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Journal : International Journal of Educational Review, Law And Social Sciences (IJERLAS)

DETERMINANTS OF MSME COMPETITIVENESS IN ACEH PROVINCE Akhyar, Chairil; Ikramuddin, Ikramuddin; Yusuf Iis, Em.; Mariyudi, Mariyudi
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 1 No. 2 (2021): November
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (519.864 KB) | DOI: 10.54443/ijerlas.v1i2.46

Abstract

Micro, Small and Medium Enterprises are one of the drivers of national economic growth, because of their ability to absorb workers equal to 95% with a total investment of 60.4%. This study aims to examine the effect of capital capability, empowerment, and product innovation on the competitiveness of micro, small and medium enterprises. And the role of product innovation as a mediating variable in the indirect influence between the coaching program and capital on the competitiveness of micro, small and medium enterprises in Aceh. Study designs a Quantitative Research. This research was conducted on micro, small and medium enterprises (MSMEs) in Aceh Province, Indonesia. The population in this study were micro, small and medium enterprises (MSMEs). The research sample was determined by purposive sampling, with a sample size of 272 SMEs. While the data analysis tool usesStructural Equation Modeling (SEM) Amos to test the effect between exogenous variables and endogenous variables. Pdirect effect test found that capital has no effect on product innovation by -0.035, P-Value 0.754 (Not supported H1). Empowerment has a significant effect on product innovation by 0.249, p-value 0.030 (Supported H2). Capital has a significant effect on the competitiveness of SMEs by 0.220, p-vale 0.014 (Supported H3). Empowerment has a significant effect on MSME competitiveness by 0.542, and p-value 0.000 (Supported H4), and product innovation has a significant effect on MSME competitiveness by 0.274 and p-value 0.000 (supported H5). To test the indirect effect using the Sobel test calculator, it was found that product innovation variables were able to partially mediate the relationship between capital and empowerment on the competitiveness of SMEs. The results of the study indicate that the Empowerment and Product Innovation variables have a significant effect on the competitiveness of MSMEs both directly and indirectly, except for the Capital variable which is found to be insignificant to Product Innovation. Finally, the researcher concludes that the competitiveness of micro, small and medium enterprises in Aceh is determined by the factors of capital capability, empowerment program and product innovation.
MARKETING PERFORMANCE DEVELOPMENT: APPLICATION OF THE CONCEPT OF DIGITAL MARKETING AND MARKET ORIENTATION STRATEGY IN THE MSME SECTOR Ikramuddin, Ikramuddin; Matriadi, Faisal; Yusuf Iis, Em.; Mariyudi, Mariyudi
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 1 No. 2 (2021): November
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v1i2.85

Abstract

Changes in consumer behavior require companies to rethink their marketing strategies, especially in the digital marketing era. The Covid-19 pandemic has suppressed the marketing performance of MSMEs in a negative direction, so MSMEs need to improve their marketing strategies towards the concept of digital marketing. This study aims to analyze the role of the digital marketing platform, marketing orientation and entrepreneur orientation on the marketing performance of MSMEs during the Covid-19 pandemic in North Aceh Regency. This research is survey research with a sampling approach, the number of samples used in this study is 131 MSME actors in North Aceh Regency which are determined by purposive sampling. The data were analyzed using the Structural Equational Modeling (SEM) software Amos. Based on a survey of marketing managers and MSME managers, this study shows that MSMEs face various internal and external pressures to adopt digital marketing platforms as a medium to improve their marketing. This can be seen from the low perception of respondents on the influence of the entrepreneurial orientation variable on marketing performance. However, in this case, MSME Marketing Performance is influenced by digital marketing and marketing orientation, each coefficient value for digital marketing is 0.215 and CR 3.387 (P-Value 0.000 < 0.05) and marketing orientation is 0.621 and CR 8.466 (P-Value 0.000 < 0.05). ). The involvement of digital marketing and marketing orientation in MSMEs is expected to increase the company's performance and income. To increase digital marketing engagement, MSME actors who focus on relationship-based interactions with their customers through various digital marketing platforms and on-line buying and selling sites are still expected. This research shows how some companies outside of MSMEs have achieved this. This study makes an important contribution in improving the marketing performance of MSMEs through the relationship of digital marketing platforms, customer orientation and entrepreneurial orientation.
THE INFLUENCE OF DIGITAL LEADERSHIP AND ORGANIZATIONAL COMMITMENT ON SHOPEE EXPRESS COURIER PERFORMANCE WITH JOB SATISFACTION AS AN INTERVENING VARIABLE Liani Sabrina; Mohd. Heikal; Ikramuddin; A. Hadi Arifin; Ibrahim Qamarius; Yanita
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 1 (2024): January
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i1.1448

