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All Journal Jurnal Penyuluhan Jurnal Manajemen dan Agribisnis Jurnal Social Economic of Agriculture Jurnal Kependudukan Padjadjaran AGRIEKONOMIKA Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmu Keluarga dan Konsumen Jurnal Agribisnis Terpadu Jurnal Pengabdian Pada Masyarakat Jurnal Pertanian Agros JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL AGRIBISAINS Paspalum: Jurnal Ilmiah Pertanian Jurnal Manajemen Bisnis dan Kewirausahaan Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Jurnal Bakti Masyarakat Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Dinamika Sosial Ekonomi paradigma agribisnis Society paradigma agribisnis
Rani Andriani Budi Kusumo
Fakultas Pertanian, Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Inovasi Teknologi Untuk Industrialisasi Pedesaan Serta Implikasinya Bagi Kinerja Ekonomi Industri Kecil Agro Charina, Anne; Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18904

Abstract

The notion of rural industrialization and how it can enhance the economic growth of small industries is still an issue that needs attention especially by policy makers. This study seeks to build understanding, knowledge and awareness on how leveraging technological innovations will help build strong rural industrialization and bring positive changes especially to the economic performance of small industries in rural areas. In this study, questionnaires were distributed to 127 participants consisting of small agro-industry entrepreneurs in Tasikmalaya district, a pilot project area for small agro-industry development in West Java. SPSS version (24.0) was used for data analysis. The findings of this study show that 58% of small agro-industry entrepreneurs have successfully adopted better technology than the generation before them, which has had positive implications for increasing their business profitability over the past three years. Policies designed can focus on improving the quality of corporate capital (economic capital, social capital and human capital) which is expected to be able to bridge the problems faced by small agro-industries in rural areas.
Penerapan Bauran Pemasaran Agrowisata Jeruk Dekopon di Mupu Jeruk Kota Bandung Ardiansyah, Ikhsan; Suminartika, Eti; Wiyono, Sulistyodewi Nur; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17870

Abstract

Agrotourism is an alternative form of tourism that utilizes Indonesia’s natural wealth, such as agriculture, plantations, livestock, and forestry, as attractions for tourists. The number of visitors to Mupu Jeruk agrotourism has fluctuated, tending to stagnate with an average value of 0.0006%. This indicates the need for an effective marketing strategy, especially through the application of marketing mix models. This study aims to describe the implementation of the 7P marketing mix and to identify the 7P marketing mix variables which need improvement. In this study, the researcher used descriptive analysis with a qualitative approach and a case study method. The result shows that (1) The product strategy includes the availability of an orange-picking attraction for visitors and two additional facilities, namely a restaurant and a café. (2) The cost-based pricing strategy applied is still quite affordable for visitors. (3) The location strategy is good because of strategic location and easy access. (4) Promotional strategies via social media still need to be improved and promotional discounts on tourist prices must be consistently carried out. (5) By having a training process and providing appropriate SOPs to employees, the services and employee skills are rated well by visitors. (6) The service process planning consumer convenience, with various payment methods. (7) Mupu Jeruk supports consumer activities well, as seen from the physical facilities including toilets and mushola, but Mupu Jeruk needs to improve their parking area and also add signs in the entrance. 
Gender dan Industri Kecil Agro di Pedesaan Tasikmalaya Charina, Anne; Mukti, Gema Wibawa; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18905

