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Journal : MetaCommunication

E-HEALTH COMMUNICATION ON INSTAGRAM POSTS: CONTENTS ANALYSIS OF ALODOKTER Heidy Arviani; Roziana Febrianita
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (907.961 KB) | DOI: 10.20527/mc.v5i1.8019

Abstract

E-health on Instagram is a new area of  health communication study. Alodokter is the number one digital health company in Indonesia with more than 20 million active users every month. As a website-based health tec company and the fastest-growing application in Southeast Asia, Alodokter has an Instagram account (@alodokter_id) with 730 thousand followers. In this paper, the author proposes three formulations of the problem: (a) What type of message is delivered by the health account on Instagram? (b) What type of content gets the most response? (c) How did Alodokter create their Instagram content strategy? The methodology used is qualitative with content analysis techniques. The author analyzes and categorizes 69 Instagram posts (15 August 2019 - 15 September 2019) from Alodokter. From the selected sample, there were 8 categories of posting themes. Body, Fact & Myth, Nutrition, Reproduction & Pregnancy, Breastfeeding, Growth & Child Development, Health Tips, Q&A. The most-used posting theme is Reproduction & Pregnancy (n = 19). This theme also gets the most comments (136) and likes (3062) in each post. The post and comment section provides opportunities to integrate followers to engage more online and offline. The last finding related to the Alodokter content strategy has a content strategy by creating unique visualizations oriented to storytelling. Alodokter Instagram's account has its own characteristic, namely the use of blue. For users, Alodokter provides the space for openness and ease of communication between patients and doctors.
Co-Authors Abi Rafdi, Salsabil Abiyu, Sulthan Abrorurizal Ladooney Acilia Gita Ayu Octaverly Afif Ramadhan Agus Dwiyanto Aileena Solicitor Costa Rica El Chidtian Aileena Solicitor El Chidtian Akmal Nugraha Ramadhan Alamiyah, Syifa Syarifah Aldi Purnomo Alya Syahputri Amin, Nur Auwaliyah Amir, Faradila Angelique Lady Yulietta Angie Arni Giovani Sianturi Anisa Aprelia Nur Khotimah Annas Kholif Khoirulla Annisa Kurniawan Ardhania, Nadya Arista Pratama Arkhan Haikal Astrini Aning Widoretno Augustin Mustika Chairil Augustinus Cheasa Jossy Pratama Azzahra Nasya Safania Ardiantha Bagaskara, Ramadani Teja Calvin Maulana Dwi Rangga Putra Chrisna Putra Bayu Cindy Sekar Nirwana Clarissa Desiana Fay Wong Daffa Ammar Mahendra Damayanti, Ella Alma Daniel Dwi Pangarso Daniel Ramadhan Debbie Melisa Dewi Dhea Amelia Putri Kamila Dhiya Ul Hikmah Dian Rahmani Santosa Diana Amalia Dina Safira Putri Dwi Aprilisanda, Invony Dwi Fibianto Dwi Prasetyo Wahyuningtyas Dwi Wahyuningtyas Dwiki Aditama Supangkat Dwimas Rina Endang Sholihatin Enricho Yoga Adhitama Erliniatus Nur Rohma Errina Eka Yahyaningtyas Erwin Kusumastuti Estu Kusumawardani Evita Dwi Setiani Putri Fachmi Nursyamsi Fadhiatus Zahro Fairuz Salsabila Khusnannisa Fakhri, Muhammad Luthfi Fandi Nur Faizi Faradila Amir Fatma Putri Nuriawati Febriyanti, Leni Ferdiansyah Adi Prasetyo Fernanda Bagas Musa Fibra Zelviana Gita Fikri Raihan Pratama Fildzah Izzah Billah Fitria Safiratun Nabilah Galuh Kinanti Galuh Nilam Sari Gea Tamara Ghozali Bayu Eka Samudra Heidy Arviani Herlina Suksmawati Herwinda Anggun Permata Husniyyah Husniyyah I Wayan Darma Batara Ika Korika Swasti Ika Sari Tondang Illah, Atok Invony Dwi Aprilisanda Ira Kaestiningtyas Irma Eka Yuanasari J. Juwito Jessica Wiguna Julia Dwi Budiasih Kemal Fathirsyam Khoirulla, Annas Kholif Kiki Hidayati Korika Swasti, Ika Kusnarto Kusnarto Kusnarto Kusnarto Kusuma Wardhani Mas’udah Kusuma, Ade Kusumastuti, Erwin Latif Ahmad Fauzan Leksono, Levana Fransin Aulia Loisa Eunike Lude Lugas Al Farabi, Mohammad M. Chasan Amrulloh Maslikhah Surani Maudhy Sukma Permatasari Maulana, Fikih Megahnanda Alidyan Melyssa Safira Anwar Mernawati Tri Pujiastutik Mohammad Lugas Al Farabi Muhammad Afifudin Muhammad Hirzal Haque Muhammad Maulana Ramadhan Muhammad Raihan Adji Muhammad Rendy Eflizar Julian Muhammad Tapus Revaldo Mustiawan Mustika Chairill, Augustin Nabil Ghibran Alwafa Nabila Elvira Putri Nanang Haryono Narisyah Evita Natalia Dwi Wulandari Natasya Oktavina Tirza Dinda Pratiwi Noerazrie Imania Putri Nofah Yunita Amelia Norrencia Prasitha Lisyanti Nur Azizah Nuril Nadi’a Aditia Nuryananda, Praja Firdaus Prahasti Ken Dewani Prima Nasrul Aziz Pristian Pratama Angelita Puspita Sari, Kartika Sekar Ayu Putra, Chrystia Aji Rafsanjani, Respati Rahmani Santosa, Dian Raihan, Sheila Anindya Tsany Ramadhani Mahendra Kusuma Rangga Prayogo Retno Mumpuni Reza Nurfaradila Rika Retno Kartikawati Ririn Ambarwati Rivenskly Fahreza Achmad Rizki Suma Pratama Romadhona, Mahimma Ruro Wiranti Meisufi S.C.R.E.C, Aileena Sabrina Ayu Afira Salsabil Abi Rafdi Salsabila, Cintya Selvina Rosi S.L Septian Anggraini, Safira Sibarani, Steven Arrow Rinel Silma Mega Oktaviani Silvia Eka Ramadhani Silvia Kurnia Illahi sudaraso, mochamad putra kurniawan Sukirmiyadi, Sukirmiyadi Suksmawati, Herlina Talitha Naila Niazi Talya Nanda Faiza Adisty Tanaya, Alexandra Neovita Taufiq Ismail Taufiqqur, Ahcmad Arif Titania Audi Pristiani Toyyiba, Nikmatul Khoirot Tranggono - Tria Puspa Sari Vannia Angelita Yuniar Putri Widoretno, Astrini Aning Widoretno, Astrini Aning Wulandari, Astri Wulandari, Indah Sholihah Yoga Eka Saputra Zainal Abidin Achmad