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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Comvice : Journal of community service JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Manajemen Universitas Bung Hatta Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Inovasi Penelitian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Prosiding Conference on Research and Community Services Jurnal Abdimas Ilmiah Citra Bakti (JAICB) JPM: JURNAL PENGABDIAN MASYARAKAT Journal Economic and Strategy (JES) Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Informatika: Jurnal Pengabdian Masyarakat Jumat Pertanian: Jurnal Pengabdian Masyarakat Jurnal Bisnis Mahasiswa Jurnal Administrasi Kantor Income: Innovation Of Economics And Management JoEMS : Journal of Education and Management Studies Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Bussman Journal : Indonesian Journal of Business and Management Jurnal Manajemen Jurnal Ekonomika Dan Bisnis Formosa Journal of Applied Sciences (FJAS) Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam Jurnal Ekonomika Manajemen Dan Bisnis KOLONI Pena Dimas JAKBS Riset Ilmu Manajemen Bisnis dan Akuntansi Business and Economic Publication TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Journal of Information Systems Management and Digital Business RISK : Jurnal Riset Bisnis dan Ekonomi Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Business Management Research Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Journal of Community Empowerment Aktiva: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak JIMEK MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis TSURAYYA: Journal of Education, Economy and Religia
Wisnu Mahendri
Universitas KH. A. Wahab Hasbulah
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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INTEGRASI ATRIBUT PRODUK DAN DAYA TARIK BRAND AMBASSADOR DALAM MEMBENTUK LOYALITAS PELANGGAN PRODUK K-FOOD Wisnu Mahendri; Khofifah Sari
Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam Vol 9 No 01 (2026): Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam
Publisher : Sekolah Tinggi Ilmu Ekonomi Bakti Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56998/dvny8n80

Abstract

This study examines the effects of brand ambassadors, brand image, and taste on customer loyalty for Mie Sedaap Selection Korean Spicy Chicken in Jombang Regency, with purchasing decisions as a mediating variable. Using a quantitative approach and SEM-PLS analysis, questionnaires were distributed to 150 consumers. The results show brand ambassadors positively and significantly affect both loyalty and purchasing decisions. Brand image has a positive but insignificant impact. Taste significantly affects purchasing decisions but not loyalty directly. Purchasing decisions are key to driving loyalty and mediate the effect of taste, but not brand ambassadors or brand image. The study concludes customer loyalty is more influenced by satisfying purchase and consumption experiences than by brand image. Practically, maintaining taste consistency, encouraging repeat purchases, and using promotional figures are crucial in a competitive market.
THE MEDIATING ROLE OF BURNOUT IN THE RELATIONSHIP BETWEEN COMPENSATION AND SERVICE QUALITY AT KABUH COMMUNITY HEALTH CENTER Nisfu Laily Shofiatujidda; Wisnu Mahendri; Emmanuel E. Uye
TSURAYYA: Journal Education, Economy and Religia Vol. 1 No. 2 (2026): May: TSURAYYA: Journal Education, Economy and Religia
Publisher : PT. Cadas Insan Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effect of compensation on service quality at Puskesmas Kabuh, Jombang, by testing burnout as a mediating variable. Using a quantitative explanatory research design with cross-sectional approach, the sample comprised permanent and contract employees selected through purposive sampling. Data were collected using Likert scale questionnaires and analyzed using PLS-SEM. The findings revealed that compensation has a significant positive effect on burnout, yet the direct effect of compensation on service quality is not significant. Conversely, burnout has a significant positive effect on service quality. Burnout fully mediates the effect of compensation on service quality with a significant mediation effect. The research model explains a substantial proportion of service quality variation. These findings suggest that service quality at Puskesmas Kabuh is currently maintained through unsustainable psychological sacrifice of employees, necessitating management to develop workload management and psychological support programs alongside compensation improvements.
Peningkatan Daya Saing Produk Pelaku Industri Makanan Olahan UMKM melalui Pelatihan Sertifikasi Halal dan BPOM Septian Ragil Anandita; Moh Iqlil Al-faqih; Ifta Nur Azah; Nur Ghusain; Wisnu Mahendri; Khotim Fadhli
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2022): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v3i3.3278

