS program. Hence, the installation of QRIS-based payment gateways for merchant transactions still experienced obstacles. The use of QRIS has not become common because many individuals still do not have an application to carry out these transactions, and sometimes problems related to QR code inaccuracies also become obstacles. 2) Some MSME merchants agree to use QRIS as a payment method because it is more economical and helps reduce the risk of spreading Covid-19. 3) One of the main advantages of using QRIS is the very low transaction fee, only one rupiah. The use of QRIS also provides convenience because it does not require large amounts of cash, and transactions can be completed quickly and safely without the need to carry cash. In addition, no physical interaction is required, which helps reduce the risk of spreading Covid-19. However, there are several disadvantages to using QRIS, including a limit on the number of transactions of up to 2 million rupiah and problems with an unstable internet connection that can limit the use of this system. This shortage may be unavoidable because using QRIS requires internet access and quota for transactions, and there can also be inventory problems in stores.

The Influence of Activity, Interest, Opinion (AIO), and Price Perception on the Decision to Watch a Film in the Cinema Djamaly, Muhammad Fadheel; Djumarno, Djumarno; Astini, Rina; Asih, Daru
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4735

This research was conducted because of a shift and decline in audience interest in watching films at the Puri XXI cinema after the emergence of competitors in West Jakarta. These changes are influenced by factors such as lifestyle and price perception. This research aims to examine the relationship between activity, interest, opinion (AIO), price perception, and consumer decisions to watch films at the Puri XXI Cinema, South Jakarta. The research sample consisted of 100 respondents selected using non-probability sampling techniques. Linear regression analysis and significance tests were carried out with the help of SPSS 17.0 software to test the hypothesis. The research results show that partially, the activity variable does not have a significant influence on consumers' viewing decisions. However, the interest and opinion variables, although they do not have a strong influence, still positively influence viewing decisions. Price perception also has the largest positive and significant influence on viewing decisions. Overall, the activity, interest, opinion, and price perception variables together have an influence of 48.1% on consumers' viewing decisions.

EFFECT OF CAREER DEVELOPMENT SUPPORT ON WORK ENGAGEMENT USING WORKPLACE SOCIAL CAPITAL AND ORGANIZATIONAL COMMITMENT AS MODERATION AND MEDIATION Nurhayati, Mafizatun; Asih, Daru; Kasmo, Arief; Santosa, Awan
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 1 (2024): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i1.10718

This study aimed to propose a social exchange theory in establishing the effects of career development support on work engagement, using organizational commitment and workplace social capital as mediation and moderation, respectively. It was conducted at the Bank Muamalat Indonesia in Jakarta, using Partial Least Square-Structural Equation Model. The results showed that career development support was able to increase work engagement and strengthen the relationship between employees and the company through organizational commitment. In this case, the higher tendency for employees to want, need, and feel obligated to stay in the company subsequently promoted vigour, dedication, and absorption, regarding increased work engagement characteristics. Organizational commitment was also able to partially mediate the relationship between career development and work engagement. Meanwhile, workplace social capital was unable to increase work engagement, although strengthened its relationship with career development support.

Processing Catfish Shreds For Economic Empowerment Of The Community In The Meruya Area, West Jakarta Hidayah, Nurul; Asih, Daru; Andari, Putri
Jurnal Abdi Masyarakat (JAM) Vol 11, No 1 (2025): JAM (Jurnal Abdi Masyarakat) - September 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jam.v11i1.32993

This community service program aims to empower the economy of the residents of Meruya Selatan Village, West Jakarta, through training in processing catfish into shredded fish. This activity is designed to address the issues of low income and lack of food processing skills among the local PKK mothers. Through a series of training and mentoring sessions, this program will equip participants with skills in producing high-quality catfish floss, preservation techniques, packaging, and effective marketing strategies. The implementation methods include initial surveys, intensive training, hands-on practice, and continuous monitoring. Other targets include improving the knowledge and skills of participants, as well as expanding the marketing reach of catfish floss products. By utilizing local potential and appropriate technology, it is hoped that this program can increase family income, strengthen food security, and encourage local economic growth in Meruya Selatan Village. The PKM activities will conclude with a discussion session, a Q&A session, and the completion of a questionnaire. The outcomes of the PKM activities will be published in the form of mass media, articles, and journal publications.

Entrepreneurial Perspective on Customer Decisions to Watch Indonesian Movies Djamaly, Muhammad Fadheel; Djumarno, Djumarno; Astini, Rina; Asih, Daru
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 3 (2025): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i3.681

Customer Engagement reflects the extent of interaction between audiences and film products, serving as a key element within the movie industry. Various determinants such as lead actors, movie genres, movie ratings, and online reviews affect viewers intentions to watch films in theaters. This research investigates how customer engagement mediates the influence of these determinants on the intention to watch Indonesian films in cinemas. A quantitative research design was adopted, involving a survey of 315 respondents. The data were processed using the Structural Equation Modeling (SEM) technique with the SmartPLS program to assess the relationships among variables. The results indicate that lead actors, film genres, movie ratings, and online reviews significantly enhanced customer engagement. Customer engagement positively and significantly affected individuals decisions to watch Indonesian movies. It was also found to significantly mediate the effect of these variables on the decisions to wacth movies. This research contributes to relationship marketing theory by emphasizing the importance of customer engagement in developing strong and loyal consumer relationships. Additionally, it enriches consumer behavior literature by explaining the effect of customer engagement on the decisions to watch movies, offering practical implications for film marketers in formulating effective promotional and audience engagement strategies.

Co-Authors Adlani, Muhammad faisal Ali, Anees Janee ANDARI, Putri Andriyansah . Annisa Hakim Zamzami Arman Harahap Awan Santosa Bahtiar, Firman Adam Cynthia Yoana Didik J Rachbini Didy Ika Supryadi Djamaly, Muhammad Fadheel Djumarno Djumarno Djumarno, Djumarno Dori Heza Morales Dudi Permana Eko Tama Putra Saratian Erlina Puspitaloka Mahadewi Evi Triandini Fadhila Dhia Malihah Fajrin, Nurul Komara Febry, Timotius Ginta Ginting, Ginta Himawan Sutanto I Nyoman Rasmen Adi Ikhsan, Ridho Bramulya Infantri, Charis Bustanul Jumarno, Jumarno Karyatun, Subur Kasmo, Arief Mafizatun Nurhayati Marchia , Ai Dike Maria, Maya Meirani Harsasi Mochamad Soelton Muhamad Taufik Muhammad Fadheel Djamaly Nabahani, Putri Rakhmatia Ngadino Surip Ni Luh Wayan Sayang Telagawathi Ni Made Wahyuni Ni Nyoman Kerti Yasa NURUL HIDAYAH Nurul Komara Fajrin Puspitaloka Mahadewi, Erlina Putra, Ida Bagus Udaya Putra, Juniawan Mandala Putri, Febry Kurnia Rachbini, Didik J. Rahmad, Khozaeni Bin Rahmayanti, Putu Laksmita Dewi Rangkuti, Samsiah Rani, Ima Retno Wulandari Retno Wulandari Rina Astini Saputra, Ahmad Reza Saridah Sendjaja, Theodorus Setini, Made Shine Pintor Siolemba Patiro Shinta Melzatia Sutawidjaya, Ahmad Hidayat Taufan Handika Teofilus Teofilus, Teofilus Tine Yuliantini Tsarwan, Oties T Vidayanti, Desiana Widad, Sarah Yanto Ramli Yuli Harwani Yuli Harwani, Yuli Yusliza Mohd Yussoff Yusriani, Sri

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