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All Journal Agrikultura Sosiohumaniora Jurnal Social Economic of Agriculture Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agribisnis Terpadu Dinamisia: Jurnal Pengabdian Kepada Masyarakat SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pertanian Agros JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Rekayasa Hijau Paspalum: Jurnal Ilmiah Pertanian J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis dan Kewirausahaan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Jurnal Abdidas Prima Abdika: Jurnal Pengabdian Masyarakat Agri Wiralodra GANESHA: Jurnal Pengabdian Masyarakat Jurnal Agristan Anjoro : International Journal of Agriculture and Business Journal of Business on Hospitality and Tourism Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Agroland: Jurnal Ilmu-ilmu Pertanian Global Review of Tourism and Social Sciences
Endah Djuwendah
Fakultas Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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VISITORS PERCEPTION ABOUT THE SAPTA PESONA IMPLEMENTATION IN KAMPUNG FLORY SLEMAN YOGYAKARTA Septio, Achmad; Karyani, Tuti; Djuwendah, Endah
Journal of Business on Hospitality and Tourism Vol. 5 No. 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i2.174

Abstract

Sapta pesona is a condition who expected to be able to create a comfortable and give a good impression to every visitor who comes. Kampung Flory is one of the agro-tourism located in Sleman Regency, Special Region of Yogyakarta, which began popular since 2016. The potential offered is quite diverse, ranging from nature tourism, outbound, to culinary with a distinctive nuance. Visitors who come tend not to increase even on certain days it looks very quiet. Based on visitor’s data from January to July 2019, there was a decrease from January to April 2019. This study aims to determine visitors' perceptions about the implementation of sapta pesona in Kampung Flory. The method used is qualitative with a case study. The results showed that the implementation of sapta pesona in Kampung Flory was good, but there were still some things that needed to be improved especially joglo souvenirs as aspects of the memory attribute.
LEVEL OF COMMUNITY PARTICIPATION IN LAKSANA TOURISM VILLAGE, IBUN DISTRICT, BANDUNG REGENCY, WEST JAVA, INDONESIA Anjelia, Serly; Djuwendah, Endah; Rasmikayati, Elly; Hapsari, Hepi
Journal of Business on Hospitality and Tourism Vol. 6 No. 1 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i1.185

Abstract

Laksana Tourism Village has the potential to become a better tourist destination. The situation shows that the management of community-based tourism villages is not good enough. This study aims to determine the level of community participation. This study uses a quantitative approach with survey techniques. The object analyzed is the community involved in tourism activities. The data analyzed are the results of interviews, questionnaires, literature studies, and field documentation. Research data were analyzed using descriptive statistics with a Likert scale. The results of this study are that community participation in the Tourism Village at the planning stage is still dominated by external parties and certain groups of people, at the implementation stage it involves almost the entire community, the utilization stage of the results shows there is a clear profit sharing but not yet transparent report, and at the evaluation stage there is no continuous evaluation. 
Performance Analysis of Sustainable Agrotourism in Lebakmuncang Village Rahmah, Ulya; Djuwendah, Endah
Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i1.256

Abstract

Agro-tourism in Lebakmuncang Village has a selling value in the form of natural potential, agriculture, arts, crafts, and traditional culinary processing typical of the village. This agro-tourism has the potential of a sustainable tourism object. The purpose of this research is to measure the performance of agro-tourism from the perspective of naturalness, uniqueness, workforce involvement, land-use optimization, area arrangement, and education. The research design used is descriptive quantitative with a survey method. Collecting data using observation, questionnaires, interviews, and literature studies. The research data were analyzed using descriptive analysis with a Likert scale. The results showed that agro-tourism performance on naturalness was in the very good category. Meanwhile, the performance of agro-tourism towards uniqueness, the involvement of labor, optimization of land use, zoning, and education are categorized as good.
Faktor-faktor yang Berhubungan dengan Keputusan Pembelian Produk Hortikultura melalui Instagram di KedaiMart Kusumarahman, Kintami; Djuwendah, Endah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11606

