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PRAGMATIC ANALYSIS OF POLITENESS STRATEGY IN SOCIAL MEDIA COMMUNICATION IN BIGMO YOUTUBE VIDEOS Citra Nurjanah; Friska Ruth Margareth Purba; Sonya Trikandi; Fidiatun adiyan
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 3, September 2026 Public
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.17203

Abstract

Social media communication serves not only as a means of conveying information but also as a medium that reflects the use of politeness strategies in maintaining interpersonal relationships. One example of such communication can be found in Bigmo's YouTube podcast, which features spontaneous and interactive conversations. This study aims to analyze the politeness strategies used in social media communication in Bigmo's YouTube video entitled "All Streaming Belongs to Allah...(BIGMO x ALDI TAHER!!!)" based on Brown and Levinson's (1987) politeness theory. This study employed a descriptive qualitative method with a pragmatic approach. The data consisted of utterances containing politeness strategies found in the selected YouTube video. The data were analyzed through three stages: data reduction, data display, and conclusion drawing. The findings revealed that all four politeness strategies proposed by Brown and Levinson were identified, namely bald on-record (16 utterances), positive politeness (31 utterances), negative politeness (4 utterances), and off-record (6 utterances). Among these strategies, positive politeness was the most frequently used, while off-record was the least frequently employed. These findings indicate that the speakers tended to prioritize strategies that promote closeness, solidarity, and friendly interpersonal relationships in social media communication.
ANALISIS PENGGUNAAN CAMPUR KODE DALAM VLOG DAILY DI PLATFOM TIKTOK Rahayu Widiawanti; Siti Ulfatul Muzayyanah; Sonya Trikandi; Vicky Hidantikarnillah
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 3 (2026): Volume 12 No. 3, September 2026 Produce
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i3.17417

Abstract

This study aims to analyze the use of code-mixing and code-switching in daily vlogs uploaded to the TikTok platform. The phenomenon of using more than one language in digital communication is increasingly common, particularly in social media content targeting diverse audiences. This research employs a qualitative descriptive approach, utilizing data collection techniques that involve observing and recording utterances containing elements of code-mixing and code-switching within TikTok vlogs. The data are analyzed based on the forms and types of these phenomena, as well as the factors influencing their occurrence. The findings are expected to demonstrate that the use of these linguistic phenomena serves not only as a means of communication but also as a strategy to express identity, reinforce messages, enhance content appeal, and adapt to the characteristics of social media audiences. This study is expected to contribute to the field of sociolinguistics, specifically regarding language use in digital communication on the TikTok platform.
THE IMPACT OF DIGITAL LITERACY AND TECHNOLOGY ADAPTATION ON EMPLOYEE PERFORMANCE OF 'BASO ACI OGUT' IN THE INDUSTRY 4.0 ERA Irwanda Ferliana Maharani; Siti Munawaroh; Anis Kharismawati; Dewi Nur Hapijah; Sonya Trikandi; Dadah muliansyah; Febri Sari Siahaan
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1560

Abstract

Perkembangan era Industri 4.0 menuntut pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memanfaatkan teknologi digital agar dapat bertahan dan berkembang di tengah persaingan yang ketat. Penelitian ini bertujuan untuk menganalisis pengaruh literasi digital dan adaptasi teknologi secara parsial maupun simultan terhadap kinerja karyawan pada UMKM "Baso Aci Ogut" di era Industri 4.0. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian ini adalah seluruh karyawan UMKM Baso Aci Ogut. Pengambilan sampel dilakukan menggunakan teknik sampling jenuh (sensus) dengan melibatkan seluruh anggota populasi yang berjumlah 31 orang karyawan sebagai responden. Data dikumpulkan melalui kuesioner, observasi, dan studi pustaka, kemudian dianalisis menggunakan regresi linear berganda melalui program SPSS. Hasil penelitian berdasarkan uji t menunjukkan bahwa secara parsial, variabel Literasi Digital memiliki pengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai signifikansi 0,000 (< 0,05). Sementara itu, variabel Adaptasi Teknologi secara parsial memiliki koefisien negatif dan tidak berpengaruh signifikan terhadap kinerja karyawan dengan nilai signifikansi 0,617 (> 0,05). Hasil uji F menunjukkan bahwa secara simultan, Literasi Digital dan Adaptasi Teknologi berpengaruh signifikan terhadap kinerja karyawan dengan nilai signifikansi 0,000 (< 0,05). Nilai Adjusted R Square sebesar 0,722 mengindikasikan bahwa variasi kinerja karyawan dapat dijelaskan oleh kedua variabel independen sebesar 72,2%, sedangkan sisanya sebesar 27,8% dipengaruhi oleh faktor lain di luar model penelitian.
GAYA BAHASA SATIRE PADA IMPERSONATE KONTEN KREATOR TIKTOK KAJIAN STUDI LITERATURE Trikandi, Sonya; Saputro, Pramisdi Winanto
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Verified
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.60985

Abstract

This research aims to describe the language style of deep satire impersonate DRL account content by Doksun content period “DRL Samperi Doksun”. The research method uses a qualitative research method, a descriptive approach to sentences that contain a satirical language style. The data source in the research is satirical language style impersonate Doksun content period “DRL Samperi Doksun”. The data in the research is in the form of speech fragments containing a satirical language style delivered by Doksun to satirize DRL. Data collection techniques use listening and note-taking techniques. The data analysis technique uses content analysis techniques, the researcher concludes systematically. The results of research on satirical language styles are available impersonate DRL by the Doksun account has satirical language styles, namely Horation satire and juvenalian satire. Horatian satire on Doksun content in the form of satire to criticize DRL which always has an elite style and gives a humorous impression of everything that DRL does but is not yet known to the public. Satire Horation takes the form of direct satire against DRL for engineering content that causes an imbalance between each other.