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Rismawati Rismawati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Physics Public Health Social Sciences Other

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Journal : Jurnal Bisnis dan Kewirausahaan

 1 
STRATEGI PENGEMBANGAN PRODUK UNGGULAN LURIK DENGAN MENGGUNAKAN ANALISIS SWOT (STUDI KASUS PADA INDUSTRI LURIK ATBM DI KABUPATEN KLATEN) Ahmad Firman; Rismawati Rismawati
Jurnal Bisnis dan Kewirausahaan Vol. 8 No. 2 (2019): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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Abstract

Klaten is a Regency that promote the economy development through small and Medium Businesses (SMEs), where one of them was an attempt in the fields of textile, namely woven fabric striated. Characteristics of making of the striated weaving in the region are striated woven fabric made using traditional tools or often called ATBM (Loom not machines). This research aims to determine the industry's development strategy as superior product areas in the Klaten Regency. The location of the research products are striated in Klaten. this research Approach uses qualitative descriptive.Method of data collection using the interview and Focus Group Discussion (FGD). While data analysis using SWOT analysis. The results of this study indicate that superior product development strategy of weaving striated in Klaten Regency with SWOT analysis retrieved 7 4 power factor of factors of weakness, 9 factors odds and threat factors 9.Next the necessary strategies to enhance strengths and minimize weaknesses, exploit opportunities or opportunities as well as minimizing threats, so that it can formulate strategies in 12 developing a superior product from the Center a small industry of Striated ATBM in Klaten Regency in order to increase its competitiveness.
Co-Authors A Rahim A. Rezeki Asriani Adhitthana Wiguna Adrian Adrian Afna Nadila Agus Priyanto Ahmad Firman Akbar, Mohammad Aldrin ALFIN ADAM Alif Bismillah Allania Hanung Putri Sekar Ningrum Amelia Sri Rizki Andi Arbaina Fariza Andi Haslindah Andi Sugiati Andini Anastasia Andrie Andrie Anggi Maulana Anthonius H. Citra Wijaya Assyfa Putri Amalia Astari Nurisani Ayu Andini Ayu Irawati Budi Pangastuti Budiyono Budiyono Ciansi Deby Angraini Dadan Sumiarsa Dea Dalila Dewi Urip Wahyuni Dieri Apriana Purba Elsa Komala Emya Karunia Br. Pelawi Endah Murtiana Sari Endang Silaningsih Ernawati Ernawati Fahmi Faturahman Faisal Dhermawan Fatimah Azzahra Fibriana Rahmadani As'ha Firmansyah Firmansyah Fitria Lestari Gina Nafsa Mutmaina Hadma Yuliani Haedar Haedar Heti Triwahyuni Icha Septiani Putri Ika Wiani Indra Lila Kusuma Indri Ramadani Irfan Yusuf Iriwi L.S. Sinon Istiyati Mahmudah Jumawan Jasman Jumiati Nur Junaidi Junaidi Khairunnisa Situmorang Khomsah Kamilah Lia Mar’atiningsih Lily Eky Nursia N Lisdayanti Simanjuntak LMS Kristiyanti, LMS Luluk Khusul Dwihestie M. Fikri Abdi Mamay mamay Mardiana Mardiana Masrita Herma Masyhuri Masyhuri Mawadatul Af’idati Meti Rizki Utari Mia Wahyuni Muh. Yusuf Q. Muhajir Muhajir Muhamad Naufal Muhamad Rizki Akbar Muhammad Dirga Bachtiar Muhammad Hadi Sulhan Muhammad Ridwan Rumasukun Muhlis Madani, Muhlis Mutia Indah Wahyuni Nasrizal Nasrizal Nasrudin Nasrudin Nayla Fitri Anjani Nazwa Awlia Maulana Neneng Rani Setiani Nora Novita Nurqalbi SR Nursiah Fitri Palahudin Palahudin Parenta Ritonga Purwanto S.K Putri Delvina Sari Rafli Pahlevi ramadhani ramadhani Rani Maharani Rendy Mario Yoshua Reskiani Reskiani Resti Rohayati Ria Fajar Nurhastuti Riki Saputra Rizqi Ramadhan Rubi Rimonda Rusmiati Rusmiati Sabariah Sabariah Sabri Hasan Sakinah, Alya Salju Salju Samsir Rahim Samsul Bachri Sapar Sapar Shavira Nafa Dilla Simbolon, Anggiat Parlindungan Siti Nuraini Siti Purani Siti Roudhotul Jannah Sri Wahyu Widyaningsih Sri Windayanti Sugiah Sugiah Suhartono Suhartono Supriyanto Supriyanto Suri Purnami Suriyadi Suriyadi Susianti Susianti Syamsir Syamsir T. Alamsyah T. M. Habil Agathan Tabina Farrah Anindya Triani Yuliastanti Usman, Arifa Uswatun Sepri Esti Vanny Ellysia Putri Wa Ode Sifatu Wardianti, Yunita Winda Fara Setiani Yulihasti Yulihasti Yupita Asmul Fauziah Zaitun Qamariah