Abstract

Developments in Information and Communication Technology (ICT), the Covid-19 Pandemic and problems with the marketing of agricultural products act as catalysts for the development of E-grocery in Indonesia. KedaiMart is here with the aim of making an impact on farmers by building an ecosystem that supports farmers to act as offtakers of crop products. KedaiMart implements a social media marketing strategy, one of which is using social media Instagram. The constraints and problems faced by KedaiMart raise the question whether using Instagram as social media marketing is related to purchase decisions made by Instagram users, especially KedaiMart followers. In this study, four indicators context, communication, collaboration and connection were used to measure KedaiMart's social media marketing relationships. Meanwhile, perception of consumers is measured using perceived usefullness, perceived ease of use, trust and perceived of price with the decision to purchase horticultural products at KedaiMart. This study uses a quantitative research design using survey methods. The purposive sampling technique was used in the sampling procedure in the study and the number of respondents was set at 140 respondents. Distribution of online questionnaires with a Likert scale of 1 to 5 was used to collect data. Furthermore, the data were analyzed using descriptive analysis tests and Chi-square tests with SPSS 26 software. According to the study's findings that there were eight factors related to the purchasing decisions of horticultural products by KedaiMart Instagram followers namely, context factors, communication, collaboration, connection, perceived usefullness, perceived ease of use, trust and perceived of price. The most highly related factors are context, communication, and collaboration.
Pendapatan Petani Gapoktan Organik Sarinah Sebelum dan Setelah Penerapan Permentan RI No. 48 Tahun 2017 Rahmadiani, Riyanti; Wiyono, Sulistyodewi Nur; Djuwendah, Endah; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12322

Abstract

The development of organic rice production in Indonesia is due to the changing lifestyle of Indonesian people, who are starting to pay attention to the importance of health and the environment. In 2017, the Minister of Agriculture issued MOA No. 48/Permentan/PP.130/12/2017, which aims to guarantee the rights of consumers of special rice, but the implementation of this regulation has caused the Sarinah Organic Farmers Association to lose one of its cooperation partners. The purpose of this study was to determine the characteristics of organic rice farmers and their income before and after the implementation of the MOA. This study used a quantitative research design with paired t-test analysis. The sample size was 34 people. The results showed the average income of Sarinah Organic Gapotakan rice farmers before the implementation of the MOA was Rp. 12,058,296, while after the implementation of the MOA the income of organic rice farmers was Rp. 11,463,804. Based on the results of the paired sample t-test analysis, there is a significant difference in income before and after the implementation of MOA No. 48/Permentan/PP.130/12/2017.
Analisis Komparasi Kelayakan Finansial Usahatani Benih Kentang dengan Sayuran Pakcoy Putra, Harry Wiyono; Sadeli, Agriani Hermita; Indrawibawa, Diky; Hapsari, Hepi; Djuwendah, Endah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13798

Abstract

Potatoes are one of the alternative carbohydrate sources to replace rice and have a high economic value. According to Badan Pusat Statistik (BPS) in 2023, Indonesia's potato production increased by 4.21 percent from 1.36 million tons to 1.42 million tons. CV. Bumi Agro Technology (CV. BAT) is one of the agribusiness companies which producing potato seeds that affected by the increasing in national potato production. CV. BAT endeavors to extend the cultivation of potato plants land in vegetable fields – in this case, pakcoy plants. The method used in this research employs a qualitative design with a case study approach at CV Bumi Agro Technology. Data were obtained through observation and interviews. This study utilizes Revenue Analysis, Cost Analysis, Income Analysis, Financial Feasibility Analysis RC Ratio, BC Ratio NPV, IRR, Payback of Period, and Profitability Index. The results of this study conclude that potato seed farming and pakcoy cultivation are financially feasible. However, potato seed farming is more financially feasible compared to pakcoy cultivation. CV BAT needs to prioritize potato commodities at the moment, with the note that they should save expenses, especially when purchasing potato seeds and farm consumables.
Mitigasi Penyebab Risiko Usahatani Kopi Arabika (Studi Kasus pada Kelompok Tani Hutan Giri Senang, Kampung Legok Nyenang, Kecamatan Cilengkrang, Kabupaten Bandung) Omar, Natasha Margaretha Wiryawan; Djuwendah, Endah; Trimo, Lucyana; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14630