Abstract

Tujuan kegiatan pengabdian masyarakat ini yaitu untuk memberikan tambahan wawasan kepada para pelaku usaha mikro kecil dan menengah di Desa Sumbersari tentang pentingnya sertifikasi halal, melatih, dan membantu bisnis usaha mikro kecil dan menengah dalam memperluas pemasaran produknya guna untuk meningkatkan penjualan dan pendapatan dari bisnis usaha mikro kecil dan menengah tersebut. Pembuatan label halal ini ditujukan untuk memperluas pemasaran produk, menambahkan cara usaha mikro kecil dan menengahagar bisa berbisnis yang lebih bersaing, kompeten dan memperluas jaringan bisnis dari pelaku usaha mikro kecil dan menengah. Metode pendekatan untuk pelaksanaan kegiatan pengabdian pada masyarakat ini dengan metode Community Based Research yaitu penjelasan Narasumber kepada mitra. Metode yang dipakai pada kegiatan ini adalah pertemuan atau tatap muka antara narasumber dengan mitra yang bertempat di Desa Sumbersari, dimana narasumber berperan penting dalam menjelaskan materi-materi mengenai pelabelan halal dan bagaimana cara memperluas pemasaran dengan adanya label halal pada produk usaha mikro kecil dan menengah. Hasil pelaksanaan kegiatan pengabdian masyarakat diperoleh yaitu: Nomor Induk Berusaha dan label sertifikat pada produk usaha mikro kecil dan menengah, menggandeng salah satu pelaku usaha mikro kecil dan menengah yang ada di sana dengan pembuatan produk inovasi baru yaitu abon ikan lele. Label halal merupakan suatu bagian dari sebuah produk yang membawa informasi verbal tentang produk atau penjualnya, di mana label halal ini dapat membantu pelaku usaha mikro kecil dan menengah dalam memperluas pemasaran produknya serta menambah pendapatan bagi para pelaku usaha mikro kecil dan menengah.
Peningkatan Minat Wirausaha melalui Pelatihan Aquascape Khotim Fadhli; Wisnu Mahendri; M Taufiqur Rahman; Nerisa Agenesia Widiyanto; M Abdul Rozak; M Chafizh Nahdliyul I
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2023): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v4i1.3526

Abstract

Kegiatan pengabdian kepada masyarakat dalam bentuk pelatihan Aquascape ini bertujuan memberi pemahaman mengenai aquascape agar dapat menghasilkan uang dari sebuah hobi, memberi pemahaman mengenai pembuatan konsep aquascape yang menjadikan meningkatnya daya tarik remaja desa terhadap peluang bisnis aquascape, dan memberikan dorongan motivasi untuk meningkatakan rasa percaya diri masyarakat, khususnya remaja desa dalam berwirausaha dan berani menghadapi resiko yang ada. Kegiatan ini dilaksanakan dengan tiga tahapan, yakni perencanaan, pelaksanaan kegiatan, dan evaluasi. Pengabdian kepada masyarakat dalam bentuk pelatihan Aquascape yang dilaksanakan di desa Dukuharum ini memiliki pengaruh yang positif terhadap peningkatan potensi ekonomi masyarakat desa Dukuharum, khususnya remaja desa. Pelatihan Aquascape ini berdampak pada peningkatan pengetahuan masyarakat tentang usaha aquascape. Melalui pelatihan ini juga meningkatkan ketertarikan atau antusias peserta pelatihan aquascape dan peningkatan kemampuan praktik pembuatan aquascape. Hasil dari pelatihan Aquascape ini juga menunjukkan adanya peningkatan ketertarikan masyarakat untuk mengembangkan usaha aquascape.
Pelatihan Digital Marketing Produk UMKM Pada Masyarakat Desa Betek Guna Meningkatkan Kesejahteraan Masyarakat Muhammad Farid Nasrulloh; Wisnu Mahendri; Khotim Fadhli; Muhammad Jafar Sodiq Maksum
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v4i2.4019

