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PENERAPAN DIGITAL MARKETING UNTUK BISNIS UMKM DI MASA ENDEMI DALAM MENINGKATKAN PENJUALAN Widiyati, Dian; Hasanah, Neneng; Napisah, Napisah
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 3 (2022): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v3i3.24865

Abstract

Pandemi Covid-19 membawa dampak yang besar bagi perkembangan pelaku Usaha Mikro Kecil dan Menengah (UMKM). UMKM harus mencari strategi yang tepat agar tetap bertahan. Salah satu strategi di masa pandemi ialah digital marketing yang memungkinkan pelaku UMKM dapat memasarkan produknya tanpa terkendala kebijakan-kebijakan selama pandemi. Digital marketing adalah kegiatan promosi dan pencarian pasar melalui media digital secara online dengan memanfaatkan berbagai sarana misalnya jejaring sosial. Media sosial juga memungkinkan para pelaku pasar untuk berkomunikasi dengan sesama produsen, pelanggan, dan atau calon pelanggan. Perusahaan kini dituntut untuk lebih memiliki inovasi untuk penjualan barang salah satunya dengan menggunakan digital marketing.Kata Kunci: digital marketing, UMKM, bisnis
Hubungan antara Religiusitas dengan Motivasi Berjilbab pada Siswi Sma Kornita-IPB Bogor Hamzah; Hasanah, Neneng; Shibghotillah, Nur
Arus Jurnal Psikologi dan Pendidikan Vol 4 No 3: Oktober (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajpp.v4i3.1768

Abstract

Kewajiban menutup aurat merupakan syariat Islam yang harus dipatuhi muslimah sejak masa pubertas, di mana perkembangan fisik, psikologis, serta kognitif remaja memungkinkan mereka memahami konsep abstrak tentang ketuhanan dan religiusitas. Penelitian ini bertujuan untuk menganalisis hubungan antara religiusitas Islam dengan motivasi memakai jilbab pada siswi SMA Kornita-IPB Bogor. Penelitian ini menggunakan pendekatan kuantitatif dengan desain korelasional. Populasi penelitian adalah seluruh siswi SMA Kornita-IPB, jumlah sampel 75 responden dengan teknik purposive sampling, kriteria siswi berusia 16–20 tahun yang memakai jilbab. Instrumen penelitian berupa kuesioner yang terdiri dari skala religiusitas (24 item) mencakup dimensi keyakinan, ritual, pengalaman, pengetahuan, dan konsekuensi, serta skala motivasi memakai jilbab (29 item). Disusun berdasarkan aspek motivasi intrinsik dan ekstrinsik. Data dianalisis menggunakan SPSS versi 25.00 melalui statistik deskriptif, uji normalitas, dan uji korelasi Pearson Product Moment. Hasil penelitian menunjukkan bahwa tingkat religiusitas responden tergolong tinggi dengan mean 74,91 dan tingkat motivasi memakai jilbab juga tinggi dengan mean 90,92. Uji korelasi menghasilkan nilai r = 0,486 dengan taraf signifikansi p = 0,000 (p < 0,05) yang membuktikan adanya hubungan positif dan signifikan antara religiusitas dengan motivasi memakai jilbab.  
Determinan Proporsi Pembiayaan Modal Kerja Sektor UMKM oleh Bank Syariah di Indonesia Siradju, Diva Athaya Fairuz; Hasanah, Neneng; Muthohharoh, Marhamah
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol. 5 No. 3 (2023): Policy Brief Pertanian, Kelautan dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.0503.695-700

Abstract

Rekomendasi yang diperoleh sebagai berikut, 1. BSI sebagai perbankan syariah harus mengatasi keterbatasan modal kerja UMKM, yaitu dengan memberikan pembiayaan modal, berdasarkan UU No. 21 tahun 2008, bahwa perbankan syariah adalah seluruh hal mengenai bank umum syariah (BUS) dan unit usaha syariah (UUS), meliputi kelembagaan, kegiatan usaha, serta cara dan proses dalam melaksanakan kegiatan usahanya. Bank syariah memiliki fungsi perantara, yaitu melakukan penghimpunan dan penyaluran dana sesuai dengan prinsip syariah, seperti tidak menggunakan konsep bunga dan riba, tetapi menggunakan konsep bagi hasil dan menggunakan akad sewa atau jual beli. 2. BUS dan UUS juga perlu mendorong pertumbuhan Dana Pihak Ketiga (DPK) dan mengatur nilai return of assets (ROA) dan financing to deposit ratio (FDR), karena variabel-variabel tersebut berpengaruh positif sehingga dapat meningkatkan proporsi pembiayaan modal kerja UMKM. 3. Pemerintah sebagai regulator perlu mendorong pertumbuhan PDB agar perekonomian semakin membaik dan tetap stabil, mengingat produk domestik bruto (PDB) memberikan kontribusi terbesar dalam memengaruhi keragaman proporsi pembiayaan modal kerja UMKM.
Waqf-based private forest management model: case study in Bogor Regency, Indonesia Restiyani, Destika; Hardjanto; Hasanah, Neneng
Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Vol 13 No 4 (2023): Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (JPSL)
Publisher : Pusat Penelitian Lingkungan Hidup, IPB (PPLH-IPB) dan Program Studi Pengelolaan Sumberdaya Alam dan Lingkungan, IPB (PS. PSL, SPs. IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpsl.13.4.586-595