Abstract

The Giri Senang Forest Farmer Group (KTH) has experienced a significant decline in arabica coffee production over the past few years. This indicates the existence of risks that need to be addressed immediately. The research was conducted with the aim of identifying the causes of risks in arabica coffee farming, understanding the mitigation actions that have been taken by KTH Giri Senang, and proposing mitigation actions that can be implemented to overcome these problems. The research was carried out using descriptive qualitative analysis with a case study research technique. The causes of risk were identified using a Fishbone Diagram and analyzed with the Failure Mode and Effect Analysis (FMEA) method. Based on the results of the research, there are 7 priority risk causes out of 26 total causes: unfavorable weather, leaf rust disease, insufficient or excessive rainfall, leaf spot disease, coffee berry borer pests, weather changes due to the La Nina-El Nino phenomenon, and lack of pruning. Mitigation actions that have been taken include making a holding pond, using pesticides, traps, pest control agents, harvesting spoils, and sanitation to eradicate pests and diseases, as well as forming a Pest Control Team. Proposed mitigation actions that can be implemented include organizing agricultural insurance, subsidizing insurance premiums, making holes or roraks, switching to organic farming, using spare harvest bags, collaborating with educational or research institutions, holding discussion forums for farmers, and creating video tutorials and educational content as alternative extension activities.
Pengaruh Social Media Marketing Terhadap Purchase Intention pada Agree Mart Azizah, Khaerunnisa Ismi; Djuwendah, Endah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12278

Abstract

The development of technology and the internet has brought abundant innovations to support the agricultural sector, including iOS and Android-based applications. One company that recognizes the opportunities in agricultural digitalization is PT Telkom Indonesia, with its Digital Next Business (DXB) Directorate creating Agree. Agree provides the Agree Mart platform, an e-commerce marketplace, to contribute to the well-being of farmers. One of the Agree Mart marketing systems is using social media marketing.  The aim of this study is to analyze the influence of social media marketing on purchase intention in Agree Mart. This research employs a quantitative method, utilizing online survey techniques among 120 Instagram followers of Agree Mart, and data analysis using SEM-PLS. The results reveal that Instagram's social media marketing for Agree Mart significantly and positively affects the purchase intention of Agree Mart's Instagram account followers.
Social Media Activation Strategy pada Produk Olahan Kelapa Kopyor “Kosudu” Febriani, Alifia; Rochdiani, Dini; Rachmawati, Erna; Djuwendah, Endah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14660

Abstract

Coconut is a prospective plantation commodity. Many coconuts are further processed into various processed products, one of which is frozen coconut kopyor. This research aims to determine the implementation of brand activation and determine which social media activation strategy to be implemented in "Kosudu" frozen kopyor coconut. This research was designed with a case study approach in the Unit Usaha Kopyor Bogor. The informants and respondents were chosen through purposive sampling with criteria. The informants were 7 employees who provided information regarding “Kosudu”, while the respondents were 10 consumers who purchased the product. The analysis used in this research is SWOT and QSPM analysis. The research results show the implementation of the "Kosudu" social media activation, there are 8 activities in social media. The brand activation strategy for the Kopyor Bogor Business Unit is (1) Video advertisement (2) User Generated Content (3) Live dan post feed (4) Podcast.
Integrating the 5A Framework within Community-Based Tourism: A Case Study of Hanjeli Tourism Village, Indonesia Djuwendah, Endah; Rasmikayati, Elly; Saefudin, Bobby Rachmat
Global Review of Tourism and Social Sciences Vol. 2 No. 1 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i1.444

