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All Journal Sodality: Jurnal Sosiologi Pedesaan Jurnal Manajemen dan Agribisnis JURNAL BISNIS STRATEGI Jurnal Ilmiah Kesatuan (JIK) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan Cosmogov: Jurnal Ilmu Pemerintahan International Journal of Artificial Intelligence Research International Research Journal of Business Studies (E-Journal) Edukasi Islami: Jurnal Pendidikan Islam Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Shirkah: Journal of Economics and Business Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship BHUMI: Jurnal Agraria dan Pertanahan Aptisi Transactions on Technopreneurship (ATT) Value: Jurnal Manajemen dan Akuntansi Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Fokus Manajemen Bisnis Airlangga Journal of Innovation Management Business Review and Case Studies Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal Research of Social Science, Economics, and Management Journal of Economics and Management Scienties IIJSE Asian Journal of Social and Humanities International Research Journal of Business Studies Al-Infaq : Jurnal Ekonomi Islam
Yudha Heryawan Asnawi
SB IPB University, Jl. Raya Pajajaran, RT.03/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Strategic Business Development Through Product Differentiation: Case Study PT Galang Prakarsa Sodara (GPS) Pulunggono, Ahmad Heko; Harianto, Harianto; Asnawi, Yudha Heryawan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8621

Abstract

This study aims to improve PT GPS’s business strategy by (1) examining the internal strengths and weaknesses, and external opportunities and threats; (2) formulating alternative strategies using SWOT; and (3) prioritizing strategies with the Advanced SWOT (A’WOT) method. Primary data were collected from nine purposively selected experts via interviews, questionnaires, and field observations. Secondary data came from company records, government publications, and industry reports. Analyses used VRIO and Porter’s Five Forces, followed by IFE and EFE matrices. The SWOT matrix generated strategies, and A’WOT determined priorities. The IFE-EFE placed PT GPS in Quadrant II (grow and build) of the IE matrix. Nine strategies emerged, with the top four priorities: (1) optimizing product quality and variety (ST1), (2) expanding market penetration via distribution optimization (SO1), (3) developing innovative product variations for new segments (SO2), and (4) enhancing monitoring and branding in distribution channels (WO1). PT GPS’s competitive position can be strengthened by focusing on product differentiation, expanding distribution reach, and continuous innovation. Improving branding and product monitoring will reinforce market presence and customer loyalty. Implementing these strategies in sequence will enable sustainable growth and resilience against competitive pressures in the meatball industry. This research enriches MSME strategy literature by integrating VRIO, Porter’s Five Forces, SWOT, and A’WOT for objective strategy prioritization in processed food markets. Keywords: A’WOT, meatball, positioning, product differentiation, SWOT.
Business Development Strategy at PT BPRS ABC Sentosa, Alam; Heryawan Asnawi, Yudha; Asikin, Zenal
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1318

Abstract

PT BPRS ABC has recorded strong financing growth in the MSME sector; however, this expansion has not been matched by improved credit quality, as indicated by a persistently high Non-Performing Financing (NPF) ratio. This imbalance threatens the company’s financial stability and long-term sustainability, underscoring the need for a targeted and sustainable business strategy to strengthen performance and manage risk. This research aims to formulate the right business strategy for PT BPRS ABC to improve business performance, particularly through controlling the risk of non-performing financing. The study employed a qualitative case study design. Primary data were collected through in-depth interviews with management and relevant divisions, supplemented by secondary data from financial reports and internal documents. Analytical frameworks, including RBV, VRIO, Porter’s Five Forces, IFE, EFE, IE, SWOT, and QSPM, were integrated to identify internal and external factors influencing business performance and to formulate appropriate strategic alternatives. The results of the study show that PT BPRS ABC has several internal strengths, including a commitment to strengthening financing analysis based on the 5C principle, a focus on productive financing for MSMEs, and the support of a relatively experienced remedial department. On the other hand, there remain internal weaknesses in the form of a suboptimal Early Warning System (EWS), weak post-disbursement monitoring, and inadequate quality of customer data. Externally, the main opportunities stem from government policy support for MSMEs and the use of Financial Information Service Systems (FISS), while threats include competition from digital banks and fintech, regulatory pressures, and property sector risks.
Formulation of community driven business strategies for MSMEs using SWOT and QSPM Mulyadi, Musa; Asnawi, Yudha Heryawan; Daryanto, Heny Kuswanti
Jurnal Fokus Manajemen Bisnis Vol. 16 No. 1 (2026)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v16i1.14779

