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Strategi Komunikasi Publik Badan Penyelenggara Jaminan Produk Halal dalam Sosialisasi Sertifikasi Halal di Media Sosial Djamaluddin, Muhammad; Darajat, Deden Mauli; Rahmi, Cinta
Dakwah: Jurnal Kajian Dakwah dan Kemasyarakatan Vol 28, No 1 (2024): Dakwah: Jurnal Dakwah dan Kemasyarakatan
Publisher : Faculty of Dakwah and Communication, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/dakwah.v28i1.42860

Abstract

This paper describes how the public communication strategy carried out by the Halal Product Guarantee Agency (BPJPH) in socializing halal certification on Instagram social media. BPJPH on social media conducts socialization in various ways. The communication strategy carried out is first, strengthening in terms of content or content of messages distributed by BPJPH in the socialization of halal certification. Second, activities carried out by BPJPH in terms of socializing halal certification are loaded with various stories on social media. Third, BPJPH also invites various institutions, both universities and non-governmental organizations (NGOs) to become agents in the socialization of halal certification and uploaded on BPJPH social media. Halal certification socialized by BPJPH is a program related to certified halal products needed by the Muslim community in particular and the Indonesian people in general.
KEPEMIMPINAN KYAI GONTOR DALAM MENINGKATKAN KUALITAS PENDIDIKAN PONDOK MODERN DARUSSALAM GONTOR Darajat, Deden Mauli; Rahmi, cinta
Jurnal Manajemen Dakwah Vol. 11 No. 2 (2023): -
Publisher : Program Studi Manajemen Dakwah - Fakultas Dakwah dan Ilmu Komunikasi - UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jmd.v11i2.32027

Abstract

Kepemimpinan merupakan hal yang penting dalam menjalankan sebuah organisasi. Kepemimpinan yang kuat akan menjadikan organisasi atau lembaganya menjadi lebih baik. Pondok Modern Darussalam Gontor merupakan lembaga pendidikan berbasis pesantren modern pertama di Indonesia yang lahir pada 1926.Penelitian tesis ini menjawab pertanyaan mayor bagaimana Kyai Gontor dalam meningkatkan kualitas pendidikan di Pondok Modern Darussalam Gontor? Dan pertanyaan minor, bagaimana tipologi kepemimpinan Pondok Modern Darussalam Gontor? Bagaimana perencanaan dan pengembangan sumber daya manusia di Pondok Modern Darussalam Gontor? Apa saja indikator-indikator keberhasilan kyai dalam meningkatkan kualitas lembaga pendidikan di Pondok Modern Darussalam Gontor?Penelitian ini menggunakan metode kualitatif yang bersifat deskriptif analisis dalam penyajian datanya. Metode ini merupakan salah satu pendekatan dalam meneliti masalah manajemen kepemimpinan. Penelitian ini merupakan penelitian lapangan (field research). Prosedur dalam metode ini adalah dengan cara pengumpulan data dalam praktiknya  menggunakan metode wawancara, observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa kepemimpinan Gontor dipimpin oleh tiga pimpinan yang saling bersinergi dan bahu-membahu untuk kepentingann pondok. Tipologi kepemimpinan Gontor mendekati tipe kharismasik. Pengembangan SDM di Gontor dengan kaderisasi yaitu memberikan beasiswa kepada kader Gontor. Salah satu indikator keberhasilan Kyai Gontor adalah lembaga ini diakui oleh pemerintah, lembaga pendidikan di dalam dan luar negeri.
Pemberdayaan Kelompok Wanita Tani Dalam Mengolah Produk Pasca Panen Minuman Sereh Lemon Selasih Tohiroh, Tohiroh; Saefullah, Aep; Nurdin, Nurdin; Sukardi, Sukardi; Mulasih, Siti; Syahreza, Arief; Lesmana, Asep Surya; Rahmi, Cinta; Amalia, Fisy; Pardian, Ramadani; Candra, Hendra; Saksana, Joned Ceilandra; Noor, M. Arief
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/64vsjr35

