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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Comvice : Journal of community service JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Manajemen Universitas Bung Hatta Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Inovasi Penelitian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Prosiding Conference on Research and Community Services Jurnal Abdimas Ilmiah Citra Bakti (JAICB) JPM: JURNAL PENGABDIAN MASYARAKAT Journal Economic and Strategy (JES) Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Informatika: Jurnal Pengabdian Masyarakat Jumat Pertanian: Jurnal Pengabdian Masyarakat Jurnal Bisnis Mahasiswa Jurnal Administrasi Kantor Income: Innovation Of Economics And Management JoEMS : Journal of Education and Management Studies Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Bussman Journal : Indonesian Journal of Business and Management Jurnal Manajemen Jurnal Ekonomika Dan Bisnis Formosa Journal of Applied Sciences (FJAS) Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam Jurnal Ekonomika Manajemen Dan Bisnis KOLONI Pena Dimas JAKBS Riset Ilmu Manajemen Bisnis dan Akuntansi Business and Economic Publication TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Journal of Information Systems Management and Digital Business RISK : Jurnal Riset Bisnis dan Ekonomi Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Business Management Research Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Journal of Community Empowerment Aktiva: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak JIMEK MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis TSURAYYA: Journal of Education, Economy and Religia
Wisnu Mahendri
Universitas KH. A. Wahab Hasbulah
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Descriptive Analysis of Brand Loyalty, Reputation, and Equity at Lantikya Store Fatmawati, Heni Nurlia; Mahendri, Wisnu
INCOME: Innovation of Economics and Management Vol. 4 No. 3 (2025): February
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v4i3.6008

Abstract

This study aims to quantitatively describe the profile of customer loyalty, brand reputation, and brand equity at Lantikya Store Jombang. Amidst fierce competition in the retail business, a deep understanding of the actual condition of these key marketing variables is essential for formulating effective strategies. Using a descriptive research design with a quantitative approach, data was collected through questionnaires from 110 Lantikya Store customers selected using a probability sampling technique. Data analysis focused on descriptive statistics, including frequency, percentage, and mean values for each variable and its indicators. The results show that customer loyalty at Lantikya Store indicates a high level of agreement from respondents. Brand reputation is also strongly agreed upon by customers. Similarly, overall brand equity shows a high level of agreement. The demographic profile of respondents is dominated by female customers in the student age range. This research produces a detailed empirical portrait of Lantikya Store's customers, providing a data-driven basis for management to strengthen marketing strategies and maintain customer loyalty.
Strategi Diskon dan Bundling: Mendorong Impulse Buying di Indomaret Bareng Zakiah, Dayang Nur Fatihatuz; Mahendri, Wisnu
Business and Economic Publication Vol. 2 No. 2 (2024): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v2i2.1489

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh price discount dan product bundling terhadap impulse buying pada pelanggan minimarket Indomaret Bareng, Jombang. Metode penelitian yang digunakan adalah kuantitatif dengan pengumpulan data melalui kuesioner terhadap 100 responden yang merupakan pelanggan Indomaret Bareng. Pengambilan sampel dilakukan dengan teknik purposive sampling. Analisis data menggunakan regresi linier berganda untuk menguji hipotesis pengaruh antar variabel. Hasil penelitian menunjukkan bahwa price discount memiliki pengaruh positif namun tidak signifikan terhadap impulse buying. Sebaliknya, product bundling terbukti memiliki pengaruh positif dan signifikan terhadap impulse buying pada pelanggan Indomaret Bareng. Secara simultan, price discount dan product bundling secara signifikan mempengaruhi impulse buying pada pelanggan minimarket Indomaret Bareng. Implikasi dari temuan ini dapat digunakan oleh pihak manajemen Indomaret dalam merancang strategi promosi yang lebih efektif untuk meningkatkan impulse buying pelanggan.
Di Balik Pesona Endorser: Metamorfosis Kesadaran Merek Menuju Minat Beli Sholihah, Maratus; Mahendri, Wisnu
Business and Economic Publication Vol. 3 No. 1 (2025): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v3i1.1492

