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All Journal Jurnal Ilmu Pertanian Indonesia SOCA: Jurnal Sosial Ekonomi Pertanian Sosiohumaniora Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Matematika Sains dan Teknologi Agrin : Jurnal Penelitian Pertanian SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pertanian Agros JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Media Kontak Tani Ternak Jurnal Dinamika Sosial Ekonomi JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Agristan Jurnal Penyuluhan Pertanian Jurnal Pertanian Agros
Eti Suminartika
Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Pertanian Agros

 1 
PERSEPSI KONSUMEN DAN TINGKAT MINAT BELI TERHADAP SIRUP CASCARA CASANDRA BRAND NETISANE: ANALISIS BERDASARKAN PENGEMBANGAN MODEL PLANNED BEHAVIOR Hapsari, Hepi; Esla Karimah, Bella; Eti Suminartika
Jurnal Pertanian Agros Vol 27 No 1 (2025): EDISI JANUARI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v27i1.48

Abstract

The development of the innovative beverage industry encourages the creation of environmentally friendly products, one of which is cascara casandra syrup from Brand Netisane, which processes coffee skin waste into a useful product that is low in caffeine and high in antioxidants. Despite its great potential, consumer awareness of the advantages of this product is still low. This study aims to examine consumer perceptions and the level of purchase intention towards cascara casandra syrup from Brand Netisane. The variables used in this study include attitudes, subjective norms, perceived behavioral control, environmental concerns, and health awareness. With a quantitative descriptive approach, this study used the census method with all product consumers as respondents. A total of 40 respondents participated in this study, and data were collected through a Likert scale questionnaire distributed online through Goofle Form. The results showed that the purchase interest in cascara syrup reached 82%. Positive perceptions are reflected in attitudes (82.17%), subjective norms (65.5%), perceived behavioral control (85.33%), environmental concerns (84%), and health awareness (82.75%). The main factor influencing purchase intention is health benefits which reached 84.5%.
PENGARUH FAKTOR INTERNAL PELAKU USAHA TERHADAP KINERJA AGRIBISNIS HORTIKULTURA Rasmikayati, Elly; Suminartika, Eti; Saefudin, Bobby Rachmat
Jurnal Pertanian Agros Vol 28 No 1 (2026): EDISI JANUARI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v28i1.163

Abstract

Horticultural agribusiness plays a strategic role in providing nutritious food and improving community income; however, small and medium-sized enterprises (SMEs) in this sector continue to face various constraints that affect business performance. This study aims to analyze the effects of internal factors, namely entrepreneurs’ personal characteristics, entrepreneurial motivation, social support, opportunity recognition and exploitation, and entrepreneurial competence on the performance of horticultural agribusinesses. A quantitative approach with a descriptive–correlational design was employed through a survey of 109 horticultural business actors in West Java, DKI Jakarta, Banten, and Central Java. Data were collected using a 1–5 Likert-scale questionnaire and analyzed using descriptive statistics, index-score analysis, and multiple linear regression. The descriptive results indicate that the highest average index score was found for entrepreneurs’ personal characteristics (4.121), while overall agribusiness performance was moderate (3.084), with the lowest scores observed in business volume growth and market share growth. The regression model show that entrepreneurial competence had a positive and significant effect on business performance, whereas the other internal variables were not significant. Practically, the study suggests strengthening technical and managerial competencies, implementing more applied institutional mentoring, and adopting market expansion strategies to enhance business volume and market share.
Co-Authors Agriani Hermita Sadeli Agus Gunawan Al Fillah, Viandy Amanda, Audi Anne Charina Annisaa Punjul Rahayu Ardiansyah, Ikhsan Arief Budiman Ashiila, Yolanda Azimah Nur Rahmah Bima Mulia Bobby Rachmat Saefudin Budiman, Muhammad arief Arief Chabibah, Chabibah Debora Requel Emeralda Siagian Denny Razzianto Diane Novi Utami Dini Rochdiani Djuendah, Endah Eddy Renaldi Eka Purna Yudha Eliana Wulandari Elly Rasmikayati Elsha Munziah Endah Djuwendah Endah Wulandari Endang Lumban Tobing Erna Rachmawati Ernah Ernah Ernah, Ernah Esla Karimah, Bella Fachry Abda El Rahman Fillah, Viandy Al Gema Wibawa Mukti Ghifari, Reza Affan Ha Sudoni Haryono, Audie Amanda Hepi Hapsari Hesty Nurul Utami Iin Djuanalia Iwan Setiawan kalfin Kalfin Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Lies Sulistyowati Linda Wulandari Linda Wulandari, Linda Lucyana Trimo Lucyana Trimo Lucyana Trimo - Lucyana Trimo, Lucyana M. Gunardi Judawinata Mahra Arari Heryanto Maulidia, Devi Muhammad Arief Budiman Muhammad Arief Budiman Natania, Raden Agrinda Regita Nur Syamsiyah Nur Syamsiyah Nurrahman, Iqbal Pandi Pardian Permana, Alvin Ferio Putra, Ivangga Dwi Qanti, Sara Ratna Rahma, Ulya Ramdani, Ari Kurniawan Rani Andriani Budi Kusumo Ray Samwal Alfariqi Rizky Amalia Salsabila, Nisa Sauma Hanuuf Sri Fatimah Sri Fatimah Sri Fatimah Subandi, Yadi Nugraha Suherman, Iqbal Taufik Sukmawati, Hani Sulistyodewi Nur Wiyono SUPYANDI, DIKA Trimo, Lucyana Trisna Insan Noor Tuti Karyani Ulya Rahmah Utami, Hesti Nurul Wy, Michelle Anggraini Yayat Sukayat, Yayat Yayi Suryo Prabandari Yosini Deliana Yosini Deliana Yosini Deliana Zahra, Mayla Zumi Saidah