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All Journal Sodality: Jurnal Sosiologi Pedesaan Jurnal Manajemen dan Agribisnis JURNAL BISNIS STRATEGI Jurnal Ilmiah Kesatuan (JIK) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan Cosmogov: Jurnal Ilmu Pemerintahan International Journal of Artificial Intelligence Research International Research Journal of Business Studies (E-Journal) Edukasi Islami: Jurnal Pendidikan Islam Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Shirkah: Journal of Economics and Business Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship BHUMI: Jurnal Agraria dan Pertanahan Aptisi Transactions on Technopreneurship (ATT) Value: Jurnal Manajemen dan Akuntansi Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Fokus Manajemen Bisnis Airlangga Journal of Innovation Management Business Review and Case Studies Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal Research of Social Science, Economics, and Management Journal of Economics and Management Scienties IIJSE Asian Journal of Social and Humanities International Research Journal of Business Studies Al-Infaq : Jurnal Ekonomi Islam
Yudha Heryawan Asnawi
SB IPB University, Jl. Raya Pajajaran, RT.03/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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BUSINESS STRATEGY ARCHITECTURE AT ESQ TOURS Wibisono, Bramanto; Asnawi, Yudha Heryawan; Taryana, Asep
Asian Journal of Social and Humanities Vol. 4 No. 5 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i5.682

Abstract

The rapid growth of the Umrah and Hajj industry in Indonesia and globally presents both significant opportunities and competitive challenges for specialized travel organizers. This study examines the business strategy architecture at ESQ Tours (PT Fajrul Ikhsan Wisata), one of Indonesia's leading dedicated Umrah and Hajj travel agencies, established since 2005. The research aims to develop a comprehensive business strategy architecture aligned with the company's vision as a preferred and trusted halal tour operator in Southeast Asia. A qualitative descriptive approach was employed using a case study model, with data collected through direct observation, in-depth interviews, questionnaires, company annual reports, and literature reviews. Data analysis incorporated a multi-layered strategic framework, including foresight analysis, PESTLE, Porter's Five Forces, VRIO, Activity-Based Management (ABM), SWOT, TOWS Matrix, and the A'WOT (AHP-SWOT) method to prioritize strategic choices. The External Factor Evaluation (EFE) matrix yielded a score of 2.860 and the Internal Factor Evaluation (IFE) matrix scored 2.790, placing ESQ Tours in Quadrant V of the IE Matrix, recommending a "Hold and Maintain" strategy through market penetration and product development. Key findings reveal that ESQ Tours' primary competitive advantages lie in its unique ESQ 165-based meaning methodology and strong brand reputation, while its most critical weakness is the underutilization of the pilgrim waiting-period ecosystem. Three priority strategies were formulated: spiritual experience-based differentiation, strengthening unique value propositions, and service quality standardization. The resulting business strategy architecture for 2026–2030 is built upon two pillars—offensive differentiation and internal modernization—with a transformative shift from a transactional to a relational and sustainable business model through activation of the Hajj waiting congregation ecosystem.
Peningkatan Kepesertaan Aktif Jaminan Sosial Ketenagakerjaan Berbasis Ketahanan Dana Hidayat, Yayat Syariful; Nurhayati, Popong; Asnawi, Yudha Heryawan; Adisty, Mohamad Rhesa
Journal of Economics and Management Scienties Volume 8 No. 3, June 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i3.370

Abstract

Increasing employment social security coverage is a fundamental prerequisite for achieving Universal Social Security Coverage. However, the upward trend in membership, accompanied by rising claim ratios, poses significant challenges to fund sustainability. This study aims to analyze the impact of active membership coverage on the fund sustainability of BPJS Ketenagakerjaan and identify the influencing factors within the Old Age Security (JHT), Pension Security (JPN), Work Injury Security (JKK), and Death Security (JKM) programs. This research employs a quantitative method with a desk research approach, utilizing national secondary data sourced from the Actuarial and Social Security Research Deputy of BPJS Ketenagakerjaan. Data analysis was conducted using multiple linear regression via STATA software to examine the effects of several variables: number of cases, claim nominals, active participants, total contributions, and average participant age on fund sustainability. The findings reveal diverging patterns across the programs. In non-insurance schemes (JHT and JPN), the number of active participants and total cases exert a positive influence on fund sustainability. Conversely, in insurance-based schemes (JKK and JKM), the number of participants and average participant age show a negative correlation with fund sustainability. This study concludes that membership expansion must be balanced with risk management and fund sustainability strategies tailored to the specific characteristics of each program.
Strategi Adaptasi Perusahaan Konsultan Menghadapi Kebijakan Transformasi Digital pada Instansi Pemerintah: Studi Kasus PT ANS Amir Mutaqin; Yudha Heryawan Asnawi; Yunus Triyonggo
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 5 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i5.5196

