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All Journal Jurnal Penyuluhan Jurnal Manajemen dan Agribisnis Jurnal Social Economic of Agriculture Jurnal Kependudukan Padjadjaran AGRIEKONOMIKA Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmu Keluarga dan Konsumen Jurnal Agribisnis Terpadu Jurnal Pengabdian Pada Masyarakat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL AGRIBISAINS Paspalum: Jurnal Ilmiah Pertanian Jurnal Manajemen Bisnis dan Kewirausahaan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bakti Masyarakat Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Dinamika Sosial Ekonomi paradigma agribisnis Society paradigma agribisnis
Rani Andriani Budi Kusumo
Departemen Sosial Ekonomi Pertanian Fakultas Pertanian Unibversitas Padjadjaran
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PERILAKU KONSUMSI MINUMAN HERBAL PADA MASA PANDEMI COVID-19 DAN FAKTOR-FAKTOR YANG BERKORELASI DENGANNYA Rasmikayati, Elly; Kusumo, Rani Andriani Budi; Saefudin, Bobby Rachmat
Agros Journal of Agriculture Science Vol 26, No 1 (2024): Januari
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i1.3792

Abstract

Efforts that can be made to avoid being exposed to viruses are by changing your lifestyle to be healthier, one way is to increase the body's immunity through consuming herbal drinks which can maintain the body's resistance to virus attacks. There are economic and non-economic factors related to the herbal drink consumption. The aim of this research is to analyze relationship between economic and non-economic factors and herbal drink consumption behavior among students during the Covid-19 pandemic. The research method used in this research was a survey method of 89 respondents obtained using a SRS technique. The data analysis tools used are crosstab analysis and chi square test. The research show that in terms of economic factors, the income factor has a significant relationship with the type of herbal drink, but with other consumption variables it is not correlated. Meanwhile, the price factor has a real relationship with the frequency of herbal drink consumption, but it is not correlated with other consumption variables. Meanwhile, for non-economic factors, the knowledge factor is not correlated with all herbal drink consumption variables. Meanwhile, the taste factor is significantly correlated with the frequency of consumption herbal drinks, but not correlated with other consumption factor Keywords: Herbal drinks, consumption level, Covid-19. INTISARIUpaya yang dapat dilakukan agar tidak terkena virus adalah dengan merubah pola hidup menjadi lebih sehat, salah satu caranya adalah meningkatkan imunitas tubuh melalui konsumsi minuman herbal yang dapat menjaga daya tahan tubuh dari serangan virus. Terdapat beberapa faktor yang berhubungan dalam tingkat konsumsi minuman herbal, diantaranya faktor ekonomi dan non ekonomi. Tujuan penelitian ini adalah menganalisis hubungan antara faktor-faktor ekonomi dan non ekonomi dengan perilaku konsumsi minuman herbal pada mahasiswa di masa pandemi Covid-19. Metode penelitian yang digunakan dalam penelitian ini adalah metode survei terhadap 89 orang responden yang didapatkan dengan teknik simpel random sampling. Alat analisis data yang digunakan adalah analisis crosstab dan chi square test. Hasil penelitian menunjukkan bahwa pada faktor ekonomi, faktor pendapatan memiliki hubungan yang signifikan dengan jenis minuman herbal, tetapi dengan variabel tingkat konsumsi lainnya tidak berkorelasi. Sedangkan faktor harga memiliki hubungan yang nyata dengan frekuensi konsumsi minuman herbal, tetapi dengan variabel tingkat konsumsi lainnya tidak berkorelasi.Sementara itu pada faktor non ekonomi, faktor pengetahuan tidak berkorelasi dengan semua variabel tingkat konsumsi minuman herbal. Sedangkan faktor selera berkorelasi signifikan dengan frekuensi konsumsi minuman herbal, tetapi tidak berkorelasi dengan variabel faktor tingkat konsumsi yang lainnya. Kata kunci: Minuman herbal, tingkat konsumsi, Covid-19.
Karakteristik Individu Dan Usahatani Petani Mangga Yang Melakukan Kemitraan Pemasaran Di Kecamatan Sindangkasih Kabupaten Majalengka Elly Rasmikayati; Rani Andriani Budi Kusumo; Yayat Sukayat; Yudistira Haikal Arisyi; Bobby Rachmat Saefudin
Paradigma Agribisnis Vol 3 No 1 (2020): paradigma agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/.v3i1.3544

