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All Journal International Journal of Advances in Applied Sciences MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Buletin Peternakan Agroland : Jurnal Ilmu-Ilmu Pertanian SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Veteriner JURNAL SOSIAL EKONOMI PETERNAKAN Bioma : Berkala Ilmiah Biologi Animal Agricultural Journal Jurnal Sosial Ekonomi Pertanian Value Added : Majalah Ekonomi dan Bisnis AGRIEKONOMIKA Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Jurnal Peternakan Indonesia Agro Ekonomi Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGROLAND: The Agricultural Sciences Journal AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Caraka Tani: Journal of Sustainable Agriculture Jurnal Aplikasi Teknologi Pangan JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Aplikasi Teknologi Pangan Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Litbang: Media Informasi Penelitian, Pengembangan dan IPTEK JURNAL AGRICA Jurnal Pengabdian Dharma Laksana Agriecobis : Journal of Agricultural Socioeconomics and Business Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Litbang Provinsi Jawa Tengah Jurnal DIDASKO Mediagro Livestock and Animal Research Journal of Agriculture (JoA) VIGOR: JURNAL ILMU PERTANIAN TROPIKA DAN SUBTROPIKA Eduvest - Journal of Universal Studies AGRARIS: Journal of Agribusiness and Rural Development Research Agroland: Jurnal Ilmu-ilmu Pertanian AGROLAND: The Agricultural Sciences Journal Jurnal Agripet
Agus Setiadi
Department Of Agribusiness, Faculty Of Animal And Agricultural Science, Universitas Diponegoro, Semarang
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Journal : Forum Agribisnis

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Analisis Faktor Kepuasan Dan Loyalitas Konsumen Terhadap Produk Espresso Based Coffee Di Filosofi Kopi Jakarta Gara Dhita, Sylvia; Mukson, Mukson; Setiadi, Agus
Forum Agribisnis Vol. 15 No. 1 (2025): FA VOL 15 NO 1 MARET 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.1.36-52