Abstract

As in Bogor Waqf Forest, a waqf-based private forest management pattern was developed in Indonesia. Waqf currently functions not only for constructing mosques, cemeteries, and orphanages, but also for environmental preservation, known as green waqf. This study analyzed the mechanism of waqf forest development and waqf forest management practices in Bogor Regency. The method used Exploratory research was conducted using primary and secondary data. The informants were selected using purposive sampling. The data were analyzed qualitatively. The results showed that Bogor Waqf Forest Foundation collected donations in the form of zakat, infaq, and waqf (ziswaf) for the development of the Bogor Waqf Forest. In addition, the Bogor Waqf Forest Foundation collaborates with BAZNAS and the Ministry of Religious Affairs to manage Bogor Waqf Forest productively by empowering local communities by forming groups such as the Berkah Bersama Group, Giat Bersama Group, Citra Berdikari Group, KUB Asri Berseri, and Kelompok Tanggap Bencana (KATANA). Bogor Waqf Forest Management applies agroforestry forest management practices, such as agrosilvofishery, agrosilvopasture, apiculture, and agrisilviculture, which are non-timber product-oriented, namely NTFPs and environmental services.
Optimasi Nilai Perusahaan: Analisis Dampak Perencanaan Pajak, Kebijakan Dividen, dan Arus Kas Bebas di Sektor Properti dan Real Estat (2017-2021) Hasanah, Neneng
INOVASI Vol. 11 No. 1 (2024): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v11i1.p139-149.40251

Abstract

Penelitian ini bertujuan untuk menguji Perencanaan Pajak, Kebijakan Dividen dan Free Cash Flow terhadap Nilai Perusahan. Penelitian ini dilakukan pada perusahaan Properties dan Real Estate yang terdaftar di Bursa Efek Indonesia periode 2017- 2021 dengan populasi sebanyak 84 Perusahaan. Penentuan sampel pada penelitian ini adalah metode purposive sampling yaitu suatu teknik pengambilan sampel dengan kriteria. Jumlah sampel yang terkumpul sebanyak 6 perusahaan, sehingga didapat 30 unit sampel dalam penelitian ini. Metode pengumpulan data yang digunakan adalah data sekunder yakni data yang diperoleh bersifat tidak langsung yaitu melalui media perantara yang terdapat dari situs resmi yaitu www.idx.co.id. Hasil dari penelitian sebagai berikut : Perencanaan Pajak, Kebijakan Dividen dan Free Cash Flow bersama sama berpengaruh secara simultan terhadap Nilai Perusahaan, Perencanaan Pajak tidak berpengaruh signifikan terhadap Nilai Perusahaan, Kebijakan Dividen tidak berpengaruh signifikan terhadap Nilai Perusahaan dan Free Cash Flow berpengaruh signifikan terhadap Nilai Perusahaan.
Analysis of Feeding White Eggs, Cockfish, Binahong Leaves, Belt Leaf Soak, VCO, Pineapple Juice and Honey on Accelerate Healing of Perineum Wounds and Incidents Perineal Wound Infection Herawati, Ita; Hasanah, Neneng; Sutihat, Ihat; Purba, Elvrida Triana BR; Nurhaeni; Nursaleha, Ervina; Nuraeni, Yeni
Jurnal Penelitian Pendidikan IPA Vol 10 No 11 (2024): November
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i11.8875

Abstract

Perineal wounds, if not properly treated, are at risk of infection, especially with poor hygiene, inappropriate care, or comorbidities like diabetes. Symptoms of infection include worsening pain, swelling, redness, and fluid or pus discharge, sometimes accompanied by fever or chills. This research aimed to examine the effects of natural remedies—white eggs, snakehead fish, binahong leaves, soaked betel leaves, VCO, pineapple juice, and honey—on accelerating perineal wound healing and reducing infection risk. Using a quasi-experimental quantitative approach with purposive sampling, the study found that these remedies significantly accelerated wound healing compared to a control group, as indicated by a p-value of 0.000 from Mann-Whitney tests. While some in the control group experienced infections, those treated with the natural remedies showed faster healing and fewer infections. The study suggests that using these natural treatments can effectively speed up perineal wound healing and reduce the risk of infection.
Factors affecting household debt to moneylenders Mustika, Mustika; Hasanah, Neneng; Irfany, Mohammad Iqbal
Annals of Human Resource Management Research Vol. 3 No. 1 (2023): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v3i1.1578

