Claim Missing Document
Check
Articles

PENGARUH SOCIAL MEDIA, PERSEPSI HARGA, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN TISSUE PASEO (STUDI PENELITIAN DI TIARA DEWATA DENPASAR) Ni Luh Widiantari; Anak Agung Putu Agung; Ni Putu Cempaka Dharmadewi Atmaja
EMAS Vol. 3 No. 3 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengambilan keputusan merupakan sebuah proses yang terdiri dari beberapa tahap, yaitu pengenalan kebutuhan, pencarian informasi, evaluasi alternatif sebelum pembelian, pembelian, konsumsi, dan evaluasi alternatif sesudah pembelian. Banyak faktor yang berpengaruh terhadap keputusan pembelian, di antaranya adalah social media, persepsi harga, dan brand image. Penelitian ini bertujuan untuk untuk mengetahui pengaruh social media, persepsi harga, dan brand image terhadap keputusan pembelian Tissue Paseo di Tiara Dewata Denpasar. Populasi yang digunakan dalam penelitian ini adalah konsumen Tiara Dewata Denpasar yang aktif menggunakan social media dan mengikuti informasi Tissue Paseo pada social media. Jumlah sampel yang diambil tercatat sebanyak 100 responden, di mana metode penentuan sampel yang digunakan adalah metode teknik purposive sampling. Teknik analisis yang digunakan dalam penelitian ini adalah Analisis Regresi Linear Berganda, Koefisien Determinasi (R2), Uji F (uji sigifikan simultan), uji t (uji sigifikan parsial). Hasil penelitian menunjukkan bahwa: (1) Social media berpengaruh positif dan signifikan terhadap keputusan pembelian Tissue Paseo di Tiara Dewata Denpasar, peningkatan atas social media akan diikuti oleh peningkatan keputusan pembelian. (2) Persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian Tissue Paseo di Tiara Dewata Denpasar, peningkatan atas persepsi harga akan diikuti oleh peningkatan keputusan pembelian. (3) Brand image berpengaruh positif dan signifikan terhadap keputusan pembelian Tissue Paseo di Tiara Dewata Denpasar, peningkatan atas brand image akan diikuti oleh peningkatan keputusan pembelian.
PENGARUH STRATEGI PROMOSI MELALUI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN AKSESORIS HANDPHONE YANG DIMEDIASI WORD OF MOUTH (Studi pada Konsumen Bima Aksesoris Handphone di Kota Denpasar) I Wayan Darmada; Anak Agung Putu Agung; Ni Putu Cempaka Dharmadewi Atmaja
EMAS Vol. 3 No. 4 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The company's success in influencing consumers in purchasing decisions is strongly supported through efforts to build communication to consumers by building brands to consumers with marketing strategies, as well as innovating for new variants of a product.The purpose of this study was to determine the effect of promotional strategies through social media on purchasing decisions for mobile phone accessories and word of charge at Bima Accessories Mobile in Denpasar City. To determine the effect of word of mouth on the decision to purchase mobile phone accessories at Bima Accessories Mobile in Denpasar City. To find out whether word of mouth can mediate the effect of promotional strategies through social media on purchasing decisions for cellphone accessories at Bima Accessories Mobile in Denpasar City. The number of samples used in this study were 100 samples. Collecting data using a questionnaire. Data analysis using classical assumption test, path analysis and t test. The results of the study show that promotional strategies through social media have a positive effect on purchasing decisions for cellphone accessories in Bima, cellphone accessories in Denpasar City. Promotional strategies through social media have a positive and significant effect on word of mouth in Bima, mobile phone accessories in Denpasar City. Word of mouth has a positive and significant effect on purchasing decisions for cellphone accessories in Bima, cellphone accessories in Denpasar City. Word of mouth can partially mediate the effect of promotional strategies through social media on purchasing decisions for cellphone accessories in Bima, cellphone accessories in Denpasar City.
