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Journal : International Journal of Economics Development Research (IJEDR)

Marketing Entrepreneurs Performance of Food and Non-Food SMIS Based on Marketing Entrepreneurs: Entrepreneurship Marketing, Food, and Non-Food SMIs Performance, Balanced Scorecard Dwi Gemina
International Journal of Economics Development Research (IJEDR) Vol. 1 No. 3 (2020): International Journal of Economics Development Research
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v1i3.180

Abstract

Small and Medium Industries (SMIs) is a sector that is quite important in playing a variety of economic interests in national development, especially for the creation of new businesses and jobs. This study aims to analyze the effect of entrepreneurial marketing on the performance of food and non-food SMIs as well as analyze the driving factors and inhibitors of SME performance through a balanced scorecard approach. A sample of 200 registered food and non-food SMIs recorded. The method used a survey method, descriptive, and verification research from—data collection through interviews and distributing questionnaires to business actors. The instrument test conducted through validity, reliability, and ordinal scales raised to interval scale using the method of successive interval for path analysis. The results of the study note that all indicators are valid and reliable together (simultaneously) entrepreneurial marketing has a significant and positive effect on the performance of food and non-food SMIs balanced scorecard approach. Partially (concepts, strategies, methods and market intelligence) significantly and positively influences the production of food and non-food SMIs in the balanced scorecard approach, so that the factors driving performance of food and non-food SMIs in the balanced scorecard approach are concepts, strategies, methods and market intelligence, market methods and intelligence. market methods and intelligence.
Co-Authors -, Ismartaya -, Istiyanah Abdul Hakim ABDUL ROHMAN Abian Nurdiansyah, Muhammad Ade Budi Setiawan Ade Rosadi Agtariza Wulanda Suci Padi Ahmad Ginanjar Ajeng Widia Pitaloka Allan William Sebastian Alnima Shakiya Ambarwati Rahayu Amelia Kartini5 Amriani Asmin, Erny Anak Agung Gede Sugianthara Andika Haikal Fikri Andriyan Anne Effane Apendi Arsyad Apriliasari, Ajeng Arifin, MA Asmi, Erni Amriani Asmin , E. A. Aulia Rahman Awa, Awa Ayu Amalia Putri Aziz, Ayi Jamaludin Bria, Donatus Klau Chailis, Irwan Chandra Ayu Pramestidewi Chintia Chintia, Chintia Cucu Ratnasih Damar Sandi, Rafly Dava Delistiana Putri Dedy Supriyadi Deliana Deliana Deliana, Deliana Devina Damayantie DEWI RAHMAWATI Didi Didi Dinda Ivana Rismawati Donatus Klau Bria Dwi Agustin, Pitriani Dwi Noven Nugroho Eko Wurdianto Emela, Satia Endang Silaningsih Erni Yuningsih Erni Yunningsih Erny Amriani Asmin Ervika Arfelina Iskandar Evi Tri Anjani Fadly, Januar Nur Mohamad Fadly, Mohammad Rizky Faujiah, Siti Nabila Fe, Didi FERDIANSYAH, M Fikri, Jihad Fitri Catur Andreani Gemini, Pra Gilang Pratama Mulya5 Gunawan, Rachmat Gunawan, Rachmat Haikal Fikri, Andika Hakiki, Muhaimin Puji Haklima Bintang Wulandari Hamdan Hamdan Hanifi, Widia Alma Hardiana, Hardiana Helmi Haris Hilman Ariyansyah Hutajulu, Immanoel Gunawan Hutajului, Richard Surungan Hutomo, Yoyok Priyo Ikhwan Zaenudin Ilham, Saepul Indra Cahya Kusuma Irawan, Muhammad Hari Irwan Chailis ISMARTAYA Ismartaya Ismartaya, Ismartaya Istiyanah, Istiyanah Jailani, M. Rachmat Jaya, M. Prima Jihad Fikri Karimatun Nisa Kartika ., Kartika Kartini, Tini Laila Lutfiyyah Salsabila Latipah, Ipat Livia Amertiana Khoirunisa Luki Adiyanto M. Prima Jaya M. Rachmat Jailani M. Rachmat Jailani M. Zainil Muhsin MA Arifin Malik, Aqsal Maulana Mardiah Mardiah Maria Magdalena Melani Mashadi, M. Maulana, Iman Maulana, Lucky Hikmat Maulana, Lucky Himat Maulida, Wildan Uyunina Mia Maulani Agustin Mohamad Irfan Maulana Muhaimin Puji Hakiki Muhammad Afrizal Muhammad Faza Aditya Muhammad Ikbal Riyadi Muhsin, M. Zainil Mustika, Siti Juwita Nurastri Mutiah Husnul Huluk Nihlatul Muniroh NOERMANSYAH, REZA Nor Komalasari Nur Muhammad Rizqi Nurjanah, Dewi Astri Nurpratomo, Ari Palahudin Palahudin Palahudin Palahudin, Palahudin Pra Gemini Pra Gemini Putri, Adistiasari Kencana Rachmat Gunawan Rafly Damar Sandi Rahma Nuryawati Ramdani, Shifa Aulia Restiana Febrianti Ristya Cahya Khaerunissa Rizal Habibi Rizkon, Muhamad Agus Rizqi, Nur Muhammad roby, Robyansyah Rosadi, Ade Rulistya Maharani Rully Zulkiply Rusi Rusmiati Aliyyah Rusmawan, Regita Saiful Ilham Samsuri Samsuri . Samsuri Samsuri Sarji Selvia, Dina Septiani, Imas Noer Siti Julaiha SITI MARYAM Siti Mutiara Salma Siti Rachma Siti Robiatul Adawiyah Sri Devi, Sri Sri Harini Sri Harini Sudarijati Sudarijati Sudarijati Sudarijati Sudarijati Sukamto, Muhamad Fadel Sukarno, Jurhandono Sulistiawati, Vira Sumantri, Ujang Suryani, Danu Sya’banniah, Nispi Yani Tiara Indah Sari Tini Kartini Tini Kartini Tini Kartini Tini Kartini Tini Kartini Titiek Tjahja Andari Titiek Tjahya Andari Titiek Tjahya Andari Tun Susdiyanti Ujang Heri Rahmatullah Ujang Sumantri Wawi Wawi Wawi, Wawi Winda Apriani Wulanda Suci Padi, Agtariza Wurdianto, Eko Yulianingsih, Yulianingsih Zaenudin, Ikhwan Zhafna Nurachma Septanti