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PENYULUHAN STRATEGI PEMASARAN DAN PRODUKSI MINUMAN FERMENTASI KOMBUCHA Elly Rasmikayati; Endah Djuwendah; Bobby Rachmat Saefudin
GANESHA: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Januari 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v5i1.4541

Abstract

Permasalahan masalah kesehatan pada manusia menjadi suatu hal serius. Permasalahan tersebut terbantu dengan adanya minuman fermentasi sebagai salah satu dari minuman sehat. Setiap tahun Intensi masyarakat terhadap minuman sehat terus meningkat. Tingginya minat terhadap produk fermentasi menumbuhkan pasar terkait minuman fermentasi tersebut. Kombucha merupakan salah satu minuman fermentasi yang pertumbuhan pasarnya meningkat. Tujuan dari program pengabdian ini adalah melakukan penyuluhan terkait strategi pemasaran dan produksi minuman fermentasi kombucha pada UMKM Kebun Al-Qur’an karena terdapat kendala yang perlu diperbaiki dalam strategi pemasaran dan produksi. Metode yang digunakan dalam program pengabdian ini menggunakan Focus Group Discussion (FGD) untuk penyuluhan strategi pemasaran dan dilakukan perhitungan menggunakan rumus Harga Pokok Produksi untuk penyuluhan strategi harga dan produksi. Hasil yang didapatkan untuk strategi pemasaran difokuskan kepada promosi yang berupa kemasan dan pemanfaatan media sosial sebagai platform promosi. Kemudian, pada penyuluhan strategi harga dan produksi, minuman fermentasi kombucha memiliki potensi pasar yang tinggi dan keuntungan yang tinggi dalam setiap penjualan produknya.
PENGEMBANGAN DAYA TARIK EKOWISATA KAMPOENG CIHERANG BERDASARKAN PREFERENSI WISATAWAN Djuwendah, Endah; Saidah, Zumi; Yudha, Eka Purna; Rahmah, Ulya
Agricore Vol 10, No 1 (2025): Volume 10 No 1, Juni 2025
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v10i1.62832

Abstract

AbstrakEkowisata Kampoeng Ciherang, yang terletak di Desa Cijambu, Kecamatan Tanjungsari, Kabupaten Sumedang, memiliki potensi besar untuk berkembang sebagai destinasi wisata alam. Penelitian ini bertujuan untuk menganalisis preferensi wisatawan terhadap daya tarik Ekowisata Kampoeng Ciherang dan memberikan rekomendasi pengembangan berdasarkan hasil analisis. Metode yang digunakan adalah pendekatan kuantitatif deskriptif dengan survei yang melibatkan 30 responden wisatawan. Responden dipilih secara purposive sampling, yakni wisatawan yang ditemui di lokasi dan bersedia mengisi kuesioner atau diwawancarai. Hasil penelitian menunjukkan bahwa wisatawan memberikan penilaian baik terhadap daya tarik yang ada di destinasi ini, seperti keunikan alam dan fasilitas daya tarik buatan. Namun, aspek fasilitas pendukung dan aksesibilitas masih perlu diperbaiki, terutama kondisi jalan dan ketersediaan transportasi umum. Berdasarkan temuan ini, disarankan untuk meningkatkan promosi digital, memperbaiki fasilitas umum, dan meningkatkan kualitas prasarana. Pengelola juga diharapkan dapat berkolaborasi dengan masyarakat lokal dan menyusun paket wisata tematik guna meningkatkan daya tarik dan kontribusi ekonomi destinasi ini. Penelitian ini diharapkan memberikan wawasan bagi pengelola destinasi dalam mengoptimalkan potensi ekowisata yang ada.Kata kunci: Ekowisata, Kampoeng Ciherang, preferensi wisatawan.AbstractKampoeng Ciherang Ecotourism, located in Cijambu Village, Tanjungsari District, Sumedang Regency, holds great potential for development as a nature-based tourist destination. This study aims to analyze tourist preferences towards the attractions of Kampoeng Ciherang Ecotourism and provide development recommendations based on the analysis results. The research adopts a descriptive quantitative approach through a survey involving 30 tourist respondents. Respondents were selected through purposive sampling, namely tourists encountered on-site who agreed to complete the questionnaire or participate in an interview. The findings indicate that tourists give positive evaluations of the attractions at this destination, such as the unique natural landscapes and man-made attraction facilities. However, aspects of supporting facilities and accessibility still require improvement, particularly the road conditions and the availability of public transportation. Based on these findings, it is recommended to enhance digital promotion, improve public facilities, and upgrade infrastructure quality. The management is also encouraged to collaborate with the local community and develop thematic tour packages to increase the destination's appeal and economic contribution. This study is expected to provide insights for destination managers to optimize the existing ecotourism potential.Keywords: Ecotourism, Kampoeng Ciherang, tourist preferences.
STRATEGI BAURAN PEMASARAN PERUSAHAAN MADU IBUN DI KOTA TANGERANG Rahman, Naufal; Djuwendah, Endah; Heryanto, Mahra Arari; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10055