Abstract

Persaingan industri kosmetik yang semakin kompetitif, strategi endorsement selebriti menjadi instrumen penting untuk meningkatkan kesadaran merek dan minat konsumen. Penelitian ini bertujuan menganalisis pengaruh celebrity endorsement terhadap minat beli produk Glam Shine dengan brand awareness sebagai variabel mediasi. Metode penelitian menggunakan pendekatan kuantitatif asosiatif melalui survei dengan instrumen kuesioner, melibatkan 110 mahasiswa Universitas KH. A. Wahab Hasbullah sebagai responden. Teknik analisis data menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS) untuk menguji hipotesis penelitian. Hasil penelitian menunjukkan bahwa: celebrity endorsement berpengaruh signifikan positif terhadap brand awareness, celebrity endorsement berpengaruh signifikan positif terhadap minat beli, dan brand awareness memediasi pengaruh antara celebrity endorsement dan minat beli. Temuan penelitian merekomendasikan pentingnya seleksi endorser berdasarkan aspek daya tarik, kredibilitas, dan kesesuaian karakteristik produk untuk mengoptimalkan strategi pemasaran dan meningkatkan minat beli konsumen.
Trust in the Digital Era: Analysis of the Influence of Reputation and e-WOM on Fashion Purchasing Decisions on Shopee Suwardani, Eka; Mahendri, Wisnu
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 6 No. 1 (2025): Mei 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v6i1.6353

Abstract

This study aims to analyze the influence of reputation and electronic word of mouth on purchasing decisions for fashion products on Shopee, by considering the role of consumer trust as an intervening variable. Respondents involved in this study were 105 Shopee consumers who had purchased fashion products. The method used in this study is Structural Equation Modeling (SEM) with the help of Smart PLS software to test the influence between variables. The results of the study indicate that reputation does not affect consumer trust, and reputation does not affect purchasing decisions either directly or through consumer trust as an intervening variable. However, electronic word of mouth is proven to have a significant influence on purchasing decisions and electronic word of mouth has a significant influence on purchasing decisions through consumer trust. These findings provide insight into the importance of eWOM in influencing purchasing decisions on e-commerce platforms, and show that reputation does not play a major role in influencing trust and purchasing decisions on the Shopee platform in fashion products.
The Role of Brand Trust in Increasing the Influence of e-WOM and Hedonistic Lifestyle on Purchase Decisions for Used iPhone Devices: Peran Kepercayaan Merek dalam Meningkatkan Pengaruh e-WOM dan Gaya Hidup Hedonisme terhadap Keputusan Pembelian Gawai Bekas iPhone Mahendri, Wisnu; Agustianingrum, Naning Farida
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.6344

Abstract

This study aims to analyze the role of brand trust in mediating the influence of electronic word of mouth (e-WOM) and hedonistic lifestyle on purchasing decisions for used iPhone devices. The study employed a quantitative approach and a survey method, selecting 150 students from KH. A. Wahab Hasbullah University through purposive sampling. Data were collected using a questionnaire and analyzed using structural equation modeling (SEM) based on partial least squares (PLS). The results showed that e-WOM did not have a direct effect on purchasing decisions but had an indirect effect through brand trust. Hedonistic lifestyle has a positive effect both directly and indirectly on purchasing decisions through brand trust. Brand trust proved to be an effective mediator in the relationship between e-WOM and hedonistic lifestyles in purchasing decisions. These findings imply that sellers of used iPhone devices need to focus their marketing strategies on building brand trust through effective online review management and considering hedonic aspects in their marketing strategies.
Pengaruh Emosional Marketing Terhadap Keputusan Pembelian Melalui Brand Awareness Pada Produk Wardah Anggrena, Dania Fia; Mahendri, Wisnu
JOURNAL ECONOMICS AND STRATEGY Vol 6 No 2 (2025): Edisi Juli 2025 - Desember 2025
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jes.v6i2.2054

