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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Manajemen (JIM) Jurnal Bisnis dan Manajemen Jurnal Inspirasi Pendidikan JAM : Jurnal Aplikasi Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) IMAGE Jurnal Dimensi Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Manajemen & Keuangan Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Manajemen STIE Muhammadiyah Palopo Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam Dinamisia: Jurnal Pengabdian Kepada Masyarakat Conference on Innovation and Application of Science and Technology (CIASTECH) International Journal of Social Science and Business International Journal of Supply Chain Management JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Journal of Humanities and Social Studies Almana : Jurnal Manajemen dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Ekonomi dan Bisnis MABIS: Manajemen dan Bisnis Procuratio : Jurnal Ilmiah Manajemen Jurnal Pengabdian Dharma Laksana BENING International Journal of Economics Development Research (IJEDR) Likhitaprajna: Jurnal Ilmiah Fakultas Keguruan Ilmu Pendidikan Universitas Wisnuwardhana Malang Jurnal Inovasi Ekonomi JMK Jurnal Manajemen dan Kewirausahaan SELODANG MAYANG International Journal Of Science, Technology & Management (IJSTM) Kontigensi: Jurnal Ilmiah Manajemen JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Social Science Asian Journal of Management Analytics Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) JAMAS: Jurnal Abdi Masyarakat Journal of Social Science and Business Studies IIJSE TGO Journal of Community Development Frontiers in Community Service and Empowerment Indonesian Journal of Elementary School Maneggio Asian Journal of Management, Entrepreneurship and Social Science Research in Accounting Journal Maneggio
Suhermin, Suhermin
Sekolah Tinggi Ilmu Ekonomi Indonesia
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Journal : International Journal of Economics Development Research (IJEDR)

 1 
The Role of Intellectual Capital in Improving Micro, Small, And Medium-Scale Business Performance in The Hostel And Culinary Sector in Pekanbaru, Indonesia Astri Ayu Purwati; Budiyanto Budiyanto; Suhermin Suhermin
International Journal of Economics Development Research (IJEDR) Vol. 2 No. 2 (2021): International Journal of Economics Development Research
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v2i2.274

Abstract

The increased level of competitiveness and Micro, Small, and Medium-Scale Business (MSME) performance in the hostel and culinary sector in Indonesia, especially in Pekanbaru, need more concerns since MSME is an important business sector to encourage the economy of a country and reduce the unemployment rate by creating job opportunities. In the technology era, the development of the intellectual capital concept suitable for MSME is needed due to the current competitive and disruptive business area. This study was conducted in 378 MSMEs in the hostel and culinary sector in Pekanbaru city. The data analysis technique in this study was Structural Equation Modeling (SEM) assisted by AMOS. The result of this study showed that human capital influenced the financial performance and non-financial performance of MSME in the hostel and culinary sector in Pekanbaru City, while technology capital did not influence the non-financial performance of MSME in the hostel and culinary sector in Pekanbaru city. Customer capital influenced the financial and non-financial performances of MSME in the hostel and culinary sector in Pekanbaru city. Social capital influenced the financial and non-financial performances of MSME in the hostel and culinary sector in Pekanbaru city. Non-financial performance influenced the financial performance of MSME in the hostel and culinary sector in Pekanbaru city.
The Influence af Shopping Lifestyle and Korean Brand Ambassadors on Impulsive Buying and Brand Awareness Muhammad Rafli Azlam Azzuhri; Suhermin Suhermin
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 6 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4601

Abstract

This study aims to determine and analyze the effect of shopping lifestyle and Korean brand ambassadors on impulsive buying with intervening brand awareness on student users of Scarlett Whitening in Surabaya. This research employed a quantitative methodology. The population under investigation was individuals who utilized Scarlett Whitening in Surabaya, which was impossible to determine. The sample size was calculated using the Lemeshow formula, with 97 participants. The variables examined in this study were Shopping Lifestyle, Korean Brand Ambassador, Brand Awareness, and Impulsive Buying. The data sampling technique used in this study was a questionnaire. The data analysis method in this study used the SmartPLS 3.0 application by testing the path diagram, outer model test, inner model test, and hypothesis testing.The results of this study indicated that shopping lifestyle directly or through brand awareness has a positive and significant effect on impulsive buying among students who use Scarlett Whitening in Surabaya. Meanwhile, brand awareness affected impulsive buying for students who use Scarlett Whitening in Surabaya. The Korean brand ambassador variable directly and through brand awareness affected impulsive buying for students who used Scarlett Whitening in Surabaya.
Co-Authors Abdul Talib Bon Adya Hermawati Agus Sukoco Alfina Damayanti Anang Subardjo Anita Kartika Sari Anizzibda Chahya Khildani Ardi, Nadia Khaira ariyati, Yannik Astri Ayu Purwati Astri Ayu Purwati Astuti Setiyani Azizah, Muftiyatul Basuki, Aiyi Apresia Bayu Fajar Susanto Bon, Abdul Talib Budianto BUDIYANTO Budiyanto Budiyanto Budiyanto Budiyanto Budiyanto Budiyanto Candraningrat, Candraningrat Choirul Anam Depari , Surya Safari Sembiring Dewi Urip Wahyuni Dharmasetiawan Dian Palupi Djawoto Djawoto Djawoto, Djawoto Donanda, Pronica Imel Erina Febianti Trianjani Fitri Rohkmalia Gandhi Sutjahjo Hakim, Buyung Nul Hening Widi Oetomo Irdiana, Sukma Irma Yanti Isti Soleharti Joko Suyono Juni Gultom, Juni Gultom Kalvin Kristanto Kartika Dewi S. S. Karyanto, Budi Khuzaini Khuzaini Kurniawan, Gogi Layla Hafni Lering, Leonardus Frediyanto Moat Lestariningsih, Marsudi Lilis Ardini Lutfiyah Lutfiyah Lutfiyah Lutfiyah M. Ikhsan Setiawan Mariyana Mariyana Mentari, Mulyananda Dwi Mia Ika Rahmawati Mohammad Faisal Muhammad Rafli Azlam Azzuhri Muhammad Sofyan Do Musa Okto Aditya Suryawirawan Pinayungan, Doni Pompong Budi Setiadi Pribadiyono Pribadiyono Purba, Moden Rahayu Puji Suci Rahayu, Rika Ramadhani Salsabila, Rima Ramadhani, Yesa Cahayaning Ramli, Rimayang Ramon Zamora, Ramon Ratna Wardani Rika Rahayu Riris Setyo Sundari Riza Bahtiar Sulistyan Rizkiyanti, Meilany Roby Sambung S, Ana Sopanah Saputri, Yulita Sari, Arini Kurnia Sembhodo, Abimanyu Tuwuh Shabrie, Wiwiek Srikandi Simanjuntak, Edita Yolanda Malika Singgih Adhi Prasetyo, Singgih Siregar, Hanafi Sri Mulyati Sugiono Sugiono Sumasto, Hery Sunaryadi Suprapto, Yetty Fitria Surya Safari SD Suwitho, Suwitho Swastika, Nurhayati tanjung, rona Teddy Chandra Tri Wahjoedi Triyonowati, Triyonowati Widyawati Wijaya, Evelyn Wisnu, Nurwening Tyas Wiwiek Srikandi Shabrie Wulandari Harjanti Yesa Cahayaning Yesa Cahayaning Rarnadhani Yuliati, Eka Zahro, Mar'atus Zahro, Mar’atus Zessicha Belliana Putri