Abstract

Honey is a natural sweet substance or comes from nectar and is produced by honey bees which has many health benefits. Indonesia has natural wealth and great potential for beekeeping because there are 6 out of 7 species of bees in the world so that the prospects for honey beekeeping are very profitable. Data from the Central Statistics Agency shows that honey production in Indonesia has increased from 51,338 liters in 2020 to 189,780 liters in 2021. High honey production is driven by the high demand for honey in Indonesia due to the COVID-19 pandemic. The Ibun honey company is one of the companies that offers genuine raw honey products, which can be seen from the marketing strategy of Ibun honey products, which cannot be separated from competition with other honey products. The aims of this study are: 1) To find out the performance of the agribusiness company Madu Ibun in Tangerang City; 2) Knowing the strengths, weaknesses, opportunities and threats of the Ibun Honey Company; 3) Formulate a marketing strategy for the Honey Ibun Company in Tangerang City. The research design used is qualitative research with a case study research design. The techniques and data analysis that were selected and used were descriptive analysis and SWOT matrix analysis and QSPM through interview sheets and questionnaires. The performance of the Madu Ibun company's agribusiness business includes the production process of beekeeping, honey harvesting, filtering and packaging as well as product marketing to consumers. Based on the results of the SWOT analysis matrix for the honey ibun company, the results of the marketing strategy for honey ibun are in quadrant I, namely the Strengths opportunities (S-O) strategy or an aggressive strategy as indicated by alternative strategies.
Optimalisasi Promosi Wana Wisata Kampoeng Ciherang melalui Pemanfaatan Platform Media Sosial dan Spanduk Informasi: The Optimization of Promotion for Wana Wisata Kampoeng Ciherang through the Utilization of Social Media Platforms and Informational Banners Djuwendah, Endah; Karyani, Tuti; Rasmikayati, Elly; Hasbiansyah, O; Rahmah, Ulya
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 10 No 1 (2025): April
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Wana Wisata Kampoeng Ciherang, yang terletak di Desa Cijambu, Sumedang, memiliki potensi wisata alam yang menarik, namun kunjungan wisatawan masih tergolong rendah. Penelitian ini bertujuan untuk meningkatkan promosi Wana Wisata Kampoeng Ciherang melalui pemanfaatan media sosial dan pemasangan spanduk informasi. Metode yang digunakan adalah pemberdayaan partisipatif, yang meliputi observasi, wawancara, penyuluhan, pembuatan konten digital, serta pemasangan spanduk informasi (baliho). Hasil penelitian menunjukkan bahwa promosi melalui media sosial seperti Instagram dan TikTok, dengan konten menarik yang menampilkan keindahan alam dan fasilitas, berhasil menarik perhatian audiens dan meningkatkan visibilitas destinasi. Selain itu, pemasangan baliho yang lebih informatif di titik strategis juga meningkatkan kesadaran masyarakat akan keberadaan Wana Wisata Kampoeng Ciherang. Evaluasi terhadap interaksi media sosial dan respons masyarakat menunjukkan peningkatan jumlah pengunjung setelah promosi dilakukan. Kesimpulannya, kombinasi antara promosi digital dan pemasaran tradisional melalui baliho dapat memberikan dampak signifikan terhadap peningkatan jumlah pengunjung dan pengembangan ekonomi lokal.
Agroeduwisata Mulyaharja: Analisis Kinerja Model Bisnis dan Strategi Pengembangan Usaha Djuwendah, Endah SP.; Karyani, Tuti; Rasmikayati, Elly; Hasbiansyah, O
Jurnal Agristan Vol 7, No 1 (2025): Jurnal Agristan
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/agristan.v7i1.15192

