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All Journal Jurnal Manajemen Terapan dan Keuangan Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial At-Tadbir : jurnal ilmiah manajemen Journal of Economic, Management, Accounting and Technology (JEMATech) Jambura Science of Management Jurnal Administrasi dan Manajemen JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JURNAL LENTERA BISNIS Altasia : Jurnal Pariwisata Indonesia Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Enterprise and Development (JED) Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Jurnal Fokus Manajemen Bisnis Jurnal Pengabdian Masyarakat Asia Jurnal Ekuilnomi DEDIKASI PKM Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat juremi: jurnal riset ekonomi Transekonomika : Akuntansi, Bisnis dan Keuangan Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Cakrawala Ilmiah International Journal of Applied Sciences in Tourism and Events Jurnal Ekonomi dan Bisnis Jurnal Teknologi dan Manajemen Industri Terapan Mamangan Social Science Journal Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Bangsa Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Kajian dan Penelitian Umum Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Jurnal ilmiah teknologi informasi Asia Bata Ilyas Educational Management Review Jurnal Ekonomi, Manajemen, Akuntansi KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Sinambela, Fitriana Aidnilla
Universitas Internasional Batam
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Pengaruh Information Quality, Information Quantity, Information Credibility,Needs of Information, Dan Attitude Towards Information Terhadap Information Adoption Dan Purchase Intention Pada Wisatawan Kota Batam Fitriana Aidnilla Sinambela; Herman Herman; Renza Fahlevi
Jurnal Ekuilnomi Vol. 7 No. 2 (2025): Ekuilnomi Vol 7(2), Mei 2025
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/yfzqsy25

Abstract

Batam merupakan kota yang terkenal dengan statusnya sebagai tujuan wisata andalan. Kota Batam memiliki fasilitas pariwisata yang sangat baik, aksesibilitas yang mudah, dan beragam fasilitas umum yang menarik wisatawan untuk berkunjung. Penelitian ini bertujuan untuk menganalisis pengaruh information quality, information quantity, information credibility, needs of information, serta attitude towards information terhadap information adoption dan purchase intention pada wisatawan yang mengunjungi Kota Batam. Pendekatan yang digunakan berupa pendekatan kuantitatif, dengan pengumpulan data melalui kuesioner yang dibagikan terhadap 304 orang. Data dianalisis menggunakan teknik SEM-PLS dengan SMARTPLS Versi 4.0. Hasil penelitian mengungkapkan bahwa information quality, information credibility, needs of information, dan attitude towards information membawa efek yang signifikan atas information adoption. Namun, information quantity tidak mendatangkan efek signifikan atas information adoption. Information adoption tidak dapat mendatangkan pengaruh signifikan terhadap purchase intention. Selain itu, information adoption mampu memediasi pengaruh information quality, needs of information, dan attitude towards information terhadap purchase intention, tetapi tidak mampu memediasi hubungan information quantity dan information credibility terhadap purchase intention
Perilaku Penggunaan Dompet Digital Oleh Konsumen Generasi Z Saat Berwisata Renza Fahlevi; Elsa Elsa; Fitriana Aidnilla Sinambela
Jurnal Ekuilnomi Vol. 7 No. 1 (2025): Ekuilnomi Vol 7(1) Februari 2025
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/gecxpb52

