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Herien Puspitawati
Departemen Ilmu Keluarga Dan Konsumen, Fakultas Ekologi Manusia, Institut Pertanian Bogor, Bogor 16680, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : ASEAN Marketing Journal

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Consumer Empowerment Profile in Rural and Urban Area Simanjuntak, Megawati; Amanah, Siti; Puspitawati, Herien; Asngari, Pang S
ASEAN Marketing Journal Vol. 6, No. 1
Publisher : UI Scholars Hub

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Abstract

The purpose of this research was to analyze the profile of consumer empowerment and the influence of demographic characteristics, socio-economic status and cosmopoliteness on consumer empowerment in rural and urban area. The research finding indicated a low consumer empowerment in urban and rural area. In general, most respondents who were not categorized as empowered consumer were aged >37 years old, working in rural areas, included in income category ranged IDR 397,874.57/capita/month both in rural and urban areas, family size of ≤ 4 persons in rural areas,length of education ≤9 years in rural areas and not cosmopolite in rural areas. Higher level of education and the more cosmopolite the respondents would increase consumer empowerment both in ruraland urban area. One of the attempts in empowering consumers is by intensifying consumer education involving government, NGOs, and private sector.
Co-Authors Achmad Fahrudin Agus Harijanto Aida Vitayala S Hubeis Aida Vitayala S Hubeis Aida Vitayala S Hubeis Aida Vitayala S Hubeis Aida Vitayala S Hubies Aida Vitayala S. Hubeis Aini, Dewi Nur Amiruddin Saleh Ana Kuswanti Angraini, Sylvianti Anisyah Kusumawati Apriyanti Latifah, Keukeu Aritonang, Sartika Dewi Aspary  , Octaviniant Atika Rahma Atin Sumiarti Aulia Rahma, Fadilla M. Avia Maulidina Azizah, Yasmin Azzahraa, Nur Pattimah Azzara, Rana Chyntia Bagus Putu Fabio Basita Ginting Basita Ginting Sugihen Bastari, Iman Cahayani, Octaria Intan Chairunnisa Murniati Cut Michelle Lazuardi Danisya Primasari Defina Desiana, Putri Mega Dewi, Egretta Melistantri Dhaifina Annas Tazkiya Diah Krisnatuti Djoko Susanto Djoko Susanto Djoko Susanto Djoko Susanto Djoko Susanto Djoko Susanto Djuara P Lubis DWI HASTUTI Dwi Hastuti Dwi Puspita Sari Edianna Putri Mayang Sari Eka Wulida Latifah Elmanora Elmanora Eva Riany, Yulina Fadilla M Aulia Rahma Faulkner, Paula Firdanianty Pramono Habsari, Atika Windi Hadori, Rachmawati Harianto - Harijanto, Agus Hartoyo Hartoyo Herna Herna Hilma Amrullah Husni Nursanti Iman Bastari Iman Teguh Raharjo, Iman Teguh Indah Sukmawati Intan Dwi Kurniawati Istiqlaliyah Muflikhati Joko Affandi Joko Affandi Khasanah, Muwakhidah Nur Kurnia, Fitra Nanda Laili, Mahsiani Mina Lasmi Purnawati Latifatul Hayati Lilik Noor Yuliati Lukman M Baga Lukman M. Baga Lukman M. Baga Lutfi Humaidi M. Syamsul Maarif Ma'mun Sarma Ma'mun Sarma Mardiana Dwi Puspitasari Mardiyah Kartini Siswati, Mardiyah Kartini Maulina, Trisna Megawati Simanjuntak Mira Fauziyya Fatihanna Moh. Djemdjem Djamaludin Monika Yuliantin Mulyana, Aditya Muqsith, Munadhil Abdul Musa Hubeis Musthofa Musthofa Nadhifah, Larasati Naina, Sheila Nainggolan, Elizabeth Risda Mutiara Novi Puspitasari Nurul Dwi Prihutami Nurul Dwi Prihutami, Nurul Dwi Oktriyanto Oktriyanto Oktriyanto Oktriyanto, Oktriyanto Oos E M Anwas Pang Asngari Pang S Asngari Pang S Asngari Pang S Asngari Pang S. Asngari Pudji Muljono Puspitasari, Mardiana Dwi Putri, Artika Chandra Julian Putri, Dwi Kurniati Rachmawati Hadori Rahmah, Azmi Faatihatur Rahmah, Yazidah Nur Ratih Dwi Hastuti Resti Pujihasvuty Reviani, Nia Riani Rachmawati Risda Rizkillah, Risda Rona Aulia Karimah Rosiana, Emy Saleh, Khaerul Saleh, Reza Septiana, Maya Shely Septiana Setioningsih Silitonga, Mirdat Sri Andriyani Fahmi Sri Lilestina Nasution Sri Lilestina Nasution, Sri Lilestina Sudirman Sudirman Sumardjo Sutarman, Deddy Cahyadi Tambunan, Resman Muharul Tien Herawati Tin Herawati Titipani, Anadia Tri Sari Asih Rahmiati, Tri Sari Asih Ujang Sumarwan Veithzal Rivai Zainal Vinasevaya, Shafaa Vivi Irzalinda Windy Putri Arianti Yulfa, Rahmi