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Analisis Strategi Pemasaran Produk Pembiayaan Murabahah Indah Ayu Puspita Sari; Febriyanto; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6321

Abstract

The purpose of this research is to find out what the marketing strategy for Murabahah financing products is at BMT Assyafi'iyah Berkah Nasional and to find out what the SWOT analysis of the marketing strategy for Murabahah financing products is at BMT Assyafi'iyah Berkah National.This research method is descriptive qualitative: The technique used in collecting data for this research uses observation, interviews, documentation studies and focus group discussions. Then, in data analysis, descriptive analysis was carried out to identify marketing strategies for murabahah financing products at BMT Assyafliyah Berkah Nasional in Kotagajah based on SWOT analysis. The results of the research carried out are: 1) Marketing strategies, especially marketing of murabahah financing products implemented by BMT Assyafliyah Kotagajah, include several strategies, namely pick-up strategies, building networks, providing excellent service, and providing satisfactory facilities to increase customer trust and satisfaction, so that existing customers will not be separated from BMT. 2) The results of the SWOT analysis show that BMT Assyatliyah Kotagajah can compete in a competitive market. The results of the SWOT analysis are almost the same as BMT in general
Strategi Pengembangan Mitra dan Implementasi Warkop Digital Oleh PT. Cybers Global Indonesia Dalam Mendukung Revolusi Industri 5.0 di Indonesia Asri Nalistia; Nani Septiana; Febriyanto
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6528

Abstract

Technological development has become a major driver in social, economic, and cultural transformation around the world. In Indonesia, the entry of the industrial revolution 4.0 era has changed the paradigm of human activities from manual to digital. PT Cybers Global Indonesia, a company committed to advancing Indonesia towards the era of industrial revolution 5.0, is one of the pioneers in supporting the digital transformation. One of its business units, Warkop Digital, is a coffee shop concept that integrates digital services with internet technology, providing access to information and opportunities to develop village potential. This research explored the partner development strategy and implementation of Warkop Digital by PT Cybers Global Indonesia in supporting the industrial revolution 5.0 in Indonesia. Although still in its early developmental stages, Warkop Digital had successfully reached 26 partnerships from 14 Provinces in Indonesia. However, the biggest challenge faced was how to expand this concept widely throughout Indonesia with a limited number of partners. Thus, this study aimed to investigate effective strategies to expand the reach of Warkop Digital so that it can have a broader impact on economic and social development in Indonesia.
Pengaruh Profitabilitas Dan Leverage Terhadap Return Saham Pada Perusahaan Sub Sektor Perbankan Yang Terdaftar Di Bursa Efek Indonesia Adelia Ananda Rizky; Karnila Ali; Febriyanto
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 4 (2024): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i4.3761

Abstract

This study aims to determine whether there is an effect of profitability and leverage on stockreturns. Changes in stock returns can be determined by the company's financial performanceprojected in the company's financial statements using profitability and leverage ratios. Theresearch method used in this study uses documentation techniques with a quantitativeapproach. This research was conducted at banking sub-sector companies listed on theIndonesia Stock Exchange (IDX) which were recorded during the 2019-2021 period. Thesample used in this study was purposive sampling, so that the sample in this study consisted of5 companies. The analysis used in this study is the classical assumption test, namely thenormality test, multicollinearity test, heteroscedasticity test, and autocorrelation test. To testthe hypothesis in this study using panel data regression test with the common effect modeltechnique, fixed effect model, and random effect model. Selection of the technique is done bydoing the chow test, hausman test, and lagrange multiplier test. Based on the research resultsshow that 1) There is a significant influence between profitability and stock returns. 2) Thereis a significant influence between leverage and stock returns. 3) There is an influence betweenprofitability and leverage on stock returns
Pengaruh Komisaris Independen Dan Komite Audit Terhadap Audit Delay (Studi Kasus Pada Indeks Saham LQ-45 Yang Terdaftar Di Bursa Efek Indonesia Tahun 2019-2021) Hesti Elmania; Febriyanto; Ardiansyah Japlani
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 4 (2024): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i4.4297