Abstract

Transformasi digital di instansi pemerintah Indonesia terus dipercepat melalui berbagai kebijakan strategis, termasuk Sistem Pemerintahan Berbasis Elektronik (SPBE) dan inisiatif Satu Data Indonesia serta layanan terintegrasi berbasis GovTech. Perubahan ini meningkatkan tuntutan terhadap penyedia layanan konsultansi untuk beradaptasi mendukung kebutuhan digital pemerintah. Penelitian ini bertujuan merumuskan strategi adaptasi yang tepat bagi perusahaan konsultan PT ANS dalam menghadapi kebijakan transformasi digital sektor publik. Kerangka Technology-Organization-Environment (TOE) dan Dynamic Capability digunakan untuk mengidentifikasi faktor eksternal dan kapabilitas internal kunci, sementara Analytic Network Process (ANP) diterapkan untuk memprioritaskan alternatif strategi secara komprehensif. Hasil analisis menunjukkan lingkungan eksternal PT ANS berada pada kategori sangat turbulen, terutama dari segi perkembangan teknologi, dinamika pasar, dan tekanan kompetitif. Lima alternatif strategi adaptasi dirumuskan: (1) Optimalisasi Teknologi, (2) Transformasi Internal, (3) Respons terhadap Tren & Tekanan Pasar, (4) Penguatan Kolaborasi, dan (5) Inovasi Layanan Digital. Prioritasi dengan ANP menghasilkan urutan strategi utama: Respons terhadap Tren dan Tekanan Pasar (tertinggi), disusul Optimalisasi Teknologi, Inovasi Layanan Digital, Penguatan Kolaborasi, dan terakhir Transformasi Internal. Strategi utama menekankan peningkatan adopsi teknologi dan kemampuan merespons dinamika eksternal, sejalan dengan kebutuhan instansi pemerintah akan solusi digital. Kesimpulannya, PT ANS perlu memfokuskan sumber daya pada penguatan teknologi dan inovasi layanan berbasis digital serta kolaborasi pemangku kepentingan untuk sukses dalam era transformasi digital sektor publik, sembari secara bertahap melakukan pembenahan internal sesuai kebutuhan.
REFLECTING ON THE ACHIEVEMENTS OF AGRARIAN REFORM AND ITS IMPACT ON THE ECONOMIC SYSTEM TOWARDS GOLDEN INDONESIA 2045: WEST JAVA CASES Darmawan, Dalu; Soetarto, Endriatmo; Asnawi, Yudha Heryawan; Sukmawati, Anggraini; Mahasari, Jamaluddin
CosmoGov: Jurnal Ilmu Pemerintahan Vol 9, No 1 (2023)
Publisher : Department of Government, FISIP, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/cosmogov.v9i1.47954

Abstract

Land use and land tenure implemented through agrarian reform in the concept of the Land management paradigm are reflected in praxis that improves people's welfare. The welfare of the people achieved is in line with realizing the vision of Golden Indonesia 2045. The current problematic situation is an argumentative discussion on assessing the success of agrarian reform that improves people's welfare towards the Golden Indonesia 2045. This paper explains with a qualitative descriptive method with a critical constructivism paradigm through an ethnographic approach to reflect on agrarian reform in the frame of the economic system. The research was conducted in West Java Province until 2022. The research data comes from primary data from interviews and secondary data from processed various literature sources. The data is analyzed to understand how agrarian reform can be achieved and provide reflections to earn an economic system that has implications for Indonesia's development in 2045. The results showed that agricultural reform carried out primarily in West Java Province and in general in Indonesia had an impact on economic growth/increase in the economic system in line with realizing the vision of Golden Indonesia 2045, even though there were obstacles, namely disputes, conflicts and judicial cases as the residual economic value of the land.gb777
Competitive Strategy Formulation in The Furniture Industry Hannika Fasya; Sufrin Hannan; Yudha Heryawan Asnawi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.586

Abstract

Background: Since its establishment in 2021, PT XYZ has continuously experienced a decline in sales of its flagship product, the sofa furniture. Therefore, an effective strategy is needed to continue to survive and compete in the current declining sales and increase the company turnover.Purpose: The purpose of this study is to finding the right competitive strategies that can implemented by PT XYZ to keep their existence in furniture industry.Design/Methodology/Approach: This study employs a qualitative method with informant selection through purposive sampling technique. Data collection techniques include observation, and interviews. Finding/Result: The findings of this study show that to solve the decline in sales of sofa furniture, PT XYZ can implement of appropriate competitive strategies in the form of market penetration strategy (optimizing networking and digital marketing for marketing and sales) and product development (conducting research and development to foster product innovation and improving the quality of sofa products and services without neglecting the quality of products and services that are currently provided) to increase the company turnover. Conclusion: This study shows that the priority strategy to solve the decline in sales of sofa furniture, and to increase the company turnover are with market penetration and product development. Originality/Value (State of the art): This study attempts to explain the effective competitive strategies for sustaining presence in the sofa furniture industry. It is hoped that the development of the identification of competitive factors within the CPM Matrix will contribute to a more comprehensive body of literature and provide a more precise analysis of competitors. Keywords: competitive strategies, market penetration, product development, sofa furniture, CPM
Strategy To Increase Productivity of The Perisai Agency System As Community Social Security Ardi Rifai; Alm. Idqan Fahmi; Yudha Heryawan Asnawi; Suhendi Suhendi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.547

