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All Journal Cakrawala Pendidikan Jurnal Bahana Manajemen Pendidikan Lentera Pendidikan : Jurnal Ilmu Tarbiyah dan Keguruan Jurnal Pembangunan Berkelanjutan IRJE (Indonesian Research Journal in Education) Jurnal Pendidikan Ekonomi (JURKAMI) EDUKATIF : JURNAL ILMU PENDIDIKAN Literasi : Jurnal Ilmu Pendidikan MANAZHIM Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Visionary : Penelitian Dan Pengembangan Di Bidang Administrasi Pendidikan Edu Sosial : Jurnal Pendidikan Ilmu Pengetahuan Sosial Jurnal Tonggak Pendidikan Dasar : Jurnal Kajian Teori dan Hasil Pendidikan Dasar Jurnal Penelitian Pendidikan Indonesia
Muazza Muazza
Dosen Program Magister Pendidikan Ekonomi Universitas Jambi, Jambi, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELANJA DI E-COMMERCE PADA MAHASISWA PENDIDIKAN EKONOMI ANGKATAN 2021 Sena Afrisa; Muazza Muazza; Destri Yaldi
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 11, No 1 (2026): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v11i1.5470

Abstract

This study was motivated by the increasing popularity of online shopping among students, particularly on e-commerce platforms. The purpose of this study was to identify the factors that influence the interest in e-commerce shopping among 2021 Economics Education students. This study employed a quantitative method with an ex post facto approach. The research population consisted of 100 students majoring in Economics Education in the 2021 cohort, who were also used as samples using saturated sampling techniques. Data were collected using questionnaires dan analysed using validity dan reliability tests as well as factor analysis with the help of SPSS version 27. The results showed that there were six factors influencing students' interest in shopping on e-commerce, namely security, convenience, ease, price, experience, dan product quality. The most dominant factor influencing students' interest in shopping was customer satisfaction, with a contribution of 59.789%. Meanwhile, brand credibility also contributed to students' interest in shopping, with a value of 11.159%. It can be concluded that student shopping interest in e-commerce is influenced by both economic dan non-economic factors, with customer satisfaction being the main factor. Therefore, e-commerce players need to improve service quality, transaction security, dan user convenience in order to maintain consumer shopping interest. The limitations of this study lie in its scope as well as the research variables, which only examine customer satisfaction dan brand credibility.
Co-Authors Ahmad Nasori Akbar Torihot Tampubolon Amirul Mukminin Amirul Mukminin Al Anwari Anis Tatik Maryani Arikah Febrianti Dea Chairyani Devi Guspita Diana Astuti Eddy Haryanto Febriyanti Munthe Firdaus Firdaus Firman Firman Fitri Yani Heru Kustanto Ilham Oktavian Indra Satria K.A. Rahman Leader, Titin Aria Marzul Hidayat MASBIROROTNI - Mayasari Mayasari Mohamad Muspawi Nirmala Sari Nopitasari Nopitasari Nur’ainah Nur’ainah Panji Firman Kurniawan Rahmadhon Rahmadhon Rahman Rahman Rahmat Murboyono Refnida, Refnida Revis Asra Rosmiati Rosmiati Sabrina Rahayu Saukani, Saukani Sena Afrisa Sopnita Bestari Suratno Titin Herawati Winda Mailina Yaldi , Destri Yesi Elfisa Yogi Irawan Pandiangan Yohana Kadademahe Budiman Yoky Sangsurya