Abstract

While the number of female-gendered small industry entrepreneurs is growing, research in this area has not kept pace. This article critically reviews the current situation of women entrepreneurs in rural areas. We analyze the social, cultural, organizational and individual barriers that women entrepreneurs may face. This study interviewed 23 women entrepreneurs who own small agro-industries in Tasikmalaya district, a pilot project area for small agro-industry development in West Java. Our findings show that self efficacy is a common individual problem among rural women entrepreneurs, in addition to their suboptimal organizational capacity. Meanwhile, social and cultural barriers are currently minimal in rural areas. To improve self-efficacy, a personal approach is needed in the form of training, mentoring, and social support. Meanwhile, to improve organizational capacity, it is necessary to strengthen structural aspects such as management, technology, networking, and financing. We argue for the need to adopt more critical approaches, such as feminist discourse analysis and critical socio-technological perspectives to inform future research, and explain various phenomena related to women's entrepreneurship that have not been adequately studied.
Peningkatan Kualitas Produk UMKM Pangan melalui Penerapan Praktik Produksi yang Baik di Desa Cijambu, Kecamatan Tanjungsari, Kabupaten Sumedang Kusumo, Rani Andriani Budi; Hapsari, Hepi; Rachmawati, Erna
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.20547

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) pangan di wilayah pedesaan memiliki peran penting dalam memperkuat ekonomi lokal, menciptakan lapangan kerja, serta mendukung ketahanan pangan masyarakat. Salah satu tantangan utama yang dihadapi oleh UMKM pangan adalah rendahnya kualitas produk akibat belum optimalnya penerapan prinsip Cara Produksi Pangan Olahan yang Baik (CPPOB), khususnya dalam aspek sanitasi, kebersihan lingkungan produksi, dan pengemasan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kualitas produk UMKM pangan yang dikelola oleh perempuan di Desa Cijambu, Kecamatan Tanjungsari, Kabupaten Sumedang melalui pelatihan dan pendampingan teknis berbasis CPPOB. Kegiatan ini dilaksanakan dengan pendekatan partisipatif, yang mencakup tahapan identifikasi kebutuhan mitra, penyuluhan dan edukasi mengenai prinsip-prinsip CPPOB, praktik penerapan secara langsung di lokasi produksi, serta pendampingan dan evaluasi hasil. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman peserta terhadap praktik produksi yang baik. Sebagian besar peserta telah memahami prinsip sanitasi, penggunaan alat pelindung diri, dan pengemasan yang lebih baik. Selain itu, tingkat partisipasi peserta dalam seluruh rangkaian kegiatan juga tergolong sangat tinggi, hal ini menunjukkan antusiasme dan kesadaran pelaku UMKM terhadap pentingnya peningkatan mutu produk. Secara keseluruhan kegiatan ini mampu meningkatkan kapasitas pelaku UMKM dalam menghasilkan produk pangan yang higienis, aman, dan layak pasar.
Pelatihan Pangan Alternatif Sebagai Upaya Diversifikasi Konsumsi Masyarakat Perkotaan Kusumo, Rani Andriani Budi; Charina, Anne; Mukti, Gema Wibawa
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.20707

Abstract

Diversifikasi konsumsi pangan merupakan salah satu upaya untuk meningkatkan ketahanan pangan dan mengurangi ketergantungan pada jenis pangan tertentu, khususnya di wilayah perkotaan. Namun, kurangnya keterampilan mengolah pangan alternatif menjadi kendala dalam penerapannya. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan, keterampilan, dan kesadaran masyarakat perkotaan dalam memanfaatkan pangan alternatif, termasuk bahan pangan yang selama ini dianggap sebagai limbah. Kegiatan dilaksanakan di Kelurahan Antapani Tengah Kecamatan Antapani Kota Bandung, dengan melibatkan 25 orang anggota PKK. Kegiatan pelatihan dilaksanakan dengan metode ceramah dan praktek. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta. Hasil evaluasi menunjukkan bahwa kegiatan ini cukup efektif untuk mendorong diversifikasi konsumsi masyarakat perkotaan, dan juga mendorong  peluang usaha berbasis pangan berkelanjutan. Keberhasilan kegiatan ini tidak lepas dari partisipasi masyarakat sejak dari perencanaan kegiatan hingga ke tahap evaluasi.
Studi Formasi Sosial pada Industri Kecil Agro di Priangan Timur Charina, Anne; Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13944