Abstract

Penggunaan dompet digital yang meningkat sejak tahun 2020 menjadi salah satu topik penelitian yang banyak diteliti di berbagai negara, seperti India, Indonesia, Malaysia, Sri Lanka, dan Vietnam. Dompet digital di negara Indonesia juga semakin banyak, contohnya seperti Shopeepay, OVO, Gopay, LinkAja, dan lain-lain. Pada penelitian ini mengangkat topik tentang konsumen Gen Z yang menggunakan dompet digital saat berwisata. Penelitian ini bertujuan untuk menguji perilaku penggunaan dompet digital oleh konsumen Generasi Z (Gen Z) untuk berwisata. Tiga variabel independen digunakan pada penelitian ini yaitu Perceived Ease of Use, Perceived Usefulness dan Social Influence serta satu variabel Attitude sebagai mediasi. Data penelitian dikumpulkan dengan menyebarkan kuesioner kepada konsumen Gen Z yang menggunakan dompet digital untuk berwisata. Teknik pengambilan sampel yang digunakan adalah teknik purposive sampling. Pengolahan data menggunakan pendekatan SEM-PLS dan diolah dengan bantuan aplikasi SmartPLS. Hasil penelitian ini dapat menjadi sumber data bagi perusahaan aplikasi dompet digital dalam memahami perilaku konsumen Gen Z dalam menggunakan dompet digital untuk berwisata
PENGARUH BRAND AMBASSADOR SELEBRITI TERHADAP KEPUTUSAN PEMBELIAN SKINCARE KOREA DI KOTA BATAM Sinambela, Fitriana Aidnilla; Ardhany Damanik, Nisa; Fahlevi, Renza
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 2 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i2.5937

Abstract

Brand ambassador merupakan identitas dari suatu produk, semakin baik citra seorang brand ambassador maka akan semakin tinggi minat konsumen untuk membeli produk tersebut. Keputusan pembelian pasti bergantung pada karakter dan perilaku seseorang. Karena setiap konsumen memiliki alasan atau motif yang berbeda dalam mengambil keputusan. Salah satunya budaya asing yang paling populer dan sedang trend di Indonesia saat ini adalah Hallyu atau Korean wave, yang merupakan gelombang budaya dari Korea Selatan. Penelitian ini bertujuan untuk menganalisis pengaruh brand ambassador selebriti terhadap keputusan pembelian produk skincare Korea di Kota Batam. Fenomena Korean wave telah meningkatkan popularitas produk kecantikan asal Korea Selatan, yang diperkuat oleh strategi pemasaran dengan menggunakan brand ambassador dari kalangan selebriti. Penelitian ini menggunakan non-probability sampling dengan pendekatan Purposive Sampling dan Convenience sampling karena adanya persyaratan responden seperti masyarakat Kota Batam yang berumur 18-26 tahun. Analisis data menggunakan IBM SPSS statistics 26.0 dan SmartPLS 3.0. Terdapat 280 responden yang merupakan pengguna skincare Korea di Kota Batam. Hasil penelitian menunjukkan bahwa brand ambassador memiliki pengaruh signifikan terhadap purchase decision dan purchase intention. Selain itu, faktor lain seperti social media marketing dan electronic word of mouth juga berperan dalam membentuk keputusan pembelian.
Program Peningkatan Penjualan Melalui Pemasaran Digital Pada Kedai Kopi Aan Fahlevi, Renza; Sinambela, Fitriana Aidnilla; Wang, Thalia
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 4 (2025): Juni
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i4.2423

Abstract

Kedai kopi Aan merupakan salah satu usaha kuliner yang ada di kota Batam. Saat ini kedai kopi Aan menghadapi persaingan yang ketat dalam industri kuliner. Pada beberapa periode waktu sebelumnya, Kedai kopi Aan mengalami penurunan penjualan karena semakin banyaknya kompetitor sejenis dan belum maksimalnya pelaksanaan pemasaran secara digital. Program pengabdian ini bertujuan untuk membantu mitra yaitu kedai kopi Aan untuk meningkatkan omzet usaha. Program yang akan dilaksanakan meliputi perancangan dan penerapan strategi pemasaran digital melalui media sosial dan penjualan di aplikasi pengantaran makanan secara daring seperti aplikasi Gofood dan Grabfood. Metode yang digunakan dalam program pengabdian ini meliputi observasi langsung ke lokasi dan wawancara ke pemilik usaha dan konsumen. Hasil akhir dari program pengabdian menunjukkan terdapat peningkatan jumlah pelanggan baru dan peningkatan omzet usaha setelah implementasi program pengabdian.
Implementasi Smart Tourism menggunakan Virtual Tour 360° di Belalang Adventure Batam Putra, Muhamad Zhabiyan Dwi; Fahlevi, Renza; Sinambela, Fitriana Aidnilla; Viony, Viony; Stevani, Stevani; Ang, Jessica Friscilla; Pratama, Wira Ardhimas; Mangkey, Jasica Kristin
Jurnal Ilmiah Teknologi Informasi Asia Vol 19 No 2 (2025): Volume 19 nomor 2 2025 (8)
Publisher : LP2M Institut Teknologi dan Bisnis ASIA Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jitika.v19i2.1075