Abstract

Petani mangga di Kecamatan Sindang Kasih, Kabupaten Majalengka sudah cukup lama melakukan kemitraan dengan UD Wulan Jaya sebagai upaya menjangkau pemasaran mangga yang lebih luas hingga pasar ekspor. Penelitian ini bertujuan untuk mengidentifikasi karakteristik individu dan usahatani petani yang bermitra dengan UD Wulan Jaya dan menggali bagaimana harapan petani dalam pelaksanaan kemitraan tersebut. Penelitian ini menggunakan desain penelitian kuantitatif dan metoda survey kepada petani mangga yang bermitra aktif dengan UD Wulan Jaya menggunakan manga, Simple Random Sampling. Data dianalisis menggunakan statistika deskriptif. Hasil penelitian menunjukkan bahwa karakteristik individu petani mangga yang bermitra dengan UD Wulan Jaya mayoritas berjenis kelamin laki-laki, berusia 46-64 tahun, berpendidikan SD, pekerjaan utamanya usahatani mangga, Pendapatan dari berusahatani mangga umumnya berkisar 11 juta hingga 32 juta rupiah per tahun. Mayoritas dari mereka sudah cukup berpengalaman dalam berusahatani mangga dan mangga semua petani menggunakan modal pribadi mereka sebagai sumber modal usahatani mangga. Sementara itu untuk karakteristik usahatani mangga umumnya dilakukan di luas lahan sedang yang berstatus lahan milik atau sewa. Jumlah pohon mangga yang mereka kuasai umumnya dibawah 150 pohon tetapi ada juga yang di atas 600 pohon, sedangkan produktivitas mangga per pohonnya umumnya dibawah 100 kg. Harapan para petani mangga terkait kemitraan ini adalah dikembangkannya mangga, pengolahan mangga dan pengembangan pola kemitraan yang lebih informatif dan terbuka. Kata kunci: karakteristik petani; karakteristik usahatani; kemitraan pemasaran mangga; petani mangga, pasar ekspor
DAMPAK BANJIR TERHADAP RUMAH TANGGA PETANI PADI (STUDI KASUS DESA SANGIANG KECAMATAN RANCAEKEK) Fauzan, Ahmad; Kusumo, Rani Andriani Budi
Agricore Vol 10, No 1 (2025): Volume 10 No 1, Juni 2025
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v10i1.63739

