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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Comvice : Journal of community service JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Manajemen Universitas Bung Hatta Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Inovasi Penelitian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Prosiding Conference on Research and Community Services Jurnal Abdimas Ilmiah Citra Bakti (JAICB) JPM: JURNAL PENGABDIAN MASYARAKAT Journal Economic and Strategy (JES) Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Informatika: Jurnal Pengabdian Masyarakat Jumat Pertanian: Jurnal Pengabdian Masyarakat Jurnal Bisnis Mahasiswa Jurnal Administrasi Kantor Income: Innovation Of Economics And Management JoEMS : Journal of Education and Management Studies Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Bussman Journal : Indonesian Journal of Business and Management Jurnal Manajemen Jurnal Ekonomika Dan Bisnis Formosa Journal of Applied Sciences (FJAS) Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam Jurnal Ekonomika Manajemen Dan Bisnis KOLONI Pena Dimas JAKBS Riset Ilmu Manajemen Bisnis dan Akuntansi Business and Economic Publication TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Journal of Information Systems Management and Digital Business RISK : Jurnal Riset Bisnis dan Ekonomi Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Business Management Research Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Journal of Community Empowerment Aktiva: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak JIMEK MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis TSURAYYA: Journal of Education, Economy and Religia
Wisnu Mahendri
Universitas KH. A. Wahab Hasbulah
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Membangun Loyalitas Pelanggan di Era Live Commerce: Model Experiential Marketing dan Customer Engagement pada TikTok Shop Wisnu Mahendri; Muhammad Nurhidayat
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 4 No 1 (2026): HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Pendidikan
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v4i1.468

Abstract

Purpose: This study aims to analyze the effect of experiential marketing on customer loyalty, with customer engagement as a mediating variable, within the TikTok Shop live commerce environment. Method: A quantitative explanatory survey was conducted with 130 respondents who had purchased from TikTok Shop at least once in the previous three months. Data were collected via online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), with evaluation of both measurement and structural models. Findings: The results indicate that experiential marketing has a positive and significant direct effect on customer engagement and on customer loyalty. Customer engagement also positively and significantly influences customer loyalty. Moreover, customer engagement partially mediates the relationship between experiential marketing and customer loyalty, with a Variance Accounted For value of 46.7 percent. Conclusions: This study confirms that experiential marketing, implemented through sense, feel, think, act, and relate dimensions, enhances customer loyalty on TikTok Shop both directly and indirectly through increased customer engagement. The partial mediation suggests a dual loyalty-building mechanism: an immediate affective route and a longer-term relational route. Future research is recommended to employ longitudinal designs and examine other platforms and moderating variables.
Pengaruh Lokasi, Biaya Pendidikan, Reputasi Terhadap Keputusan Pemilihan TK Dan RA di Desa Dapurkejambon Dewi Inda Sari; Wisnu Mahendri
Jurnal Akuntansi Keuangan dan Bisnis Vol. 1 No. 3 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jakbs.v1i3.244

Abstract

Karena berbagai hal penting yang harus dipertimbangkan para orang tua dalam menentukan pendidikan anak, maka peneliti memandang penting untuk melakukan penelitian mengenai pengaruh lokasi, biaya pendidikan, dan reputasi sekolah terhadap keputusan pemilihan sekolah TK dan RA . Penelitian ini bertujuan untuk mengetahui pengaruh lokasi, biaya pendidikan, dan reputasi terhadap keputusan pemilihan sekolah TK dan RA di Desa Dapurkejambon. Metode penelitian yang digunakan dalam penelitian ini yaitu metode kuantitatif, yang dapat didefinisikan sebagai jenis penelitian yang bersifat sistematis dan terstruktur dengan tahapan yang jelas, bertujuan untuk menjelaskan atau menggambarkan suatu fenomena sosial yang ada. Ditinjau dari tujuan penelitian ini dikategorikan dalam penelitian pengujian hipotesis. Sedangkan pendekatan yang digunakan adalah deskriptif kuantitatif. Dalam penelitian ini, peneliti menggunakan teknik kuesioner yang disebar atau diberikan kepada wali murid dari siswa yang bersekolah TK maupun RA di desa Dapurkejambon. Sedangkan Teknik Sampling yang digunakan adalah teknik probability sampling. Jumlah sampel yang diambil sebanyak 100 responden. Hasil penelitian menunjukkan bahwa Terdapat pengaruh signifikan antara lokasi terhadap keputusan pemilihan sekolah TK atau RA di desa Dapurkejambon. Semua sekolah dinilai baik dengan lokasi yang sesuai dengan keinginan orang tua dalam menyekolahkan anaknya pada pendidikan anak usia dini. Sedangkan pada variabel biaya Pendidikan yaitu tidak terdapat pengaruh signifikan antara biaya pendidikan terhadap keputusan pemilihan sekolah. Biaya tidak signifikan berarti bahwa biaya tidak dapat mempengaruhi keputusan pemilihan sekolah. Dan yang terakhir reputasi terdapat pengaruh signifikan antara reputasi sekolah dengan keputusan pemilihan sekolah. Hasil penelitian dari reputasi berarti bahwa semua sekolah mempunyai reputasi yang baik terhadap Masyarakat.
Unveiling the Power of Social Media and FOMO: How Hedonic Motivation Drives Impulsive Purchases of Cosmetic Products Wisnu Mahendri; Ananda Zahwa Maulidiyah
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 6 No. 2 (2025): November 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v6i2.7184

