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All Journal Diponegoro Journal of Management Jurnal Manajemen Bisnis Sebatik Sketsa Bisnis JURNAL MANAJEMEN (EDISI ELEKTRONIK) Share : Journal of Service Learning Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JISIP: Jurnal Ilmu Sosial dan Pendidikan IJEEIT : International Journal of Electrical Engineering and Information Technology JURNAL MANAJEMEN EconBank : Journal Economics and Banking Kumawula: Jurnal Pengabdian Kepada Masyarakat SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal E-Komtek EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Nathiqiyyah : Jurnal Psikologi Islam Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Abdi Masya International Journal of Social Science Anjoro : International Journal of Agriculture and Business Agroteksos International Journal Software Engineering and Computer Science (IJSECS) Journal of Management and Digital Business Duta.com : Jurnal Ilmiah Teknologi Informasi dan Komunikasi NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis Manajemen dan Akuntansi Duta Abdimas: Jurnal Pengabdian Masyarakat Proceeding of International Conference Health, Science And Technology (ICOHETECH) Inisiasi Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian Ekonomi Manajemen dan Bisnis Easta Journal of Innovative Community Services The Eastasouth Management and Business Jurnal Keperawatan Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Obat: Jurnal Riset Ilmu Farmasi dan Kesehatan Karakter: Jurnal Riset Ilmu Pendidikan Islam Jurnal Jurisprudence International Journal of Economics and Management Research
Singgih Purnomo
Universitas Duta Bangsa, Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Challenges in The Academic Promotion Process: Perspectives From Faculty Members Maulindar, Joni; Awang Long, Zalizah; Che Mustapha, Jawahir; Purnomo, Singgih
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4127

Abstract

The academic promotion process faces various challenges that cause delays for faculty members in reaching higher ranks. This research aims to identify and analyze the factors contributing to delays in the academic promotion process. The research method used is a quantitative approach, with data collection techniques involving the distribution of questionnaires to faculty members who are currently undergoing or about to undergo the academic promotion process. The research results indicate that the lack of transparency in rules, policy changes, evaluation complexity, communication limitations, and institutional support all have a significant and equal impact on the challenges of academic promotion, with each factor having a coefficient of 0.2000. The R-squared and Adjusted R-squared values of 1.000 indicate that this model can explain the entire variation in academic promotion challenges. The high statistical significance of all coefficients suggests that these results are almost certainly not due to chance. Data analysis also shows that there is little autocorrelation in the model's residuals, and the residual distribution is nearly normal. These findings highlight the importance of transparency, policy consistency, effective communication, and institutional support in the academic promotion process. Improvements in these areas are expected to reduce the challenges faced by faculty members during the promotion process
Increasing Customers In Craft Businesses Post Covid-19 Pandemic With E-Prospects Hastuti, Indra; Purnomo, Singgih; Thi Thu Hang, Nguyen; Sopingi, Sopingi
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4138

Abstract

After the Covid pandemic, the digitalization era has developed more rapidly. The E-Prospects-based entrepreneurship development model can be an alternative for the recovery of business actors to increase customers and increase profits so that business actors can recover more quickly and develop. This research aims to analyze the implementation of the E-Prospect application towards increasing customers in Craft Businesses after the Covid-19 Pandemic. The results of this research can be used as a model for developing Craft Businesses to get new customers more quickly and increase profits. This research was carried out with a descriptive research approach, using the case study method on Lintang Kejora Solo crafts and action research and explanatory research, then carrying out educational actions on E-Prospects and Digital Marketing as well as analyzing the increase in profits obtained and continuing with observation actions on the use of E information technology -Prospects as a means of managing prospective customers so that customer retention increases and ends with analyzing the development of the Lintang Kejora craft business in terms of number of customers, turnover and profit. The research results show that after the Lintang Kejora craft business used the website-based E-Prospek application, the increase in customers was 35% and the profit increase rate was 25%. E-Prospect can improve digital-based customer relationship management and can help craft businesses recover after the Covid-19 pandemic.
Why Does Organizational Citizenship Behaviour Affect The Organizational Sustainability Performance Of Msmes With The Role Individual Work Behaviour? saryadi, saryadi; Purnomo, Singgih; Hastuti, Indra; Sentosa, Ilham
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4145