Abstract

AbstrakRancaekek merupakan daerah yang rutin terkena banjir. Banjir pada lahan persawahan memberikan dampak merugikan. Estimasi kerugian banjir di areal pesawahan Kecamatan Rancaekek bahkan dapat mencari Rp1,407 milyar. Penelitian ini bertujuan untuk menganalisis dampak banjir terhadap rumah tangga petani padi, di Desa Sangiang Kecamatan Rancaekek. Metode penelitian yang digunakan adalah metode kualitatif dengan teknik studi kasus. Hasil penelitian menunjukan bahwa banjir selalu menggenangi seluruh lahan pesawahan. Banjir menimbulkan berbagai macam kerugian bagi rumah tangga petani, yaitu rusaknya sarana prasarana, menutup akses transportasi hingga mendorong penyebaran berbagai penyakit. Dampak signifikan banjir terjadi pada lahan seluas 4 ha dengan persentase kerugian beragam mulai dari 30%-90%. Dampak terparah terdapat pada lahan seluas 4.200m2 yang saat ini sudah tidak dapat ditanami padi secara permanen. Perubahan yang terjadi pada petani yang terkena dampak banjir terjadi menurunkan indeks pertanaman (IP) dari IP300 menjadi hanya IP200, sistem penanaman, dan peralihan fungsi lahan.Kata kunci: Banjir, dampak, padi, petani, rumahtanggaAbstractFlooding in rice fields in the Rancaekek District of Bandung Regency has caused significant economic losses. This study aims to analyze the impact of flooding on rice-farming households in Sangiang Village. The study employed a qualitative design and a case study approach. Data were collected through primary interviews with informants and secondary sources, including data from the Central Statistics Agency and the Department of Agriculture. Informants included rice-farming households affected by flooding, village and subdistrict officials, agricultural extension officers, and four community leaders in Sangiang Village. The data were analyzed using thematic analysis. The results indicate that floods consistently inundate all rice fields. Flooding has led to various losses for farming households, such as damage to infrastructure, restricted transportation access, and the spread of diseases. The most severe impact is that some plots of land can no longer be cultivated for rice permanently. However, flooding also creates opportunities for farming households with adaptive capabilities. In order to reduce the impact of flooding, disaster mitigation policies that are more adaptable to local conditions are necessary.Keywords: Paddy, farmers, flood, impact, households.
Exploring the Relationship between Agricultural Extension and Farmers’ Responses to the Kartu Tani Program: a Case of Karya Bhakti I Farmer Group in Gegesik Kidul Village, Cirebon Regency Kusumo, Rani Andriani Budi; Suminartika, Eti; Ghifari, Reza Affan
Jurnal Dinamika Sosial Ekonomi Vol. 26 No. 1 (2025): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v26i1.14755

Abstract

The government launched the Kartu Tani program to ensure a more accurate distribution of subsidised fertiliser. However, its implementation has faced several challenges, including low uptake of subsidised fertilisers by farmers. Previous studies indicate that farmers' responses to the Kartu Tani program have been less favorable. This study aims to analyse the relationship between agricultural extension activities and farmers' cognitive, affective, and conative responses in using the Kartu Tani. The research was conducted in Karya Bhakti I farmers' group in Gegesik Kidul village, Cirebon Regency, using a quantitative design. The respondents were 55 members of the Karya Bhakti I farmers group. Data were analysed descriptively and using Spearman rank correlation analysis. The results indicated a positive relationship between various indicators of agricultural extension activities and farmers' responses to the Kartu Tani program. These results highlight the crucial role of extension services in improving farmers' ability to effectively adopt the program. A more participatory approach to extension, in which farmers are actively involved in learning, identifying problems, and making decisions, has the potential to strengthen their understanding of, acceptance of, and perceived benefits from the Kartu Tani program. Improving this participatory dimension is essential for enhancing the program's long-term effectiveness and sustainability.
POTRET PEKERJA MIGRAN DI PROVINSI JAWA BARAT Budi Kusumo, Rani Andriani; Mukti, Gema Wibawa; Charina, Anne
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.11075

Abstract

Migration is one of the strategies individuals or households pursue in the face of economic pressures. This paper aims to analyze the portrait of migrant workers in West Java Province. This paper was a literature study from various literature sources and secondary data sourced from the Central Statistics Agency (BPS), the Office of Manpower and Transmigration, as well as the Office of Service, Placement and Protection of Indonesia Migrant Workers (BP3MI) of West Java Province. Various things that could be expressed in this paper include the developing global economy, which impacts the sociocultural changes of society. In countries with better economic welfare, the demand for cheap labour to work in the informal sector continues to be formed, and among them is to replace the role of women in the domestic sphere. The decision of women to work as migrant workers was a rational act of individuals taking into account the benefits, costs and risks faced and influenced by various factors, including personal characteristics, values, family environment and also society, networks and also the demand for labour, and global economic conditions. Various data showed demand for Indonesian migrant workers to work in the domestic sector and less need for special skills; therefore, in recent years, portraits of Indonesian migrant workers, especially those from West Java, are still dominated by women working in the informal sector.
KINERJA SOSIAL INDUSTRI KECIL AGRO DI PRIANGAN TIMUR Charina, Anne; Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10811