Abstract

This research examines the influence of digital leadership and organizational commitment on courier performance with job satisfaction as an intervening variable at PT. Shopee Express Aceh Branch. The sample in this study was PT courier. Shopee Express Aceh Branch as many as 145 people. Data was collected through an on-line questionnaire and analyzed using a data analysis method using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The research results show that digital leadership and organizational commitment have a significant effect on job satisfaction and courier performance. And job satisfaction has a direct effect on courier performance. In testing the indirect effect of job satisfaction, it was found to act as a partial mediating variable in the influence of digital leadership and organizational commitment on courier performance. It is hoped that the results of this study can contribute to the management of PT. Shopee Express Aceh Branch in order to manage employees and improve company performance.
Co-Authors ., Indah Safira A Hadi Arifin A. Hadi Arifin Adnan Aini Liza Aiyub Aiyub Yahya Ajra Ahdima Akhyar, Chairil Andi Quraisy Ari Lasta Irawan Arifin, A. Hadi Asfiani Rizkina Askari, Muhammad Pavel Asnawi Asnawi Ayu Sahara Bahri, Halida Bambang Ali Nugroho BOBBY RAHMAN, BOBBY Chalirafi Chalirafi, Chalirafi Cut Nabilla Mutiza Zahap Darmawati EM Yusuf Iis Fadhla, Teuku Fayza Yovania Br Sembiring Fini Nurul Azzara Fitri Faryani Manik Ghazali Syamni Halimatus Sakdiah Harahap, Sakinah Tul Marhamah Hendra Syahputra Heriyana Ibrahim Qamarius Imamshadiqin, Imamshadiqin Jaya, Wahyu Indra Jullimursyida Julyadi Julyadi Juni ahyar Juni Ahyar Juni Ahyar Juni Ahyar Juni Ahyar Khairil Anwar Khairil Anwar Khairina Khairina AR Kussyeri Kussyeri Kussyeri, Kussyeri Leli Anita Liani Sabrina M Subhan M. Subhan Maemonah, Maemonah Mahathir Febrian Mahdani Ibrahim Maqfiratun Misla Marbawi Marbawi Adamy Mariyudi Mariyudi Mariyudi Matriadi, Faisal Matriadi, Faisal Matriadi Mohd Heikal Mohd. Heikal Mohd.Heikal Monica Juliani Sagala MUCHSIN Muhammad Adam, Muhammad Muhammad Fadil Muhammad Hayani Munandar Nadia Shalaty Naufal Bachri, Naufal Nuhfil Hanani Nur Adinda Nur Faliza Nurainun Nuri Aslami Nurmafuzah Rahmaniar Rico Nur Ilham Rina Malinda Ristati Rizka Astuti Rizka Astuti Rizkina Putri Mahmuddin Roni, Muhammad Roro Shafira Rizka Amelia Rusydi Rusydi Abubakar Saifuddin Sakinah Tul Marhamah Harahap Samsul Bahri Sapna Biby Selvi Evika Siti Maimunah Siti Syaprila Suci Ramandhani Syamsul Bahri Sylfiyatul Hulfa Zalza T. Edyansyah, T. Edyansyah Talita Ainun Nursalsabillah C Tasya Dara Fonna Teuku Fadhla Teuku Zulkarnaen Titi Yulmaida Ulvia Ajnura Wahyu Indra Jaya Wahyuddin Albra Widyana Verawaty Siregar Wiratama, Rio Wiratama Yanita Yulius Dharma Yunus, Saifuddin Yunus Yusuf Iis, Em. Zulfan Zulkifli Zulkifli