Abstract

Based on the tests that have been carried out by the researchers using the requirements analysis test using the requirements analysis test (descriptive statistical analysis and normality test), testing the classical assumptions regression requirements using (multicollinearity test, autocorrelation test, heteroscedasticity test) and hypothesis testing using (t test , F test and R2 determination test) the results show that the independent commissioner has a positive and significant effect on audit delay and the audit committee also has a positive and significant effect on audit delay and the simultaneous test shows that the independent commissioner and audit committee have a joint effect on audit delay on the LQ-45 stock index listed on the Indonesia Stock Exchange from 2019 to 2021.
Co-Authors Abimanyu Prasetya Adelia Ananda Rizky Afdal Mazni Agita, Agita Agusti, Ninda Putri Zulekha Sapta Ahmad fatur Rahman Sampurna jaya Ali, Karnila Ambawani, Sasi Amelia, Aninda Andiansyah, Rio Andriyani Dwi Puspitasari Angelica, Aulia Anggraini, Oktavia Nur Anhar, Achmad Zainal Aprilya Doti Ardiansyah Japlani, Ardiansyah Arif Saputra, Arif Ariyani, Khusnul Nisaa' Ariyanti, Siti Iftiyah Arsy Aysyah Anas Arwan Junianto Asmar Hasan Asri Nalistia Aulya Damayanti Azyasa, Mutiara Wika Beby Astri Tarigan Damia Latifa Daniel Daniel Daniel Happy Putra Dea Novita Sari Desy Labora Banjar Nahor Dharmawan Dharmawan Lubis Dicky Perwira Ompusunggu Durotun Nasikah Edison Ginting Edy Widodo, Deny Eka Bekti Oktaviani Eka Pariyanti Eka Pariyanti Eka Septiana Fahsya Zshulhan Finansiya, Ananta Firdha Amalia Fitriani Fitriani Ganang Seja Al Gani Gusnia Devianti Haqiyah, Aridhotul Harry Patuan Panjaitan Hernanda, Reza Hesti Elmania Ida Sariyani Indah Ayu Puspita Sari Iskandar Iskandar Ismayani, Meiriyanti istiqomah istiqomah Japlani Jayanti, Okta Suci Jimi Hidayat Khotip, Zainal Kudri, Wan Muhamad Kurniawan, Rizcky Juli La Ode Kasno Arif, La Ode Kasno Lailliyah, Mafwah Dian Linda Listari Linda, Wahyu Ama Lukman Nuzul Hakim Lukman Yunus, Lukman Lumenta, Marshel Yordan Lusiana Tulhusnah Mahdaleni Mahdaleni Maulina, Dyah Arista Mufid, Rozin Khairon Mursila Hanum Nanda, Audi Gita Nani Septiana Nasyi’atun Inayati Utami Ndaruwati, Mega Putri Novita, Eka Nur Afni Safarina, Nur Afni Nur Ayu Istiqomah Nurris Septa Pratama, Nurris Septa Nynda Fatmawati Octarina, Nynda Fatmawati Puspa, Rio Azqy Beauty Putra, Jody Alfian Rachman, Riza Rafael Prasetyo Silaban Ramadani, Nurul Dewi Raniana, Vina Ratmono Ratmono Ratmono, Ratmono Riani, Fanni Risma Elza Rini Kartika Sari Rinnanik, Rinnanik Ristanti, Ersa Mei Riyanto, Kuncoro Budi Riza Setiawan Gusma Roliyanti, Roliyanti Rusilawati, Ermina Sadikin, Mohammad Aufar Sally Cahyati Sandra, Intan Ayu Kartika Saputra, RM. Adita Satriyawan, Denny Selamet Fuadi Seodega, Seodega Sepridayana, Sepridayana Septiana, Nani Setiawan, Dandi Rama Sholikhah, Septiana Mar'atus Sigalingging, Marhaban Siti Mutmainah Siti Zulaikha Wulandari Sri Hartini Sri Rejeki Sri Retnaning Rahayu Sri Retnaning Rahayu Sugeng Suhada, Bambang Suhadi Suhadi Suharto Suharto Suherman, Suherman Sulastiningsih susilawati Sutopo, Heri Suyadi Suyadi Suyono Suyono SYAMSU ALAM Tamam TATANG ISKANDAR, TATANG Taufik Hidayat Turohman, Nurhidayat Twiko Erlian Agus Wahyudi Nurmansyah Widodo, Deny Edy Yemima Grasella Yuni Tri Astuti, Yuni Tri Yustinus Ulung Anggraito Yuyun Maita Dewi Zalvira Aprilia Putri