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All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi AL-Fikr Laa Maisyir Jurnal Ekonomi Islam Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Mirai Management JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Patria Artha Management Journal YUME : Journal of Management Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Iqtishoduna: Jurnal Ekonomi Islam Jurnal Edueco Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmu Manajemen Profitability Jurnal Ilmiah Al-Tsarwah Jurnal Ilmiah Akuntansi Peradaban Shar-E: Jurnal Kajian Ekonomi Hukum Syariah Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah International Journal of Community Service At-Tasyri Jurnal Hukum Islam dan Ekonomi Syariah Islamic Business and Finance (IBF) Al-Mutsla: Jurnal Ilmu-Ilmu Keislaman dan Kemasyarakatan Jurnal Ar-Ribh Jurnal Iqtisaduna International Journal of Management Science and Information Technology (IJMSIT) Hamalatul Qur'an : Jurnal Ilmu Ilmu Al-Qur'an Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY) Jurnal Al-Kharaj: Studi Ekonomi Syariah, Muamalah, dan Hukum Ekonomi AL-KHIYAR: Jurnal Bidang Muamalah dan Ekonomi Islam International Journal of Economics and Management Research Likuid: Jurnal Ekonomi Industri Halal Cross-border Innovative: Journal Of Social Science Research Economos : Jurnal Ekonomi dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Riwayat: Educational Journal of History and Humanities Al-Jadwa: Jurnal Studi Islam Journal of Management and Innovation Entrepreneurship (JMIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Innovative and Creativity International Journal of Community Engagement and Development Tafaqquh : Jurnal Hukum Ekonomi Syariah dan Ahwal Syahsiyah Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Assyarikah: Journal Of Islamic Economic Business Journal of Visionary Sharia Economy (JOVISHE) Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab PESHUM Journal of Studies in Academic, Humanities, Research, and Innovation Atestasi : Jurnal Ilmiah Akuntansi International Journal of Education Management and Religion At-Tadris: Journal of Islamic Education Study of Scientific and Behavioral Management (SSBM) International Journal of Economics and Management Research GoodWill Journal of Economics, Management, and Accounting
Rika Dwi Ayu Parmitasari
Universitas Islam Negeri Alauddin Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : jurnal ar-ribh

 1 
The Influence of Islamic Branding and Life Style on Decisions to Purchase Muslimah Fashion Products in Makassar City With Celebrity Endorsement as a Moderating Variable Hadisa, Nur; Haddade, Abd. Wahid; Parmitasari, Rika Dwi Ayu
Jurnal Ar-Ribh Vol 7, No 1 (2024): April 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v7i1.12827

Abstract

This research aims to examine the factors that influence consumers in making product purchasing decisionsfashion  Muslim women in Makassar City through influenceislamic branding to the Purchase Decision,life that muchon Purchase Decisions, moderation effectCelebrity endorsement betweenislamic branding on purchasing decisions and moderating effectsCelebrity endorsement betweenlife style to the purchase decision. The type of research used is quantitative. The approach used in this research is causal associative. The method in this research is through collecting primary data by distributing questionnaires and secondary data through reference journals related to the research topic. The sampling technique uses the Heir formula with a sample size of 225. The data analysis technique used in this research isSPSS 26. The results of this research show thatIslamic branding dan life  style has a positive and significant effect on product purchasing decisionsfashion Muslim women in Makassar City and for moderation,celebrity endorsement does not moderate the relationship betweenIslamic branding  on purchasing decisions is different fromLife style in this case,celebrity endorsement strengthen the relationship betweenlife style to the purchase decision. The implications of this research show that consumers should filter all information and interactions, both on the internet and in the surrounding environment, and continue to base Islamic teachings in their daily lives because a person's lifestyle is formed from the results of interactions with their environment. Consumers also have to choose which celebrities can direct us to goodness and adhere to Islamic values. For the perpetratorsindustry fashion Muslim women in particular can show that the materials and manufacturing processfashion Muslim women are in accordance with Islamic values so that consumers are increasingly confident in purchasing products. Then, future researchers can examine other variables that are not yet in this research related to purchasing decisions.
Determinants of Zakat Payment Behavior through Digital Platforms in Makassar City K, M Yusuf; Parmitasari, Rika Dwi Ayu; Haddade, Abdul Wahid
Jurnal Ar-Ribh Vol 6, No 2 (2023): Oktober 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v6i2.12815

