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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Media Penelitian dan Pengembangan Kesehatan e-Journal Pustaka Kesehatan Jurnal Anestesi Perioperatif Journal of Agromedicine and Medical Sciences Global Medical and Health Communication JURNAL PENGABDIAN KEPADA MASYARAKAT JEES (Journal of English Educators Society) Terampil : Jurnal Pendidikan dan Pembelajaran Dasar Jurnal Profesi Medika: Jurnal Kedokteran dan Kesehatan NurseLine Journal Journal of Islamic Medicine Al-sihah: The Public Health Science Journal SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Medika Kartika : Jurnal Kedokteran dan Kesehatan Journal of English Language and Pedagogy AL-ADABIYA: Jurnal Kebudayaan dan Keagamaan Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Mitra Mahajana: Jurnal Pengabdian Masyarakat Journal of Social Research Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Asketik: Jurnal Agama dan Perubahan Sosial Journal of Quality Assurance in Islamic Education (JQAIE) e_Jurnal Ilmiah Riset Akuntansi E-JRM Conference Proceedings International Conference on Education Innovation and Social Science Subservire: Jurnal Pengabdian kepada Masyarakat Jurnal Akuntansi Keuangan Dan Perpajakan Jurnal Pendidikan Progresif Menulis: Jurnal Penelitian Nusantara
Erfan Efendi
Fakultas Kedokteran, Universitas Jember Jln. Kalimantan 37, Jember 68121
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : E-JRM

 1 
Pengaruh Brand Awareness, Persepsi Harga, Dan Online Customer Review Terhadap Keputusan Pembelian Produk Pinkflash Kosmetik Di E-Commerce Shopee (Studi Mahasiswi di Kota Malang) Aishyah, Cholifatul; Basalamah, Muhammad Ridwan; Efendi, Erfan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to evaluate and explain how brand awareness, price perception, and online customer reviews affect customer decisions to buy pinkflash cosmetic products in shopee e-commerce. The population in this study was female students in Malang city, this study uses a quantitative approach. The sample was determined using the Maholtra formula, resulting in a total of 85 samples. This study uses SPSS 24 for data analysis tools. These include validity, reliability, normality, classical assumptions, hypotheses, multiple linear regressions, and the Adjusted R2 determination coefficient. The results of the study show that brand awareness, price perception, and online customer reviews have a significant simultaneous effect on purchase decisions. However, in non-simultaneous analysis brand awareness does not have a significant effect on purchase decisions, while price perception and online customer reviews play a significant role in purchase decisions. Keywords: Brand Awareness, Price Perceptions, Online Customer Review, Purchase Decision.
Pengaruh Digital Advertising, Influencer Marketing Dan Product Quality Terhadap Minat Beli Konsumen Di E-Commerce Shopee (Studi Mahasiswa Pengguna Shopee di Negara Thailand dan Indonesia) Putri, Berliana Imandari; Diana, Nur; Efendi, Erfan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research uses purchase intention as the dependent variable to see how the independent variables of digital advertising, influencer marketing and product quality can affect the purchase intention variable in students. The study used a survey method of non-probability sampling and purposive sampling with a sampling technique of judgment sampling, a predetermined sample of 90 with data analysis tests using SPSS ver 25. The results show that the independent variables of digital advertising, influencer marketing and product quality all have a positive and significant effect on the dependent variable of purchase intention. This shows that all independent variables contribute to understanding consumer behavior in the digital era, especially among college students as a potential market segment in the Southeast Asia region. For policy makers and e-commerce industry players, these results can be used as a foundation in designing marketing strategies that are more effective and in accordance with market characteristics in each country. Keywords: Digital Advertising, Influencer Marketing, Product Quality, Purchase Intention