Abstract

Penelitian ini bertujuan guna menganalisis pengaruh emotional marketing terhadap keputusan pembelian melalui brand awareness pada produk kosmetik Wardah. Penelitian ini dilatarbelakangi oleh semakin tingginya persaingan di industri kecantikan dan pentingnya pendekatan emosional dalam membentuk hubungan konsumen yang kuat terhadap merek. Penelitian ini memakai pendekatan kuantitatif dengan jenis penelitian asosiatif. Teknik pengumpulan data melalui kuesioner terhadap 150 responden yang merupakan mahasiswa Manajemen Universitas KH. Abdul Wahab Hasbullah yang menggunakan produk Wardah. Teknik analisis data menggunakan Structural Equation Modeling (SEM) dengan alat bantu SmartPLS. Hasil penelitian menunjukkan bahwa emotional marketing berpengaruh signifikan terhadap brand awareness dan keputusan pembelian. Selain itu, brand awareness juga berpengaruh signifikan terhadap keputusan pembelian. Temuan lainnya menunjukkan bahwa brand awareness memediasi pengaruh emotional marketing terhadap keputusan pembelian. Dengan demikian, peningkatan strategi pemasaran emosional dan kesadaran merek dapat memperkuat keputusan konsumen dalam membeli produk Wardah.
Pengaruh Kualitas Pelayanan dan Persepsi Harga Terhadap Minat Kunjungan Kembali Pasien melalui Kepuasan di Puskesmas Umum Ngimbang Khasanah, Ummi Uswatun; Mahendri, Wisnu
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 22 No. 1 (2023): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v22i1.384

Abstract

Tujuan dilakukannya penelitian ini Untuk mengetahui apakah ada pengaruh kualitas layanan dan persepsi harga terhadap kunjungan kembali pasien melalui kepuasan di Puskesmas Umum Ngimbang. Lokasi penelitian ini di Jl. Pendidikan No. 2, Tapas, Sendangrejo, Kecamatan Ngimbang, Kabupaten Lamongan, Jawa Timur 62273. Variabel yang ada dalam penelitian ini diantaranya kualitas layanan, persepsi harga, kepuasan, minat kunjungan kembali. Kualitas layanan dan persepsi Harga sebagai variabel eksogen, kepuasan sebagai variabel intervening, minat kunjungan kembali sebagai variabel endogen. Data yang digunakan adalah dari pernyataan responden pada kuesioner. Analisis statistik yang digunakan adalah Structural Equation Modeling (SEM) dan alat uji menggunakan SmartPLS 0.3. Hasil penelitian membuktikan kualitas pelayanan secara positif berpengaruh terhadap kepuasan, kualitas layanan secara tidak berpengaruh positif terhadap minat kunjungan kembali, persepsi harga secara positif berpengaruh terhadap kepuasan, persepsi harga secara positif berpengaruh terhadap minat kunjungan kembali, kepuasan secara positif berpengaruh terhadap minat kunjungan kembali, kualitas layanan secara positif berpengaruh terhadap minat kunjungan kembali melalui kepuasan, kualitas layanan secara positif berpengaruh terhadap minat kunjungan kembali melalui kepuasan.
Pembelajaran dan Praktek Ilmu Tajwid untuk Santri TPQ di Desa Sumbersari Megaluh Laila, Lailatus; Ustatik, Ustatik; Habibi, Abdulloh Husnan; Taqiyuddin, Ahmad; Prasetyo, Teguh; Mahendri, Wisnu
DARMADIKSANI Vol 3 No 2 (2023): Edisi Desember
Publisher : Jurusan Pendidikan Bahasa dan Seni, FKIP, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/darmadiksani.v3i2.3402