Abstract

Purpose: Moneylenders, sometimes called 'loan sharks' due to their high interest rates, are informal financial institutions that offer loans not in line with Islamic law. This study analyzes the factors that influence the behavior of households regarding debt to moneylenders. Research Methodology: This research employs descriptive and logistic regression analyses using primary data collected from locals in Jagapura village, Cirebon. Result: The results indicate that basic household necessities determine their debt behavior. However, Islamic financial literacy and increasing income present effective solutions for moneylenders to overcome their debt. Limitation: This study is based on primary data from a specific village, Jagapura, in Cirebon, which may not be representative of all households in debt to moneylenders in other regions or settings. Contribution: The study suggests that Islamic financial institutions should assist unbankable communities needing funds for daily expenses by performing social functions such as offering interest-free loans (qardhul hasan) and providing Islamic social finance. The establishment of sharia compliant savings and loans could also be a solution to usury-related issues.
Faktor Penerapan Akuntansi Keberlanjutan pada Yayasan Nirlaba Niarti, Upi; Afriansyah, Berlian; Hasanah, Neneng; Suhartini, Titik; Hermelinda, Tuti
Akuisisi : Jurnal Akuntansi Vol 21, No 2 (2025)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/akuisisi.v21i2.2607

Abstract

The factors influencing the implementation of sustainability accounting are measured based on the Webqual 4.0 method, which consists of four latent variables: Financial Management, Funding Source Balance, Donor Relationship Management, and Financial or Economic The analysis tool used is Partial Least Squares- Structural Equation Modeling (PLS-SEM). Model parameter estimation is performed using the PLS-SEM algorithm based on the Ordinary Least Square (OLS) method.Research data were obtained through the distribution of 89 questionnaires to financial managers of non-profit foundations in Rejang Lebong Regency.The analysis results show that Financial Management, Balance of funding sources, and Donor relationship management do not significantly affect the implementation of sustainability accounting, with total influences of 0.149, 0.011, and -0.155, respectively.Meanwhile, the variable of financial or economic approach significantly affects the implementation of sustainability accounting with a total influence of 0.707. While the financial or economic approach variable significantly influences the implementation of sustainability accounting with a total impact of 0.707. Keywords: Sustainability Accounting, Implementation, Green Accounting
Analysis the Effect of Sharia Monetary Operations (OMS) on Inflation in Indonesia for the 2019-2021 Period Anggini, Karlita; Fitriyatustany, Fitriyatustany; Sari, Citra Atrina; Fitri, Resfa; Hasanah, Neneng
AL-MUZARA'AH Vol. 13 No. 2 (2025): AL-MUZARA'AH (December 2025)
Publisher : Department of Islamic Economics, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jam.13.2.271-283

Abstract

Monetary policy is the government's effort to maintain, increase, or decrease the amount of money in circulation in order to sustain economic growth and combat inflation. Monetary policy in the form of Sharia Open Market Operations can be implemented by issuing Bank Indonesia Sharia Certificates (SBIS), Minimum Reserve Requirements (GWM), and Standing Facilities, such as Bank Indonesia Sharia Deposit Facilities (FASBIS). This study is novel because it uses comparative effectiveness analysis, different observation periods, and has undergone classical assumption testing. The purpose of this study is to describe and assess the effects of SBIS, FASBIS, and GWM on Indonesian inflation from 2019 to 2021. The research data is sourced from the Financial Services Authority (OJK) website. Multiple linear regression analysis was performed using the Eviews 10 software. The results showed that SBIS has no significant effect on inflation, FASBIS has a significant and negative effect on inflation, and GWM has a significant and positive effect on inflation. FASBIS and GWM can explain 79.7% of inflation, with other factors accounting for the remaining 20.3%. Islamic banking must improve its financial performance by utilizing FASBIS instruments more efficiently.
Testing the efficient market hypothesis with Indonesian Islamic Stocks during the Covid-19 pandemic Afifah, Tiara Early; Hasanah, Neneng; Irfany, Mohammad Iqbal
Annals of Management and Organization Research Vol. 4 No. 3 (2023): February
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v4i3.1621

