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All Journal Jurnal Pendidikan Vokasi JAM : Jurnal Aplikasi Manajemen Jurnal Promosi Pendidikan Ekonomi IMAGE AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Syntax Literate: Jurnal Ilmiah Indonesia Jurnal ASET (Akuntansi Riset) JITK (Jurnal Ilmu Pengetahuan dan Komputer) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK International Journal of Applied Business Research Business Innovation and Entrepreneurship Journal The International Journal of Business Review (The Jobs Review) Buana Ilmu Al-Kharaj: Journal of Islamic Economic and Business Jurnal Riset Bisnis dan Manajemen Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Fokus Manajemen Bisnis ARRUS Journal of Social Sciences and Humanities Journal Evaluation in Education (JEE) Jurnal Algoritma JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Innovative: Journal Of Social Science Research Mediator: Jurnal Komunikasi Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Pengabdian Masyarakat Paguntaka Jurnal Penelitian Pendidikan Indonesia Atestasi : Jurnal Ilmiah Akuntansi Khazanah Sosial
Chairul Furqon, Chairul
Universitas Pendidikan Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Indonesian Higher Education Marketing: Barrier and Challenges in New Normal Education and its Impact to Competitive Advantages Purnomo Purnomo; Chairul Furqon; Disman Disman; Ratih Hurriyati
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6683

Abstract

In the context of the COVID-19 pandemic, the government, parents, and students themselves have different perceptions of learning needs. In Indonesia, there are three policies issued by the Ministry of Education and Culture related to the implementation of higher education in the era of adaptation to new habits (New Normal), related to the implementation of the new academic year, the implementation of the learning process, and the use of campus facilities or services. In the era of the Covid-19 Pandemic, students are forced to access sources of knowledge and information in cyberspace and can be accessed anywhere. The transition from offline to online teaching and learning can be complex, problematic and requires an evolutionary (gradual) effort. Substantial realistic efforts are needed to transform from a face-to-face teaching culture. especially in terms of offering higher education to prospective students, there are many challenges and obstacles that are passed in the higher education marketing process, in this study it is examined how higher education offers should be made during a pandemic, what are the challenges and obstacles and its impact to higher education competitive advantages, through a quantitative approach and data run by PLS-SEM. The result of this study shown education marketing with ideal STP affect Higher Education Competitiveness and recomend that education marketers must be able to distinguish their market between the short-term market, future market and primary market, secondary market in targeting consumers. A short-term target market is a market that’s more suitable for the pandemic term which generates sales in the near future. 
Co-Authors A Sobandi A, Ahmad Paris Abdul Aziz Ahmad Achyarsyah, Mochamad Ade Sobandi, Ade Adib Sultan, Adib Adib Sultan, Mokh Agus Rahayu Agus Sudono Alfattory Rheza Syahrul Arie Gunawan Asep Wahyudin Asti Nur Aryanti Awudu, Shaibu Axrorov Saidmunirxon Ayan, Syaiful Christianingrum Cici Cintyawati Ciptagustia, Annisa Dede Kurnia Deny Hidayatullah Deny Hidayatullah Dian Utama Dikanio Rezky Disman Disman Disman, Disman Edi Firdaus Erwin Sutomo Fanji Wijaya Frederic Marimon Hari Mulyadi Heny Hendrayati Huda, Miftakul Ifan Wicaksana Siregar Inomjon Qudratov Jumadil Saputra Krishna Yuliawati, Ayu Kusnendi Kusnendi Leonita Siwiyanti M. Adib Sultan Maya Sari Maya Sari Medina Juniar Djauhari Moehamad Satiadharma Mokh Adib Sultan, Mokh Adib Muhamad Rafi Rayhan Munir Munir Munir Munir Munir Munir Munir Munir, Munir Novilia, Fitri Nugraha , Nugraha Nugraha Nugraha Nugraha Nugraha Nugraha, N Nur Gupita Safitri Palupi Permata Rahmi Purnomo Purnomo Puspo Dewi Dirgantari Putri Pradnyawidya Sari Ramadhianti, Raden Heryaningtias Ratih Hurriyati Realyta Sirait Rosita, Ai Saputra, Yori Andes Shaibu Awudu Shintia Permata Sisda Ferlianti Solihin, Rici Surachman, Eka Suryana Suryana Suryana Suwatno Tamyiz, Uus Muhamad Husni Tia Yuliawati Tiara Asyifa Setiawan Tri Adi Putra Tri Adi Putra, Tri Adi Uus Muhamad Husni Tamyiz Wibisono, Yudi Widya Weullas Widya Weullas Yuin, Hwang Wu Yuliawati, Ayu Khrishna