Pengaruh Influencer Marketing, Content Marketing dan Online Customer Review Terhadap Keputusan Pembelian Produk PVN SHOES (Studi Kasus pada Mahasiswa di Kota Malang) Susanti, Diva Dwi; Sudaryanti, Dwiyani; Efendi, Erfan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze how the influence of the Influencer Marketing, Content Marketing, and Online Customer Review on purchase decisions of PVN Shoes items in Malang City. The method used is quantitative with sampling techniques based on the Malhotra formula, resulting in 90 respondents. Data analysis used is multiple linear regression with SPSS 26 analysis tools, complemented by partial (t test) and simultaneously (F test) hypothesis testing. The result showed that the three had a significant effect both partially and simultaneously on purchase decisions. The findings of this research indicate that the importance of digital marketing strategies in the form of Influencer Marketing, Content Marketing and Online Customer Review in improving consumer purchasing decisions. Keywords: Influencer Marketing, Content Marketing, Online Customer Review and Purchase Decisions
Pengaruh Brand Image, Product Quality dan Brand Trust Terhadap Keputusan Pembelian Produk Skincare Skintific (Studi pada Mahasiswa Kota Malang) Nissa, Uswatul Tirania Choirul; Alrasyid, Harun; Efendi, Erfan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze and explain the effect of brand image, product quality and brand trust on purchasing decisions for skincare products among Malang City students. This study employs a quantitative approach, untilizing the Maholtra formula to determine the sample size due to the uncertainty surrounding the population size. Based on the result of the Maholtra formula, the sample size was 105 respondents. To solve the problem in this study, SPSS 24 was used to analyze various tests, such as validity, reliability, and adjusted R² determination coefficient tests. The results show that brand image, product quality and brand trust influence purchasing decisions. Brand image, product quality and brand trust significantly affect purchasing decisions. Keywords: Brand Image, Product Quality, Brand Trust, Purchase Decision
Pengaruh Customer Experience, Service Quality Dan Perceived Value Pada Pengguna Premium Terhadap Loyalitas Pelanggan Streaming Spotify Putri, Weni Anita; Maslichah, Maslichah; Efendi, Erfan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of customer experience, service quality, and perceived value on customer loyalty in users of Spotify premium streaming services. Data collection was carried out using a purposive sampling method on 85 respondents who had used Spotify premium services, through a Likert Scale-based questionnaire. Data analysis was carried out by multiple linear regression and hypothesis testing (F test and t test) using the IBM SPSS version 20 program. The results showed that simultaneously, the three variables had a positive and significant effect on customer loyalty (significance 0.000 <0.05). Partially, customer experience, service quality, and perceived value also have a significant effect on customer loyalty. Keywords: Customer Experience, Service Quality, Perceived Value and Customer Loyalty.
Pengaruh Pemasaran Hijau Dan Pengetahuan Produk Terhadap Niat Beli Dengan Persepsi Harga Sebagai Variabel Mediasi Pada Motor Listrik Honda EM1 e: (Studi pada Generasi Z di Indonesia) Wiratama, Aryasena Reyhan; Basalamah, Muhammad Ridwan; Efendi, Erfan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine whether purchase intention can be influenced by green marketing and product knowledge while being mediated by price perception. The research method used is a quantitative approach. This study utilizes a cross-sectional method and Structural Equation Modelling (SEM) to test the proposed research model. Eighty Gen Z who live in Indonesia and have the intention to buy Honda Em1 e: are being used as a sample for this research. The hypothesis was tested using descriptive statistical analysis, instrument testing, structural model testing, and hypothesis testing using the SmartPLS 4. The result of this study indicates that green marketing has a positive and significant influence on price perception and purchase intention, product knowledge has a positive and significant influence on price perception and purchase intention, price perception has negative and insignificant influence on purchase intention, green marketing has negative and insignificant influence on purchase intention through price perception, and product knowledge has negative and insignificant influence on purchase intention through price perception. The study provides practical insight for marketing and product managers to utilize green marketing, product knowledge, and price perception to enhance the consumers’ purchase intention.  Keywords: Purchase Intention, Price Perception, Green Marketing, Product Knowledge, Electric Vehicle.