Abstract

ABSTRAK Membaca Al-Qur’an adalah suatu pekerjaan yang mulia, bernilai ibadah dan siapa yang membacanya akan mendapat pahala kebaikan dari setiap hurufnya. Hal ini disandarkan pada sebuah hadis. Namun daripada itu terdapat sebuah aturan dalam tata cara membaca al-qur’an dengan baik dan benar dalam rangka memuliakan Al-Qur’an. Aturan yang dimaksud adalah ilmu tajwid. Fenomena yang sekarang terjadi di masyarakat adalah terdapat Sebagian orang yang membaca Al-Qur’an namun kurang dalam menerapkan kaidah tajwid. Hal ini didasari kurangnya pengetahuan tentang ilmu tajwid serta praktiknya dalam membaca Al-Qur’an. Sehingga tujuan dari program kemitraan masyarakat adalah untuk mengenalkan dan mengajarkan ilmu tajwid kepada masyarakat khususnya santri TPQ yang menjadi mitra. Untuk mencapai kegiatan yang direncanakan ini dilakukan melalui tahapan sebagai berikut : 1. koordinasi bersama mitra, 2, penyusunan materi, 3. Pelaksanaan kegiatan, 4. Pembelajaran dan praktek. Hasil yang didapat dari program kemitraan ini menghasilkan produk buku saku tajwid ringkas berisi materi dasar ilmu tajwid. Dengan desain yang sederhana para santri lebih mudah dalam mempelajari ilmu tajwid. Sehingga pemahaman santri mengenai ilmu tajwid dasar semakin meningkat. ABSTRACT Reading the Qur'an is a noble pursuit, seen as a form of worship, and those who engage in it stand to receive blessings for every letter they read. This belief is rooted in a hadith. However, a prevalent issue in society is that some individuals read the Qur'an without adhering to the principles of tajweed, a set of rules designed to honor the sacred text. This discrepancy often arises from a lack of knowledge about tajweed and its practical application in Qur'an recitation. Hence, the aim of this community partnership program was to acquaint and educate the community, particularly the students of Al-Quran Education Center who were studying about the science of tajweed (how to recite the Qur’an). To achieve this, our team followed a structured approach: 1. Coordinating with our partners, 2. Developing instructional materials, 3. Executing the learning activities, and 4. Facilitating learning and practical exercises. The outcomes that we achieved involve creating a concise tajweed pocketbook containing fundamental principles, designed in a straightforward manner to make it easier for students to grasp the intricacies of tajweed. This design ultimately enhances their understanding of the basic tenets.
The Influence of Work Motivation and Job Stress on Job Satisfaction of XYZ Jombang High School Teachers Vina Fauziah; Wisnu Mahendri
Formosa Journal of Applied Sciences Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i11.6642

Abstract

The aim of this research is to determine the influence of work motivation and work stress on the job satisfaction of XYZ Jombang High School teachers. The population in this study was 31 teachers, while the sample was 31 respondents using saturated sampling techniques. The data was collected using a questionnaire method, which was then analyzed using multiple regression analysis using SPSS version 26. The results of the research showed that partially work motivation had a positive and significant effect on job satisfaction, while the work stress variable had a negative and significant effect on job satisfaction. Simultaneously, the variables of work motivation and work stress influence the job satisfaction of XYZ Jombang High School teachers. The results of the coefficient of determination analysis obtained 0.166 or 16.6%, which means that the contribution of work motivation and work stress variables to job satisfaction is 16.6%, while the remainder is influenced by other factors outside this regression model.
Pengaruh Gaya Kepemimpinan dan Budaya Organisasi Terhadap Kinerja Karyawan pada Dinas Pekerjaan Umum dan Penataan Ruang Jombang Anandita, Septian Ragil; Nasrulloh, Muhammad; Mahendri, Wisnu
MAMEN: Jurnal Manajemen Vol. 1 No. 4 (2022): Oktober 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v1i4.849