Abstract

A person's behavioural condition will affect the continuity of work and activity. This study seeks to understand how organizational citizenship behaviour will affect the organizational sustainability performance of MSMEs with the role of individual work behaviour directly or indirectly. Research with sample of 266 MSMEs is considered sufficient in a study. Data analysis is carried out through data quality tests, path analysis, statistical tests and determination coefficients equipped with Sobel tests. The results in this study show that 1) organizational citizen behaviour has a positive significant effect on individual work behaviour; 2) organizational citizen behaviour has a positive significant effect on organizational sustainability performance; 3) individual work behaviour has a positive significant effect on organizational sustainability performance; 4) individual work behaviour as an intervening of affect organizational citizen behaviour influence on organizational sustainability performance; 5) the indirect influence of organizational citizen behaviour on organizational sustainability performance through individual work behaviour is more effective than the direct influence. 6) total determination coefficient value= 0.8206. this means that 82.06% of the organizational citizen behaviour variable affects organizational sustainability performance with individual work behaviour as an intervening. other factors outside the model influence the remaining 17.94%.
Tourist Loyalty Analysis: The Influence of Service Quality and Emotional Value Dwi Rahmawati, Esti; Singgih Purnomo; Osman, Sharina; Fadila, Sarah; Baaq, Shalli Habiibika
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4195

Abstract

The research paper examines the interplay between service quality, emotional value, and tourist loyalty within the tourism sector, which significantly contributes to the global economy. Utilising Structural Equation Modeling-Partial Least Squares (SEM-PLS) for data analysis, the study involved 100 respondents who visited Kebumen's Menganti Beach. Findings reveal that service quality positively influences emotional value, which in turn significantly affects tourist loyalty. Specifically, 60.6% of tourist loyalty can be attributed to both service quality and emotional value. The research underscores that high-quality service enhances emotional experiences, fostering stronger connections between tourists and destinations, thereby promoting repeat visits. The study concludes that emotional value is a vital yet often neglected factor in developing strategies to enhance tourist loyalty.
DAMPAK BRAND COMMITMENT TERHADAP SERVICE STANDARD COMMUNICATION , ONLINE BRAND IMAGE DAN WORD OF MOUTH TERHADAP ONLINE BUYING INTENTION Purwandari, Suci; Purnomo, Singgih
JURNAL ILMIAH EDUNOMIKA Vol. 7 No. 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.10338

Abstract

The purpose of this study was to determine the impact of brand commitment on service standard communication, online brand image and word of mouth on online buying intention in the digital era. The design of this study uses descriptive research and causality research, measuring each variable using a 5-point Likert scale. This study uses primary data by collecting data through questionnaires. The sampling used in this study was purposive sampling and a sample of 100 respondents was obtained. This study uses statistical methods with SMART PLS as a testing tool. The results of this study indicate that brand commitment has no influence on online buying intention. Whereas online brand image has an influence on service standard communication and word of mouth, then online brand image and word of mouth have a positive influence on online buying intention among digital era users. Keywords: Brand Commitment, Service Standard Communication, Online Brand Image, Word of Mouth, and Online Buying Intention
PERPEKSTIF CUSTONER DALAM E-COMMERCE: STUDI KUALITATIF TENTANG PENGARUH DISKON DAN GRATIS ONGKIR TERHADAP MINAT BELI Nur Muftiyanto, R. Taufiq; Purnomo, Singgih; Nastiti, Faulinda Ely
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12998

Abstract

E-commerce has become an integral part of consumer life, with the rapid growth of this industry. Customer perceptions of purchasing drivers are crucial in understanding consumer behavior within the E-commerce ecosystem. This research aims to explore customer perceptions regarding the influence of two main factors, namely discounts and free shipping, on purchase intent in the context of E-commerce. The research methodology employs a qualitative approach through literature review to elaborate on relevant previous studies concerning customer perceptions in E-commerce, particularly in the context of discounts and free shipping. The results of the literature review reveal various perspectives and findings that can provide in-depth insights into the impact of these two factors on consumer purchase intent. The research findings highlight that discounts and free shipping play a crucial role in shaping customer perceptions, significantly influencing their purchase intent. A brief discussion presents the key findings from the literature review, illustrating the contributions of each factor to purchase decisions. The conclusion of this study provides a holistic overview of the importance of discounts and free shipping in stimulating customer purchase intent in E-commerce. Practical implications and suggestions for further research are also discussed. Keywords : E-commerce, Customer Perception, Purchase Intent.
ANALISIS STRATEGI DIGITAL MARKETING TOKO SEPATU FEBYOLA SHOES DI BETENG TRADE CENTER SURAKARTA Nur Muftiyanto, R. Taufiq; Purnomo, Singgih
JURNAL ILMIAH EDUNOMIKA Vol. 6 No. 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.16190