Abstract

The growth of smart tourism, particularly through 360° virtual tour (VT360°) technology, presents an effective promotional strategy in the period following the COVID-19 pandemic. This approach is especially suitable for outdoor tourist destinations that seek to engage with a global audience. This research was specifically conducted to design and put into practice VT360° technology at Belalang Adventure in Batam. The main goals were to increase the availability of information for potential visitors and improve the location's appeal to foreign tourists, who often research destinations online before traveling. This study employed a Research and Development (R&D) method, which included systematic stages of initial observation, capturing high-quality images with Google Street View, editing the photos with Adobe Lightroom, and building the final virtual tour on the Theasys platform. The outcome is a fully interactive virtual tour that highlights key points of interest, including the main entrance, the ticket counter, and various game areas, all of which can be conveniently accessed online from any device. This digital tool has proven to be an effective and low-cost method for tourism promotion. It also shows the considerable potential for small and medium-sized tourism businesses to use immersive technology to reach a wider market. Based on these findings, this study recommends forming collaborations with tour operators, local tour guides, and hotels to broaden the distribution of the virtual tour, making it a central part of a more extensive and combined promotional strategy.
Influence Tiktok Advertisement To Decision Hotel Accommodation Purchases Among The Zennial Generation Nurhafiza, Emtiqa; Sinambela, Fitriana Aidnilla; Fahlevi, Renza
Jurnal Mamangan Vol 13, No 2 (2024): Special Issue: Jurnal Ilmu Sosial Mamangan, Accredited 2 (SK Dirjen Ristek Dikt
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i2.9141

Abstract

This study aims to test the influence of emotions, entertainment, and information in TikTok Advertisement on consumer behavior and hotel purchasing decisions among the Zennial Generation. The results of testing using SmartPLS software show that emotions do not has a significant effect on purchasing decisions (β = 0.041, t-statistic = 0.919, p = 0.358), but ... significant to behavior consumer (β = 0.158, t-statistic = 2,661, p = 0.008). Entertainment also has no significant effect on purchasing decisions (β = 0.100, t-statistic = 1.097, p = 0.273), but has a significant effect on consumer behavior (β = 0.215, t-statistic = 2.326, p = 0.020). Information is proven to have a significant effect on consumer behavior (β = 0.608, t-statistic = 7.069, p = 0.000) and purchasing decisions through consumer behavior (β = 0.479, t-statistic = 4.614, p = 0.000). In addition, there is a significant influence of emotional (β = 0.124, t-statistic = 2.564, p = 0.010) and entertainment (β = 0.169, t- statistic = 2.050, p = 0.040) on purchasing decisions through consumer behavior. Overall, this study shows that factors in TikTok Advertisement can influence consumer behavior and hotel purchasing decisions in the Zennial Generation, with information as the most dominant factor.
Analisis Faktor-Faktor Pengaruh Customer Loyalty dengan Customer Satisfaction sebagai Variabel Mediasi pada Pelanggan E-Commerce Batam Tyana, Tyana; Qadri, Rizni Aulia; Sinambela, Fitriana Aidnilla
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.24223

