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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Comvice : Journal of community service JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Manajemen Universitas Bung Hatta Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Inovasi Penelitian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Prosiding Conference on Research and Community Services Jurnal Abdimas Ilmiah Citra Bakti (JAICB) JPM: JURNAL PENGABDIAN MASYARAKAT Journal Economic and Strategy (JES) Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Informatika: Jurnal Pengabdian Masyarakat Jumat Pertanian: Jurnal Pengabdian Masyarakat Jurnal Bisnis Mahasiswa Jurnal Administrasi Kantor Income: Innovation Of Economics And Management JoEMS : Journal of Education and Management Studies Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Bussman Journal : Indonesian Journal of Business and Management Jurnal Manajemen Jurnal Ekonomika Dan Bisnis Formosa Journal of Applied Sciences (FJAS) Jurnal Ekonomika Manajemen Dan Bisnis KOLONI Pena Dimas: Jurnal Pengabdian Masyarakat JAKBS Riset Ilmu Manajemen Bisnis dan Akuntansi Business and Economic Publication Journal of Information Systems Management and Digital Business Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis RISK : Jurnal Riset Bisnis dan Ekonomi Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora Business Management Research Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Journal of Community Empowerment Aktiva: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak JIMEK
Mahendri, Wisnu
Universitas KH. A. Wahab Hasbulah
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PENGARUH SOSIAL MEDIA MARKETING TIKTOK DAN FOOD QUALITY TERHADAP TRUST PADA SOSIS KANZLER DI ITSKes ICMe JOMBANG Mahendri, Wisnu; Husen, Siti Amilia
KOLONI Vol. 1 No. 4 (2022): DESEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i4.366

Abstract

The purpose of this research is to analyze social impression marketing media on tiktok and food quality for trust of kanzler sausage in ITSKes ICMe Jombang. The technique to analyze data is using the linear regression formula. Collection of the data in this research is by spreading the questionnaire online through google form to college students from ITSKes ICMe who are using a tik tok app. Hypothetical test using statistic SPSS 26. The results showed that : 1) Social media marketing had an effect but not significant to trust, and indicating that 2) Food quality is affected and significant to build consumer trust.  Keywords: Sosial Media Marketing, Food Quality, Trust
Inovasi Produk dan Citra Merek: Penggerak Keputusan Pembelian pada Sentra Olahan Salak Kunara Aprilia, Yayang Inggrit Putri; Mahendri, Wisnu
JoEMS (Journal of Education and Management Studies) Vol. 8 No. 1 (2025): Februari
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/joems.v8i1.1462

Abstract

Salak Kunara Processing Center, a food industry in Jombang, focuses on salak processing. The rapid growth of the food and beverage industry demands product innovation and a strong brand image to compete and attract consumers. This study aims to find out how product innovation and brand image affect consumer purchase decisions at the Salak Kunara Processing Center in Kedungrejo Village, Jombang. This study used a quantitative method with a questionnaire distributed to 110 respondents. The data was analyzed with linear regression to test the hypothesis and measure how much influence these variables have. The results show that product innovation and brand image both have a positive and significant effect on purchasing decisions. This shows that sustainable product innovation and a strong brand image are essential to improve the competitiveness of local food products.
PENGARUH KOMPENSASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA DINAS PEKERJAAN UMUM DAN PENATAAN RUANG (PUPR) JOMBANG Septian Ragil Anandita; Lubis Kurniawan; Wisnu Mahendri
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 3 (2022): November : JURNAL ILMU MANAJEMEN, EKONOMI dan KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v2i3.775

Abstract

The purpose of this study was to determine the effect of compensation and activities on employee performance at the Jombang Public Works and Spatial Planning Service. The method used in this study is a quantitative method. The population in this study found 159 employees while the sample found 50 respondents using a representative formula. Data were collected using the questionnaire method, which was then analyzed using multiple regression analysis using SPSS version 26. The results showed that partially the compensation variable had a positive but not significant effect on employee performance, while the variable had a positive and significant effect on employee performance. Simultaneously, compensation and activity variables have a positive and significant impact on the performance of employees of KPP Pratama Jombang. The results of the analysis of the coefficient of determination obtained are 0.402 or 40.2%, which means that the contribution of the Motivation and Work Discipline variable to employee performance is 40.2% while the remaining 59.8% is influenced by other variables outside the regression equation or other variables not examined.
Descriptive Analysis of Brand Loyalty, Reputation, and Equity at Lantikya Store Fatmawati, Heni Nurlia; Mahendri, Wisnu
INCOME: Innovation of Economics and Management Vol. 4 No. 3 (2025): February
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v4i3.6008