Abstract

Agro-small industry entrepreneurs as a social group are integrated into a social structure. In sociological studies, the presence of this group of entrepreneurs also shows their social structure. To better understand the social reality of entrepreneurs in carrying out their production processes, the concept of Production Mode is known. This research aims to explore the production modes that occur in the next generation of small agro industries in East Priangan. Using a qualitative approach, data was collected by interviewing four owners of the next generation of small agro industries who have survived across generations. Thematic analysis with N-vivo version 12 software was used to analyze the data obtained. This research reveals that there is more than one mode of production that coexists in agro-small industries in East Priangan, so the concept of social formation is more appropriate to use. The social formations most commonly found in the third generation are "modern commercial hybrid" and "commercial".
Karakteristik Konsumen Oatside di Kota Bandung Az-Zahra, Aliffah; Wiyono, Sulistyodewi Nur; Budiman, Muhammad Arief; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13890

Abstract

Agro-industry is growing rapidly along with changes in healthy lifestyles and environmental awareness in society. An example of an agro-industrial product is milk. However, cow's milk is lactose intolerant and has a negative environmental impact. From this problem, plant-based milk comes as a solution. Plant-based milk comes from plants, one of which is oat. The first oat milk to come to Asia is Oatside. Previous research says that when consumers are fully aware of the benefits of consuming Oatside, that is when they are interested and intend to buy the product. However, in fact, the benefits of Oatside are still not widely known by consumers. Thus, this study aims to determine how consumer characteristics, quality performance and brand image of Oatside brand oat milk in Bandung City so that producers can determine the next marketing strategy to increase product knowledge as well as Oatside consumption. The research method used is quantitative method. The technique used is purposive sampling with a size of 100 respondents. Variables were measured with a Likert Scale and processed with descriptive statistical analysis. The results showed that Oatside consumers in Bandung City are women, aged 17-25 years, have a bachelor's degree, students, have an income of < Rp1,500,000 and are not married. Consumers also rated the durability of Oatside products and brands as better than other indicators.
Petani Sebagai Seorang Entrepreneur: Pengembangan Skill Petani Sebagai Aktor Penting dalam Sektor Pertanian Mukti, Gema Wibawa; Charina, Anne; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14627

Abstract

This study aims to explain the definition of agricultural entrepreneurship and the skills that farmers must have for their agricultural development. Furthermore, this study tries to look at the obstacles faced by farmers and their implications for agricultural policy in general. This study used a literature study approach related to fruition, focusing interest on entrepreneurship and agricultural skills. In this study, researchers have provided an overview of the main topics in the agricultural entrepreneurship literature and suggested that some limited trends appear in the literature, such as the diversification of farming and agricultural entrepreneurship. The author found that there are some critical, reflective, and reflexive materials, and we see that there are some technical things that we take from the non-agricultural business sector for use in the agricultural sector, especially those related to developing the entrepreneurial capacity of farmers. The author concludes that the main challenge for the agricultural sector is to provide opportunities for farmers to be able to develop their entrepreneurial skills. This will certainly require support from various stakeholders, namely their role in providing coaching and mentoring for farmers, as well as opening economic access for farmers so that they can optimize their potential for farm development. It is hoped that this will be a contribution to this research for the agricultural sector in Indonesia.
Kinerja Ekonomi Industri Kecil Agro yang Telah Bertahan Lintas Generasi di Priangan Timur Charina, Anne; Kusumo, Rani Andriani Budi; Wibawa, Gema
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12420

