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All Journal International Journal of Advances in Applied Sciences MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Buletin Peternakan Agroland : Jurnal Ilmu-Ilmu Pertanian SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Veteriner JURNAL SOSIAL EKONOMI PETERNAKAN Bioma : Berkala Ilmiah Biologi Animal Agricultural Journal Jurnal Sosial Ekonomi Pertanian Value Added : Majalah Ekonomi dan Bisnis AGRIEKONOMIKA Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Jurnal Peternakan Indonesia Agro Ekonomi Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGROLAND: The Agricultural Sciences Journal AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Caraka Tani: Journal of Sustainable Agriculture Jurnal Aplikasi Teknologi Pangan JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Aplikasi Teknologi Pangan Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Litbang: Media Informasi Penelitian, Pengembangan dan IPTEK JURNAL AGRICA Jurnal Pengabdian Dharma Laksana Agriecobis : Journal of Agricultural Socioeconomics and Business Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Litbang Provinsi Jawa Tengah Jurnal DIDASKO Mediagro Livestock and Animal Research Journal of Agriculture (JoA) VIGOR: JURNAL ILMU PERTANIAN TROPIKA DAN SUBTROPIKA Eduvest - Journal of Universal Studies AGRARIS: Journal of Agribusiness and Rural Development Research Agroland: Jurnal Ilmu-ilmu Pertanian AGROLAND: The Agricultural Sciences Journal Jurnal Agripet
Agus Setiadi
Department Of Agribusiness, Faculty Of Animal And Agricultural Science, Universitas Diponegoro, Semarang
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Journal : JURNAL AGRICA

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Analisis Produktivitas dan Pendapatan Usahatani Bawang Merah di Kecamatan Wedarijaksa Kabupaten Pati Putri Damayanti, Evarista; Setiadi, Agus; Handayani, Migie
JURNAL AGRICA Vol. 18 No. 1 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

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Abstract

Shallots are a horticultural crop of high economic value and worth developing. High demand from domestic consumers provides a stable and sustainable market opportunity for shallot farmers. The problem is that shallot production in Wedarijaksa District has decreased, resulting in decreased productivity. This research aims to analyze the value of productivity, analyze the amount of income and the factors that influence the productivity and income of shallot farming in Wedarijaksa District, Pati Regency. The research method used was a survey method with sample determination using proportionate stratified random sampling and the number of samples used was 120 shallot farmers. The data analysis method uses analysis of farming productivity levels, income analysis, and statistical analysis, namely path analysis. The research results show that the average productivity of shallot farming in Wedarijaksa District is 8.35 tons/ha and the average income of shallot farming in Wedarijaksa District is IDR 40,703,163. Based on path analysis, the results showed that the factors that influence shallot productivity include the amount of production, seeds, fertilizer, pesticides and factors that influence shallot farming income include seeds, fertilizer and selling price.
Analisis Perilaku Konsumen dan Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sayur organaik Institut Pertanian Bogor di Pasaran Modern Kota Bogor Al-amro, Imroatu Haiyin; Setiadi, Agus; Roessali, Wiludjeng
JURNAL AGRICA Vol. 18 No. 1 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