Abstract

This study aims to quantitatively describe the profile of customer loyalty, brand reputation, and brand equity at Lantikya Store Jombang. Amidst fierce competition in the retail business, a deep understanding of the actual condition of these key marketing variables is essential for formulating effective strategies. Using a descriptive research design with a quantitative approach, data was collected through questionnaires from 110 Lantikya Store customers selected using a probability sampling technique. Data analysis focused on descriptive statistics, including frequency, percentage, and mean values for each variable and its indicators. The results show that customer loyalty at Lantikya Store indicates a high level of agreement from respondents. Brand reputation is also strongly agreed upon by customers. Similarly, overall brand equity shows a high level of agreement. The demographic profile of respondents is dominated by female customers in the student age range. This research produces a detailed empirical portrait of Lantikya Store's customers, providing a data-driven basis for management to strengthen marketing strategies and maintain customer loyalty.
Strategi Diskon dan Bundling: Mendorong Impulse Buying di Indomaret Bareng Zakiah, Dayang Nur Fatihatuz; Mahendri, Wisnu
Business and Economic Publication Vol. 2 No. 2 (2024): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v2i2.1489

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh price discount dan product bundling terhadap impulse buying pada pelanggan minimarket Indomaret Bareng, Jombang. Metode penelitian yang digunakan adalah kuantitatif dengan pengumpulan data melalui kuesioner terhadap 100 responden yang merupakan pelanggan Indomaret Bareng. Pengambilan sampel dilakukan dengan teknik purposive sampling. Analisis data menggunakan regresi linier berganda untuk menguji hipotesis pengaruh antar variabel. Hasil penelitian menunjukkan bahwa price discount memiliki pengaruh positif namun tidak signifikan terhadap impulse buying. Sebaliknya, product bundling terbukti memiliki pengaruh positif dan signifikan terhadap impulse buying pada pelanggan Indomaret Bareng. Secara simultan, price discount dan product bundling secara signifikan mempengaruhi impulse buying pada pelanggan minimarket Indomaret Bareng. Implikasi dari temuan ini dapat digunakan oleh pihak manajemen Indomaret dalam merancang strategi promosi yang lebih efektif untuk meningkatkan impulse buying pelanggan.
Di Balik Pesona Endorser: Metamorfosis Kesadaran Merek Menuju Minat Beli Sholihah, Maratus; Mahendri, Wisnu
Business and Economic Publication Vol. 3 No. 1 (2025): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v3i1.1492

Abstract

Persaingan industri kosmetik yang semakin kompetitif, strategi endorsement selebriti menjadi instrumen penting untuk meningkatkan kesadaran merek dan minat konsumen. Penelitian ini bertujuan menganalisis pengaruh celebrity endorsement terhadap minat beli produk Glam Shine dengan brand awareness sebagai variabel mediasi. Metode penelitian menggunakan pendekatan kuantitatif asosiatif melalui survei dengan instrumen kuesioner, melibatkan 110 mahasiswa Universitas KH. A. Wahab Hasbullah sebagai responden. Teknik analisis data menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS) untuk menguji hipotesis penelitian. Hasil penelitian menunjukkan bahwa: celebrity endorsement berpengaruh signifikan positif terhadap brand awareness, celebrity endorsement berpengaruh signifikan positif terhadap minat beli, dan brand awareness memediasi pengaruh antara celebrity endorsement dan minat beli. Temuan penelitian merekomendasikan pentingnya seleksi endorser berdasarkan aspek daya tarik, kredibilitas, dan kesesuaian karakteristik produk untuk mengoptimalkan strategi pemasaran dan meningkatkan minat beli konsumen.
Trust in the Digital Era: Analysis of the Influence of Reputation and e-WOM on Fashion Purchasing Decisions on Shopee Suwardani, Eka; Mahendri, Wisnu
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 6 No. 1 (2025): Mei 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v6i1.6353

