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All Journal JURNAL BISNIS STRATEGI Journal of Indonesian Economy and Business EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Scientific Journal of Reflection : Economic, Accounting, Management and Business Bisma: Jurnal Bisnis dan Manajemen JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Martabe : Jurnal Pengabdian Kepada Masyarakat JISIP: Jurnal Ilmu Sosial dan Pendidikan Journal of Economics, Business, and Government Challenges Al-Kharaj: Journal of Islamic Economic and Business Ihsan: Jurnal Pengabdian Masyarakat Cakrawala Repositori Imwi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Finance Research Komunika: Jurnal Ilmu Komunikasi International Journal of Ethno-Sciences and Education Research Edukasia: Jurnal Pendidikan dan Pembelajaran Journal of International Conference Proceedings Abdimas Indonesian Journal International Journal of Advanced Multidisciplinary Media Riset Bisnis & Manajemen Apollo: Journal of Tourism and Business Priviet Social Sciences Journal International Journal of Asian Business and Management (IJABM) Abdimas Mandalika El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Journal of Social Work and Science Education Society Journal of Ekonomics, Finance, and Management Studies
Meirani Harsasi
Universitas Terbuka
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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Journal : Apollo: Journal of Tourism and Business

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Analyzing the Key Drivers of E-Commerce Adoption in MSMEs: an Empirical Research in Indonesia Harsasi, Meirani; Andi Mulyana; Mutmainah, Isbandriyati; Aprihatiningrum Hidayati; Erni Ernawati; Ahsla Nauli Dinanti Sianipar
Apollo: Journal of Tourism and Business Vol. 3 No. 1 (2025): January 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i1.430

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, significantly contributing to the Gross Domestic Product (GDP). However, the shift in consumer behavior from traditional shopping to online shopping necessitates MSMEs to adapt to information technology, particularly e-commerce. This study aims to identify the factors supporting e-commerce adoption by MSMEs, including competitive pressure, entrepreneurial mindset, perceived benefits, and owner/HR knowledge. This research employs a quantitative approach using Partial Least Square (PLS) methods to analyze data from 358 MSMEs respondents in Bandung, Yogyakarta, Denpasar, and Mataram. The results indicate that all independent variables (competitive pressure, entrepreneurial mindset, perceived benefits, and knowledge) significantly influence e-commerce adoption. These findings provide practical contributions for SMEs in developing effective e-commerce adoption strategies.
Co-Authors Ahsla Nauli Dinanti Sianipar Ami Pujiwati Ana Sriekaningsih Ana Sriekaningsih Anas, M. Azwar Andi Mulyana Andi Sylvana Andriyansah . ANDY MULYANA Anfas, Anfas Angga Pradika, Alfian Anita Maharani Anita Maharani Anita Maharani Aprihatiningrum Hidayati Arif, Nina Fapari Arthur Sitaniapessy Br Ginting , Emmi Budiman, Rahmat Daru Asih Deni Rusmawati Agustin Devi Ayuni Diyas Timor Purnawan Dwi Lestari Dwi Rahmawati Dwiputra, Brayen Prastika Elisabeth Ria Viana Praningtyas Elizabeth Linggawati Elli Rahmawati Erni Ernawati Fahmy Radhi Fahmy Radhi Faridah Iriani Fatari Ginta Ginting Ginta Ginting Ginta Ginting, Ginta Hapzi Ali Hidayah, Zainur I Made Bayu Dirgantara I Made Bayu Dirgantara I WAYAN SUDIANA Irmawaty Irmawaty Isbandriyati Mutmainah Kabul Wahyu Utomo Kadir, Irma Khaerul Anam Khurniawan, Arie Wibowo Koesanto, Stefani M. A. A. Kurnia Endah Riana Kurniawati Kurniawati Laksana, Komang Agus Rudi Indra Latif, Sahraman D. Hadji M. Irfani Hendri Maesaroh, Imas Minrohayati . Moh Zubaedi Moh Zubaedi Moh. Muzamil Munawir Sajali Siregar Nanang Victor Hambali Nasoha, Mohamad Nenah Sunarsih Norhamida, Hana Novita Ekasari Nugraheni, Novita Nurlaila Nurlaila Nurul Qomariah Olivia Idrus Prasetyo, Mario Aditya Rahmat Budiman Rangkuti, Samsiah Ratno Purnomo Riady, Yasir Riana, Kurnia Endah Rini Subekti Rini Subekti Rini Yayuk Priyati, Rini Yayuk Rizqul Anis Rizqul Anis Sahnaz Ubud Samuel, Yosua Pardamean Shine Pintor Siolemba Patiro Silvanus Ilvan Somak Sri Langgeng Ratnasari Sri Lestari Pujiastuti SULTAN, ZULKIFLI Suseno, Bambang Dwi Sylvana, Andi Tams, Nur Fadli Wiradharma, Gunawan Yohanes Joni Pambelum Yusriani, Sri Zulfahmi