Abstract

Background: The implementation of a community empowerment program, which involves external mobilizing agents or perisai, is anticipated to serve as a remedy for increasing participation in informal workers/ non-wage recipient workers (BPU). Nevertheless, the procedure of obtaining membership in the informal sector demonstrates erratic expansion of individuals who get non-wage benefits from BPJS Employment. Purpose: This study examines the factors that influence productivity and formulates strategies to enhance the productivity of perisai agents.Design/methodology/approach: This study adopts a quantitative causal approach, using Structural Equation Modelling (SEM) assisted by the Smart PLS statistical method (PLS-SEM)Findings/Results: The analytical findings demonstrate that the productivity of the Perisai agency system is positively and significantly influenced by four factors: organizational culture, work motivation, job satisfaction, and organizational commitment. Work motivation has the greatest indicator value and has a positive impact on increasing the productivity of Perisai agents.Conclusion: Job satisfaction within the perisai agency system exhibits the highest indicator value and significantly influences the enhancement of work productivity. Job satisfaction fosters a profound sense of trust, promoting enhanced work behavior via dedication to becoming perisai members and optimally contributing to the expansion of social security protection for informal workers.Originality/value (state of the art): BPJS Employment utilizes four criteria that directly impact production, chosen specifically to align with the company's requirements. The utilization of the PLS-SEM approach is regarded as more efficient due to its ability to reduce company expenses. Keywords: agents, influence productivity, employment, perisai agency, BPJS employment
Co-Authors Abdul Azis Abeng, Andi Tenri Achmad Fachruddin Adisty, Mohamad Rhesa Afdhal Agus Riyanto Ahmad Saomin Ali Aji Hermawan Alghofari, Farid Alif, Muhammad Farras Alm. Idqan Fahmi Amir Mutaqin Amzul Rifin Anggraini Sukmawati Ardi Rifai Asep Taryana Aswin Fajri Aulia Ramadhan, Muhammad Bambang Eka Muliano Budi Suharjo Dalu Agung Darmawan Darlina Kartika Rini Darmawan, Dalu Denny Bernadus Kurnia Endriatmo Soetarto Esti Rahayu Fadila, Rinda Fatriani Paloh, Meina Hadi S Alikodra Hadi Sukadi Alikodra Hafizh Akbar Handito Hadi Joewono Handito Hadi Joewono Hannika Fasya Harianto Harianto Harianto Hariyadi Hariyadi Hariyadi, Hariyadi Heny K Daryanto Hidayat, Yayat Syariful Idqan Fahmi Imam Teguh Saptono Indrawan, Dikky Irfan Syauqi Beik Joyo Winoto, Joyo Kameswari, Ika Kartika, Emeralda Tria Kasaya Annisa Rahmaniah Laily Dwi Arsyianti Lukman M. Baga Lutfiyah, Konita M. Syamsul Maarif Mahasari, Jamaluddin Marpaung, Jenny Emile Paulina Mayang Sari Marchainy Megawati Simanjuntak Muhammad Aulia Ramadhan Mukhamad Najib Mulyadi, Musa Musbakri, Musbakri Naura Rahmalia Nurfrina Putri, Rizkia Paramitha, Dyah Pohan, Sheilla Yasmin Afriani Popong Nurhayati Pulunggono, Ahmad Heko Qoniah, Inas Rachman, Mohammad Irfan Rahmana, Adhitya Rai Sita Rini, Darlina Kartika Rita Nurmalina Rizal Syarief Rizal Syarief Rokhani Hasbullah Roslina Roslina Rumampuk, Tasya Laudita Sandy Gunawan Sentosa, Alam Setiadi Djohar Setiawan, Budi Susilo Setyo Ferry Wibowo Sianggaputra, Muhammad Danny Siti Jahroh Sitti Hadijah, Sitti Soeryo Adiwibowo Sri Hartono, Sri Sufrin Hannan Sufrin Hannan Suhendi Suhendi Suhendi Sunandar, Muhammad Prayoga Suprehatin Teti Haryati Tulus Sajiwo Ujang Sumarwan Wahyuni, Hilda Wibisono, Bramanto Yunus Triyonggo Yurika Rahayu, Yurika Rahayu Zenal Asikin