Abstract

This community service aims to empower women's farmer groups in processing post-harvest products, specifically lemongrass lemon basil drink. The target of this activity is the Garuda RW 12 Women's Farmer Group in Cipayung Village, Ciputat District, South Tangerang City, which has great potential in developing processed products from local agricultural produce. The activity was conducted on Sunday, May 19, 2024, at the RW 12 Hall Office and the local garden. The method used in this activity includes intensive training and mentoring, covering the stages of planning, implementation, and evaluation. The training encompasses processing techniques, packaging, and marketing strategies for the lemongrass lemon basil drink product. The results show that the women's farmer group can process lemongrass lemon basil drink with good quality standards. Additionally, there was an increase in the knowledge and skills of group members in technical and managerial aspects. The products also received positive feedback from the local market, reflected in increased sales and consumer interest. The implications of this activity are the enhancement of the economic welfare of the women's farmer group through the diversification of post-harvest processed products and the strengthening of their capacity to develop small-scale agricultural-based businesses. This empowerment is expected to serve as a model that can be applied in other villages with similar conditions
Menghidupkan Prinsip 3R: Reuse, Reduce, dan Recycle untuk Masa Depan yang Berkelanjutan Di Kelompok Wanita Tani Garuda 12 Cipayung, Ciputat Rahmi, Cinta; Noor, M. Arief; Sukardi, Sukardi; Mulasih, Siti; Lesmana, Asep Surya; Syahreza, Arief; Nurdin, Nurdin; Tohiroh, Tohiroh; Saefullah, Aep
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/6dxp4137

Abstract

Protecting the environment is not just a task, but a moral responsibility that must be borne by every individual. However, it is unfortunate that many people still neglect environmental cleanliness, especially in the process of waste management. The 3R principle, which consists of Reuse, Reduce, and Recycle, is an important approach in managing waste and maintaining environmental sustainability. This community service activity aims to raise awareness and understanding of the importance of the 3R principle and creative ways to apply it in daily life. The program involves target partners from the Garuda 12 Women's Farmer Group in Cipayung Village, Ciputat District, South Tangerang City, with a total of 50 participants. The implementation methods include seminars, workshops, and direct practice held over one day on May 19, 2024. In this activity, participants were provided with theoretical explanations as well as practical demonstrations on how to apply the 3R principles in daily activities. The results of the activity showed an increase in participants' awareness and skills in better waste management. Qualitatively, participants demonstrated high enthusiasm and active involvement in discussions and Q&A sessions. Quantitatively, there was a significant increase in participants' understanding of the 3R principles, measured through pre-tests and post-tests. It is hoped that this activity can inspire significant and sustainable behavioral changes in protecting the environment
STRATEGI KOMUNIKASI PUBLIK BAZNAS BAZIS DKI JAKARTA PADA INSTAGRAM @BAZNASBAZISDKIJAKARTA Darajat, Deden Mauli; Rahmi, Cinta
Jurnal Kommunity Online Vol. 4 No. 2 (2023): Jurnal Kommunity Online
Publisher : Program Studi Pengembangan Masyarakat Islam (PMI) FDIKOM, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jko.v4i2.35216

Abstract

This article discusses the public communication strategy carried out by the National Amil Zakat Agency (Baznas) of the DKI Jakarta Province Amil Zakat Infak Alms (Bazis) Agency which is carried out through Instagram media. This study uses a library research research method which is carried out by referring to journal articles, repositories, social media reports and all resources that can be accessed online with a qualitative descriptive design approach. The findings in this study are that the Public Communication strategy on Instagram carried out by Baznas Bazis DKI Jakarta is firstly Instagram as an effective medium, second, messages from figures, third, showing current trends, fourth, approach for singles, fifth, Friday blessing campaign. , sixth, weekend entertainment, seventh, pick-up service, outlets, up to official zakat cash, and eighth, alms to refuse the plague. The communication strategy carried out by Baznas Bazis DKI is part of the zakat campaign and dissemination of information related to zakat both to muzakki and mustahik with the Instagram social media approach.
Waqf Management Strategy of Pesantren Darunnajah Jakarta in Advancing Islamic Educational Institutions Rahmi, Cinta; Jahar, Asep Saepudin; Darajat, Deden Mauli
Jurnal Manajemen Dakwah Vol. 13 No. 2 (2025): JMD
Publisher : Program Studi Manajemen Dakwah - Fakultas Dakwah dan Ilmu Komunikasi - UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/5qdh7j40