Abstract

This study explores how the economic performance of agricultural small industries has survived for three generations in rural East Priangan. This study is important because of the high failure rate of small industries in Indonesia. This research uses a qualitative approach. Data was obtained through semi-structured interviews, FGDs, and secondary data from companies. Qualitative data was analyzed using the principles of Thematic Analysis assisted by N-Vivo 12 software. The results of the research show that the economic performance of agricultural small industries that have survived for three generations in rural areas is still in a poor status. The practical implications of these findings are that: Profitability, level of innovation, level of competition, are the most sensitive factors and need to be considered in improving economic performance. This paper highlights that long-lived agricultural small industries do not necessarily have good economic performance. Many of these small industries survive based on commitment, maintaining their family's good name and conventional orientation.
Aktor Penting dalam Ekosistem Kewirausahaan Pertanian Hortikultura di Jawa Barat: Dilihat Dari Perspektif Teori Jaringan Mukti, Gema Wibawa; Charina, Anne; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12673

Abstract

This paper aims to find out the actors that play the most role in the entrepreneurial ecosystem of young farmers in West Java. The analysis tool used is centrality analysis based on network theory, using the Gephi 9.2 application. Informants and respondents in this study consisted of actors involved in the entrepreneurial ecosystem of young farmers, including young farmers, government, financial institutions, universities, markets and social communities. The determination of informants is determined purposively, namely by looking at their role and involvement in the business process of young horticultural farmers, spread across Garut Regency, Cianjur Regency and Bandung Regency, West Java. Indicators of the degree of centrality, centrality of proximity, centrality of intermediaries and Eigencentrality, show that social societies are actors that consistently interact and connect a lot with young farmers. The social community acts as a liaison actor between young farmers and other agricultural stakeholders, always providing positive motivation and encouragement for farmers in agricultural activities. Social community actors must remain involved in horticultural agribusiness in West Java, especially champion farmers, community leaders and agricultural communities. Social community actors not only provide support in the aspects of labor and social capital, but become important actors in creating a conducive and productive farming climate, thus becoming an attraction for the younger generation of agriculture.
Co-Authors Agriani Hermita Sadeli Ahmad Fauzan Anne Charin Anne Charina Anne Charina Ardiansyah, Ikhsan Arisyi, Yudistira Haikal Aurelia Fadhilah Sari Az-Zahra, Aliffah Bobby Rachmat Saefudin Devia Destriyani Diah K Pranadji Diah K. Pranadji Dika Supyandi DIKA SUPYANDI Dini Rochdiani Elfadina, Ellisa Agri Elly Rasmikayati Elsha Munziah Endah Djuwendah Erna Rachmawati Erna Rahmawati Erni Suminar Eti Suminartika Euis Sunarti Ganjar Kurnia Ganjar Kurnia Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Getmi Nuraisah Ghifari, Reza Affan Hanna Alynda Hasna Putri Hepi Hapsari Hesty Nurul Utami Iwan Setiawan Iwan Setiawan Jihan Marha Kuswarini Kusno Lucyana Trimo Lutfhi Juansah M. Gunardi Judawinata Mahra Arari Heryanto Megawati Simanjuntak Mohamammad Nasarullah Muhamad Rizky Wibowo Muhammad Arief Budiman Nur Syamsiah Nur Syamsiyah Nursyamsiyah Nursyamsiyah Nurulhaqq Sariwibawa Ahmad Zaeni Pandi Pardian Qanti, Sara Ratna Riwanto Tirtosudarmo Riwanto Tirtosudarmo Sara Ratna Qanti SETIAWAN, IWAN Sharhana, Nabila Della Nur Sri Fatimah Sri Fatimah Suhandi, Raisya Alviani Puteri Sulistyodewi Nur Wiyono Supriyadi Supriyadi SYARIFUL MUBAROK Trisna Insan Noor Tuti Karyani Utami, Hesti Nurul Vanya Almeira Rizkika Waqi, Lutfi Ahmad Wibawa Mukti, Gema Wibawa, Gema Wieny Marma Jaya Yayat Sukayat Yayat Sukayat YAYAT SUKAYAT Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat, Yayat Yosini Deliana Yosini Deliana Yossini Deliana Yudistira Haikal Arisyi Yudistira Haikal Arisyi Yuniar Dianti Fauziah Zumi Saidah