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Journal : Jurnal AbdiMas Nusa Mandiri

 1 
PEMANFAATAN TEKNOLOGI INFORMASI UNTUK DESAIN KEMASAN DAN LABEL SARUNG GEBENG DESA LIMBANG JAYA Amran, Ali; Desiani, Anita; Primartha, Rifkie; Suprihatin, Bambang; Ermatita, Ermatita; Salamah, Fitri
Jurnal AbdiMas Nusa Mandiri Vol. 7 No. 1 (2025): Periode April 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v7i1.6455

Abstract

Gebeng Sarong is a typical woven fabric from Limbang Jaya village, Ogan Ilir Regency, South Sumatra. This craft is increasingly disappearing due to the difficulty of marketing carried out by Limbang Jaya village craftsmen. The packaging and brands used on Gebeng Sarongs are still very simple and unattractive so their marketing is less able to compete with similar products. The lack of creativity of craftsmen in Limbang Jaya is also due to the low level of education of the craftsmen, only elementary or junior high school graduates. In addition, the location of the village is rather remote, causing Gebeng Sarongs to      have limited marketing. To help overcome this problem, the Sriwijaya University team held a training activity for craftsmen to develop their products for a wider market with attractive packaging. The stages of this activity include: problem identification, activity preparation, activity implementation, and activity evaluation. The activities carried out were in the form of training activities for craftsmen on the use of information technology and graphic applications., Training activity materials included an introduction to the Canva application, tutorials on making packaging and packaging designs, and direct practice. Based on the results of the pre-test and post-test it can be concluded that this activity has succeeded in improving the skills of craftsmen in designing aesthetic packaging according to market needs, thereby increasing the appeal of Gebeng Sarong in a wider market. This activity is also expected to help maintain the Gebeng Sarong as the typical fabric of the South Sumatra.
Co-Authors Abdiansah, Abdiansah Adi Sutrisman Ahmad Fali Oklilas Ahmad Fali Oklilas Ahmad Sanmorino Aidil Putrasyah Al Farissi Albert Albert Aldin, Moehammad Alfarezy, Reza Ali Amran Ali Bardadi Ali Bardardi Ali Ibrahim Ali Ibrahim Allsela Meiriza, Allsela Andini Dwi Lestari Anita Desiani Apriansyah Putra Arnelawati Artika Arista Ayuputri, Niken Bambang Suprihatin Barlian Khasoggi Barlian Khasoggi Belly, Belly Nagustria bin Awang, Mohd Khalid Budi Prayoga, Muhamad Hafiz Cindo, Mona Dafid Dedik Budianta Deris Stiawan Dian Palupi Rini Dian Palupi Rini Dien Novita Dominica, Alviona Terry Dwi Asa Verano Dwi Lestari, Rizky Dwi Meylitasari Br. Tarigan Dwi Rosa Indah Endang Lestari Ruskan Endy Suherman Erwin, Erwin Eva Darnila Eva Darnila Fajriana, Fajriana Fajriana, Fajriana Falih, Noor Fathiyah, Alyssa Fathoni - Fauza Adelma Syafrizal Fuadi, Wahyu Geovani, Dite Gumay, Naretha Kawadha Pasemah Hadipurnawan Satria Hafyz Sytar, M. Hartini Hartini Hijriani, Nurul Huda Ubaya Huda Ubaya Husnawati Husnawati Ika Oktavianti ina aisyah handayani Indra Maulana Irmanda, Helena Nurramdhani Ispramono Hadi, Sigit Iwan Pahendra Iwan Pahendra Anto Saputra Jaidan Jauhari Johannes Petrus Joko Purnomo Ken Dhita Tania Khairun Nisak, Novrinda Kurniawan, Mochamad Aryo Aji Kurniawan, Rizky Fariz Andry Lovinta Happy Atrinawati M Fariz Januarsyah M. Fariz Januarsyah M. Miftakul Amin Matondang, Nurhafifah Mauliza Mauliza, Mauliza Megah Mulya Meizalina, Mutiara Amalia Mgs Afriyan Firdaus Mira Afrina Mohammed Y. Alzahrani Mona Cindo Monterico Adrian Muhammad Adrezo Muhammad Fachrurrozi Muhammad Qurhanul Rizqie Muhammad Sadli Muhammad Sadli, Muhammad Muhammad, Duwen Imantata Mutammimul Ula Mutia Fadhila Putri Noprisson, Handrie NUNI GOFAR Nurul Chamidah Nurul Mufliha Eka Putri Nurul Mufliha Eka Putri Octaria, Orissa Osvari Arsalan Pacu Putra Pahendra, Iwan Parwito Patimah, Endah Primanita, Anggina Purwita Sari Purwita Sari, Purwita Putra, Erwin Dwika Rachma nia Rahman, Puti Ayu Andhini Rahmat Budiarto Rahmat Izwan Heroza Rahmat Izwan Heroza Rendra Gustriansyah Reza Firsandaya Malik Richardo, M Denny Richki Hardi Rifkie Primartha Rizka Dhini Kurnia Rizka Dhini Kurnia Rizki Kurniati Royan Dwi Saputra Rudhy Ho Purabaya Ruth Mariana Bunga Wadu Safithri, Selviana Rizki Salamah, Fitri Samsuryadi Samsuryadi Shinta Puspasari Soraya, Atika Suci Destriatania Suci Destriatania Sukemi Sukemi Susan Dwi Saputri Susan Dwi Saputri Sytar, M. Hafizh Terttiaavini, Terttiaavini Tjahjanto, Tjahjanto Tryadriani, Rasqia Nurzulia Verano, Dwi Asa Verlly Puspita Wahyu Fuadi Wahyu Ningsih Yadi Utama Yadi Utama Yudha Pratomo Yudha Pratomo Yudha Pratomo Yundari, Yundari Zalika, Indah Zulkardi