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All Journal Agrikultura Sosiohumaniora Jurnal Social Economic of Agriculture Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agribisnis Terpadu Dinamisia: Jurnal Pengabdian Kepada Masyarakat SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pertanian Agros JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Rekayasa Hijau Paspalum: Jurnal Ilmiah Pertanian J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis dan Kewirausahaan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Jurnal Abdidas Prima Abdika: Jurnal Pengabdian Masyarakat Agri Wiralodra MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) GANESHA: Jurnal Pengabdian Masyarakat Jurnal Agristan Anjoro : International Journal of Agriculture and Business Journal of Business on Hospitality and Tourism Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Manusia dan Lingkungan Agroland: Jurnal Ilmu-ilmu Pertanian Global Review of Tourism and Social Sciences
Endah Djuwendah
Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pemodelan Strategi Bisnis Desa Wisata Hanjeli Sukabumi Melalui Kerangka Business Model Canvas Putri, Andiani Aulia; Djuwendah, Endah; Noor, Trisna Insan; Ernah, Ernah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19312

Abstract

Local commodity-based tourism villages have the potential to support sustainable tourism by integrating economic value, cultural heritage, and community empowerment. However, many still lack a well-structured business model. This study aims to describe the business model of the Hanjeli Tourism Village in Sukabumi Regency using the Business Model Canvas (BMC) approach. This village promotes hanjeli (Coix lacryma-jobi) as its main attraction through a community-based educational tourism concept. The method used is descriptive qualitative, with data collected through interviews, observation, and documentation. The results show that the tourism village has diverse customer segments, a unique value proposition in the form of hanjeli education and cultural preservation, and utilizes promotional channels such as social media and tourism exhibitions. The village generates revenue from various sources, including educational tourism packages, processed hanjeli products, homestay services, and donation support. Its key resources include the local community, hanjeli crops, and village infrastructure. Key activities involve education, cultivation, product processing, and promotion, supported by partnerships with government institutions, academics, and community groups. This study contributes by demonstrating how the BMC approach can be used to design an integrated business model for tourism villages based on local potential and can serve as a reference for similar tourism village development in other regions.
The Feasibility of Puncak Damar and Tanjung Duriat Ecotourism as Tourist Destination Areas Aziza, Nadya Nur; Djuwendah, Endah
Journal of Business on Hospitality and Tourism Vol. 5 No. 1 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i1.137

Abstract

Jatigede Reservoir area has potential to be a Tourist Destination Area. This area has two ecotourism that are Puncak Damar and Tanjung Duriat. The area will be used as a Tourism Special Economic Zone (Kawasan Ekonomi Khusus). This research purpose is to find out how the feasibility of Puncak Damar and Tanjung Duriat Ecotourism as tourist destinations. The design used is qualitative with a case research approach. The result of the research showes that Puncak Damar and Tanjung Duriat have not fulfill the principle of ecotourism. Puncak Damar Ecotourism has attractions, (1) the views of Jatigede Reservoir, (2) taking pictures at viewdeck, (3) camping, (4) offroad. While in Tanjung Duriat, that are (1) the view of the Jatigede Reservoir, (2) taking photos in tree towers, (3) camping, (4) fishing, (5) boating. In terms of accessibility, the road conditions of both ecotourism are damaged and rocky and there is no public transportation. The facilities of the infrastructure in both ecotourism are not yet complete. The obstacles in Puncak Damar Ecotourism are (1) damaged road conditions, (2) no clean water, (3) no food stall that operate, (4) relations between managers. In Tanjung Duriat there obstacles are: (1) damaged road conditions, (2) no electricity system, (3) relations between managers. Both of these ecotourism are still not feasible for tourist destinations. It is because there are still many attractions that cannot support tourism activities at Puncak Damar and Tanjung Duriat Ecotourism objects. 
TOURIST PERCEPTION OF TANJUNG DURIAT ECOTOURISM JATIGEDE RESERVOIR AREA SUMEDANG REGENCY Algiffary, Naufal; Djuwendah, Endah
Journal of Business on Hospitality and Tourism Vol. 5 No. 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i2.155