Abstract

Agroeduwisata Mulyaharja merupakan salah satu destinasi wisata edukatif berbasis pertanian organik di Kota Bogor yang menggabungkan aspek pendidikan, konservasi, dan rekreasi. Penelitian ini bertujuan untuk menganalisis model bisnis Agroeduwisata organik (AEWO) Mulyaharja dengan pendekatan Business Model Canvas (BMC) serta menyusun strategi pengembangan usaha berbasis analisis SWOT. Metode yang digunakan adalah studi kasus dengan teknik pengumpulan data melalui observasi, wawancara mendalam dan studi dokumentasi. Hasil penelitian menunjukkan bahwa AEWO Mulyaharja telah menerapkan sembilan elemen utama BMC dengan model bisnis berbasis komunitas yang melibatkan pentahelix: komunitas, pemerintah, dunia usaha, akademisi, dan media. Berdasarkan analisis SWOT, dirumuskan strategi pengembangan SO, WO, ST, dan WT yang menitikberatkan pada penguatan jejaring, program inovasi edukatif, dan digitalisasi promosi untuk menjawab tantangan penurunan jumlah pengunjung dan keterbatasan sumber daya. AEWO Mulyaharja memiliki potensi sebagai model agroeduwisata berkelanjutan yang mampu beradaptasi dengan perubahan pasar dan berpeluang untuk direplikasi di lokasi lain dengan penyesuaian kontekstual berbasis sumber daya lokal.
Struktur Biaya Usahatani Kentang Berdasar Luas Lahan Garapan Suminartika, Eti; Djuwendah, Endah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19537

Abstract

Potato farming requires a lot of production costs, most of the farmers in Margamulya village are land tenants and 40% of farmers rely on capital from the city. This condition has an impact on the cultivated land cultivated by farmers.  The purpose of this study is to analyze the cost structure of potato farming based on the land area.   The research method used is the survey method, the data used consists of primary and secondary data, primary data is obtained from random sample farmers.  The analysis used is descriptive analysis and mathematical analysis which includes the proportion of cost components to total costs, revenue analysis and RC ratio.  The results of the study show: The production cost of potato farmers in Margamulya village is Rp 81,527,000 per hectare, 93 percent of the total cost is variable costs. The portion of seed costs is the largest (61%), followed by labor costs (21%) and then manure costs (16%) of the total variable costs.  The production costs of potato farmers with below-average land area are greater than those of farmers with above-average land area, thus farmers with above-average land area are more efficient in using production costs.
Perbandingan Karakteristik Produk Tahu Berdasarkan Jenis Kedelai pada Produsen Tahu di Sumedang Saidah, Zumi; Djuwendah, Endah; Yudha, Eka Purna; Fitri, Annisa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19498

Abstract

In general, the characteristics of tofu produced in Sumedang come from two types of soybeans, imported soybeans and local soybeans. This study attempts to examine the characteristics of tofu including texture, color, taste, aroma, water content, and durability. This study is descriptive quantitative, where data collection is carried out through cross-tabulation to see the relationship between soybean types and tofu product characteristics. Through direct observation in the field and conducting interviews with a number of Sumedang tofu producers. The results of the study found that the composition of local soybeans and imported soybeans in producing Sumedang tofu has quite significant differences in forming the characteristics of the tofu produced. Tofu using local soybeans has a soybean flavor and aroma, while tofu processed from imported soybeans has a smoother color and texture. These results can of course provide a real picture for Sumedang tofu producers about choosing the type of soybean according to consumer desires and preferences. Local soybeans can be recommended and educated to tofu producers so that local soybeans are maintained and sustainable.
Pemodelan Strategi Bisnis Desa Wisata Hanjeli Sukabumi Melalui Kerangka Business Model Canvas Putri, Andiani Aulia; Djuwendah, Endah; Noor, Trisna Insan; Ernah, Ernah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19312