Abstract

The development of the digital era supports the rapid growth of e-commerce businesses in Indonesia. E-commerce provides opportunities for seller to sell their products to targeted customers in a more effective way. This research aims to analyze the factors that could indfluence customer loyalty by mediating customer satisfaction. Analysis results can be use as indicators for consideration or reference for academic parties and business owner. The research conducted on Batam City e-commerce customers with a total sample of 401 respondents. The data was processed with Smart PLS using non-probability sampling techniques in research. The research results show that the relationship between product quality, service quality, advertising, public relations, and social media marketing has impact towards customer loyalty. From the results mentioned above, the more superior the factor will have an impact on customer loyalty which can provide long-term benefits to the business. The relationship between customer satisfaction and loyalty obtained insignificant results because it did not meet the criteria. The research shows that the results of the indirect relationship did not obtain significant results. Based on the results, it shows that if e-commerce entrepreneurs want to gain customer loyalty which can have a positive impact on their business in the long term, they need to improve certain factors
Gamifikasi Pada Aplikasi E-Commerce Terhadap Minat Beli Konsumen Vallencia, Vallencia; Fahlevi, Renza; Sinambela, Fitriana Aidnilla
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 1 (2025): Februari
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i1.8801

Abstract

Persaingan dalam industri e-commerce di Indonesia semakin ketat, terbukti dengan munculnya banyak perusahaan e-commerce baru. Setiap perusahaan berlomba-lomba merancang strategi pemasaran untuk menarik minat konsumen agar menggunakan aplikasi e-commerce mereka. Penelitian pada artikel ini ditujukan untuk menganalisa pengaruh gamifikasi, perceived enjoyment, dan entertainment terhadap brand engagement serta niat beli konsumen di e-commerce. Pada penelitian yang telah dilakukan sebelumnya memanfaatkan pendekatan secara kuantitatif, dengan data yang diperoleh menggunakan pertanyaan melalui media Google Form yang diisi oleh 295 responden. Responden dipilih dengan memanfaatkan teknik purposive sampling yang terbagi dalam beberapa persyaratan tertentu, seperti pernah menggunakan fitur gamifikasi dan melihat konten pemasaran dalam aplikasi e-commerce. Hasil penelitian menunjukkan bahwa gamifikasi dan entertainment memiliki pengaruh terhadap brand engagement, sementara perceived enjoyment tidak berpengaruh. Selain itu, brand engagement terbukti memengaruhi niat beli konsumen di e-commerce. Temuan penelitian ini diharapkan dapat membantu perusahaan e-commerce dalam merancang strategi pemasaran yang lebih tepat dan efektif.
How celebrity involvement affect destination image, the mediating role of celebrity worship Shelvina; Fitriana Aidnilla Sinambela; Fahlevi, Renza
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 2 (2024): December 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i2.76-85

Abstract

The film industry plays a significant role in influencing tourists' travel destination choices. This study aims to explore the relationship between celebrity involvement and destination image, with celebrity worship serving as a mediating variable. This research depicted the case of Chinese film industry to examines how films and celebrities impact destination image. This research uses quantitative research methods with the PLS-SEM research model. the study surveyed 310 Batam residents who have watched Chinese movies or TV series. The findings indicate a positive and significant relationship between celebrity involvement and destination image, mediated by celebrity worship.
Digital Marketing Improvement to Achieve Awareness and Better Engagement for Holybags Raisy; Fahlevi, Renza; Sinambela, Fitriana Aidnilla
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i2.2108