Abstract

Jatigede Reservoir has eight attractive tourism potential to be visited by tourists who want to vacation in Sumedang Regency. One of the tourist attractions in the Jatigede Reservoir area that is often visited by tourists is Tanjung Duriat. In 2018 tourists visiting Tanjung Duriat experienced a drastic decline. The purpose of this study was to determine the perceptions of tourists visiting the Tanjung Duriat Tourism Center to be a material consideration to improve the quality of tourism facilities and increase the number of tourists coming. The design used is quantitative. The results of the study showed that most tourists from Tanjung Duriat Tourism came from outside the Sumedang Regency, male sex between the ages of 20-29 years with education. The graduate worked as an employee and had income above Rp. 3,000,000.00. Most of the visitors who come to Tanjung Duriat Tourism Center for vacation because this place is interesting to visit and the ticket price for admission is moderate, which means it is not expensive or not cheap. Most visitors budget for recreation costs to come to Tanjung Duriat Tourism Center below than Rp. 200,000.00. Almost all visitors who come with family use their transportation. Most visitors come to Tanjung Duriat Tourism Center for the first time and are interested in visiting again. The visitor's perception of the Tanjung Duriat Tourism Wana object can be concluded well. Although the tourists were unhappy with the road conditions that were considered harmful, the perceptions of the tourists towards the entire Wana Wisata object were considered good so that they could cover up the shortcomings.
VISITORS PERCEPTION ABOUT THE SAPTA PESONA IMPLEMENTATION IN KAMPUNG FLORY SLEMAN YOGYAKARTA Septio, Achmad; Karyani, Tuti; Djuwendah, Endah
Journal of Business on Hospitality and Tourism Vol. 5 No. 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i2.174

Abstract

Sapta pesona is a condition who expected to be able to create a comfortable and give a good impression to every visitor who comes. Kampung Flory is one of the agro-tourism located in Sleman Regency, Special Region of Yogyakarta, which began popular since 2016. The potential offered is quite diverse, ranging from nature tourism, outbound, to culinary with a distinctive nuance. Visitors who come tend not to increase even on certain days it looks very quiet. Based on visitor’s data from January to July 2019, there was a decrease from January to April 2019. This study aims to determine visitors' perceptions about the implementation of sapta pesona in Kampung Flory. The method used is qualitative with a case study. The results showed that the implementation of sapta pesona in Kampung Flory was good, but there were still some things that needed to be improved especially joglo souvenirs as aspects of the memory attribute.
LEVEL OF COMMUNITY PARTICIPATION IN LAKSANA TOURISM VILLAGE, IBUN DISTRICT, BANDUNG REGENCY, WEST JAVA, INDONESIA Anjelia, Serly; Djuwendah, Endah; Rasmikayati, Elly; Hapsari, Hepi
Journal of Business on Hospitality and Tourism Vol. 6 No. 1 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i1.185

Abstract

Laksana Tourism Village has the potential to become a better tourist destination. The situation shows that the management of community-based tourism villages is not good enough. This study aims to determine the level of community participation. This study uses a quantitative approach with survey techniques. The object analyzed is the community involved in tourism activities. The data analyzed are the results of interviews, questionnaires, literature studies, and field documentation. Research data were analyzed using descriptive statistics with a Likert scale. The results of this study are that community participation in the Tourism Village at the planning stage is still dominated by external parties and certain groups of people, at the implementation stage it involves almost the entire community, the utilization stage of the results shows there is a clear profit sharing but not yet transparent report, and at the evaluation stage there is no continuous evaluation. 
Performance Analysis of Sustainable Agrotourism in Lebakmuncang Village Rahmah, Ulya; Djuwendah, Endah
Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i1.256

Abstract

Agro-tourism in Lebakmuncang Village has a selling value in the form of natural potential, agriculture, arts, crafts, and traditional culinary processing typical of the village. This agro-tourism has the potential of a sustainable tourism object. The purpose of this research is to measure the performance of agro-tourism from the perspective of naturalness, uniqueness, workforce involvement, land-use optimization, area arrangement, and education. The research design used is descriptive quantitative with a survey method. Collecting data using observation, questionnaires, interviews, and literature studies. The research data were analyzed using descriptive analysis with a Likert scale. The results showed that agro-tourism performance on naturalness was in the very good category. Meanwhile, the performance of agro-tourism towards uniqueness, the involvement of labor, optimization of land use, zoning, and education are categorized as good.
Faktor-faktor yang Berhubungan dengan Keputusan Pembelian Produk Hortikultura melalui Instagram di KedaiMart Kusumarahman, Kintami; Djuwendah, Endah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11606