Abstract

This research aims to find out how waqf management is carried out at the Darunnajah Islamic Boarding School in the context of developing Islamic Education Institutions. The research was carried out using a qualitative methodology approach, where researchers examined documents, made observations and interviewed relevant parties. The data collected was then analyzed descriptively, analytically and reflectively. This research suggests that waqf is a voluntary gift made by Islamic people for the purpose of developing Islamic society. Waqf is a form of worship that is highly recommended not only for individual relationships with God, but also for relationships between humans on this earth. Moreover, waqf can be developed in such a way as to be used as well as possible in accordance with the rules of the Islamic religion. The Darunnajah Islamic Boarding School, which was founded in 1942, has carried out waqf management with a strategic approach that is relevant to developing the resources of the Islamic Education Institution. It is hoped that the waqf management strategy at the Darunnajah Islamic Boarding School in Jakarta can be developed better so that the benefits of waqf can be felt by students, society, and the Indonesian nation.Keywords: Waqf, Management, Strategy, Darunnajah, Islamic 
Edukasi Ketrampilan, Minat dan Bakat untuk Meningkatkan Perekonomian Generasi Bangsa di Pondok Pesantren Baitul Quro Tohiroh Tohiroh; Adhy Firdaus; Joned Ceilandra Saksana; Firmansyah Firmansyah; Putri Noor Ramayanti; Cinta Rahmi; M. Tafsiruddin; Syarif Hidayatullah; Rasmawati AR; Moh. Tahang; Aep Saefullah; Hilda Fariha; Khoirul Anam; M. Islah
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 1 No. 2 (2021): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v1i2.3894

Abstract

This community service aims to identify and develop the skills, interests, and talents of students at the Baitul Quro Islamic Boarding School as an effort to improve the economy of the nation's generation. This activity was held in May 2020. The methods used in this study include an initial survey to identify the interests and talents of students, skills training relevant to the survey results, and periodic evaluations to measure the development and effectiveness of the program. The training provided includes entrepreneurial skills, information technology, handicrafts, and creative arts. The results of the activity showed a significant increase in the skills and abilities of students which was measured through an increase in practical exam scores and individual projects. The implication of this activity is to increase the ability of students to create independent business opportunities that contribute positively to the local economy. The success of this program shows that skills education that suits individual interests and talents can be one of the effective solutions in improving the economic welfare of the community.
PENERAPAN STRATEGI SEGMENTING, TARGETING, POSITIONING (STP) DAN BRANDING DALAM MENINGKATKAN VOLUME PENJUALAN: STUDI KASUS PADA SALES MOTORIS PT MADUSARI NUSAPERDANA CABANG BANDUNG Mutia, Linda; Rahmi, Cinta
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 1 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i1.4160

Abstract

The competitive Indonesian FMCG processed food industry, particularly in Bandung, challenges companies to maintain sales volume in a fragmented market with local competitors. This study analyzes the application of STP (Segmenting, Targeting, Positioning) strategy and branding by the motorized sales team of PT Madusari Nusaperdana Bandung Branch to increase sales volume. Using a descriptive qualitative approach, purposive sampling targeted 2 area coordinators, 5 experienced salespeople, and 10 strategic outlets from a population of 15-20 sales personnel. Data was collected through in-depth interviews, participant observation, and documentation, analyzed using the Miles and Huberman interactive model (reduction, presentation, triangulation verification). The results show comprehensive geographic-demographic-psychographic segmentation, selective targeting of Segment A/B outlets near schools/residential areas, practical-hygienic food positioning, and consistent Kimbo branding through sales as brand ambassadors. This synergy results in sales efficiency, high retail conversion, premium pricing, as well as B2B/B2C loyalty. The conclusion emphasizes that STP-branding integration is a critical success factor for processed food distribution through operational field execution.
Peran Reksa Dana Syariah dalam Peningkatan Kegiatan Ekonomi di Indonesia Cinta Rahmi; Moh Gufron; Raka Ahmad Rievai; Fauzan Firdaus; Alfridho Rayhansyah; Jibran Aufa Rajabi
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 3 (2024): Juni : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i3.1527