Abstract

Purpose: The study provides insight on the importance of Digital Marketing and its evolution which sees business today keep up eith the latest trends and explore new ways to promote products or services and achieve virality via social media deemed beneficial for business. Method: Qualitative methodology consist of observation, interviews, and direct involvement, was used during the consideration for social media optimization to facilitate Digital Marketing, which pertains to its aptness to closely enhance productivity. Practical Applications: This study presents how Digital Marketing through modern social media platforms can boost a reach, engagement, and consumer intention to make a purchase, thereby improving a business’s prospects moving forward. Findings from this study also indicate the potential advantages for businesses from parallel sectors. Conclusion: This study brings to light how prevalent Digital Marketing through social media has become in the modern age and how cost-effective and beneficial it can be for businesses looking to promote their products or services. Adopting current Digital Marketing strategies is crucial to connecting with the modern-day consumer and to establish a brand’s position in the market.
Co-Authors -, Hanny Adhitomo Wirawan Agnes Doraresta Khatarina Tokan Agnes Kristy Agriffina, Joicelyn Agustianto Agustianto, Agustianto Alrido Martha Devano Ana Ana Andien Aisyah Putri Andryanto Andryanto Ang, Jessica Friscilla Angela Adriyanti Yang Angelina Trisnauly Angelina Trisnauly Purba Angie Angie Angie, Angie Apriyana , Tirani Ardhany Damanik, Nisa Ardiansyah, Rano Arwin Samuel Averina Zoraya Bal Janatte Raj Kaur Bastanta Sebayang Cahaya, Wirandry Baja Carrolyn Febrianti Celvian Celvian Chyntia Huang Cindy Valentina Delfina Muthia Sabella Dennis Yang Destiana Safitri Dewi Dewi Dewiangelline, Dewiangelline Dian Sabrina Syaharni Dicky Ananta Huns Efrina, Efrina Ella, Monica Elsa Elsa Elvina Enjelica Elzagi, Verliana Emilya Erika Erika Erika Gustian Fauzi Eviyani, Estin Rose Fahlevi, Renza Febby Huang Febiana, Anjela Rini Felix Filbert Fenny Royentricia Ferina Ferina ffy, Ye Filrando, Ariendy Flowerensia, Dionna Frentyo Frentyo Fuad Arif Rahman Giorgyna, Giorgyna Helen, Helen Hengky Lau Hennie Selviani Herdinasari , Rensia Ester Herman Herman Inda Meyllya Putri Indah Waty Ingakadijaya, Rahmat Ingkadijaya, Rachmat Jacky Lim Jeffry Kurniawan Jesseline Cheng Jessica Jessica Jesson Lim Jessy Jollyn Jollyn Joy Happy Jones Katrillah, Kesha Kellyn Kellyn Kelvin Kevin, Valeska Lilya Krisnayanti Leonard Suryadi Yusuftan Lestari, Melissa Limgestu, Rico Lisa Teo Lutfy Setia Wahyudi Haqiqi Ali lydia then Lyvia Lyvia M.Arif Rivady Mangkey, Jasica Kristin Marcella, Kenny Mardiana Ng Marthin, Ricko Melissa Melissa Lestari Mia Syafrina Michael Iken Bonar Anju Sibagariang Murtiono, Hendro Nabila Arinov Mey Natasha, Nova Nurhafiza, Emtiqa Nurhafiza, Emtiqa Nurhafiza Nurhayati Balqis Oktalia, Adeline Paolo Tandiono Permata, Nadiva Surya Pradino Kusumo Pratama, Wira Ardhimas Pratiwi, Adzra Afifah Putra, Muhamad Zhabiyan Dwi Putri Saraswati Naufalita Ryanto Putri Tazkia Qadri, Rizni Aulia Raisy Raisy, Raisy Raymond Raymond Rensia Ester Herdinasari Rince Monica Hutagalung Risvi, Hellena Rizky Adi Mahendra Rizni Aulia Qadri Rizni Aulia Qadri Ronaldo Calvin Pua Rosalinda Rosalinda Rovina Rudiyanto Rudiyanto Salsabilah Sirait Sarah Ayuandri Togatorop Selina, Selina Sentoso, Antony Serina Serina Sevilla Nadia Amada Shelvina Sheren Angelina Stevani, Stevani Tan, Joyceline Tata Fransiska Putri Tracy Tay Tyana Tyana Tyana, Tyana Vallencia, Vallencia Viony, Viony Vito Vito Wahyudi, Haris Wang, Thalia Whitney Ong Willsen Austin Winson Winson Wirren Chang Wisnu Yuwono Xena Amanda Amanda Yeronica, Fernanda Yuliana Shintia Yunaeni, Enly Yunita Octaviani Yuyu Enjelia