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Abstract

Organic agriculture in Indonesia had significant growth in 2022, the area of organic agriculture is 261,400 Ha. One of the units of businesses that develop organic vegetables in the Bogor is a Badan Pengelola Bisnis dan Wakaf Institut Pertanian Bogor (BP Biswaf IPB). This trend in healthy lifestyle provides an opportunity for organic vegetable entrepreneurs, Although the challenges in marketing are getting tighter because of the number of competitors. Consumers are now more intelligent and  more selective before making a purchase decision is influenced by knowledge, confidence, and motivation for organic products. The study aims to analyze consumer behavior and the marketing effect on the purchase of organic vegetables at the Institut Pertanian Bogor in the modern market city of Bogor. The method of study used is a survey of data collected through questionnaires distributed to 210 responders and using a scale Likert. Data analysis is carried out using multivariate structural equation modeling (SEM) to know the relationship between the psychological factor variables composed of motivation, Perception, The marketing and marketing approaches that make up the product, Price, Location, Promotion, People, physical means and process with the purchase decision. Results of research show that motivation and perception have a positive and significant influence on purchasing decisions and Products, Location, Promotion, People, and Process also has a positive and significant influence on the decision to purchase organic vegetables. There are three variables, physical means, and prices do not affect the purchase decision. This finding provides insight for entrepreneurs in designing more effective marketing strategies to increase organic vegetable sales in the modern market.This research is expected to contribute to the development of sustainable marketing policies for organic products as well as raise public awareness of the importance of.
Co-Authors - Respikasari - Respikasari, - A.A. Ketut Agung Cahyawan W Ade Sita Noviana Adhy Wicaksana, Andreas Richo Afif Akbar Permana Afif Setyadi Ajeng Kusuma Dewi Al-amro, Imroatu Haiyin Al-Baarri, Ahmad Ni'matullah Aldonny Nurdiansyah Amalia, Ifa Firda Amanda, Putri Rizkia Ambarsari, Wiwik Anang M Legowo Andhyka Wahyu Pambudi Andrian, Denis Anistyaningsih, Lita Annisa Dyah Kumalasari Arief Boediono Arifatul Luthfiah asnita lase astari maghfira Astrilia Devita Permataputri Atikah Fajriyah Mubarok Ayu Larasati Azkia Nurhadi Bambang Mulyatno Bambang Mulyatno S Bambang Mulyatno S Bambang Mulyatno Setiawan Banjarnahor, Asri Ulina BUDI HARTOYO, BUDI Budiraharjo , Kustopo Desita Kencana Sari Destisya Firsty Bianridha Dewi Apriliyani Dhita, Laurent Dicky Aprilianto Nugroho Putro Dila Nurul Aziza Dinda Ayu Sekarnurani Dita Ervina Dita Nora Oktaviana Djuwita Rahmawati Dwi Sunarti Dwi Sunarti Dwi Wijayanti Dyah Rasti Edjeng Suprijatna Edy Prasetyo Edy Prasetyo Eka Sari, Eka Eka Septiadi Ekowati, Titik Elhusna, Antariesta Sierra Endang Dwi Purbajanti Enggar Prasetyo Eva Yuliana Kristyaningrum Ezra, Mohammad Fakhrana Nurdini Cantika Farida Rahmawati Fatmah, Nur Maulinda Fatmawati, Eka Rizky Firmaniar, Eviamanasye Fransisca, Ferra Gara Dhita, Sylvia Heni Risqiati Hermin Pancasakti Kusumaningrum Hery Setiyawan Ian Aine Lepo Inggrid Nitha Welerubun Inggrid Welerubun Intan, Alfina Irham, Irham Istanto Istanto JOKO MARIYONO Joko Mariyono Juli Kurniawan Jumaguni, Naomi Kadhung Prayoga Komalawati Komalawati, Komalawati Kustopo Budiraharjo Kustopo Budiraharjo Larasati, Intan lase, asnita Lestari, Fatma Puji Limbang Kustiawan Nuswantara Limbang Kustiawan Nuswantara LINDA APRIYANTI, LINDA M Agus Setiadi M Handayani Maemonah, Maemonah Mar'atul Karimah mare, Monica Lasmaria simare Maria Dwi Ratnasari Maria Dwi Ratnasari, Maria Dwi Marina Leucaena Marina Leucaena, Marina Maulia Dian Pangestuti Maulidya Larasati Maulidya, Riska Migie Handayani Mochamad Denta Risman Muzaki Mubarok, Atikah Fajriyah Mukh Arifin Mukson Mukson Mukson Mukson Mukson Mukson Mukson Mukson Mukson Nasution, Luqmanul Hakim. S. Neny, Rosella Ayu Nila Maemunah Nila Maemunah Nisa Alfian Nikmah Novi Novi Nurfadillah, Suryani Nurhandayani, Raditya Nurhany, Ade Zahwa Nurul Puspita, Nurul Oktavia Oktavia Paulus Kunto Baskoro Pramesti, Winda Ayu Putra, Farhan Akmala Putra, Zadika Winono Putri Damayanti, Evarista Putri Nur Syarifah Putri, Meira Pradipta Rahma, Tasya Mifdatul Ramon Hurdawaty Rangganata, Anugrah S. Ratih Wulandari Reka Listiani Retno Adiwinarti Riasvalena, Ria Rimayanti - Risa Ratnasari, Risa Roessali, Wiludjeng Ruqiah Ganda Putri Panjaitan Sarjana, Teysar Adi Selawati, Dita Setiyawan, Hery Setyaningrum, Fira Siswanto Imam Santosa Siswanto Imam Santoso Siswanto Imam Santoso Siti Susanti Siti Susanti, Siti Siwi Gayatri Sudjadmogo Sudjadmogo Suharso Suharso Suharso Suharso Suharso Suharso Sunarso . Sunarso Sunarso Suryani Nurfadillah Teysar Adi Sarjana Titik Ekowati Titik Ekowati tri wahyuni Tri Winarni Agustini Tri Winarni Agustini Tutik Istiqomatin Ucha Svetlulli Viancca Umi Lestariningssih Utomo, Budi Wihardyanto Veithzal Rivai Zainal Viancca, Ucha Svetlulli Vitus D. Y. B. Ismadi Vitus Dwi Yunianto Budi Ismadi Wahyu Imam Santoso Warsono Sarengat Warsono Sarengat Waskito, Prayogi Widyastuti, Hesty Winda Im Muslifah Yohanes Sulistyadi Yudi Wahyu Satrio, Yudi Wahyu Zenaida Sumalde