Abstract

Sharia mutual funds are becoming increasingly popular investment instruments in Indonesia because they comply with sharia principles. This research analyzes the role of mutual funds in increasing economic activity in Indonesia. The research method used is a literature study with secondary data analysis from sharia mutual fund performance reports. The research results show that the performance of sharia mutual funds is quite good with competitive returns compared to conventional mutual funds. However, there are several obstacles such as minimal socialization, limited choice of sharia investment instruments, and low public sharia financial literacy. With good management and stakeholder support, sharia mutual funds have the potential to encourage the growth of the sharia finance and investment industry in Indonesia.
Peningkatan Kapasitas Manajemen Risiko Keuangan UMKM Berbasis Wisata melalui Penyuluhan dan Pendampingan di Pantai Carita Saefullah, Aep; Fadli, Ahmad; Pardian, Ramadani; Arda, Devid Putra; Zulkarnain, Nizar; Abas, Farhat; Fahri, Fahri; Siregar, Fuad Gagarin; Herawati, Tuti; Aisha, Neila; Tahang, Moh.; Rahmi, Cinta; Rifia, Tetty Nur Intan; Muhaimin, Abdul; Syaifullah, Aef
Journal of Community Research & Engagement Vol. 3 No. 1 (2026): July 2026
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/b8nat239