Abstract

Electronic Commerce (e-commerce) is a new behavior that can be described as the process of transactions for goods or services in the process of buying and selling or exchanging products, services and information via information networks, including the internet or cyberspace, in line with the very rapid development of the internet world. Service implementers observed that marketing of UMKM products in Betek village, Mojoagung subdistrict is still limited and still uses the WoM (Word of Mouth) marketing method so that sellers only rely on buyers who come. The problem with partners is that marketing is still done traditionally, namely by word of mouth and only relies on consumers who come to get turnover and offers to close friends and the surrounding environment and there is a lack of understanding and use of digital marketing to increase sales. The problems faced must immediately find a solution. One alternative solution is to use digital marketing media. The objectives of this digital marketing-based UMKM product marketing assistance program are as follows: (1) UMKM owners in Betek village can increase their understanding of digital marketing; (2) UMKM owners in Betek village can increase the use of digital marketing more effectively; (3) MSME owners in Betek village can expand their marketing area; (4) Betek village UMKM owners can increase their income. With this digital marketing training, sales of Betek Village UMKM products increased by 60% from before the intensive assistance was implemented.
Transformasi Digital bagi UMKM di Desa Ngusikan: Sosialisasi dan Pendampingan Penggunaan Digital Marketing Muhammad Husen; Imam Bayhaki; Septian Ragil Anandita; Wisnu Mahendri; Akhmad Taqiyuddin; M. Nur Zhaki; Muhammad Ibrahim; Muhammad Andi; Ayu Musthofiyah; Nila Dianingsih
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5255

Abstract

This community service project was aimed at increasing the sales turnover of MSMEs (Micro, Small, and Medium Enterprises) in Ngusikan Village through digital marketing and administrative assistance. The project involved training and hands-on assistance in optimizing social media usage, improving branding, and completing business administration such as obtaining business licenses (NIB) and halal certification. The approach taken was a combination of workshops and field assistance with the MSMEs. The results indicate a significant improvement in the knowledge and practices of MSME actors in digital marketing, leading to a substantial increase in sales turnover and market visibility.
Seminar Digital Marketing Terhadap Produk UMKM untuk Meningkatkan Kesejahteraan Masyarakat Desa Randuwatang Muhammad Farid Nasrulloh; Faisol Hidayatulloh; Wisnu Mahendri; Khotim Fadhli; Putri Marsella Zalianti; Mohammad Jafar Sodiq Maksum
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5299

Abstract

Currently, not many MSMEs are using this sophisticated digital platform, due to a lack of understanding about digital marketing which can boost people's economies. Based on the results of a pre-survey with several UMKM players, especially the food sector, that they do not yet have halal product certification, because: (1) They do not understand the importance of digital marketing and its impact on UMKM to improve the welfare of the Randuwatang community. (2) UMKM players do not yet know how to apply online platforms to produce interesting content to attract the target market. (3) UMKM players are still seasonal in opening businesses because other sources of livelihood are more dominant, such as drivers, craftsmen, etc., than UMKM. Based on the problems faced by partners, community service activities in the LPPM scheme are carried out through digital marketing seminars on UMKM products to improve the welfare of the Randuwatang village community. The method used in this digital marketing seminar is providing material regarding the importance of digital marketing for UMKM in the current millennial era. The method used is an interactive discussion in the form of questions and answers by participants who do not understand and answered directly by the resource person. From the implementation of socialization activities, it was concluded that digital marketing had proven to be an effective tool for improving the welfare of the community in Randuwatang Village.
Loyalitas Pelanggan Scarlett Whitening di Pondok Pesantren Denanyar, Jombang: Pengaruh Kualitas Produk dan Kepuasan Pelanggan Anis Listiani; Wisnu Mahendri
Business and Economic Publication Vol. 1 No. 1 (2023): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v1i1.970