Abstract

This study integrates the 5A framework, Attraction, Accessibility, Amenities, Accommodation, and Activities within a community-based tourism (CBT) approach to evaluate the development readiness of Hanjeli Tourism Village in Sukabumi, Indonesia. Using a mixed-methods design, data were collected from a survey of thirty tourists, field observations, and interviews with key local stakeholders. Quantitative results reveal that attractions, activities, and community-based accommodations are the village’s primary strengths, characterized by authentic agro-tourism centered on hanjeli (Coix lacryma-jobi), participatory learning experiences, and meaningful host–guest interaction. Conversely, accessibility and amenities remain critical challenges due to narrow roads, limited transportation, and insufficient visitor facilities. Qualitative findings highlight that while the village’s authenticity enhances visitor satisfaction, infrastructural constraints hinder its broader competitiveness. The integration of the 5A model with CBT principles offers a comprehensive analytical perspective that captures both tangible and intangible aspects of rural tourism development. The study contributes theoretically by extending the 5A framework to a community-driven context and practically by identifying strategies for improving infrastructure, service quality, and digital promotion. Overall, Hanjeli Tourism Village exemplifies how local participation and cultural heritage can drive sustainable rural tourism when supported by balanced infrastructural and managerial development.
Co-Authors A. -, Yusup, A. Achmad Septio Agriani H Sadeli Agriani Hermita Sadeli Aisyah Nabilah Akbar Adiputra Irawan Algiffary, Naufal Amallia Ridhatillah Anadilla Fahyra Riawan Anjelia, Serly Annisa Fitri ANWAR MUJADDID Astrini, Carmelita Aziza, Nadya Nur Azizah, Khaerunnisa Ismi Bintang Pinndito Bobby Rachmat Saefudin Bobby Rachmat Saefudin Carmelita Astrini Chania Alfatianda D, Yosini D, Yosini Desy Indra Yani Dhany Esperanza Diah Suci Wahyuni Diffa Nida Haniyah Dini Rochdiani E Supriadi R Eddy Renaldy Eka Purna Yudha Eka Septiarini Eliana Wulandari Elly Rasmikayati Erna Rachmawati Ernah Ernah Ernah, Ernah Ery Supriyadi R. Eti Suminartika Fadillah, Futri Fauza Fatimah, Sri Fatimah, Sri Febriani, Alifia Fitriana Wati Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Ghifari, Faris Gugun Arioditha Gunardi Yudawinata H. -, Hapsari, H. Hapsari, H. - Hasbiansyah, O. Hepi Hapsari Hesty Nurul Utami Ignatia Rahmadani Putri Palupi Ima Marlina Indrawibawa, Diky Intan Okta Mulyana Irfan Firmansyah Irfan Firmansyah, Irfan Jannet Aszury Astaningrum Junawinata, M. Gunardi Karl Andhika Mahaputra KARTIWA, NUR ANNISA RIZKITA Kusumarahman, Kintami Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Laili Rahayuwati Levina Maharani Lucyana T Lucyana Trimo Lucyana Trimo, Lucyana M. Gunardi Judawinata Mahra Arari Heryanto Marlina, Ima Milda Selvia Milda Selvia Muhammad Arief Budiman Muhammad Fadli Nadya Nur Aziza Naufal Algiffary Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah O Hasbiansyah Omar, Natasha Margaretha Wiryawan Opan S Suartapradja Pardede, Legenda Samuel Permadi, Nida Fathi Putra, Harry Wiyono Putri, Andiani Aulia Qanti, Sara Ratna R, E Supriadi R. Az-Zahra S Rahmadiani, Riyanti Rahmah, Ulya Rahman, Naufal Raihan Fikri Rohmansyah Rakotonjanahary Joachim Audry Ramadhanti, Azahra Putri Rani Andriani Budi Kusumo Rayhan Ahmad Giffary Resa Ana Dina S, Tuhpawana P S, Tuhpawana P Sadeli, Agriani H Septio, Achmad Serly Anjelia Shintiya Devi Siregar Sri Fatimah Sri Fatimah Sri Fatimah Sulistyodewi Nur Wiyono Supriyadi, E Sutisna Sutisna Syifa Herliani T, Lucyana T, Lucyana Tomy Perdana Trisna Insan Noor Tuhpawana P S Tuti Karyani Ulya Rahmah Vanya Almeira Rizkika Wati, Fitriana Yayat Sukayat Yayat Sukayat Yosini D Yosini Deliana Yudhanto Dewo G Yusup, A. - Zainal Arifin Zumi Saidah