PENGARUH PENGALAMAN KERJA, PENGETAHUAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA CV. CATUR YOGA MAS DENPASAR I Gusti Ayu Artini Dewi; Anak Agung Putu Agung; Ni Putu Cempaka Dharmadewi Atmaja
EMAS Vol. 3 No. 5 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sumber daya manusia merupakan salah satu faktor penentu dalam pelaksanaan fungsi-fungsi operasional maupun manajemen dari suatu perusahaan. Maka dari itu, pengunaan sumber daya manusia yang berkualitas juga diperlukan. Berdasarkan latar belakang, tujuan dari penelitian ini adalah untuk mengetahui pengaruh pengalaman kerja, pengetahuan dan motivasi terhadap kinerja karyawan pada CV. Catur Yoga Mas Denpasar. Obyek penelitian dalam penelitian ini adalah pengalaman kerja, pengetahuan dan motivasi terhadap kinerja karyawan pada CV. Catur Yoga Mas Denpasar. Penelitian ini menggunakan sampel sebanyak 38 orang. Pengambilan sampel dilakukan dengan teknik sampling jenuh. Metode pengumpulan data dengan observasi, wawancara dan kuesioner. Teknik analisis yang digunakan dalam penelitian ini adalah analisis regresi liner berganda. Berdasarkan hasil pengujian dapat diambil kesimpulan bahwa pengalaman kerja berpengaruh positif dan signifikan terhadap kinerja karyawan yang dapat dilihat dari nilai sig 0,005 < 0,05, sehingga H0 ditolak dan H1 diterima. pengetahuan berpengaruh positif dan signifikan terhadap kinerja karyawan yang dapat dilihat dari nilai sig 0,000 < 0,05, sehingga H0 ditolak dan H2 diterima. motivasi berpengaruh positif dan signifikan terhadap kinerja karyawan yang dapat dilihat dari nilai sig 0,020 < 0,05, sehingga H0 ditolak dan H3 diterima.
PENGARUH KERAGAMAN PRODUK, PERSEPSI HARGA DAN SHOP LOCATION TERHADAP PURCHASE DECISION KONSUMEN PADA DEWA AYU SHOP KLUNGKUNG Kadek Asrilina Putrawan; Anak Agung Putu Agung; Ni Putu Cempaka Dharmadewi Atmaja
EMAS Vol. 3 No. 12 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of product diversity, price perception, and store location on purchasing decisions at Dewa Ayu Klungkung Stores. Fashion today is very fulfilling human lifestyles that are very diverse in nature. The fashion store business competition is very tight, starting from the selection of products, surveys of people's desires and interests, offering prices that fit in the pocket, the right target market and strategic locations so that they are easy to visit or know by many people. The research population is all consumers who have transacted at the Dewa Ayu Klungkung fashion store. The sample in this study was 100 respondents who were determined based on the purposive sampling data collection method. The analytical tool used is multiple linear regression analysis. The results show that product diversity has a positive and significant effect on purchasing decisions, price perceptions have a positive and significant effect on purchasing decisions, and store location has a positive and significant effect on purchasing decisions. The suggestion of this research is because the coefficient of determination of the variable product diversity, price perception and store location is 36.7%, while the remaining 63.3% is caused by other factors, it is expected to be able to add other variables that can influence purchasing decisions. consumers, as well as being able to expand the scope of research that is not only limited to one location.
PENGARUH SELF IMAGE CONGRUITY DAN CUSTOMER PERCEIVED SERVICE QUALITY TERHADAP REPURCHASE INTENTION DI VEGAS BARBERSHOP DENPASAR Ikadek Sumiarta; Anak Agung Putu Agung; Ni Putu Cempaka Dharmadewi Atmaja
VALUES Vol. 4 No. 1 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Barbershop offers haircut services with a more modern concept, both current hairstyle trends and the tools used to cut hair. Barbershops provide services that are more private for men than salons which are mostly for women. Vegas Barbershop services not only provide haircuts but also provide services such as hair spa creambath, hair cosmetic, and hair toning, therefore Vegas Barbershop is very suitable for men's wants and needs for hair care. The research objective was to determine the effect of self congruity and customer perceived service quality on repurchase intention at Vegas barbershop Denpasar. The method in this study uses multiple linear regression analysis techniques. The results showed that Self Image Congruity had a positive and significant effect on Repurchase Intention at Vegas Barbershop in Denpasar City. Customer Perceived Service Quality has a significant positive effect on Repurchase Intention at Vegas Barbershop in Denpasar City. Respondents' responses to the self image congruty variable obtained the lowest score for the self image congruty variable which lies in the statement that I use the services of the Vegas Babershop in Denpasar City every time I cut my hair, it is hoped that the company's management will pay attention to and continue to improve the quality of services at Vegas Babershop to consumers so that consumers return to using Vegas Babershop services every time cut hair. Respondents' responses to the customer perceived service quality variable obtained the lowest score in the statement that I use the services of Vegas Barbershop Denpasar because the service is responsive to consumers. cut hair.