Abstract

Dalam penelitian ini bertujuan untuk menginvestigasi pengaruh kualitas produk dan kepuasan konsumen diidentifikasi sebagai faktor yang mungkin memengaruhi tingkat loyalitas konsumen. Teknik pengumpulan data yang digunakan adalah menggunakan data primer dan menggunakan metode penelitian kuantitatif asosiatif. berdasarkan dari hasil pengujian t hitung yang telah didapatkan pada variabel kualitas produk mendapat skor 4,531 yang mana lebih besar dari 0,1975 yang merupakan t tabel, maka Ho ditolak dan Ha diterima yang artinya bahwa kualitas produk (X1) berpengaruh signifikan terhadap loyalitas konsumen (Y). Berdasarkan dari hasil pengujian t hitung yang telah didapatkan pada variabel kepuasan konsumen mendapat skor 9,541 yang mana lebih besar dari 0,1975 yang merupakan t tabel, maka Ho ditolak dan Ha diterima yang artinya kepuasan konsumen (X2) berpengaruh signifikan terhadap loyalitas kosumen (Y).
Dampak E-WOM terhadap Pembeli Shopee Jombang Mochamad Alfianata Pradana; Wisnu Mahendri
Business and Economic Publication Vol. 1 No. 1 (2023): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v1i1.971

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh e-WOM (Word-of-Mouth elektronic) terhadap keputusan pembelian masyarakat Jombang yang menggunakan platform Shopee. Metode penelitian yang digunakan dalam studi ini adalah survei melalui kuesioner yang didistribusikan kepada masyarakat Jombang yang telah melakukan pembelian melalui Shopee. Data yang diperoleh dianalisis menggunakan teknik regresi linier berganda. Hasil analisis menunjukkan bahwa e-wom memiliki pengaruh signifikan terhadap keputusan pembelian masyarakat Jombang di Shopee. Dengan kata lain, ulasan dan rekomendasi dari pengguna Shopee lainnya dapat mempengaruhi keputusan pembelian masyarakat Jombang. Semakin positif dan meyakinkan e-wom yang diterima oleh individu, semakin besar kemungkinan individu tersebut untuk melakukan pembelian di Shopee. Implikasi praktis dari penelitian ini adalah pentingnya perusahaan e-commerce untuk mengelola dan memantau e-wom yang ada di platform mereka, serta berupaya menciptakan pengalaman positif bagi pengguna guna meningkatkan kepercayaan dan kepuasan pelanggan.
Impact of NCT Dream's Endorsement and Parasocial Interaction in Driving Purchase Decisions via Brand Awareness Wisnu Mahendri; Madinah Nur Aliyah Rahmah
Business Management Research Vol. 5 No. 1 (2026): January 2026
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v5i1.16668