Abstract

Local commodity-based tourism villages have the potential to support sustainable tourism by integrating economic value, cultural heritage, and community empowerment. However, many still lack a well-structured business model. This study aims to describe the business model of the Hanjeli Tourism Village in Sukabumi Regency using the Business Model Canvas (BMC) approach. This village promotes hanjeli (Coix lacryma-jobi) as its main attraction through a community-based educational tourism concept. The method used is descriptive qualitative, with data collected through interviews, observation, and documentation. The results show that the tourism village has diverse customer segments, a unique value proposition in the form of hanjeli education and cultural preservation, and utilizes promotional channels such as social media and tourism exhibitions. The village generates revenue from various sources, including educational tourism packages, processed hanjeli products, homestay services, and donation support. Its key resources include the local community, hanjeli crops, and village infrastructure. Key activities involve education, cultivation, product processing, and promotion, supported by partnerships with government institutions, academics, and community groups. This study contributes by demonstrating how the BMC approach can be used to design an integrated business model for tourism villages based on local potential and can serve as a reference for similar tourism village development in other regions.
The Feasibility of Puncak Damar and Tanjung Duriat Ecotourism as Tourist Destination Areas Aziza, Nadya Nur; Djuwendah, Endah
Journal of Business on Hospitality and Tourism Vol. 5 No. 1 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i1.137

Abstract

Jatigede Reservoir area has potential to be a Tourist Destination Area. This area has two ecotourism that are Puncak Damar and Tanjung Duriat. The area will be used as a Tourism Special Economic Zone (Kawasan Ekonomi Khusus). This research purpose is to find out how the feasibility of Puncak Damar and Tanjung Duriat Ecotourism as tourist destinations. The design used is qualitative with a case research approach. The result of the research showes that Puncak Damar and Tanjung Duriat have not fulfill the principle of ecotourism. Puncak Damar Ecotourism has attractions, (1) the views of Jatigede Reservoir, (2) taking pictures at viewdeck, (3) camping, (4) offroad. While in Tanjung Duriat, that are (1) the view of the Jatigede Reservoir, (2) taking photos in tree towers, (3) camping, (4) fishing, (5) boating. In terms of accessibility, the road conditions of both ecotourism are damaged and rocky and there is no public transportation. The facilities of the infrastructure in both ecotourism are not yet complete. The obstacles in Puncak Damar Ecotourism are (1) damaged road conditions, (2) no clean water, (3) no food stall that operate, (4) relations between managers. In Tanjung Duriat there obstacles are: (1) damaged road conditions, (2) no electricity system, (3) relations between managers. Both of these ecotourism are still not feasible for tourist destinations. It is because there are still many attractions that cannot support tourism activities at Puncak Damar and Tanjung Duriat Ecotourism objects. 
TOURIST PERCEPTION OF TANJUNG DURIAT ECOTOURISM JATIGEDE RESERVOIR AREA SUMEDANG REGENCY Algiffary, Naufal; Djuwendah, Endah
Journal of Business on Hospitality and Tourism Vol. 5 No. 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i2.155