Abstract

This study aims to formulate community-based business strategies for micro, small, and medium enterprises in the garment and doll sectors in Caringin, Bogor, Indonesia. Although micro, small, and medium enterprises in this area have significant potential, many still perform suboptimally despite abundant resources and opportunities. This study uses a qualitative case study design and methodology that combines forum group discussions, questionnaires, and strategic analysis using the strengths, weaknesses, opportunities, threats and quantitative strategic planning matrix. The research sample consists of 13 micro, small, and medium enterprises actors involved in the Caringin micro, small, and medium enterprises forum. The findings indicate that while micro, small, and medium enterprises have significant strengths in skilled labor and the quality of local raw materials, they face challenges in digital marketing, financial management, and limited production capacity. The formulated strategies include enhancing digital literacy, leveraging online platforms for marketing and sales, and developing products that leverage local design differentiation. The theoretical contribution of this study lies in applying participatory development theory to formulate community-based strategies for the micro, small, and medium enterprises sector, particularly in similar regions. Practically, this research provides more relevant and practical strategic guidance for micro, small, and medium enterprises to optimize their potential. This study fills a gap in the existing literature by providing new insights into the role of the community in formulating micro, small, and medium enterprises business strategies.
BUSINESS STRATEGY ARCHITECTURE AT ESQ TOURS Wibisono, Bramanto; Asnawi, Yudha Heryawan; Taryana, Asep
Asian Journal of Social and Humanities Vol. 4 No. 5 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i5.682

Abstract

The rapid growth of the Umrah and Hajj industry in Indonesia and globally presents both significant opportunities and competitive challenges for specialized travel organizers. This study examines the business strategy architecture at ESQ Tours (PT Fajrul Ikhsan Wisata), one of Indonesia's leading dedicated Umrah and Hajj travel agencies, established since 2005. The research aims to develop a comprehensive business strategy architecture aligned with the company's vision as a preferred and trusted halal tour operator in Southeast Asia. A qualitative descriptive approach was employed using a case study model, with data collected through direct observation, in-depth interviews, questionnaires, company annual reports, and literature reviews. Data analysis incorporated a multi-layered strategic framework, including foresight analysis, PESTLE, Porter's Five Forces, VRIO, Activity-Based Management (ABM), SWOT, TOWS Matrix, and the A'WOT (AHP-SWOT) method to prioritize strategic choices. The External Factor Evaluation (EFE) matrix yielded a score of 2.860 and the Internal Factor Evaluation (IFE) matrix scored 2.790, placing ESQ Tours in Quadrant V of the IE Matrix, recommending a "Hold and Maintain" strategy through market penetration and product development. Key findings reveal that ESQ Tours' primary competitive advantages lie in its unique ESQ 165-based meaning methodology and strong brand reputation, while its most critical weakness is the underutilization of the pilgrim waiting-period ecosystem. Three priority strategies were formulated: spiritual experience-based differentiation, strengthening unique value propositions, and service quality standardization. The resulting business strategy architecture for 2026–2030 is built upon two pillars—offensive differentiation and internal modernization—with a transformative shift from a transactional to a relational and sustainable business model through activation of the Hajj waiting congregation ecosystem.
Peningkatan Kepesertaan Aktif Jaminan Sosial Ketenagakerjaan Berbasis Ketahanan Dana Hidayat, Yayat Syariful; Nurhayati, Popong; Asnawi, Yudha Heryawan; Adisty, Mohamad Rhesa
Journal of Economics and Management Scienties Volume 8 No. 3, June 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i3.370