Abstract

This study aims to analyze the influence of reputation and electronic word of mouth on purchasing decisions for fashion products on Shopee, by considering the role of consumer trust as an intervening variable. Respondents involved in this study were 105 Shopee consumers who had purchased fashion products. The method used in this study is Structural Equation Modeling (SEM) with the help of Smart PLS software to test the influence between variables. The results of the study indicate that reputation does not affect consumer trust, and reputation does not affect purchasing decisions either directly or through consumer trust as an intervening variable. However, electronic word of mouth is proven to have a significant influence on purchasing decisions and electronic word of mouth has a significant influence on purchasing decisions through consumer trust. These findings provide insight into the importance of eWOM in influencing purchasing decisions on e-commerce platforms, and show that reputation does not play a major role in influencing trust and purchasing decisions on the Shopee platform in fashion products.
The Role of Brand Trust in Increasing the Influence of e-WOM and Hedonistic Lifestyle on Purchase Decisions for Used iPhone Devices: Peran Kepercayaan Merek dalam Meningkatkan Pengaruh e-WOM dan Gaya Hidup Hedonisme terhadap Keputusan Pembelian Gawai Bekas iPhone Mahendri, Wisnu; Agustianingrum, Naning Farida
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.6344

Abstract

This study aims to analyze the role of brand trust in mediating the influence of electronic word of mouth (e-WOM) and hedonistic lifestyle on purchasing decisions for used iPhone devices. The study employed a quantitative approach and a survey method, selecting 150 students from KH. A. Wahab Hasbullah University through purposive sampling. Data were collected using a questionnaire and analyzed using structural equation modeling (SEM) based on partial least squares (PLS). The results showed that e-WOM did not have a direct effect on purchasing decisions but had an indirect effect through brand trust. Hedonistic lifestyle has a positive effect both directly and indirectly on purchasing decisions through brand trust. Brand trust proved to be an effective mediator in the relationship between e-WOM and hedonistic lifestyles in purchasing decisions. These findings imply that sellers of used iPhone devices need to focus their marketing strategies on building brand trust through effective online review management and considering hedonic aspects in their marketing strategies.
Pengaruh Emosional Marketing Terhadap Keputusan Pembelian Melalui Brand Awareness Pada Produk Wardah Anggrena, Dania Fia; Mahendri, Wisnu
JOURNAL ECONOMICS AND STRATEGY Vol 6 No 2 (2025): Edisi Juli 2025 - Desember 2025
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jes.v6i2.2054

