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INTEGRASI ATRIBUT PRODUK DAN DAYA TARIK BRAND AMBASSADOR DALAM MEMBENTUK LOYALITAS PELANGGAN PRODUK K-FOOD Wisnu Mahendri; Khofifah Sari
Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam Vol 9 No 01 (2026): Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam
Publisher : Sekolah Tinggi Ilmu Ekonomi Bakti Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56998/dvny8n80

Abstract

This study examines the effects of brand ambassadors, brand image, and taste on customer loyalty for Mie Sedaap Selection Korean Spicy Chicken in Jombang Regency, with purchasing decisions as a mediating variable. Using a quantitative approach and SEM-PLS analysis, questionnaires were distributed to 150 consumers. The results show brand ambassadors positively and significantly affect both loyalty and purchasing decisions. Brand image has a positive but insignificant impact. Taste significantly affects purchasing decisions but not loyalty directly. Purchasing decisions are key to driving loyalty and mediate the effect of taste, but not brand ambassadors or brand image. The study concludes customer loyalty is more influenced by satisfying purchase and consumption experiences than by brand image. Practically, maintaining taste consistency, encouraging repeat purchases, and using promotional figures are crucial in a competitive market.
THE MEDIATING ROLE OF BURNOUT IN THE RELATIONSHIP BETWEEN COMPENSATION AND SERVICE QUALITY AT KABUH COMMUNITY HEALTH CENTER Nisfu Laily Shofiatujidda; Wisnu Mahendri; Emmanuel E. Uye
TSURAYYA: Journal Education, Economy and Religia Vol. 1 No. 2 (2026): May: TSURAYYA: Journal Education, Economy and Religia
Publisher : PT. Cadas Insan Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effect of compensation on service quality at Puskesmas Kabuh, Jombang, by testing burnout as a mediating variable. Using a quantitative explanatory research design with cross-sectional approach, the sample comprised permanent and contract employees selected through purposive sampling. Data were collected using Likert scale questionnaires and analyzed using PLS-SEM. The findings revealed that compensation has a significant positive effect on burnout, yet the direct effect of compensation on service quality is not significant. Conversely, burnout has a significant positive effect on service quality. Burnout fully mediates the effect of compensation on service quality with a significant mediation effect. The research model explains a substantial proportion of service quality variation. These findings suggest that service quality at Puskesmas Kabuh is currently maintained through unsustainable psychological sacrifice of employees, necessitating management to develop workload management and psychological support programs alongside compensation improvements.
Co-Authors Abdullah Fajarul Munir Abdulloh Efendi , Fahmi Abdulloh Husnan Habibi Achmad Firdiansjah Afif Kholisun Nashoih Agustianingrum, Naning Farida Agustina, Dinda Eka Ahmad Bihar Isyqi Ahmad Taqiyuddin Ahmad Zakaria Ansori Ahmad, Nella Nur Nasyatul Aslina Akhmad Taqiyuddin Al-azizi, Firman Alfatih, Ahmad Daud Alwi, Joni Anandita, Septian Ragil Anggi Indah Yuliana Anggrena, Dania Fia Ansori, Ahmad Zakaria Ansori, M. Rizal Ma’ruf Aprilia, Yayang Inggrit Putri Auliya, Azizah Nur Ayunanda Retno Putri Azizah Azizah Azizah Nur Auliya Baitul Ainun Makin Bayhaki, Imam Bekti Widyaningsih Canggih Nailil Maghfiroh Dianingsih, Nila Eko Wicaksono Emmanuel E. Uye Fadhli, Khotim Fahmi Arifin Fatmawati, Heni Nurlia Fauziya, Shofia Lailatul Firosulhaq, Muhammad Habibi, Abdulloh Husnan Hari, Rachmad Heni Nurlia Fatmawati Heru Totok Tri Wahono Hidayatulloh, Faisol Huda, Saihul Atho Alaul Ifta Nur Azah Ilmi Nafiah Ilmi, Lutfia Warkhamna Mujizatul Ina Nikmatul Chasanah Isna Septiani Mariam Istaftihul Unailah Faz ITA RAHMAWATI Izzudin, M. Husam Jihan Dhinar Pradeta Sari Junianto Tjahjo Darsono Kartika, Defi Khasanah, Ummi Uswatun Khofifah Sari Khotim Fadhli Khotim Fadhli Khudzefi, Azam Kusumo, Ahmad Wasis Joyo Laila Nur Fatikha Laila, Lailatus Lailatus Laila Lailatus Sa'adah Lailatus Saadah Liya Rizkiyah Lubis Kurniawan Lubis Kurniawan Lutfiana, Nur Zulaikho M Abdul Rozak M Chafizh Nahdliyul I M Taufiqur Rahman Maknun, Luklu'ul Maksum, Muhammad Jafar Sodiq Maratus Sholihah, Maratus Maria Ulfa Marsinem Mas Azzaqiatus Sholiha Maulidiyah, Ananda Zahwa Mochamad Alfianata Pradana Moh Iqlil Al-faqih Moh. Jafar Sodiq Maksum Moh. Ja’far Sodiq Maksum Mohammad Baharudin Muhammad Andi Muhammad Farid Nasrulloh Muhammad Husen, Muhammad Muhammad Ibrahim Muhammad Lutfi Muhammad Sidiq Muhammad Wahid, Abi Mukhammad Yusuf, Mukhammad Musthofiyah, Ayu Nafiah, Ilmi Nasrulloh, Muhammad Nerisa Agenesia Widiyanto Niken PujiAstutik Nisfu Laily Shofiatujidda Nur Alful Lailiyah Nur Ghusain Nurus Silfiyana Purba, Darwin Marasi QOMARIYAH, SITI NUR Rahmah , Madinah Nur Aliyah Refisa Gehniarta Rindi Andriyani Rizqiyah, Alfiyatur Rohmatulloh Rohmatulloh Rosita Ainurrochimah Rozzaak Annafi Sa'adah, Lailatus Sari, Dewi Inda Sari, Jihan Dhinar Pradeta Saropah Saropah Siti Amilia Husen Supriono Supriono Susi Indriyani Susilo, Dwi Ermayanti Suwardani, Eka Syafa’ah, Alya Fitriani Talitha Zaidah Azmi Taqiyuddin, Ahmad Taqiyuddin, Akhmad Teguh Febriansyah, Toriq Andana Teguh Prasetyo Teguh Prasetyo Tri Lestari Ummi Uswatun Khasanah Usamah, Fahrezi Ustatik Ustatik Ustatik, Ustatik Vina Fauziah Zaidatur Rizkiyah Zakiah, Dayang Nur Fatihatuz Zalianti, Putri Marsella Zhaki, M. Nur Zulfatul Choiriyah