Abstract

This study examines the influence of Social Media Marketing (SMM) and Fear of Missing Out (FOMO) on impulsive purchasing behavior among Generation Z consumers, with hedonistic shopping motivation as an intervening variable. The rapid growth of the cosmetics industry in Indonesia, driven by social media, makes this topic highly relevant for analysis. A quantitative method with a Structural Equation Modeling (SEM) approach using SmartPLS was applied to test the proposed hypotheses. The sample in this study consisted of 100 people obtained through purposive sampling. The results showed that SMM had a significant effect on hedonistic shopping motivation, while FOMO also had a significant effect on this motivation. Hedonistic shopping motivation was found to influence impulsive buying, but the direct effect of SMM on impulsive buying was not significant. FOMO was found to directly influence impulsive buying. Additionally, hedonistic shopping motivation acted as a full mediator in the relationship between SMM and impulsive buying, and as a partial mediator in the relationship between FOMO and impulsive buying. These findings emphasize the importance of emotional involvement and psychological factors in influencing impulsive buying behavior. The practical implication of this study is that marketers need to design content that can evoke emotional responses and create a sense of exclusivity, which can encourage consumers to make impulsive purchases, especially for cosmetic products.
Pengaruh Gaya Manajemen Konflik Thomas–Kilmann terhadap Kepuasan Kerja Karyawan Hakuikopi Group Adhekan Patty Sahusiwa Prasetyo; Wisnu Mahendri; Moh. Ja’far Sodiq Maksum
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 4 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan menganalisis pengaruh gaya manajemen konflik Thomas–Kilmann terhadap kepuasan kerja karyawan Hakuikopi Group. Penelitian menggunakan pendekatan kuantitatif dengan desain potong lintang. Seluruh karyawan dilibatkan sebagai responden melalui teknik sampling jenuh. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis melalui regresi linier berganda. Hasil pengujian menunjukkan bahwa instrumen penelitian telah memenuhi kriteria validitas dan reliabilitas. Secara parsial, gaya kompetisi berpengaruh positif dan signifikan terhadap kepuasan kerja. Sementara itu, gaya kolaborasi, kompromi, menghindar, dan penyesuaian tidak menunjukkan pengaruh yang signifikan. Pengujian secara simultan juga menunjukkan bahwa keseluruhan gaya manajemen konflik belum mampu menjelaskan kepuasan kerja secara signifikan dan daya jelas model masih terbatas. Temuan ini mengindikasikan bahwa ketegasan dan kecepatan pengambilan keputusan dapat mendukung kepuasan kerja dalam situasi operasional tertentu. Namun, gaya kompetisi tidak boleh diterjemahkan sebagai pembenaran terhadap dominasi, intimidasi, atau konflik agresif. Manajemen disarankan menerapkan penyelesaian konflik secara situasional dengan mempertimbangkan urgensi masalah, kualitas hubungan kerja, dan kebutuhan koordinasi tim. Evaluasi kepuasan kerja juga perlu diperluas pada aspek kepemimpinan, beban kerja, keadilan, penghargaan, pengembangan karyawan, dan dukungan organisasi. Temuan penelitian perlu ditafsirkan secara hati-hati karena cakupan penelitian terbatas pada satu organisasi, jumlah responden relatif kecil.
Edukasi & Pengenalan Absensi Digital Berbasis RFID di MI Mabniyatul Ihsan Lailatus Sa'adah; Wisnu Mahendri; Fahmi Abdulloh Efendi; Toriq Andana Teguh Febriansyah; Abi Muhammad Wahid; Rohmatulloh Rohmatulloh
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasif.v6i2.6283