Abstract

This study aims to examine the factors that determine muzakki behavior in paying zakat through digital platform services in the city of Makassar. The type of research used is applied research with field studies. The approach used in this research is quantitative with causal associative. The method in this study is through primary data collection by distributing questionnaires and secondary data through data collection at BAZNAS and LAZ in Makassar City as well as through reference journals related to the study title. The sample technique used is the Ferdinand formula with a sample size of 332. The data analysis technique used in this study is the Structural Equation Model (SEM). The results of this study show that the perception of usefulness has a significant effect on the intention of muzakki, the perception of ease of use has a significant effect on the intention of muzakki, digital knowledge has a significant effect on the intention of muzakki, the perception of usefulness does not affect the behavior of muzakki, simple perception. usage has a significant effect on muzakki behavior, digital knowledge has a significant effect on muzakki behavior, intention has a significant effect on muzakki behavior, perception of usefulness has a significant effect on behavior through muzakki intention, perception of ease of use has a significant effect significant on behavior through muzakki intention and digital knowledge has a significant effect on behavior through muzakki intention
Determinants of Zakat Payment Behavior through Digital Platforms in Makassar City K, M Yusuf; Parmitasari, Rika Dwi Ayu; Haddade, Abdul Wahid
Jurnal Ar-Ribh Vol. 6 No. 2 (2023): Oktober 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v6i2.12815

Abstract

This study aims to examine the factors that determine muzakki behavior in paying zakat through digital platform services in the city of Makassar. The type of research used is applied research with field studies. The approach used in this research is quantitative with causal associative. The method in this study is through primary data collection by distributing questionnaires and secondary data through data collection at BAZNAS and LAZ in Makassar City as well as through reference journals related to the study title. The sample technique used is the Ferdinand formula with a sample size of 332. The data analysis technique used in this study is the Structural Equation Model (SEM). The results of this study show that the perception of usefulness has a significant effect on the intention of muzakki, the perception of ease of use has a significant effect on the intention of muzakki, digital knowledge has a significant effect on the intention of muzakki, the perception of usefulness does not affect the behavior of muzakki, simple perception. usage has a significant effect on muzakki behavior, digital knowledge has a significant effect on muzakki behavior, intention has a significant effect on muzakki behavior, perception of usefulness has a significant effect on behavior through muzakki intention, perception of ease of use has a significant effect significant on behavior through muzakki intention and digital knowledge has a significant effect on behavior through muzakki intention
The Influence of Islamic Branding and Life Style on Decisions to Purchase Muslimah Fashion Products in Makassar City With Celebrity Endorsement as a Moderating Variable Hadisa, Nur; Haddade, Abd. Wahid; Parmitasari, Rika Dwi Ayu
Jurnal Ar-Ribh Vol. 7 No. 1 (2024): April 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v7i1.12827

