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Journal : KOMUNIKA

Wonderful Indonesia Campaign As Indonesia’s Nation Branding On Digital Media Rosadi, Raesita Rakhmawati; Wiradharma, Gunawan; Arisanty, Melisa
KOMUNIKA Vol 5 No 2 (2022): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v5i2.13514

Abstract

Social media’s influence on purchasing decisions is on the radar of a multitude of industries worldwide and the tourism industry is no exception. Social media today is become a tool for countries in the world to promote tourism in their countries. Nation branding is a method for countries to differentiate and distinguish themselves from other countries around the world through branding. This phenomenon allowing countries to compete with each other to attract tourist from all over the world. Thus, every country needs special identity and uniqueness that differ a country from another. Indonesia is one of many countries that have been started a nation branding campaign that called ‘Wonderful Indonesia’ in 2011. Head of Ministry of Tourism of Republic Indonesia Arief Yahya stated that, in 2020 Indonesia have targeted 20 million of foreign tourists to come to Indonesia with a projected foreign exchange earnings of 18.5 billion USD (kemenpar.go.id). This study found that Wonderful Indonesia Campaign has been communicated through digital media (Website, Facebook, Instagram, Twitter, and YouTube). This study describes the channels that were utilized to promote the campaign and gives inputs to optimize the technical and content used in the campaign media.
Digital Flaming Phenomenon: Flamer Reasons Behind “Freedom of Expression” on Social Media Arisanty, Melisa; Riady, Yasir; Robiansyah, Anton; Permatasari, Sri Maulidia; Pangesti, Nadya Rahma
KOMUNIKA Vol 6 No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v6i2.19645

Abstract

Generally, people use social media as a real-life reference. Social media provides freedom to share information, usually called 'content'. Every day, millions of pieces of information are absorbed and enjoyed by many people. This includes 'rubbish' information such as verbal abuse, swearing, and blasphemy. Freedom of expression has gone beyond borders. This phenomenon is called Digital Flaming. Digital Flaming is a detrimental behavior, both for the flamers and their victims. The impact that occurs most often attacks a person's mental state. Digital flaming occurs due to specific motivations or factors. This research aims to critically discuss a person's motivations for digital flaming on social media. The method used is qualitative, conducted in-depth interviews and focus group discussions with informants. This research shows that digital flaming occurs based on six motivations: fanaticism, incitement, spontaneous emotions, low literacy, anonymity through second accounts, and lack of empathy. The causal factors and various motivations identified in this research are the basis for determining strategies for preventing flaming behavior on social media. This way, we can minimize flaming on social media in the future.