Abstract

Developments in Information and Communication Technology (ICT), the Covid-19 Pandemic and problems with the marketing of agricultural products act as catalysts for the development of E-grocery in Indonesia. KedaiMart is here with the aim of making an impact on farmers by building an ecosystem that supports farmers to act as offtakers of crop products. KedaiMart implements a social media marketing strategy, one of which is using social media Instagram. The constraints and problems faced by KedaiMart raise the question whether using Instagram as social media marketing is related to purchase decisions made by Instagram users, especially KedaiMart followers. In this study, four indicators context, communication, collaboration and connection were used to measure KedaiMart's social media marketing relationships. Meanwhile, perception of consumers is measured using perceived usefullness, perceived ease of use, trust and perceived of price with the decision to purchase horticultural products at KedaiMart. This study uses a quantitative research design using survey methods. The purposive sampling technique was used in the sampling procedure in the study and the number of respondents was set at 140 respondents. Distribution of online questionnaires with a Likert scale of 1 to 5 was used to collect data. Furthermore, the data were analyzed using descriptive analysis tests and Chi-square tests with SPSS 26 software. According to the study's findings that there were eight factors related to the purchasing decisions of horticultural products by KedaiMart Instagram followers namely, context factors, communication, collaboration, connection, perceived usefullness, perceived ease of use, trust and perceived of price. The most highly related factors are context, communication, and collaboration.
Pendapatan Petani Gapoktan Organik Sarinah Sebelum dan Setelah Penerapan Permentan RI No. 48 Tahun 2017 Rahmadiani, Riyanti; Wiyono, Sulistyodewi Nur; Djuwendah, Endah; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12322

Abstract

The development of organic rice production in Indonesia is due to the changing lifestyle of Indonesian people, who are starting to pay attention to the importance of health and the environment. In 2017, the Minister of Agriculture issued MOA No. 48/Permentan/PP.130/12/2017, which aims to guarantee the rights of consumers of special rice, but the implementation of this regulation has caused the Sarinah Organic Farmers Association to lose one of its cooperation partners. The purpose of this study was to determine the characteristics of organic rice farmers and their income before and after the implementation of the MOA. This study used a quantitative research design with paired t-test analysis. The sample size was 34 people. The results showed the average income of Sarinah Organic Gapotakan rice farmers before the implementation of the MOA was Rp. 12,058,296, while after the implementation of the MOA the income of organic rice farmers was Rp. 11,463,804. Based on the results of the paired sample t-test analysis, there is a significant difference in income before and after the implementation of MOA No. 48/Permentan/PP.130/12/2017.
Analisis Komparasi Kelayakan Finansial Usahatani Benih Kentang dengan Sayuran Pakcoy Putra, Harry Wiyono; Sadeli, Agriani Hermita; Indrawibawa, Diky; Hapsari, Hepi; Djuwendah, Endah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13798

Abstract

Potatoes are one of the alternative carbohydrate sources to replace rice and have a high economic value. According to Badan Pusat Statistik (BPS) in 2023, Indonesia's potato production increased by 4.21 percent from 1.36 million tons to 1.42 million tons. CV. Bumi Agro Technology (CV. BAT) is one of the agribusiness companies which producing potato seeds that affected by the increasing in national potato production. CV. BAT endeavors to extend the cultivation of potato plants land in vegetable fields – in this case, pakcoy plants. The method used in this research employs a qualitative design with a case study approach at CV Bumi Agro Technology. Data were obtained through observation and interviews. This study utilizes Revenue Analysis, Cost Analysis, Income Analysis, Financial Feasibility Analysis RC Ratio, BC Ratio NPV, IRR, Payback of Period, and Profitability Index. The results of this study conclude that potato seed farming and pakcoy cultivation are financially feasible. However, potato seed farming is more financially feasible compared to pakcoy cultivation. CV BAT needs to prioritize potato commodities at the moment, with the note that they should save expenses, especially when purchasing potato seeds and farm consumables.
Mitigasi Penyebab Risiko Usahatani Kopi Arabika (Studi Kasus pada Kelompok Tani Hutan Giri Senang, Kampung Legok Nyenang, Kecamatan Cilengkrang, Kabupaten Bandung) Omar, Natasha Margaretha Wiryawan; Djuwendah, Endah; Trimo, Lucyana; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14630