Abstract

This study aims to examine the influence of Brand Ambassador, in this case NCT Dream, and Parasocial Interaction on the purchasing decision of Tos Tos Tortilla Chips through the mediation of Brand Awareness. In the marketing context, Brand Ambassador serves to introduce and build brand image in the minds of consumers, while parasocial interaction deepens the emotional closeness between fans and idols, which can influence purchasing behavior. Data were collected through a survey involving 150 respondents who are NCT Dream fans and consumers of Tos Tos products. The results of the analysis using Structural Equation Modeling (SEM) show that Brand Ambassador and Parasocial Interaction have a positive and significant effect on Brand Awareness. Brand Awareness itself has a significant influence on purchasing decisions. Although Brand Ambassador does not have a direct effect on purchasing decisions, its influence can be felt through increased Brand Awareness which then drives purchasing decisions. Conversely, Parasocial Interaction has a direct and indirect effect on purchasing decisions through Brand Awareness. These findings provide insight that celebrity influence in marketing, especially through parasocial interaction, plays an important role in building brand awareness which ultimately influences consumer purchasing decisions.
Co-Authors Abdullah Fajarul Munir Abdulloh Husnan Habibi Abi Muhammad Wahid Achmad Firdiansjah Adhekan Patty Sahusiwa Prasetyo Afif Kholisun Nashoih Agustianingrum, Naning Farida Agustina, Dinda Eka Ahmad Bihar Isyqi Ahmad Daud Alfatih Ahmad Taqiyuddin Ahmad Zakaria Ansori Ahmad, Nella Nur Nasyatul Aslina Akhmad Taqiyuddin Al-azizi, Firman Alfatih, Ahmad Daud Alwi, Joni Alya Fitriani Syafa’ah Ananda Zahwa Maulidiyah Anggi Indah Yuliana Anggrena, Dania Fia Anis Listiani Ansori, Ahmad Zakaria Ansori, M. Rizal Ma’ruf Aprilia, Yayang Inggrit Putri Auliya, Azizah Nur Ayu Musthofiyah Ayunanda Retno Putri Azam Khudzefi Azizah Azizah Azizah Nur Auliya Baitul Ainun Makin Bekti Widyaningsih Canggih Nailil Maghfiroh Defi Kartika Dewi Inda Sari Eko Wicaksono Emmanuel E. Uye Fahmi Abdulloh Efendi Fahmi Arifin Faisol Hidayatulloh Fatmawati, Heni Nurlia Fauziya, Shofia Lailatul Firosulhaq, Muhammad Habibi, Abdulloh Husnan Hari, Rachmad Heni Nurlia Fatmawati Heru Totok Tri Wahono Ifta Nur Azah Ilmi Nafiah Ilmi, Lutfia Warkhamna Mujizatul Imam Bayhaki Ina Nikmatul Chasanah Indah Nur Suryani Isna Septiani Mariam Istaftihul Unailah Faz Ita Rahmawati Jihan Dhinar Pradeta Sari Joni Alwi Junianto Tjahjo Darsono Khasanah, Ummi Uswatun Khofifah Sari Khotim Fadhli Kusumo, Ahmad Wasis Joyo Laila Nur Fatikha Laila, Lailatus Lailatus Laila Lailatus Sa’adah Liya Rizkiyah Lubis Kurniawan Lubis Kurniawan Lutfiana, Nur Zulaikho M Abdul Rozak M Chafizh Nahdliyul I M Taufiqur Rahman M. Husam Izzudin M. Nur Zhaki M. Rizal Ma’ruf Ansori Madinah Nur Aliyah Rahmah Maknun, Luklu'ul Maratus Sholihah, Maratus Maria ulfa Marsinem Mas Azzaqiatus Sholiha Mochamad Alfianata Pradana Mochamad Alfianata Pradana Mochammad Syafiuddin Shobirin Moh Iqlil Al-faqih Moh. Ja’far Sodiq Maksum Mohammad Baharudin Muhammad Andi Muhammad Firosulhaq Muhammad Husen Muhammad Ibrahim Muhammad Lutfi Muhammad Nurhidayat Muhammad Sidiq Mukhammad Yusuf, Mukhammad munawarah Nafiah, Ilmi Nasrulloh, M Farid Nasrulloh, Muhammad Nerisa Agenesia Widiyanto Niken PujiAstutik Nila Dianingsih Nisfu Laily Shofiatujidda Nur Alful Lailiyah Nur Ghusain Nurus Silfiyana Purba, Darwin Marasi Putri Marsella Zalianti Refisa Gehniarta Rindi Andriyani Rizqiyah, Alfiyatur Rohmatulloh Rohmatulloh Rosita Ainurrochimah Rozzaak Annafi Saihul Atho Alaul Huda Sari, Jihan Dhinar Pradeta Saropah Saropah Septian Ragil Anandita Siti Amilia Husen Siti Nur Qomariyah Supriono Supriono Susi Indriyani Susilo, Dwi Ermayanti Suwardani, Eka Syafa’ah, Alya Fitriani Talitha Zaidah Azmi Taqiyuddin, Ahmad Teguh Prasetyo Teguh Prasetyo Toriq Andana Teguh Febriansyah Tri Lestari Ummi Uswatun Khasanah Usamah, Fahrezi Ustatik Ustatik Ustatik, Ustatik Vina Fauziah Zaidatur Rizkiyah Zakiah, Dayang Nur Fatihatuz Zulfatul Choiriyah