Abstract

In line with increasing global pressure to contribute to a sustainable world, many contemporary businesses are starting to express awareness of social practices in their business. This study aims to explore social performance in agricultural small industry in East Priangan. Using a qualitative approach, data was collected by interviewing 20 agricultural small industry owners who carry out social practices in their business. Thematic analysis with N-vivo version 12 software was used to analyze the data obtained. This study reveals that normative values and Islamic values are the basic motives behind the social performance of small agro industries. Types of social performance carried out by small agro industries include: involving the community in business, providing social and health security for employees, participating in business associations/networks and providing routine compensation to the community.
PENGEMBANGAN EKOSISTEM KEWIRAUSAHAAN PERTANIAN : SEBAGAI UPAYA REGENERASI PETANI MUDA DI JAWA BARAT Mukti, Gema Wibawa; Kusumo, Rani Andriani Budi; Charina, Anne
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10805

Abstract

This study aims to identify entrepreneurship's various strengths and weaknesses in agricultural youth. Furthermore, this study also aims to use the strengths to minimize the various negative impacts of the weaknesses of young farmers to help form a productive, conducive and collaborative agricultural entrepreneurship ecosystem. The research method in this article uses a systems analysis approach, statistical analysis and SWOT. System analysis is used to analyze the advantages and disadvantages of horticulture farming business actors in West Java so that the competitive advantages of young farmers can be determined. SWOT analysis is used to identify the strengths, weaknesses, opportunities and challenges of the horticultural farming environment so that it can describe the entrepreneurial development of profitable young farmers in the agricultural sector. Interaction analysis is expected to help young farmers understand problems and solutions for their business development. In the process, these factors are grouped into 8 (eight) strategic areas, which can be a guide for young farmers in carrying out their business processes, starting from the phase start, surviving until the increase in business scale. This strategy is expected to create a more productive, conducive and collaborative agricultural entrepreneurship ecosystem to become a forum that can attract the younger generation's attention to work, work and excel in the agricultural sector.
Mobilitas Internasional Perempuan Sebagai Bentuk Diversifikasi Penghidupan Rumah Tangga Petani (Studi Kasus di Kecamatan Cikalong Kabupaten Tasikmalaya) Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa; Charina, Anne
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19001

Abstract

Women's international mobility in agriculture-based rural areas represents a socio-economic transformation that reflects evolving gender roles within farming households. This study investigates the historical trajectory and underlying dynamics of female international migration as a livelihood diversification strategy in the Cikalong District, Tasikmalaya Regency, Indonesia. Utilizing a qualitative case study approach, data were collected through in-depth interviews with former migrant workers, labor brokers, local officials, and community leaders. Findings indicate that economic hardship was the primary driver of women's mobility. Initially confined to domestic roles, women began assuming the role of primary income earners by migrating abroad, predominantly as domestic workers. The success of early migrants catalyzed further migration, creating a self-reinforcing cycle. Beyond enhancing household economic resilience, this mobility reshaped intra-household gender relations. The study emphasizes the strategic role of women in rural livelihood systems and calls for inclusive, gender-sensitive rural development policies.
Inovasi Teknologi Untuk Industrialisasi Pedesaan Serta Implikasinya Bagi Kinerja Ekonomi Industri Kecil Agro Charina, Anne; Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18904

Abstract

The notion of rural industrialization and how it can enhance the economic growth of small industries is still an issue that needs attention especially by policy makers. This study seeks to build understanding, knowledge and awareness on how leveraging technological innovations will help build strong rural industrialization and bring positive changes especially to the economic performance of small industries in rural areas. In this study, questionnaires were distributed to 127 participants consisting of small agro-industry entrepreneurs in Tasikmalaya district, a pilot project area for small agro-industry development in West Java. SPSS version (24.0) was used for data analysis. The findings of this study show that 58% of small agro-industry entrepreneurs have successfully adopted better technology than the generation before them, which has had positive implications for increasing their business profitability over the past three years. Policies designed can focus on improving the quality of corporate capital (economic capital, social capital and human capital) which is expected to be able to bridge the problems faced by small agro-industries in rural areas.
Penerapan Bauran Pemasaran Agrowisata Jeruk Dekopon di Mupu Jeruk Kota Bandung Ardiansyah, Ikhsan; Suminartika, Eti; Wiyono, Sulistyodewi Nur; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17870