Abstract

The Giri Senang Forest Farmer Group (KTH) has experienced a significant decline in arabica coffee production over the past few years. This indicates the existence of risks that need to be addressed immediately. The research was conducted with the aim of identifying the causes of risks in arabica coffee farming, understanding the mitigation actions that have been taken by KTH Giri Senang, and proposing mitigation actions that can be implemented to overcome these problems. The research was carried out using descriptive qualitative analysis with a case study research technique. The causes of risk were identified using a Fishbone Diagram and analyzed with the Failure Mode and Effect Analysis (FMEA) method. Based on the results of the research, there are 7 priority risk causes out of 26 total causes: unfavorable weather, leaf rust disease, insufficient or excessive rainfall, leaf spot disease, coffee berry borer pests, weather changes due to the La Nina-El Nino phenomenon, and lack of pruning. Mitigation actions that have been taken include making a holding pond, using pesticides, traps, pest control agents, harvesting spoils, and sanitation to eradicate pests and diseases, as well as forming a Pest Control Team. Proposed mitigation actions that can be implemented include organizing agricultural insurance, subsidizing insurance premiums, making holes or roraks, switching to organic farming, using spare harvest bags, collaborating with educational or research institutions, holding discussion forums for farmers, and creating video tutorials and educational content as alternative extension activities.
Co-Authors A. -, Yusup, A. Achmad Septio Agriani H Sadeli Agriani Hermita Sadeli Aisyah Nabilah Akbar Adiputra Irawan Algiffary, Naufal Amallia Ridhatillah Anadilla Fahyra Riawan Anjelia, Serly Annisa Fitri ANWAR MUJADDID Astrini, Carmelita Aziza, Nadya Nur Azizah, Khaerunnisa Ismi Bintang Pinndito Bobby Rachmat Saefudin Bobby Rachmat Saefudin Carmelita Astrini Chania Alfatianda D, Yosini D, Yosini Desy Indra Yani Dhany Esperanza Diah Suci Wahyuni Diffa Nida Haniyah Dini Rochdiani E Supriadi R Eddy Renaldy Ega Putri Salsabila Eka Purna Yudha Eka Septiarini Eliana Wulandari Elly Rasmikayati Erna Rachmawati Ernah Ernah Ernah, Ernah Ery Supriyadi R. Eti Suminartika Fadillah, Futri Fauza Fatimah, Sri Fatimah, Sri Febriani, Alifia Fitriana Wati Gema Wibawa Mukti Ghifari, Faris Gugun Arioditha Gunardi Yudawinata H. -, Hapsari, H. Hapsari, H. - Hasbiansyah, O. Hepi Hapsari Hesty Nurul Utami Ignatia Rahmadani Putri Palupi Ima Marlina Indrawibawa, Diky Intan Okta Mulyana Irfan Firmansyah Irfan Firmansyah, Irfan Iwan Setiawan Jannet Aszury Astaningrum Junawinata, M. Gunardi Karl Andhika Mahaputra KARTIWA, NUR ANNISA RIZKITA Kusumarahman, Kintami Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Laili Rahayuwati Levina Maharani Lucyana T Lucyana Trimo Lucyana Trimo Lucyana Trimo, Lucyana M. Gunardi Judawinata Mahra Arari Heryanto Marlina, Ima Milda Selvia Milda Selvia Muhammad Arief Budiman Muhammad Fadli Nadya Nur Aziza Naufal Algiffary Nirwikara Widhiwidhana Prasetyanto Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nurul Risti Mutiarasari O Hasbiansyah Omar, Natasha Margaretha Wiryawan Opan S Suartapradja Pardede, Legenda Samuel Permadi, Nida Fathi Putra, Harry Wiyono Putri, Andiani Aulia R, E Supriadi R. Az-Zahra S Rahmadiani, Riyanti Rahmah, Ulya Rahman, Naufal Raihan Fikri Rohmansyah Rakotonjanahary Joachim Audry Ramadhanti, Azahra Putri Rani Andriani Budi Kusumo Rayhan Ahmad Giffary Resa Ana Dina S Suhartini S, Tuhpawana P S, Tuhpawana P Sadeli, Agriani H Sara Ratna Qanti Septio, Achmad Serly Anjelia Shintiya Devi Siregar Sri Fatimah Sri Fatimah Sri Fatimah Sulistyodewi Nur Wiyono Supriyadi, E Sutisna Sutisna Syifa Herliani T, Lucyana T, Lucyana Tomy Perdana Trisna Insan Noor Tuhpawana P S Tuti Karyani Tuti Karyani Ulya Rahmah Ulya Rahmah Vanya Almeira Rizkika Wati, Fitriana Yayat Sukayat Yayat Sukayat Yosini D Yosini Deliana Yudhanto Dewo G Yusup, A. - Zainal Arifin Zein, Nufika Shilhan Zumi Saidah