Abstract

Increasing employment social security coverage is a fundamental prerequisite for achieving Universal Social Security Coverage. However, the upward trend in membership, accompanied by rising claim ratios, poses significant challenges to fund sustainability. This study aims to analyze the impact of active membership coverage on the fund sustainability of BPJS Ketenagakerjaan and identify the influencing factors within the Old Age Security (JHT), Pension Security (JPN), Work Injury Security (JKK), and Death Security (JKM) programs. This research employs a quantitative method with a desk research approach, utilizing national secondary data sourced from the Actuarial and Social Security Research Deputy of BPJS Ketenagakerjaan. Data analysis was conducted using multiple linear regression via STATA software to examine the effects of several variables: number of cases, claim nominals, active participants, total contributions, and average participant age on fund sustainability. The findings reveal diverging patterns across the programs. In non-insurance schemes (JHT and JPN), the number of active participants and total cases exert a positive influence on fund sustainability. Conversely, in insurance-based schemes (JKK and JKM), the number of participants and average participant age show a negative correlation with fund sustainability. This study concludes that membership expansion must be balanced with risk management and fund sustainability strategies tailored to the specific characteristics of each program.
Co-Authors Abdul Azis Abeng, Andi Tenri Achmad Fachruddin Adisty, Mohamad Rhesa Afdhal Agus Riyanto Ahmad Saomin Ali Aji Hermawan Alghofari, Farid Alif, Muhammad Farras Amir Mutaqin Amzul Rifin Anggraini Sukmawati Asep Taryana Aswin Fajri Aulia Ramadhan, Muhammad Bambang Eka Muliano Budi Suharjo Dalu Agung Darmawan Dalu Agung Darmawan Darlina Kartika Rini Denny Bernadus Kurnia Endriatmo Soetarto Esti Rahayu Fadila, Rinda Fahmi, Alm. Idqan Fasya, Hannika Fatriani Paloh, Meina Hadi S Alikodra Hadi Sukadi Alikodra Hafizh Akbar Handito Hadi Joewono Handito Hadi Joewono Harianto Harianto Harianto Hariyadi Hariyadi Hariyadi, Hariyadi Heny K Daryanto Hidayat, Yayat Syariful Idqan Fahmi Imam Teguh Saptono Indrawan, Dikky Irfan Syauqi Beik Jamaluddin Mahasari Joyo Winoto, Joyo Kameswari, Ika Kartika, Emeralda Tria Kasaya Annisa Rahmaniah Laily Dwi Arsyianti Lukman M. Baga Lutfiyah, Konita M. Syamsul Maarif Mahasari, Jamaluddin Marpaung, Jenny Emile Paulina Mayang Sari Marchainy Megawati Simanjuntak Muhammad Aulia Ramadhan Mukhamad Najib Mulyadi, Musa Musbakri, Musbakri Naura Rahmalia Nurfrina Putri, Rizkia Paramitha, Dyah Pohan, Sheilla Yasmin Afriani Popong Nurhayati Pulunggono, Ahmad Heko Qoniah, Inas Rachman, Mohammad Irfan Rahmana, Adhitya Rai Sita RIFAI, ARDI Rini, Darlina Kartika Rita Nurmalina Rizal Syarief Rizal Syarief Rokhani Hasbullah Roslina Roslina Rumampuk, Tasya Laudita Sandy Gunawan Sentosa, Alam Setiadi Djohar Setiawan, Budi Susilo Setyo Ferry Wibowo Sianggaputra, Muhammad Danny Siti Jahroh Sitti Hadijah, Sitti Soeryo Adiwibowo Sri Hartono, Sri Sufrin Hannan Suhendi Suhendi Suhendi Sunandar, Muhammad Prayoga Suprehatin Teti Haryati Tulus Sajiwo Ujang Sumarwan Wahyuni, Hilda Wibisono, Bramanto Yunus Triyonggo Yurika Rahayu, Yurika Rahayu Zenal Asikin