Abstract

This community service program was carried out through KKN-PPM at MI Mabniyatul Ihsan, Mojokerto, focusing on the introduction of digital attendance technology to elementary school students. The issue addressed in this program was the limited digital literacy among students and the lack of knowledge regarding digital attendance systems in schools. The purpose of the program was to improve students’ understanding of digital technology and provide practical experience in using an attendance system. The method applied included interactive lectures, demonstration of a prototype device, hands-on practice, and evaluation through pretest and posttest. The results indicated an increase in students’ comprehension of the concept of digital attendance technology, with the average score rising from 35.16% in the pretest to 45.18% in the posttest. This activity not only enhanced students’ knowledge but also stimulated their interest in technology and provided teachers with insights into the potential application of digital attendance for school administration.    
Peningkatan Perekonomian Masyarakat Melalui Pelatihan Pembuatan Hidroponik Vertikal Khotim Fadhli; Wisnu Mahendri; Anggi Indah Yuliana; Defi Kartika; Azizah Azizah; Bekti Widyaningsih; Maria Ulfa; M. Husam Izzudin; Azam Khudzefi
JUMAT PERTANIAN: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/9p7ppa54

Abstract

This community service activity is focused on socializing and training village residents in creating a vertical hydroponic system as a means of improving economic conditions in Ketapang Kuning village. This initiative addresses the problem of limited land and agricultural resources, which hinder local economic development. The main aim is to improve the economy through the introduction of innovative and land-saving agricultural techniques, namely vertical hydroponics, which are expected to provide a sustainable source of income and increase food security for the community. This approach involves holding workshops and hands-on training sessions to educate village residents about the principles and practices of vertical hydroponics. In this community service activity, the team from Unwaha trained village residents, especially PKK women, about vertical hydroponics using the Participatory Action Research (PAR) method, which allows participants to create their own hydroponic systems with guidance from experts. The results show an increase in the understanding of participants who are housewives from Ketapangkuning village regarding how to make vertical hydroponics in a simple way. Apart from that, participants also increasingly understand the importance of the role of housewives in improving the family's economic level through alternative sources of income.  During the mentoring period, participants have also succeeded in implementing a hydroponic system in their homes. This initiative not only meets immediate economic needs but also empowers communities with skills and knowledge for long-term independence.  
Sosialisasi Pentingnya Literasi Keuangan dan Gemar Menabung Dalam Pengelolaan Uang Saku Secara Bijak Muhammad Farid Nasrulloh; Munawarah Munawarah; Wisnu Mahendri; Khotim Fadhli; Indah Nur Suryani; Mohammad Ja’far Sodiq Maksum
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/78ehgb18

Abstract

The development of the era of globalization has brought many very rapid changes, especially in the financial sector, both in making investments, banking activities, and individual financial behavior in managing their money. Lack of adequate understanding of finance can have a negative impact on a person's ability to manage their finances, as well as on the economy of a country as a whole. The purpose of holding financial literacy education and saving habits is for students to understand the meaning and benefits of saving. The method used in this community service is the socialization and mentoring method. The mentoring was carried out on August 19, 2025, where the community service partners were students of SDN Nglele in Nglele Village, Sumobito District, Jombang total of 29 students participated in this activity. Based on the results of a questionnaire consisting of 7 statement items using a Likert scale (score 0–2 per item), the average score of students' understanding after the activity reached 92% of the maximum score, the average score of knowledge about the importance of saving reached 95%, and the average score of satisfaction with the implementation of the activity reached 94%. Thus, the activity was declared overall successful.
Detektor Banjir Dan Edukasi Kesadaran Bencana Banjir Desa Bakalan Rayung Kudu Jombang Lailatus Sa'adah; Wisnu Mahendri; Joni Alwi; M. Rizal Ma’ruf Ansori; Alya Fitriani Syafa’ah; Muhammad Firosulhaq; Ahmad Daud Alfatih; Saihul Atho Alaul Huda
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/khfyt344

