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All Journal PROSIDING SEMINAR NASIONAL Jurnal Keperawatan Indonesia JURNAL ILMIAH KESEHATAN KEPERAWATAN Jurnal Manajemen Keperawatan Jurnal Keperawatan Komunitas Jurnal Keperawatan Soedirman (The Soedirman Journal of Nursing) Juiperdo Jurnal NERS Jurnal Keperawatan Muhammadiyah Nursing Current : Jurnal Keperawatan Jurnal Keperawatan Komprehensif (Comprehensive Nursing Journal) International Journal of Nursing and Health Services (IJNHS) Journal of Nursing Care Jurnal Ilmu Kesehatan Bhakti Husada: Health Sciences Journal Poltekita : Jurnal Ilmu Kesehatan Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI) Real in Nursing Journal Jurnal JKFT Jurnal Kesehatan Karya Husada Syntax Idea Jurnal Persatuan Perawat Nasional Indonesia (JPPNI) Journal of Telenursing (JOTING) Indonesian Journal of Global Health research Jurnal Menara Medika MAHESA : Malahayati Health Student Journal Humantech : Jurnal Ilmiah Multidisiplin Indonesia Journal of International Conference Proceedings DUNIA KEPERAWATAN: JURNAL KEPERAWATAN DAN KESEHATAN Jurnal Kedokteran Meditek Holistik Jurnal Kesehatan Journal of Global Research in Public Health Jurnal Info Kesehatan
Rr Tutik Sri Hariyati
Faculty Of Nursing, Universitas Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences

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Journal : Journal of International Conference Proceedings

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The Influence of Marketing 5.0 and Creating Share Value on Wound Care Quality and Purchased Intention among Wound Care Professional Gitarja, Widasari Sri; Hariyati, Rr. Tutik Sri
Journal of International Conference Proceedings Vol 6, No 4 (2023): 2023 ICPM Tokyo Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i4.2609

Abstract

This literature review examines the Influence of Marketing 5.0 and Creating Share Value on Wound Care Quality and Purchase Intention among Wound Care Professionals. As contemporary marketing practices evolve, the emergence of Marketing 5.0 signifies a shift towards holistic and customer-centric strategies, emphasising the significance of meaningful interactions and value co-creation. Simultaneously, Creating Share Value underscores the role of businesses in addressing societal challenges alongside profit generation. This literature review reveals that Marketing 5.0 strategies promise to enhance the quality of wound care services through personalised communication, enhanced patient engagement, and technology-enabled solutions. Creating Share Value initiatives establishes a sense of purpose and collaboration among wound care professionals, ultimately contributing to improved patient care and organisational success. The literature review of these marketing strategies contributes to understanding contemporary marketing concepts in the healthcare context, particularly wound care.
The Influence of Marketing 5.0 and Creating Share Value on Wound Care Quality and Purchased Intention among Wound Care Professional Gitarja, Widasari Sri; Hariyati, Rr. Tutik Sri
Journal of International Conference Proceedings Vol 6, No 4 (2023): 2023 ICPM Tokyo Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i4.2609

Abstract

This literature review examines the Influence of Marketing 5.0 and Creating Share Value on Wound Care Quality and Purchase Intention among Wound Care Professionals. As contemporary marketing practices evolve, the emergence of Marketing 5.0 signifies a shift towards holistic and customer-centric strategies, emphasising the significance of meaningful interactions and value co-creation. Simultaneously, Creating Share Value underscores the role of businesses in addressing societal challenges alongside profit generation. This literature review reveals that Marketing 5.0 strategies promise to enhance the quality of wound care services through personalised communication, enhanced patient engagement, and technology-enabled solutions. Creating Share Value initiatives establishes a sense of purpose and collaboration among wound care professionals, ultimately contributing to improved patient care and organisational success. The literature review of these marketing strategies contributes to understanding contemporary marketing concepts in the healthcare context, particularly wound care.
Co-Authors Abdiansyah, Baskoro Achmad Nizar Hidayanto Achmad Sigit S Achmad Syaifudin Adang Bachtiar Afiyanti, Efi Agrina Agrina Aldri Frinaldi Alpan Habibi Amir, Haeril Andri Setiya Wahyudi Annisa Rahmi Galleryzki Asmara, Amelia Astuty, Mazly Aziz, Herawani Azizah, Yuni Bela Pertiwi Budi Anna Keliat Candra Panji Asmoro, Candra Panji Cicilia Ika Wulandari Dedi Damhudi Deny Gunawan Desnita Fitri Desyi Prana Napitupulu Dewi Gayatri Dewi Irawaty Dewi Sartika Dewi Wulandari Dewi, Laurentia Diantha Soemantri Diki Armansyah Djarang, Lilyance Djuma, Elviera Dwiantoro, Luky Dwiantoro, Luky Efi Afifah Elly Nurachmah Enie Novieastari Erwin Erwin Fadllah, Ellya - Fichara, Sitta Diani Friska Friska Gad Datak Gorean, Grace Irma Hanny Handiyani Harpendewisasmita, Harpendewisasmita Hendra Dwi Cahyono Hening Pujasari Hernawati, Lestari I Wayan Gede Saraswasta Indraswari, Anies Dewi Wirati Junaiti Sahar Keumalasari, Keumalasari Krisna Yetti Krisna Yetti Krisna Yetti Krisna Yetti Kuntarti L. M. Harmain Siswanto La Ode Abdul Rahman Lia Dwi Jayanti Lia Dwi Jayanti Made Sumarwati Masfuri - Mediati, Ati Surya Mediawati, Ati Surya Meilina, Ratna Merduati, Rona Cahyantari Merduaty, Rona Cahyantari Mery Anglelia Sirait Moh. Heri Kurniawan Muhamad Rofi’i Muhamad Rofi’i Mulia Hakam Nasri, Khairul Nasution, Lina Anisa Nilasari, Putri Novy Helena Chatarina Daulima Nugraha, Susiana Nur Wulan Nurchayati, May Nurdiana Nurdiana Nurdiana Nurdiana Nuridha Fauziyah Oktaviarini, Eva Perdana, Riska Rusfita Pratiwi, Leny Puguh Widiyanto Purwaningsih, Sri puspita, vema tiyas Putri Nilasari Putro, Prasetyo Adi Wibowo Resty, Dian Eka Retnoningtyas, Wahyu Kusumadi Rizany, Ichsan Rona Cahyantari Merduaty Rozalinda Rozalinda Rumentalia Sulistini Santi Wahyuningsih, Santi Sekarsari, Rita Setiawati, Deni Setyowati , Setyowati Setyowati Setyowati Setyowati, Setyowati Simatupang, Yesi Juniarta Siti Anisah Siti Anisah Sudaryati Sudaryati Sugihasih, Sugihasih Sukihananto Sukihananto Sukihananto, Sukihananto Susilowati, Margareta Syahrul Tuba Tori Rihiantoro Trevino A. Pakasi Tri Ilmiah Fattah Triaswati, Rusmai Tuti Afriani Tuti Nuraini UMI FATMAWATI Umi Fatmawati Verdiansyah, Rio Wahyuni, Tyas Wea, Maria Widasari Sri Gitarja, Widasari Sri Wildani, Andi Amalia Wirdani, Andi Wilda Wulandari, Rista Tri Yiyin Qamariah Takaredas Yulia Yulia Yuyun Tafwidhah Zakiyyah, Naadiyah