Abstract

Tourism-based micro, small, and medium enterprises (MSMEs) play a crucial role in supporting local economic activities, particularly in coastal tourism areas such as Pantai Carita. However, their high dependence on tourist arrivals exposes them to significant financial risks, including income instability, rising operational costs, and cash flow constraints. This community service activity aims to strengthen the financial risk management capacity of MSME actors through practical and context-based interventions. The program was conducted on 15–17 December 2025, involving 50 tourism MSME actors from culinary, rental, and service sectors. A participatory approach was applied through counseling and direct mentoring. Counseling sessions covered financial risk concepts and simple bookkeeping, while mentoring focused on the practical implementation of daily cash flow recording and risk identification. The results show significant quantitative improvements: understanding of financial risk increased from 22% to 78%, daily cash flow recording from 18% to 72%, and emergency fund allocation from 10% to 60%. In addition, the ability to identify business risks rose from 25% to 80%, while financial-based decision making improved from 28% to 73%. These results indicate that simple and practical interventions effectively enhance financial awareness, managerial capability, and adaptive behavior of MSMEs in managing business risks
Co-Authors Abas, Farhat Abdul Muhaimin, Abdul Adam Hamzah Danuri Adhy Firdaus Adinda Dyah Kumala Adinda Zulfa Rizkiyah Aep Saefullah Afri Syahrani Agustina, Annisa Ahmad Aulia Rohman Ahmad Diomedes Al Kahfi Ahmad Fadli Ahmad Faisal Amri Ahmad Naufal Ahmad Zainu Ridlo Akmas, Nabila Al Fuji Istiqamah Alfiyyah Almaas Zulfiqor Alfridho Rayhansyah Alyssa Naura Azzahra Amanda Mutiara Rahman Ambar Syafirlah Azzara Ananda Rizki Amelia Anandea Putri Suci Andani, Shabrina Arda, Devid Putra Asep Surya Lesmana Azzah Haura Zayanti Azzahra Elvina Sari Azzahra, Lulu Fatimah Azzira Rachmadani Bagus Prastyo Cesta Izzati Ukarana Chiesa Ikhwan Vizizou Daffa Isfalana Darma Al Kautsar Deden Mauli Darajat, Deden Mauli Delima Indah Permatasari Dendi Anugrah Dinna Chaerun Nisa Disma Dwi Anjani Echa Rysni Mahalani Elpira Pebrian Elvira Sitna Hajar Fahri Fahri Fauzan Firdaus Fauzan Rasyid Nabawi Fauzan Rasyid Nabawi Fidha Nabila Fikri Lil Hawadits Firly Adibha Firmansyah Firmansyah Fisy Amalia Fuad Gagarin Siregar Fuad Siregar Halim Tjiwidjaja Haria Saputri Hendra Candra Heni Pujiastuti Hilda Fariha Hilda Fariha Ibah Misbah Ibah Misbah Ichsan Gaffar Idrisi Raliya Putera Iffa Auliya Ika Agustina Ilham Giffari Indah Dwi Prafitasari Inki Azir Intan Tri Utami Iqbal Risyad Fadhillah Isnaini Muharrifah Jibran Aufa Rajabi Jibran Aufa Rajabi Aufa Rajabi Joned C. Saksana Joned Ceilandra Saksana Khatimi, Ahmad Khoirul Anam Lulu Fatimah Azzahra Lulu Fatimah Azzahra Fatimah Azzahra M. Arief Noor M. Islah M. Tafsiruddin Maswani Maswani, Maswani Moh Gufron Moh. Tahang Mohammad Adnan Muhammad Arief Noor Muhammad Arief Noor Muhammad Djamaluddin Muhammad Dzarres Jidan Al Ghiffari Muhammad Faiz Rahmat Arrizzy Muhammad Fariza Al Farisi Muhammad Ikhsan Fahmi Muhammad Ilham Fudholi Muhammad Irsyad Muhammad Luthfi Muhammad Nur Hidayat Muhammad Rizaluddin Masdiningrat Muhammad Rizky Ikhwan Muhammad Rusydi Azmi MUHAMMAD TAUFIK Muhammad Thariq Aziz Muksin, Muhamad Muriany, Elvita Mutia, Linda Nabawi, Fauzan Rasyid Nabila Akmas Nabila Eka Fitriananda Nabila Soraya Nabilla Akmas Najla Jihan Kamila Nanda Gusfiani Cahyo Natawijaya, Candra Nazhmia Ulzana Neila Aisha Nihayah, Yayah Ni’mah Fajriatul Nabila Noor, M. Arief Noor, Muhammad Arief Nur Aisyah Nurdin Nurdin Nurhayati Nurhayati Peby Yanti Putri Noor Ramayanti Putrizain, Salwa Syuja Qila Husnul Qolbi Al-Um Raditya Cahya Rafif Rahmawati, Siti Uriana Rajabi, Jibran Aufa Raka Ahmad Rievai Ramadani Pardian Rasmawati A. R. Rasmawati AR Rindu Putri Nazareni Ririn Dwi Prabandari Rita Rita Riyanda Lastthio Rony Marthin Sitohang Rosliana Rosliana Saepudin, Asep Saksana, Joned Ceilandra Salam, Fadhillah Salsa Layyinun Nadhifah Sanjiana Silla Nur Hikmah Savna Robica Salsabillah Shabrina Salsabila Shabrina Talitha Andani Siti Helmyati Siti Mulasih Srinandya Harum Caryarini Suharbillah, Muhamad Sukardi Sukardi Sutariyono Sutariyono Syahreza, Arief Syaifullah, Aef Syarif Hidayatullah Syarifah Hudhriah Tetty Nur Intan Rifia Tohiroh Tohiroh Tohiroh, Tohiroh Tuti Herawati Ulpah Andayani, Ulpah Ulzana, Nazhmia Vistaufa Wardhatul Chomairha Wahyuni Wulandari Yasir Rumuar Yasmin, Syari’ah Malika Zahira Nadzifah Hummaira Zhen Andika Zulkarnain, Nizar