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Vera Pujani
Universitas Andalas
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Journal : Management Analysis Journal

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Understanding Impulsive Buying Behaviour Among Buy Now Pay Later (BNPL) Users and its Implication for Overconsumption and The Environment Verni Juita; Vera Pujani; Rida Rahim; Rita Rahayu
Management Analysis Journal Vol 12 No 4 (2023): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v12i4.75816

Abstract

Over the last decade, the popularity of "buy now, pay later" (BNPL) in Indonesia has been increasing due to the various attractive offers available to consumers. However, the unwise use of BNPL may cause impulsive buying behavior, leading to excessive consumptions and waste productions that ultimately negatively affect the environment. Therefore, it is important to understand factors influencing the use of BNPL and impulsive buying behavior in order to help the BNPL users to use it more responsibly, ultimately control their consumption and reduce unnecessary wastes. This study explores the influence of BNPL users' digital financial literacy, self-control, and perceived risk on their impulsive buying behaviors. This study surveys BNPL users in Indonesia through various online channels. Using PLS Smart 3.0 on the survey data of 185 respondents of BNPL users, this study found that digital financial literacy and self-control influenced the impulsive buying behavior of BNPL users. However, the results also show that self-control has a greater influence than digital financial literacy on the impulsive buying behavior of BNPL users. In contrast, risk perception showed the opposite result. Hence, a policy strategy involving self-control and DFL in minimizing impulsive buying should be implemented to avoid overconsumption and waste crises.
Co-Authors Adini, Hasti Adrisoni Ahda Vadjlul Iboo Akmal Auliya Amri Alfitman Alfitman Alfitman Alfitman Alizar Hasan Amri, Akmal Auliya Anggi Puspita Mayasari Anggun Sophia Asy Syfa Suradi Attani, Muhammad Rizki Budi Rahmadya Danny Hidayat Dede Tri Wahyu Kotama Dewi Imelda Roesma Dodi Saputra Donard Games Eko Kurniawan Eko ERI BESRA, ERI Eryati Darwin Fadhilah Idris Fadhlan, Adli Fahmy, Rahmi Fanessa, Fanessa Fauzania, Salsa Febby Fernandrez Fernandrez, Febby Fiandra, Yudha Firdawati Firdawati Firva Wulandari, Indah Ganeru, Danis Gesit Thabrani Gustina Hafiz Rahman, Hafiz Hafni Bachtiar Hafni Bachtiar Bachtiar Hakimi, Nurul Harif Amali Rivai Harits, Muhammad Dzakwan El Hendra Kusuma Hendra Lukito Hendriyeni, Yulia Husnul Khatimah Iskandar Syah Iskandar Syah Karimi, Kasman Lasti Yossi Hastini Ma'ruf Mairawita Mairawita, Mairawita Marpaung, Yahya Masyhuri Hamidi, Masyhuri Mayasari, Anggi Puspita Meuthia Meuthia Meuthia, Meuthia Mila Yunita Sari Mildawati Mildawati Mildawati Mochamad Rizky Ilmawawn Mohamad Fany Alfarisi Moryanda, Rury Muthia Roza Linda, Muthia Roza Nabila, Khaira Nanda Permana, Nanda Nisa, Hayatun Perengki Susanto Pertiwi, Vera Rahayu, Rita Rahmiati Rahmiati Rahmiati Rahmiati Ranti Mawardi Ratni Prima Lita Ravelby, Thesa Alif Refdinal Nazir Rida Rahim Rima Sermiaty Ritonga, Muhammad Azli Riza Yonita Rosa Merry Yusvita Rury Moryanda Ryswaldi, Ridho Saldi, Wardah Awwalin Salut Muhidin Sanda Patrisia Komalasari Sari Lenggogeni Sari, Chintia Wulan Sari, Dellani Mutia Solfiyeni Solfiyeni Suhery, Suhery Suradi, Asy Syfa Suziana, Suziana Syafira, Tama Aulia Syafrizal Syafrizal Syukri Lukman Taufik Rahman Triani, Laura Amelia Utama Melisha Hidayat Verinita, Verinita Verni Juita Yahya Marpaung Yanti Yanti Yazrina Yahya Yudha Fiandra Yulia Hendri Yeni Yulihasri Yuliyana, Yuliyana Zahra, Aini