Abstract

The purpose of this study was to determine the effect of Leadership Style and Organizational Culture on Employee Performance at the Department of PUPR Jombang. The method used in this study is a quantitative method. The population in this study amounted to 159 employees while the sample amounted to 60 respondents using the Slovin formula. Data were collected using the questionnaire method, which was then analyzed using multiple regression analysis using SPSS version 25. The results showed that partially the Leadership Style variable had a positive but not significant effect on employee performance, while the Organizational Culture variable had a positive and significant effect on employee performance. Simultaneously, the variables of Leadership Style and Organizational Culture have a positive and significant effect on the Performance of the Employees of the Jombang PUPR Service. The results of the analysis of the coefficient of determination obtained 0.467 or 46.7%, which means that the contribution of the variables of Leadership Style and Organizational Culture to employee performance is 53.3%. While the remaining 53.3% is influenced by other variables outside this regression equation or other variables not examined.
Co-Authors Abdullah Fajarul Munir Abdulloh Husnan Habibi Abi Muhammad Wahid Achmad Firdiansjah Adhekan Patty Sahusiwa Prasetyo Afif Kholisun Nashoih Agustianingrum, Naning Farida Agustina, Dinda Eka Ahmad Bihar Isyqi Ahmad Daud Alfatih Ahmad Taqiyuddin Ahmad Zakaria Ansori Ahmad, Nella Nur Nasyatul Aslina Akhmad Taqiyuddin Al-azizi, Firman Alfatih, Ahmad Daud Alwi, Joni Alya Fitriani Syafa’ah Ananda Zahwa Maulidiyah Anggi Indah Yuliana Anggrena, Dania Fia Anis Listiani Ansori, Ahmad Zakaria Ansori, M. Rizal Ma’ruf Aprilia, Yayang Inggrit Putri Auliya, Azizah Nur Ayu Musthofiyah Ayunanda Retno Putri Azam Khudzefi Azizah Azizah Azizah Nur Auliya Baitul Ainun Makin Bekti Widyaningsih Canggih Nailil Maghfiroh Defi Kartika Dewi Inda Sari Eko Wicaksono Emmanuel E. Uye Fahmi Abdulloh Efendi Fahmi Arifin Faisol Hidayatulloh Fatmawati, Heni Nurlia Fauziya, Shofia Lailatul Firosulhaq, Muhammad Habibi, Abdulloh Husnan Hari, Rachmad Heni Nurlia Fatmawati Heru Totok Tri Wahono Ifta Nur Azah Ilmi Nafiah Ilmi, Lutfia Warkhamna Mujizatul Imam Bayhaki Ina Nikmatul Chasanah Indah Nur Suryani Isna Septiani Mariam Istaftihul Unailah Faz Ita Rahmawati Jihan Dhinar Pradeta Sari Joni Alwi Junianto Tjahjo Darsono Khasanah, Ummi Uswatun Khofifah Sari Khotim Fadhli Kusumo, Ahmad Wasis Joyo Laila Nur Fatikha Laila, Lailatus Lailatus Laila Lailatus Sa’adah Liya Rizkiyah Lubis Kurniawan Lubis Kurniawan Lutfiana, Nur Zulaikho M Abdul Rozak M Chafizh Nahdliyul I M Taufiqur Rahman M. Husam Izzudin M. Nur Zhaki M. Rizal Ma’ruf Ansori Madinah Nur Aliyah Rahmah Maknun, Luklu'ul Maratus Sholihah, Maratus Maria ulfa Marsinem Mas Azzaqiatus Sholiha Mochamad Alfianata Pradana Mochamad Alfianata Pradana Mochammad Syafiuddin Shobirin Moh Iqlil Al-faqih Moh. Ja’far Sodiq Maksum Mohammad Baharudin Muhammad Andi Muhammad Firosulhaq Muhammad Husen Muhammad Ibrahim Muhammad Lutfi Muhammad Nurhidayat Muhammad Sidiq Mukhammad Yusuf, Mukhammad munawarah Nafiah, Ilmi Nasrulloh, M Farid Nasrulloh, Muhammad Nerisa Agenesia Widiyanto Niken PujiAstutik Nila Dianingsih Nisfu Laily Shofiatujidda Nur Alful Lailiyah Nur Ghusain Nurus Silfiyana Purba, Darwin Marasi Putri Marsella Zalianti Refisa Gehniarta Rindi Andriyani Rizqiyah, Alfiyatur Rohmatulloh Rohmatulloh Rosita Ainurrochimah Rozzaak Annafi Saihul Atho Alaul Huda Sari, Jihan Dhinar Pradeta Saropah Saropah Septian Ragil Anandita Siti Amilia Husen Siti Nur Qomariyah Supriono Supriono Susi Indriyani Susilo, Dwi Ermayanti Suwardani, Eka Syafa’ah, Alya Fitriani Talitha Zaidah Azmi Taqiyuddin, Ahmad Teguh Prasetyo Teguh Prasetyo Toriq Andana Teguh Febriansyah Tri Lestari Ummi Uswatun Khasanah Usamah, Fahrezi Ustatik Ustatik Ustatik, Ustatik Vina Fauziah Zaidatur Rizkiyah Zakiah, Dayang Nur Fatihatuz Zulfatul Choiriyah