Abstract

Espresso based coffee has an important role in the coffee shop industry, because it served as the base for a variety of popular coffee drinks, so it would be a popular choice for consumers to enjoy while relaxing or simply spending time. Filosofi Kopi, located in several strategic areas in Jakarta, offers many kinds of popular espresso based coffee products to consumers. Unfortunately, Filosofi Kopi has not implemented a suitable marketing strategy for its business operations. This is an important thing for business owners to analyze what consumers need as target market. Therefore, marketing mix 9P analysis must be done in order to evaluate consumer satisfaction, which has an impact on consumer loyalty of competing with competitors. The purpose of this research is to analyze the level of Filosofi Kopi customer satisfaction and loyalty by using the marketing mix 9P strategy. Satisfaction and loyalty levels of consumers have been analyzed by the Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), and customer loyalty pyramid methods. The research results showed that the CSI value was 83.97%, indicating that consumers are very satisfied with all the marketing mix 9P attributes in Filosofi Kopi. Based on IPA analysis using the cartesius diagram, performance and importance attributes in each quadrant should be maintained. The customer loyalty pyramid showed that espresso–based coffee consumers in Filosofi Kopi were in the “committed buyer” category with the highest percentage values of 80.71%. Consumer Satisfaction variable (Y) has dominant influence to Consumer Loyalty (Z). Through this research, it has been concluded and suggested to Filosofi Kopi that uses the marketing mix 9P to maximize “price” and “process” aspects to improve consumer satisfaction and loyalty, which has a positive impact.
Co-Authors - Respikasari - Respikasari, - A.A. Ketut Agung Cahyawan W Ade Sita Noviana Adhy Wicaksana, Andreas Richo Afif Akbar Permana Afif Setyadi Ajeng Kusuma Dewi Al-amro, Imroatu Haiyin Al-Baarri, Ahmad Ni'matullah Aldonny Nurdiansyah Amalia, Ifa Firda Amanda, Putri Rizkia Ambarsari, Wiwik Anang M Legowo Andhyka Wahyu Pambudi Andrian, Denis Anistyaningsih, Lita Annisa Dyah Kumalasari Arief Boediono Arifatul Luthfiah asnita lase astari maghfira Astrilia Devita Permataputri Atikah Fajriyah Mubarok Ayu Larasati Azkia Nurhadi Bambang Mulyatno Bambang Mulyatno S Bambang Mulyatno S Bambang Mulyatno Setiawan Banjarnahor, Asri Ulina BUDI HARTOYO, BUDI Budiraharjo , Kustopo Desita Kencana Sari Destisya Firsty Bianridha Dewi Apriliyani Dhita, Laurent Dicky Aprilianto Nugroho Putro Dila Nurul Aziza Dinda Ayu Sekarnurani Dita Ervina Dita Nora Oktaviana Djuwita Rahmawati Dwi Sunarti Dwi Sunarti Dwi Wijayanti Dyah Rasti Edjeng Suprijatna Edy Prasetyo Edy Prasetyo Eka Sari, Eka Eka Septiadi Ekowati, Titik Elhusna, Antariesta Sierra Endang Dwi Purbajanti Enggar Prasetyo Eva Yuliana Kristyaningrum Ezra, Mohammad Fakhrana Nurdini Cantika Farida Rahmawati Fatmah, Nur Maulinda Fatmawati, Eka Rizky Firmaniar, Eviamanasye Fransisca, Ferra Gara Dhita, Sylvia Heni Risqiati Hermin Pancasakti Kusumaningrum Hery Setiyawan Ian Aine Lepo Inggrid Nitha Welerubun Inggrid Welerubun Intan, Alfina Irham, Irham Istanto Istanto Joko Mariyono JOKO MARIYONO Juli Kurniawan Jumaguni, Naomi Kadhung Prayoga Komalawati Komalawati, Komalawati Kustopo Budiraharjo Kustopo Budiraharjo Larasati, Intan lase, asnita Lestari, Fatma Puji Limbang Kustiawan Nuswantara Limbang Kustiawan Nuswantara LINDA APRIYANTI, LINDA M Agus Setiadi M Handayani Maemonah, Maemonah Mar'atul Karimah mare, Monica Lasmaria simare Maria Dwi Ratnasari Maria Dwi Ratnasari, Maria Dwi Marina Leucaena Marina Leucaena, Marina Maulia Dian Pangestuti Maulidya Larasati Maulidya, Riska Migie Handayani Mochamad Denta Risman Muzaki Mubarok, Atikah Fajriyah Mukh Arifin Mukson Mukson Mukson Mukson Mukson Mukson Mukson Mukson Mukson Nasution, Luqmanul Hakim. S. Neny, Rosella Ayu Nila Maemunah Nila Maemunah Nisa Alfian Nikmah Novi Novi Nurfadillah, Suryani Nurhandayani, Raditya Nurhany, Ade Zahwa Nurul Puspita, Nurul Oktavia Oktavia Paulus Kunto Baskoro Pramesti, Winda Ayu Putra, Farhan Akmala Putra, Zadika Winono Putri Damayanti, Evarista Putri Nur Syarifah Putri, Meira Pradipta Rahma, Tasya Mifdatul Ramon Hurdawaty Rangganata, Anugrah S. Ratih Wulandari Reka Listiani Retno Adiwinarti Riasvalena, Ria Rimayanti - Risa Ratnasari, Risa Roessali, Wiludjeng Ruqiah Ganda Putri Panjaitan Sarjana, Teysar Adi Selawati, Dita Setiyawan, Hery Setyaningrum, Fira Siswanto Imam Santosa Siswanto Imam Santoso Siswanto Imam Santoso Siti Susanti Siti Susanti, Siti Siwi Gayatri Sudjadmogo Sudjadmogo Suharso Suharso Suharso Suharso Suharso Suharso Sunarso . Sunarso Sunarso Suryani Nurfadillah Teysar Adi Sarjana Titik Ekowati Titik Ekowati tri wahyuni Tri Winarni Agustini Tri Winarni Agustini Tutik Istiqomatin Ucha Svetlulli Viancca Umi Lestariningssih Utomo, Budi Wihardyanto Veithzal Rivai Zainal Viancca, Ucha Svetlulli Vitus D. Y. B. Ismadi Vitus Dwi Yunianto Budi Ismadi Wahyu Imam Santoso Warsono Sarengat Warsono Sarengat Waskito, Prayogi Widyastuti, Hesty Winda Im Muslifah Yohanes Sulistyadi Yudi Wahyu Satrio, Yudi Wahyu Zenaida Sumalde