Abstract

Jatigede Reservoir has eight attractive tourism potential to be visited by tourists who want to vacation in Sumedang Regency. One of the tourist attractions in the Jatigede Reservoir area that is often visited by tourists is Tanjung Duriat. In 2018 tourists visiting Tanjung Duriat experienced a drastic decline. The purpose of this study was to determine the perceptions of tourists visiting the Tanjung Duriat Tourism Center to be a material consideration to improve the quality of tourism facilities and increase the number of tourists coming. The design used is quantitative. The results of the study showed that most tourists from Tanjung Duriat Tourism came from outside the Sumedang Regency, male sex between the ages of 20-29 years with education. The graduate worked as an employee and had income above Rp. 3,000,000.00. Most of the visitors who come to Tanjung Duriat Tourism Center for vacation because this place is interesting to visit and the ticket price for admission is moderate, which means it is not expensive or not cheap. Most visitors budget for recreation costs to come to Tanjung Duriat Tourism Center below than Rp. 200,000.00. Almost all visitors who come with family use their transportation. Most visitors come to Tanjung Duriat Tourism Center for the first time and are interested in visiting again. The visitor's perception of the Tanjung Duriat Tourism Wana object can be concluded well. Although the tourists were unhappy with the road conditions that were considered harmful, the perceptions of the tourists towards the entire Wana Wisata object were considered good so that they could cover up the shortcomings.
Co-Authors A. -, Yusup, A. Achmad Septio Agriani H Sadeli Agriani Hermita Sadeli Aisyah Nabilah Akbar Adiputra Irawan Algiffary, Naufal Amallia Ridhatillah Anadilla Fahyra Riawan Anjelia, Serly Annisa Fitri ANWAR MUJADDID Anwari, Mohammad Daffa Astrini, Carmelita Aziza, Nadya Nur Azizah, Khaerunnisa Ismi Bintang Pinndito Bobby Rachmat Saefudin Bobby Rachmat Saefudin Carmelita Astrini Chania Alfatianda D, Yosini D, Yosini Desy Indra Yani Dhany Esperanza Diah Suci Wahyuni Diffa Nida Haniyah Dini Rochdiani E Supriadi R Eddy Renaldy Ega Putri Salsabila Eka Purna Yudha Eka Septiarini Eliana Wulandari Elly Rasmikayati Erna Rachmawati Ernah Ernah Ery Supriyadi R. Eti Suminartika Fadillah, Futri Fauza Fatimah, Sri Fatimah, Sri Febriani, Alifia Fitriana Wati Gema Wibawa Mukti Ghifari, Faris Gugun Arioditha Gunardi Yudawinata H. -, Hapsari, H. Hapsari, H. - Hasbiansyah, O. Hepi Hapsari Hesty Nurul Utami Ignatia Rahmadani Putri Palupi Ima Marlina Indrawibawa, Diky Intan Okta Mulyana Irfan Firmansyah Irfan Firmansyah, Irfan Iwan Setiawan Jannet Aszury Astaningrum Junawinata, M. Gunardi Karl Andhika Mahaputra KARTIWA, NUR ANNISA RIZKITA Kusumarahman, Kintami Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Laili Rahayuwati Levina Maharani Lucyana T Lucyana Trimo Lucyana Trimo Lucyana Trimo, Lucyana M. Gunardi Judawinata Mahra Arari Heryanto Mantika M Warahmah Marlina, Ima Milda Selvia Milda Selvia Mohammad Daffa Anwari Muhammad Arief Budiman Nadya Nur Aziza Naufal Algiffary Nirwikara Widhiwidhana Prasetyanto Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nurul Risti Mutiarasari O Hasbiansyah Omar, Natasha Margaretha Wiryawan Opan S Suartapradja Pandi Pardian Pardede, Legenda Samuel Permadi, Nida Fathi Putra, Harry Wiyono Putri, Andiani Aulia R, E Supriadi R. Az-Zahra S Rahmadiani, Riyanti Rahmah, Ulya Rahman, Naufal Raihan Fikri Rohmansyah Rakotonjanahary Joachim Audry Ramadhanti, Azahra Putri Rani Andriani Budi Kusumo Rayhan Ahmad Giffary Resa Ana Dina S Suhartini S, Tuhpawana P S, Tuhpawana P Sadeli, Agriani H Sara Ratna Qanti Septio, Achmad Serly Anjelia Shintiya Devi Siregar Sri Fatimah Sri Fatimah Sri Fatimah Sulistyodewi Nur Wiyono Supriyadi, E Sutisna Sutisna Syifa Herliani T, Lucyana T, Lucyana Tomy Perdana Trisna Insan Noor Tuhpawana P S Tuti Karyani Tuti Karyani Ulya Rahmah Ulya Rahmah Vanya Almeira Rizkika Warahmah, Mantika M Wati, Fitriana Yayat Sukayat Yayat Sukayat Yosini D Yosini Deliana Yudhanto Dewo G Yusup, A. - Zainal Arifin Zaki Khanjar Zein, Nufika Shilhan Zumi Saidah