Co-Authors Ababil, Ressy Yulia Abdul Hamid Aly Abdussyakir Z, Muhammad Ain Yuanita Insani Aishyah, Cholifatul Al Munawir Al’ Azhmi, Arumdhani Aldila Ersaputri Amara, Rosalina Dwi Ana Nihayah Anggrayny, Devrynda Bela Anisa Putri Anisah Rifqotul Istiqomah Anjani Putri Retnaninggalih Anjani Putri Retnaninggalih, Anjani Putri Arifah, Naila Zanubah Arifin, Muhammad Fiqih Syamsul Arista Fauzi Kartika Sari Asnawan, A Astuti, Fitria Afdiyanti Ati, Nurani Damei Azmi Ilmagfiroh Bagus Dwi Kurniawan Bagus Hermansyah Baharudin Rachman Basalamah, Muhammad Ridwan Bintang, Muhammad Farrel Ravidinata Masoga Binti Novita Sari Brilliant Givya Ariansari Budi Eko Soetjipto Chofifah, Cindy Nur Damayanti, Lutfi Desie Dwi Wisudanti Dharmawan, Alif Dharmawan, Dion Krismashogi Dina Helianti Dini Agustina Dion Krismashogi Dharmawan Dita Diana Parti Djaya Mario Eri Surya Alfonsus Dwicahyandari, Winie Septhia Dwita Aryadina Rachmawati Dwiyani Sudaryanti Ekvan Danang Setya Pramudito ENNY SUSWATI Erlin Waridatul Chusna Erma Sulistyaningsih Fadli, Ach. Marzuki Faifatur R, M. Kurma Nur Farid, Mohtazul Febriana, Anita Fitria, Nabila Soviatul Fuad Adi Prasetyo Guntoro, Danang Hairrudin Hairrudin Hariyanto, Eka Harun Alrasyid Hendri Kurniawan, Hendri Henggar Allest Pratama Hutama, Dilyan Ardi Ifadatul Soimah Ika Rahmawati Sutejo Ike Anita, Ike Ita Athia Kahfi Karunia Ilahi Karisma, Yunita Khoirunisa, Dita Dieni Kiky Martha Ariesaka Kiptiyah, Khoirotul Kurnia Anisya Maharani Laila Safira Lisdiana Lisdiana M. Ali Shodikin Mardhiyyah Nurul Hasanah Maslichah, Maslichah MOCH. TAUFIK Moh. Zuinurroziqin Monika Roosyidah Mudzakir Taufiqurrahman Muhamad Hasan Muhammad Ahsanul Imam Munadiyas Silmi Octiyani Najimatul Badi’ah Nastiti Bekti Utami Ni'mah, Dzurriyyatun Nissa, Uswatul Tirania Choirul Nufus, Zakiyatun Nur Diana Nurfahimi, Yudriani Nurhalisa, Siti Nurhayati, Nina Sutrisno Yanti Nurul Hikmah NURUL QOMARIYAH Pradipta, Parahita Purnawan, I Kadek Putri, Ayu Mei Lisa Putri, Berliana Imandari Putri, Deby Septiani Putri, Mileinia Sukoco Putri, Weni Anita Rachmadan, Suci Rahman, Zainor Ramadhan, Firman Aulia Ratnasari, Khurin'in Rayyan, Muhammad Isra Rafidin Rika Selvita Berliana Rini Puji Astuti Rini Riyanti Rosita Dewi Rozzaq, Abd Rumastika, Nindya Shinta Safi’in, Mohammad Safitri, Athiyah Naura Safitri, Sabilla Tian Salsabila, Jihan Rambu Samsul Arifin Sari, Yusnita Putri Sayyidah Auliany Aminy Septyawati, Ratna Sheilla Rachmania, Sheilla Shofiyatul Hasanah Sholihah, Mar'atus Sintia, Iska Sonia, Selva Fersa Sugiyanta Sugiyanta Susanti, Diva Dwi Sutikno, Totalenesya Reforrent Sutrisno, Nina Totalenesya Reforrent Sutikno Tri Agus Siswoyo Tsauri, Muhammad Shofyan Ubaidillah, M. Faruq Ubaidillah, Sofwan Roif Via Afkarina Vita Alfiatul Hasanah Wahyuning Ati Ashari Wardatun Nafiah Wildan Khisbullah Suhma Wiratama, Aryasena Reyhan Wiwien Sugih Utami Yeni Tri Puspitaningrum Yudha Nurdian Yulianah, Septa Yunita Armiyanti Zahrah Febianti Zulaikha Rizqina Rahmawati Zulfatun Naimah Zulmida, Emma Sukma