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Khaerudin Kurniawan
Universitas Pendidikan Indonesia
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Enhancing Junior High School Students' Digital Advertisement Writing through Book Creator: A Quasi-Experimental Study Rahmawati, Eka Malinda; Kurniawan, Khaerudin; Cahyani, Isah
AL-ISHLAH: Jurnal Pendidikan Vol 17, No 4 (2025): In Progress December
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v17i4.7795

Abstract

Developing students' ability to write effective digital advertisement texts is crucial in today's media-rich environment. This study explores the impact of the Book Creator application on enhancing junior high school students’ digital advertisement writing skills. A quasi-experimental design with a pretest-posttest control group was employed. The participants included 60 eighth-grade students who were randomly assigned to either the experimental group, which received instruction using the Book Creator app, or the control group, which followed traditional teaching methods. A validated writing skills test was used to measure students’ performance before and after the intervention. Data were analyzed using tests of normality, homogeneity, paired t-tests, and independent t-tests. Findings revealed a significant improvement in the post-test scores of the experimental group (M = 87.70) compared to the control group (M = 75.27), with a mean difference of 12.43 (t = 7.268, p 0.001). The experimental group demonstrated enhanced ability in constructing persuasive, well-structured, and visually supported digital advertisements. The results suggest that integrating Book Creator into writing instruction supports the development of digital writing competencies, including creativity, structure, and multimedia integration. The study highlights the potential of digital tools to foster digital literacy and engagement among junior high school learners.
Co-Authors Aegustinawati Aegustinawati Aegustinawati, Aegustinawati Ai Santi Andoyo Sastromiharjo Ani Nurinda Sari Asri, Milya Febrirurahmy Ayu, Desi Ratna Dadang S Anshori Dadang Sunendar Devi Oktaviany Dewi jayana Eka Rahmat Fauzy Elsan Nasrillah Encep Kusumah Engkos Kosasih Fasya, Mahmud Fauziyah, Rahmah Fitriyani, Lia Fuadin, Ahmad Halimah Halimah Isah Cahyani Islami, Nelita Indah Khoirunnisa, Ananda Siti Maharani, Amanda Mhd Virzha Nafandri Utama Mhd. Virzha Nafandri Utama Milya Febrirurahmy Asri Mujahida, Mahira Mutiara.S Ramadani Nada Fadhilah Nelita Indah Islami NFN Rahmawati Novi Resmini Nunung Sitaresmi Perwitasari, Wahyu Rahmalia Purnamasari, Widiyani Kuspi Rahmah Fauziyah Rahmawati, Eka Malinda Ramadani, Mutiara.S Rosita Rahma Simamora, Sri Arliyanti Stella Talitha Suci Sundusiah Suroso suroso Syahfitri, Iqssyzia Tiara Vidya Amalia Tri Indri Hardini Widia, Ida Yulfiani, Siti Rahmah Yulianeta Yunus Abidin