Abstract

This research aims to examine the factors that influence consumers in making product purchasing decisionsfashion  Muslim women in Makassar City through influenceislamic branding to the Purchase Decision,life that muchon Purchase Decisions, moderation effectCelebrity endorsement betweenislamic branding on purchasing decisions and moderating effectsCelebrity endorsement betweenlife style to the purchase decision. The type of research used is quantitative. The approach used in this research is causal associative. The method in this research is through collecting primary data by distributing questionnaires and secondary data through reference journals related to the research topic. The sampling technique uses the Heir formula with a sample size of 225. The data analysis technique used in this research isSPSS 26. The results of this research show thatIslamic branding dan life  style has a positive and significant effect on product purchasing decisionsfashion Muslim women in Makassar City and for moderation,celebrity endorsement does not moderate the relationship betweenIslamic branding  on purchasing decisions is different fromLife style in this case,celebrity endorsement strengthen the relationship betweenlife style to the purchase decision. The implications of this research show that consumers should filter all information and interactions, both on the internet and in the surrounding environment, and continue to base Islamic teachings in their daily lives because a person's lifestyle is formed from the results of interactions with their environment. Consumers also have to choose which celebrities can direct us to goodness and adhere to Islamic values. For the perpetratorsindustry fashion Muslim women in particular can show that the materials and manufacturing processfashion Muslim women are in accordance with Islamic values so that consumers are increasingly confident in purchasing products. Then, future researchers can examine other variables that are not yet in this research related to purchasing decisions.
Co-Authors A M Nur Atma Amir A. M. Nur Atma Amir Abd. Hafid Abdi Dzul Jalal Ikram Abdul Wahab Abdul Wahid Haddade Abdullah, Wahyuddin Adawiah, Arabiatul Adi Muh Arman Agus Syam Aisyah Aisyah Aksal Ali Wardani Ali Wardani, Ali Alim Syariat Alim Syariati Alisa, Nur Amir, A. M. Nur Atma Amiruddin K Amiruddin K Amrullah Amrullah Andi Sulfati Ansar, Agustan Aprilya, Nurul Wahida Arsyad, Kamaruddin Arviana, Pipi Asdiansyah asni zubair Ayu Ruqayyah Yunus Dana Kusuma, Suteja Wira Dwiatmaja, Ahmad Zikri Efendi, Widya Eka Indriyani MS Eka Suhartini Fathurrahman Fathurrahman Fathurrahman, Rezki Amalia Fauziah Bakhtiar Ferawati - Harun Firdaus Firdaus Fuad Ramadhan Ghafur Hamran, Rachmat Habibi Habibi Habibi Habibi Hadisa, Nur Hadriani, Siti Halik, Abdul Chadjib Hamzah Abd Rahim Haris, Hariyati Hariyati Haris Hasrianto, Hasrianto Helda Rostiani Idris Parakkasi Ilham, Reski Cahyani Indriyani, Eka Irwan Misbach Ita Rukmanasari Jabir M Jafar Jafar, Jabir M Jamaluddin Majid Jamaluddin Majid Jessika Gafur Lamba K, M Yusuf kaharuddin kaharuddin Kandi, Rama Kartika KIKI WULANDARI Kurnia , Evi Kurniadi Kurniadi, Kurniadi Lince Bulutoding lisa, Aziza pipi M. Arfin Hamid Mardatillah Maulana Maulana Maulana Maulana, Maulana Miftah Farid Miftha Farild Miswinda Muh Dian Nur Alim Mu’min Muh. Ahsan Kamil Muhammad Adnan Fajrin Muhammad Agung Miftah Syamsul Muhammad Asdar Muhammad Auliya’a Dahlan Muhammad Jufri Muhammad Wahyuddin Abdullah Mukhtar Galib Murtiadi Awaluddin Muslimin Kara Mutmainnah, Andi Mu’min, Muh. Dian Nur Alim Nabir, Abd. Muhaemin Nashrullah Nashrullah Nashrullah Nasir Hamzah Nasrullah Bin Sapa Nirwana, Nirwana Noval Nur Alim Mu’min, Muh Dian Nur Azizah Nurfaizah Nurfaizah Nurfaizah Nurfaizah, Nurfaizah Nurfiah Nurfiah Nurjannah Nurmiati Nurmiati Nurul Pratiwi Nurwahida Nurwahida Nurwahida, Nurwahida Nuzul Nidaul Fitrah Usman Pratama Putra, Satria Rafiuddin, Fifriani Rahmadani, Aini Rahman Ambo Masse Rahmawati Muin Ramlan, Muh. Rafli ridwan, hardiyanti Risma Risma, Risma Risna Risna Rofiah, Isnin Rusdi Raprayogha Rusnawati Rusnawati Rusnawati Rusnawati Rusnawati, Rusnawati Saiful Muchlis Samirah Samirah, Samirah Samsidar Sapsuha, Mubasysyyratul Ummah Saputri, Jesika Sari, Wiwik Permata Silondae, Prades Ariato Siradjuddin Sirajuddin Sirajuddin Sofyan, Idha Fadhilah Sri Sutrismi Sudarmi Sudarmi Sudirman Sudirman Sudirman Suhartono Sunarti Sutrisna Sutrisna Syamsiah, Sitti Syamsuddin Syamsul Syamsurianto Syaripuddin Syaripuddin Tesa Ramadani Trisno Wardy Putra Usman, Nuzul Nidaul Fitrah Wahidah Abdullah Wahyudi Wahyudi Wahyudi, Iqmal Wijaya, Meliana Esmiralda Yuni Safitri Zulfahmi Alwi Zulhikam, Akhmad