Abstract

The rapid spread of the COVID-19 pandemic in Indonesia has indeed changed the interaction between businesses and customers, forcing the Febyola Shoes Store at Beteng Trade Center Surakarta to change its marketing pattern from conventional offline marketing to online marketing. This research was conducted in order to help optimize the digital marketing strategy implemented to be more efficient and targeted. The research uses a qualitative descriptive approach with the External and Internal Environmental Analysis Method and SWOT. It is known that the use of online shopping services shows that before the pandemic, 60.3% of young people stated that they had never shopped online or only around 39.7% had shopped online. However, after the pandemic hit, survey data showed that 100% of young people had shopped online. The survey results show that Whatsapp is the favorite social media for internet users worldwide with a percentage of 24.1% of respondents liking Whatsapp compared to other platforms, beating Facebook with 21.8%, Instagram 18.4%, and other media that are far behind the three most popular media at this time. The company uses Instagram social media as a Digital Marketing Media but is not optimal. There are obstacles in the Company's Digital Marketing activities, namely the promotion carried out is not right on target and the promotional strategy is still inconsistent. There is a great opportunity for a wider market potential than before at a low cost using Digital Marketing. Keywords: Digital Marketing Strategy, SWOT Analysis, Internal-External Factors, Internal-External Matrix
Co-Authors . Junaedi Agus Suyatno Al-Shami, Sameer Ali Hussein Al-Shami Annisa Ita Yulianti Arfandi Prasetyo Aris Prio Agus Santoso Arum, Rina Asri Laksmi Riani Atif Ali Gill Awang Long, Zalizah Awong Long, Zalizah Baaq, Shalli Habiibika binti Mohd, Farahwahida Carreon, Jonthan Rante Che Mustapha, Jawahir Dr. Du Ngoc Bich Dwi Rahmawati, Esti Eko Purwanto Eko Purwanto Eliana Wulandari Endang Siti Rahayu Erna Chotidjah Suhatmi Esti Dwi Rahmawati Fadila, Sarah Fanny Widadie Farahwahida binti Mohd Farida Indriani Faulinda Ely Nastiti FAULINDA ELY NASTITI Fauzan Muflih Prakoso Fawzi’ah, Nurul Itsna Habib, Muhamad Indah Wahyu Utami Indra Hastuti Indra Hastuti Indra Hastuti, Indra Jaco Barkhuizen Jasur Ehsonov KHABIB ALIA AKHMAD Khabib Alia Akhmad Khabib Alia Akhmad Khotham, Nur Khotham Al Firman Kresna Agung Yudhianto Kuncoro, Aditya Bagus Lestari, Retna Dewi Long, Zalizah Awang Marni Marni, Marni Maulindar, Joni Mohd, Farahwahida binti Muftiyanto, Taufiq Nur Nur Muftiyanto, R. Taufiq Nurchim Nurchim Nurmalitasari Nurmalitasari Nurullia Rizkyani Osman, Sharina Puput Mulyono Purwandari, Suci Purwanto, Eko Rahmawati Setyani Ratini Setyowati Rayhan Gunaningrat Rayhan Gunaningrat Risna Ardianto Saryadi Saryadi Sentosa, Ilham Sharina Osman Sopingi Sopingi Sopingi, Sopingi Suci Purwandari Suci Purwandari Suci Purwandari Sukendar Sukendar Suminah Thi Thu Hang, Nguyen Umi Salamah Wahyu Adhi Saputro Wiji Lestari Wiji Lestari Wijiyanto Wijiyanto, Wijiyanto Zalizah Awong Long