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All Journal Jurnal Pendidikan Kewarganegaraan Undiksha Journal of International Law JURNAL KEBANGSAAN Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Mantik Jurnal Sosial Humaniora Sigli Journal Informatic, Education and Management (JIEM) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences AT-TIJARAH: Jurnal Penelitian Keuangan dan Perbankan Syariah Indomera : Jurnal Magister Manajemen Jurnal Ekonomi Mejuajua INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Kajian Islam Modern Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Amkop Management Accounting Review (AMAR) Lentera Recht Studiosum Law Review Jurnal Pengabdian Masyarakat Nusantara INSPIRING LAW JOURNAL Journal of Education, Linguistics, Literature, and Art Jurnal Ikhtibar Nusantara Singkite Journal
Chairul Bariah
Dosen FE Universitas Almuslim Bireuen - Aceh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Influence of Service Quality, Product Diversity and Prices on Purchase Decisions at Rizky Store in Bireuen District, Aceh Province Sutoyo Sutoyo; Zuriani Ritonga; Chairul Bariah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6706

Abstract

This study aims to determineInfluenceQuality of Service, Diversity of Products and Prices on Purchase Decisions at Rizky Stores in Bireuen Regency, Aceh Province. Data collection in this study was conducted through an interview approach with a quantitative descriptive type of research by distributing questionnaires to 96 people. Data collection techniques were carried out by interviews and questionnaires. The data analysis tool used in this study uses SPSS (Statistical Product Software Solution). Data analysis in this study is instrument test, multiple linear regression analysis, hypothesis testing using partial significant test (t test) and simultaneous significant test (F test). The results of this study indicate that partially (t test) it is known thatService qualitypositive and significant effect onBuying decision. VariableProduct Diversitypositive and significant effect onBuying decision. Then VariablePricepositive and significant effect onBuying decision At Rizky's Shop in Bireuen Regency, Aceh Province. In the simultaneous test (F test) it is known thatQuality of Service, Diversity of Products and Pricespositive and significant effect onBuying decision At Rizky's Shop in Bireuen Regency, Aceh Province.
Co-Authors Abdul Abdul Majid Ariska, Emalia Aryanie, Irne Asrida Asrida, Asrida Bancin, Dedi Br Manik, Sulis Bunaiya, Bunaiya Cecep Taufiqurrochman Dina Hendiyani Edi Yunara Emalia Ariska Erlinda Erlinda Fadhilah, Laina Fakhrul, Habibi Fitria Hamda, Erna Fitriani Hamda, Erna Harefa, Farid Arby Harley Agustian Haryani Haryani Hayanuddin Hayanuddin Hayanuddin Safri Hendiani, Dina Hendiyan, Dina Ilham Ilham Imanda, Riska Irne Aryanie Iskandar Aziz Iskandar Iskandar Iskandar Iskandar Iwan Fajri Jamil, Muhammad Safwan Jasmadi Jasmadi Jasmadi, Jasmadi Jelly Leviza Juaris, Juaris Lasri, Lasri Lubis, Ainun Syuhadah Madiasa Ablisar Mai Simahatie Makawiyah, Makawiyah Mardianti Mardianti, Mardianti Marlina Marlina Maylisna M, Ira Maylisna, Ira Miranda, Hendra Mirza Mirza Muhammad Ferdiananda Chadafi Munawarah Munawarah, Munawarah Musrizal, Musrizal NINGRUM NATASYA SIRAIT Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurul Maulida, Nurul Rahmi Rahmi Rahmi Rahmi Rambe, Akbar Hamdani Ratna Dewi Ridayani, Ridayani Ridho Matondang, Husnul Rosalinda Rosalinda Samad, Yusuf A Saprijal, Saprijal SAUDAH SAUDAH Sautunnida, Lia SE, Aprimana Setiawaty, Sri Simahatie, Mai Sri Yanna Susila, Ayu Hutami Sutoyo Sutoyo Sutoyo Sutoyo Sutoyo Syafruddin Kalo syahriani, endang Utami, Anta Rini Win Konadi Yana, Sri Yuni Maulizar Z, Rizwan Zainuddin Iba Zulkarnain, Riswan Zulkifli, Muhammad Yusuf Zuriani Ritonga Zuriani Ritongan Ritongan