Abstract

Agrotourism is an alternative form of tourism that utilizes Indonesia’s natural wealth, such as agriculture, plantations, livestock, and forestry, as attractions for tourists. The number of visitors to Mupu Jeruk agrotourism has fluctuated, tending to stagnate with an average value of 0.0006%. This indicates the need for an effective marketing strategy, especially through the application of marketing mix models. This study aims to describe the implementation of the 7P marketing mix and to identify the 7P marketing mix variables which need improvement. In this study, the researcher used descriptive analysis with a qualitative approach and a case study method. The result shows that (1) The product strategy includes the availability of an orange-picking attraction for visitors and two additional facilities, namely a restaurant and a café. (2) The cost-based pricing strategy applied is still quite affordable for visitors. (3) The location strategy is good because of strategic location and easy access. (4) Promotional strategies via social media still need to be improved and promotional discounts on tourist prices must be consistently carried out. (5) By having a training process and providing appropriate SOPs to employees, the services and employee skills are rated well by visitors. (6) The service process planning consumer convenience, with various payment methods. (7) Mupu Jeruk supports consumer activities well, as seen from the physical facilities including toilets and mushola, but Mupu Jeruk needs to improve their parking area and also add signs in the entrance. 
Co-Authors Agriani Hermita Sadeli Ahmad Fauzan Anjani, Jessica Dewi Anne Charin Anne Charina Ardiansyah, Ikhsan Arisyi, Yudistira Haikal Aurelia Fadhilah Sari Az-Zahra, Aliffah Bagas Riadhi Wardhana Bobby Rachmat Saefudin Devia Destriyani Diah K Pranadji Diah K. Pranadji Dika Supyandi DIKA SUPYANDI Dini Rochdiani Elfadina, Ellisa Agri Eliza Aprilia Elly Rasmikayati Elsha Munziah Endah Djuwendah Erna Rachmawati Erna Rahmawati Erni Suminar Eti Suminartika Euis Sunarti Ganjar Kurnia Ganjar Kurnia Gema Wibawa Mukti Getmi Nuraisah Ghifari, Reza Affan Hanna Alynda Hasna Putri Hepi Hapsari Hesty Nurul Utami Iwan Setiawan Iwan Setiawan Iwan Setiawan Jihan Marha Kuswarini Kusno Lucyana Trimo Lutfhi Juansah M. Gunardi Judawinata Mahra Arari Heryanto Megawati Simanjuntak Mohamammad Nasarullah Muhamad Rizky Wibowo Muhammad Arief Budiman Nazhifa, Rifda Nur Syamsiah Nur Syamsiyah Nursyamsiyah Nursyamsiyah Nurulhaqq Sariwibawa Ahmad Zaeni Pandi Pardian Purnama, Miftah Gurnita Riwanto Tirtosudarmo Riwanto Tirtosudarmo Sara Ratna Qanti SETIAWAN, IWAN Sharhana, Nabila Della Nur Sri Fatimah Sri Fatimah Suhandi, Raisya Alviani Puteri Sulistyodewi Nur Wiyono Supriyadi Supriyadi Syariful Mubarok Tirtosudarmo, Riwanto Trisna Insan Noor Tuti Karyani Utami, Hesti Nurul Vanya Almeira Rizkika Waqi, Lutfi Ahmad Wibawa, Gema Wieny Marma Jaya Yayan Sumekar Yayat Sukayat Yayat Sukayat YAYAT SUKAYAT Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat, Yayat Yosini Deliana Yossini Deliana Yudistira Haikal Arisyi Yudistira Haikal Arisyi Yuniar Dianti Fauziah Zumi Saidah