PENGARUH CELEBRITY ENDORSER, BRAND IMAGE, DAN BRAND TRUST TERHADAP MINAT BELI PADA COFFESHOP RUANG BEBAS KOPI DI DENPASAR Kadek Riza Nevilia; I Gusti Ngurah Agung Eka Teja Kusuma; Ni Putu Cempaka Dharmadewi Atmaja
VALUES Vol. 4 No. 1 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purchase intention (purchase intention) is the desire that arises in consumers towards a product as a result of a process of observing and learning consumers about a product. The factors that support buying interest are consumer interest in buying influenced by several factors, namely celebrity endorsers, brand image and brand trust on buying interest at Coffeshop Ruang Gratis Kopi in Denpasar. The location of this research is located at Jalan WR. Supratman no. 236, Kesiman Petilan, Denpasar, with the object of this study measuring celebrity endorsers, brand image and brand trust on buying interest at Coffeshop Ruang Gratis Kopi in Denpasar. The population in this study were consumers of the Coffee Free Space Coffeshop in Denpasar whose number is not known for certain, with a total sample of 100 respondents. The data analysis technique used in this study is multiple linear regression analysis. The results of the study show that celebrity endorsers have a positive and significant effect on purchase intention at the Coffee Free Room Coffeshop in Denpasar, Brand image has a positive and significant effect on purchase intention at the Coffee Free Space Coffeshop in Denpasar, Brand trust has a positive and significant effect on Purchase intention at the Coffeshop Coffee Free Space In Denpasar. It is hoped that future researchers will not stick to the factors in this study, namely celebrity endorsers, brand trust and brand image, but can add other factors that might influence purchase intention.
PENGARUH VARIASI PRODUK, ELECTRONIC SERVICE QUALITY DAN WORD OF MOUTH TERHADAP MINAT BELI PADA TOKO JAMU JUICE DALUNG Luh Putu Petrisia Pradnya Wulandari; I Gusti Ngurah Agung Gede Eka Teja Kusuma; Ni Putu Cempaka Dharmadewi Atmaja
VALUES Vol. 4 No. 2 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purchase intention is something related to the consumer's plan to buy the product or service needed in a certainperiod. Factors that can influence purchase intention include product variety, electronic service quality and wordof mouth. This study aims to determine and analyze the effect of product variation, electronic service quality andword of mouth on buying interest at Jamu Juice Dalung Shop. The research location was at Dewi Deva Devi No.4,Pengilian Hamlet, Dalung Village, Badung Regency, Bali. Jamu Juice Shop, with the object of this research is tomeasure the effect of product variation, electronic service quality, and word of mouth on buying interest at Dalung Jamu Juice Shop. The population in this study were consumers of Jamu Juice Stores whose number is not knownwith certainty, with a total sample of 85 respondents. The data analysis technique used in this study is multiplelinear regression analysis. The results showed that product variation, electronic service quality and word ofmouth have a positive and significant effect on buying interest in Dalung Jamu Juice Shop.