Abstract

This project focuses on the development of flood detectors and disaster awareness education programs as a disaster mitigation effort in flood-prone areas. The main objective of this project is to create a reliable and effective flood detection system to provide early warning to the community in Bakalanrayung village, thereby reducing the potential for material damage and loss of life caused by flooding. The approach used in this project combines modern sensor technology with narrative methods in disaster awareness education. Ultrasonic sensors are installed at strategic locations to monitor water levels in real time, and the system is directly connected to the Telegram application to automatically send alerts when water levels reach critical thresholds. In addition, the education program is carried out through interactive sessions designed to increase community awareness and preparedness for flood disasters. This education uses strong narratives and visual materials to help communities understand the risks associated with flooding and the steps they should take to protect themselves and their families. The results of this project show a significant increase in the level of community awareness of flood risks and their response time to flood warnings, which ultimately contributes to reducing the negative impacts of flood events in the area. Integration of flood detection technology with community education programs has proven effective in improving disaster preparedness.
Co-Authors Abdullah Fajarul Munir Abdulloh Husnan Habibi Abi Muhammad Wahid Achmad Firdiansjah Adhekan Patty Sahusiwa Prasetyo Afif Kholisun Nashoih Agustianingrum, Naning Farida Agustina, Dinda Eka Ahmad Bihar Isyqi Ahmad Daud Alfatih Ahmad Taqiyuddin Ahmad Zakaria Ansori Ahmad, Nella Nur Nasyatul Aslina Akhmad Taqiyuddin Al-azizi, Firman Alfatih, Ahmad Daud Alwi, Joni Alya Fitriani Syafa’ah Ananda Zahwa Maulidiyah Anggi Indah Yuliana Anggrena, Dania Fia Anis Listiani Ansori, Ahmad Zakaria Ansori, M. Rizal Ma’ruf Aprilia, Yayang Inggrit Putri Auliya, Azizah Nur Ayu Musthofiyah Ayunanda Retno Putri Azam Khudzefi Azizah Azizah Azizah Nur Auliya Baitul Ainun Makin Bekti Widyaningsih Canggih Nailil Maghfiroh Defi Kartika Dewi Inda Sari Eko Wicaksono Emmanuel E. Uye Fahmi Abdulloh Efendi Fahmi Arifin Faisol Hidayatulloh Fatmawati, Heni Nurlia Fauziya, Shofia Lailatul Firosulhaq, Muhammad Habibi, Abdulloh Husnan Hari, Rachmad Heni Nurlia Fatmawati Heru Totok Tri Wahono Ifta Nur Azah Ilmi Nafiah Ilmi, Lutfia Warkhamna Mujizatul Imam Bayhaki Ina Nikmatul Chasanah Indah Nur Suryani Isna Septiani Mariam Istaftihul Unailah Faz Ita Rahmawati Jihan Dhinar Pradeta Sari Joni Alwi Junianto Tjahjo Darsono Khasanah, Ummi Uswatun Khofifah Sari Khotim Fadhli Kusumo, Ahmad Wasis Joyo Laila Nur Fatikha Laila, Lailatus Lailatus Laila Lailatus Sa’adah Liya Rizkiyah Lubis Kurniawan Lubis Kurniawan Lutfiana, Nur Zulaikho M Abdul Rozak M Chafizh Nahdliyul I M Taufiqur Rahman M. Husam Izzudin M. Nur Zhaki M. Rizal Ma’ruf Ansori Madinah Nur Aliyah Rahmah Maknun, Luklu'ul Maratus Sholihah, Maratus Maria ulfa Marsinem Mas Azzaqiatus Sholiha Mochamad Alfianata Pradana Mochamad Alfianata Pradana Mochammad Syafiuddin Shobirin Moh Iqlil Al-faqih Moh. Ja’far Sodiq Maksum Mohammad Baharudin Muhammad Andi Muhammad Firosulhaq Muhammad Husen Muhammad Ibrahim Muhammad Lutfi Muhammad Nurhidayat Muhammad Sidiq Mukhammad Yusuf, Mukhammad munawarah Nafiah, Ilmi Nasrulloh, M Farid Nasrulloh, Muhammad Nerisa Agenesia Widiyanto Niken PujiAstutik Nila Dianingsih Nisfu Laily Shofiatujidda Nur Alful Lailiyah Nur Ghusain Nurus Silfiyana Purba, Darwin Marasi Putri Marsella Zalianti Refisa Gehniarta Rindi Andriyani Rizqiyah, Alfiyatur Rohmatulloh Rohmatulloh Rosita Ainurrochimah Rozzaak Annafi Saihul Atho Alaul Huda Sari, Jihan Dhinar Pradeta Saropah Saropah Septian Ragil Anandita Siti Amilia Husen Siti Nur Qomariyah Supriono Supriono Susi Indriyani Susilo, Dwi Ermayanti Suwardani, Eka Syafa’ah, Alya Fitriani Talitha Zaidah Azmi Taqiyuddin, Ahmad Teguh Prasetyo Teguh Prasetyo Toriq Andana Teguh Febriansyah Tri Lestari Ummi Uswatun Khasanah Usamah, Fahrezi Ustatik Ustatik Ustatik, Ustatik Vina Fauziah Zaidatur Rizkiyah Zakiah, Dayang Nur Fatihatuz Zulfatul Choiriyah