Abstract

Penelitian ini bertujuan guna menganalisis pengaruh emotional marketing terhadap keputusan pembelian melalui brand awareness pada produk kosmetik Wardah. Penelitian ini dilatarbelakangi oleh semakin tingginya persaingan di industri kecantikan dan pentingnya pendekatan emosional dalam membentuk hubungan konsumen yang kuat terhadap merek. Penelitian ini memakai pendekatan kuantitatif dengan jenis penelitian asosiatif. Teknik pengumpulan data melalui kuesioner terhadap 150 responden yang merupakan mahasiswa Manajemen Universitas KH. Abdul Wahab Hasbullah yang menggunakan produk Wardah. Teknik analisis data menggunakan Structural Equation Modeling (SEM) dengan alat bantu SmartPLS. Hasil penelitian menunjukkan bahwa emotional marketing berpengaruh signifikan terhadap brand awareness dan keputusan pembelian. Selain itu, brand awareness juga berpengaruh signifikan terhadap keputusan pembelian. Temuan lainnya menunjukkan bahwa brand awareness memediasi pengaruh emotional marketing terhadap keputusan pembelian. Dengan demikian, peningkatan strategi pemasaran emosional dan kesadaran merek dapat memperkuat keputusan konsumen dalam membeli produk Wardah.
Peningkatan Perekonomian Masyarakat Melalui Pelatihan Pembuatan Hidroponik Vertikal Fadhli, Khotim; Mahendri, Wisnu; Yuliana, Anggi Indah; Kartika, Defi; Azizah, Azizah; Widyaningsih, Bekti; Ulfa, Maria; Izzudin, M. Husam; Khudzefi, Azam
Jumat Pertanian: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service activity is focused on socializing and training village residents in creating a vertical hydroponic system as a means of improving economic conditions in Ketapang Kuning village. This initiative addresses the problem of limited land and agricultural resources, which hinder local economic development. The main aim is to improve the economy through the introduction of innovative and land-saving agricultural techniques, namely vertical hydroponics, which are expected to provide a sustainable source of income and increase food security for the community. This approach involves holding workshops and hands-on training sessions to educate village residents about the principles and practices of vertical hydroponics. In this community service activity, the team from Unwaha trained village residents, especially PKK women, about vertical hydroponics using the Participatory Action Research (PAR) method, which allows participants to create their own hydroponic systems with guidance from experts. The results show an increase in the understanding of participants who are housewives from Ketapangkuning village regarding how to make vertical hydroponics in a simple way. Apart from that, participants also increasingly understand the importance of the role of housewives in improving the family's economic level through alternative sources of income.  During the mentoring period, participants have also succeeded in implementing a hydroponic system in their homes. This initiative not only meets immediate economic needs but also empowers communities with skills and knowledge for long-term independence.  
Co-Authors Abdullah Fajarul Munir Abdulloh Efendi , Fahmi Abdulloh Husnan Habibi Achmad Firdiansjah Afif Kholisun Nashoih Agustianingrum, Naning Farida Agustina, Dinda Eka Ahmad Bihar Isyqi Ahmad Taqiyuddin Ahmad Zakaria Ansori Ahmad, Nella Nur Nasyatul Aslina Akhmad Taqiyuddin Al-azizi, Firman Alfatih, Ahmad Daud Alwi, Joni Anandita, Septian Ragil Anggi Indah Yuliana Anggrena, Dania Fia Ansori, Ahmad Zakaria Ansori, M. Rizal Ma’ruf Aprilia, Yayang Inggrit Putri Auliya, Azizah Nur Ayunanda Retno Putri Azizah Azizah Azizah Nur Auliya Baitul Ainun Makin Bayhaki, Imam Bekti Widyaningsih Canggih Nailil Maghfiroh Dianingsih, Nila Dwi Ermayanti Susilo Dwi Ermayanti Susilo Eko Wicaksono Fadhli, Khotim Fahmi Arifin Fatmawati, Heni Nurlia Fauziya, Shofia Lailatul Firosulhaq, Muhammad Habibi, Abdulloh Husnan Hari, Rachmad Heni Nurlia Fatmawati Heru Totok Tri Wahono Hidayatulloh, Faisol Huda, Saihul Atho Alaul Husen, Siti Amilia Ifta Nur Azah Ilmi Nafiah Ilmi, Lutfia Warkhamna Mujizatul Ina Nikmatul Chasanah Isna Septiani Mariam Istaftihul Unailah Faz ITA RAHMAWATI Ita Rahmawati, Ita Izzudin, M. Husam Junianto Tjahjo Darsono Kartika, Defi Khasanah, Ummi Uswatun Khotim Fadhli Khotim Fadhli Khudzefi, Azam Kusumo, Ahmad Wasis Joyo Laila Nur Fatikha Laila, Lailatus Lailatus Laila Lailatus Sa'adah Lailatus Saadah Liya Rizkiyah Lubis Kurniawan Lubis Kurniawan Lutfiana, Nur Zulaikho M Abdul Rozak M Chafizh Nahdliyul I M Taufiqur Rahman Madinah Nur Aliyah Rahmah Maknun, Luklu'ul Maksum, Muhammad Jafar Sodiq Maratus Sholihah, Maratus Maria Ulfa Marsinem Mas Azzaqiatus Sholiha Maulidiyah, Ananda Zahwa Mochamad Alfianata Pradana Moh Iqlil Al-faqih Moh. Jafar Sodiq Maksum Moh. Ja’far Sodiq Maksum Mohammad Baharudin Muhammad Andi Muhammad Farid Nasrulloh Muhammad Husen, Muhammad Muhammad Ibrahim Muhammad Lutfi Muhammad Sidiq Muhammad Wahid, Abi Mukhammad Yusuf, Mukhammad Musthofiyah, Ayu Nafiah, Ilmi Nasrulloh, Muhammad Nerisa Agenesia Widiyanto Niken PujiAstutik Nur Alful Lailiyah Nur Ghusain Nurus Silfiyana Purba, Darwin Marasi QOMARIYAH, SITI NUR Refisa Gehniarta Rindi Andriyani Rizqiyah, Alfiyatur Rohmatulloh Rohmatulloh Rosita Ainurrochimah Rozzaak Annafi Sa'adah, Lailatus Sari, Dewi Inda Sari, Jihan Dhinar Pradeta Saropah Saropah Siti Amilia Husen Supriono Supriono Susi Indriyani Suwardani, Eka Syafa’ah, Alya Fitriani Talitha Zaidah Azmi Taqiyuddin, Ahmad Taqiyuddin, Akhmad Teguh Febriansyah, Toriq Andana Teguh Prasetyo Teguh Prasetyo Tri Lestari Ummi Uswatun Khasanah Usamah, Fahrezi Ustatik Ustatik Ustatik, Ustatik Vina Fauziah Zaidatur Rizkiyah Zakiah, Dayang Nur Fatihatuz Zalianti, Putri Marsella Zhaki, M. Nur Zulfatul Choiriyah