PENGARUH KUALITAS PELAYANAN, STRATEGI IKLAN DAN PERSONAL SELLING TERHADAP KEPUTUSAN MENJADI NASABAH KOPERASI SIMPAN PINJAM (KSP) NIRWANA ARTA MANDIRI I Made Irvan Widiatmika; Ni Putu Cempaka Dharmadewi Atmaja; Daniel Manek
VALUES Vol. 4 No. 2 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The ups and downs of the number of decisions to become customers are caused by the many competitors from savings and loan cooperatives so that a good marketing strategy is needed to increase the decision to become a customer. Many factors influence the decision to become a customer including service, promotion, personal selling, company image, product, price, location and other factors, so these factors must be improved to achieve company goals. The purpose of this study was to determine and analyze the effect of service quality, advertising strategy and personal selling on the decision to become a customer of the Nirwana Arta Mandiri Savings and Loans Cooperative. Sampling was determined using purposive sampling technique with a total sample of 100 respondents. Data collection techniques using a questionnaire. The collected data were analyzed using multiple linear regression analysis. The results showed that service quality, advertising strategy and personal selling each had a positive and significant effect on the decision to become a customer of the Nirwana Arta Mandiri Savings and Loans Cooperative. Suggestions for future researchers are expected to be able to research with other variables, especially marketing in order to obtain more varied results and influence the decision to become a customer at KSP Nirwana Artha Mandiri.
PENGARUH BUDAYA ORGANISASI, GAYA KEPEMIMPINAN, DAN PEMBERDAYAAN TERHADAP KEPUASAN KERJA DI BALAI WILAYAH SUNGAI BALI - PENIDA I Nyoman Tri Gunawan; Ni Putu Cempaka Dharmadewi Atmaja; Daniel Manek
VALUES Vol. 4 No. 3 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Job satisfaction is a person's perspective, both positive and negative, about their job. Job satisfaction arises when the employee feels happy because he feels that he has completed an important job and feels that his work is appreciated. Increasing job satisfaction can be seen from organizational culture, leadership style, and empowerment. This study aims to determine and analyze the effect of organizational culture, leadership style, and empowerment on job satisfaction at the Bali-Penida River Basin. The population of this study were 139 employees of the Bali-Penida River Basin Center. The sample of this study was 103 respondents who were determined by the Slovin technique. Data collection was done through interviews, documentation, and questionnaires. The analytical tool used is multiple linear regression analysis which is processed using IBM SPSS version 26 software. The results showed that organizational culture has a positive and significant effect on job satisfaction at the Bali-Penida River Basin. Leadership style has a positive and significant effect on job satisfaction at the Bali-Penida River Basin Center. Empowerment has a positive and significant effect on job satisfaction at the Bali-Penida River Basin Center.
PENGARUH BRAND IMAGE, PRODUCT QUALITY DAN LIFESTYLE TERHADAP MINAT BELI PRODUK SKIN CARE SCARLETT (STUDI PADA WILAYAH KOTA DENPASAR) Ni Luh Putu Ganda Sari; I Gusti Agung Ngr Gd Eka Teja Kusuma; Ni Putu Cempaka Dharmadewi Atmaja
EMAS Vol. 4 No. 1 (2023): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Generasi millennial di Denpasar saat ini dalam menggunakan produk skincare disesuaikan dengan trend yang berhubungan dengan lifestyle, semakin tinggi level gaya hidup seseorang berpengaruh pada meningkatnya keinginan atau minat seseorang dalam melakukan pembelian. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh brand image, product quality dan lifestyle terhadap minat beli produk skin care Scarlett. Hasil analisis menunjukan bahwa variabel brand image, product quality dan lifestyle berpengaruh positif dan signifikan terhadap minat beli konsumen. Product quality adalah variabel yang paling dominan dalam mempengaruhi minat beli konsumen. Sehingga penting bagi scarlett untuk memperhatikan citra merek, kualitas produk dan gaya hidup pada produk skin care scarlett.
