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Melisa Arisanty
Universitas Pembangunan Jaya
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Journal : metacommunication

 1 
PERENCANAAN STRATEGI PUBLIC RELATIONS GARUDA INDONESIA DALAM MEMBANGUN KEPERCAYAAN KONSUMEN Budi Darmawan; Nindira Cahyani; Melisa Arisanty
Metacommunication: Journal of Communication Studies Vol 4, No 2 (2019): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (882.342 KB) | DOI: 10.20527/mc.v4i2.6108

Abstract

The current development of the company is growing rapidly, a few years ago happened at this time-only recently opened routes that had not been there before. In addition, there are also many old friends who finally close because of several factors. Garuda Indonesia is one airline that has not been around long enough. Then, Garuda Indonesia still has to maintain the loyalty of its customers so that they do not move around in the presence of Public Relations. In maintaining that loyalty, Public Relations plans to maintain the loyalty of its customers. Actually, Garuda Indonesia is a company that has a pretty good corporate image, such as with Garuda Indonesia in getting awards such as the Best Cabin Cabin, 5 Star Airlines, Incorporated in the SkyTrax and SkyTeam Alliance. Then Garuda Indonesia is a full service that provides full service, people who use Garuda Indonesia airlines will be issued well. The things done in this study want to see the public relations strategy planning of Garuda Indonesia's in building consumer trust.
Co-Authors Ace Sriati Rachman Adamy, Zulham Aditya Prasetyo, Mario Ahmad Jum’a Khatib Nur Ali Ajmal, Muhammad Alpin Herman Saputra Andi Lopa Ginting Angga Sucitra Hendrayana, Angga Sucitra Ardiasih, Lidwina Sri Arman Haqqi Anna Zili Batti, Steviani Bintarti, Arifah Budi Darmawan Danar Kristiana Dewi Dede Kurniyawan Dede Mahmudah Desi Fitriani Devie Rahmawati, Devie Edward Zubir Eka Evriza Eko Kuswanti Eko Kuswanti Emma Rachmawati Aliudin Fiani, Isma Dwi Glorya Agustiningsih Habieb Pahlevi Irmayanti, Meiselina Isma Dwi Fiani Isma Fiani Kamrin Mir Karim, Muhammad Firman Khaerul Anam Kristiana Dewi, Danar Kurniyawan, Dede Kuswanti, Eko Lilik Sulistyowati Lina Gurung M. Firman Karim Majidah Majidah Maulidia Permatasari, Sri Milde Wahyu Moh Muzammil Moh. Syarif Muhammad Ajmal Muhammad Ajmal Muhammad Fauzi Hafa Muhammad Firman Karim Nadya Aufa Paramitha Nadya Putri. S Nani Kurniasari Nila Kusuma Windrati Nindira Cahyani Norizan Baba Rahim Novia Nazla Nugroho, Dhimas Setyo Nurhasanah Nurmala Pangaribuan Nurul Salsabilah Pangesti, Nadya Rahma Patricia Marbun Pesi Suryani Prasetyo, Mario Aditya Priyana, Efraim Bavo Putra, Adi Pratama Putri, Agustiani Qonitah, Laity Raesita Rakhmawati Rosadi Rahmat Budiman Reni Dyanasari Riady, Hamdi Riady, Yasir Robiansyah, Anton Robiansyah, Anton Rosadi, Raesita Rakhmawati Sajida Humaira Sarah Novita Diah Sediyaningsih, Sri Selly Anastasia Selly Anastassia Amellia Kharis Shintya, Zaenina Sri Maulidia Permatasari Sukatmi, Sri Tri Wijayanti Septiarini Vanya Kirana Vidya Fitri Ferdiansyah Widiyanto Widiyanto Widiyanto Wiradharma, Gunawan Wiratri Anindhita, Wiratri Yasir Riady Yasir Riady Yasir Riady Yulia, Irla Zubir, Edward Zul Fahmi Zul Fahmi