Abstract

Purpose: This study aims to identify the phenomenon of overreaction in Islamic stocks during the COVID-19 pandemic and understand how various pieces of information during the pandemic influenced investors to overreact, leading to market inefficiency. Research Methodology: This study employs two main methods: an event study focusing on the overreaction phenomenon in the Islamic stock market, and cross-sectional regression to analyze the factors that influence it. Results: Overreaction was observed in the winner's stock portfolio during the announcement of Indonesia's first COVID-19 case. However, during other significant events, such as the National Economic Recovery program issuance, the arrival of the vaccine, and the highest increase in daily positive cases, overreaction was seen in both the winner and loser stock portfolios. Factors such as abnormal returns, information leakage, and company ownership are identified as significant influencers of this overreaction. These factors were found to be negatively related to cumulative abnormal returns post-event, indicating their role in the overreaction phenomenon. Limitation: This study focuses on the overreaction phenomenon of Shariah stocks in the Jakarta Islamic Index (JII) during the COVID-19 pandemic in 10 selected events from October 1, 2019, to July 23, 2021. Contribution: This study offers insights into the behavior of Islamic stocks in Indonesia during the pandemic, helping stakeholders understand market inefficiencies during crises.
Co-Authors Adilah, Nida Afifah, Tiara Early Afriansyah, Berlian Agus Afandi Agustin, Inka Nadiah Agustina, Santi Ahmad Fikri Ahmad Syukri Aisyah, Tasya Nur Akaputri, Della Erriani AMELIA FEBRIANA, AMELIA Angel Excellen Maharanihalim Anggini, Karlita Arif R, Kasmin Asmawati Asmawati Atikana, Akhirta Azijah, Izattul Azzahra, Amelia Chaniago, Fransisko Dea Aprilia Desriani Desriani Dewi Hasanah Dharmarianti, Dian Putri Dwi Endah Kusumawati Dzikri, Mohd. Iqbal Edi Saputra Edy Kusnadi Ekafitrianda, J. M. Eko Prabowo, Eko Endri Purnomo Fadhilah Fadhilah, Reni Fatwanti, Devi Fauzi, Ikbar Fitri, Resfa Fitria Sari Fitriah, Aidatil Fitriani, Eva Fitriyah Fitriyah Fitriyatustany, Fitriyatustany Galantika, Adinda Evan Geulista Gunawan, I'lma Fadillah Nur Anisa Hadid, Muammar Maulana Hamzah Hanifati, Qisthina Haq, Daffa Aqomal Hardjanto Haryanti, Ely Hasan, Afrizal Hasanah, Qoriatul Hendra Hendra Herawati, Ita Hermelinda, Tuti Hidayatulloh, Tegar Subagja Ilham, Hadiid Ushama indriyani, jihan Putri Ismail Fahri Isnarayani, Yuni Jessica, Melia Kasful Anwar Lestari, Neneng Dini Indah Lestriana, Dias Lina Herlina M Solehah, Siti M. Syahran Jailani Mahyuzar Rahman Maisah Maisah MARIA BINTANG Mawarni, Endang Siti Miftahul Huda Miftahul Jannah Mohammad Iqbal Irfany Muhajir Muhajir, Muhajir Muhammadi, Acep Muwahid Mulyorini Rahayuningsih Mustika Mustika Muthohharoh, Marhamah Mutmainah, Dhea Nadhifah, Hana NANIK RAHMANI Napisah Napisah, Napisah Nawang Sari, Dewi Neni, Neni Niarti, Upi Nofantoro, Dwi Nugroho, Sindunata Nur Halimah Nurhaeni Nursaleha, Ervina Priyanto, Anindia Meil Purba, Elvrida Triana BR PUSPITA LISDIYANTI Putri, Dwi Angraeni Putri, Narti Eka Putri, Uly Anggraeni Rahmalia, Desi Rahmat, Muhammad Alifka Ramadhan, Mustarim Ramadini, Kintan Nur Randi Tamirano Rasidin Restiyani, Destika Riana Rizky, Riana Risthi, Alyssa Rosa, Tina Salahuddin Salahuddin Sanusi, Anisa Sarah Salsabila Sarfilianty Anggiani, Sarfilianty Sari, Citra Atrina Sari, Dewi Nawang SHANTI RATNAKOMALA Shibghotillah, Nur Sihite, Debby Alfani Siradju, Diva Athaya Fairuz Siswani, Sri Siti Nurfadilah Siti Zubaidah Sofran, Sidorus Alfandrianus Su'ud, Su'ud SUDARMONO SUDARMONO Sugeng, Andry Suhartini, Titik Sulistyowati, Yeny Suparman, Alviani Susanto, Astiani Sutihat, Ihat Syamsul Falah Thontawi, M Triandi, Fransiscus Prihandisha Velani, Intan Tunandha Widiyati, Dian Widoyono, Agil Wiwit Amrinola Yani, Shevi Yatmi, Wanda Tri Yeni Nuraeni, Yeni Yulandari, Sri Zenabia, Tsarina Zulqarnin, Zulqarnin