Co-Authors A.A Putu Agung Agrippina Wiraningtyas, Agrippina Aling Krishnanda Armaduhita Anak Agung Made Karma Wijaya Anak Agung Putu Agung Anak Agung Putu Agung Anak Agung Putu Agung Andika, Ary Wira Anggriani, Rini Arista Dewi, Ni Putu Mirah Chandra, I Gusti Agung Ayu Dian Priskila Daniel Manek Daniel Manek Daniel Manek3 Darma, I Wayan Agus Budi Dewa Ayu Dwi Indra Swari Dewi, Anak Agung Ayu Pramisanthi Diastuti, Ni Kadek Gusti Ayu Dewi Setiawati I G NG A Gede Eka Teja Kusuma I Gede Cahyadi Putra I Gusti Agung Ngr Gd Eka Teja Kusuma I Gusti Ayu Artini Dewi I Gusti Ayu Asri Pramesti I Gusti Ayu Dhita Puspita Dewi I Gusti Ayu Imbayani I Gusti Ngurah Agung Eka Teja Kusuma I Gusti Ngurah Agung Gede Eka Teja Kusuma I Gusti Ngurah Agung Gede Eka Teja Kusuma I Gusti Ngurah Bagus Adhi Putra Sahadewa I Gusti Ngurah Bagus Gunadi I Gusti Ngurah Jaya Winata I Kadek Agus Widiarta I Kadek Yogik Suardika I Ketut Rahyuda I Komang Wira Kencana Putra I Made Irvan Widiatmika I Made Pratama, I Made I Made Wahyu Wijaya I Nengah Aristana I Nengah Suardhika I Nengah Suardika I Nyoman Nesa Nirta Ardiana I Nyoman Tri Gunawan I Putu Ariawan I Putu Sumantara I Putu Warjaya I Putu Yoga Pratama Putra I Wayan Darmada I Wayan Mendra I Wayan Widnyana Ida Ayu Agung Dewi Kesumawati Ida Ayu Pujiartini Putri Keniten Ida Bagus Made Oka Suryawan Ikadek Sumiarta Irma Rubianti Joe, Augyawati Kadek Asrilina Putrawan Kadek Riza Nevilia Komang Febry Aditya Putra Krisna Kurniari Krisna, I Putu Kusuma, I Gusti Agung Ngurah Gede Eka Teja Kusuma, I Gusti Ngurah Agung Eka Teja Kusumatirta, I Wayan Ryan Laila Rauhun Hidayanti Luh Pande Mirah Jayanti Luh Prayascita Putri Dayani Luh Putu Petrisia Pradnya Wulandari Made Ayu Putri Cahyani Made Mitha Aprilia Pratiwi Maeyusa, Ni Made Cahaya Intan Mane, Daniel Muhammad Subhan Nasih, Ni Kadek Dwi Sri Ngakan Nyoman Bagus Putra Legawa Ni Kadek Ariantini Putri Ni Kadek Ayu Sari Kanti Ni Kadek Ayuningsih Ni Kadek Dwi Yuliani Ni Kadek Henita Raina Yanti Ni Kadek Matriani Ni Kadek Sinta Jayanti Ni Kadek Yuli Antari Ni Komang Atika Wicahyani Ni Komang Purnamiasih Ni Luh Putri Aprilia Ni Luh Putu Febri Arista Dewi Ni Luh Putu Ganda Sari Ni Luh Widiantari Ni Made Ari Andani Ni Made Diah Rukmini Ni Made Dwi Puspitawati Ni Made Gitawati Ni Made Irma Widyasari Ni Made Ratnadi Yulia Sari Ni Made Satya Utami Ni Nyoman Menuh Ni Nyoman Menuh Ni Putu Lisa Ernawatiningsih Ni Putu Mira Khrisna Putri Ni Putu Nina Nuryati Ni Putu Rias Ratiwi Ni Putu Sri Widianingsih Ni Wayan Diah Chandra Swari Dewi Ni Wayan Eka Diana Santhi Ni Wayan Eka Mitariani Ni Wayan Ekayanti Ni Wayan Semiati Ni Wayan Suarjati Yusni Ni Wayan Swari Pradnyani Pinatih Nita Anggraini, Ni Putu Nugroho, Gifari Iman Nur Faiza Olahairullah, Olahairullah Orlanda, Ni Putu Audi Pande Diva Darma Diputra Pande Ketut Ribek Putri Emilia Yanti Putri, Ni Luh Gede Ananta Eka Putu Agus Octa Aristya Putu Ardelia Febriana Putu Eka Pasmidi Ariati Putu Intan Puspita Dewi Putu Lia Pramesti Anggarani Putu Pade Sintia Damayanti Rini Rahmawati Sari, Ni Made Winda Semiati, Ni Wayan Tjokorda Istri Praganingrum Wijana, I Made Dauh Wisnawa, Putu Anom Wisnu yasa, I Gede Agus Sentana Widana Yuliadewi, Nyoman Wiwiek Yunika, Ni Luh