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B. Herawan Hayadi
Universitas Bina Bangsa
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Journal : International Journal for Applied Information Management

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Clustering Netflix Shows Based on Features Using K-means and Hierarchical Algorithms to Identify Content Patterns Hayadi, B Herawan; Priyanto, Eko
International Journal for Applied Information Management Vol. 5 No. 2 (2025): Regular Issue: July 2025
Publisher : Bright Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/ijaim.v5i2.102

Abstract

This study explores clustering patterns within Netflix's movie catalog by applying K-means and hierarchical clustering algorithms. The primary objective is to identify distinct content groups based on features such as movie duration, release year, and content ratings. The dataset, which includes 5,185 Movies, was preprocessed by handling missing values, one-hot encoding categorical variables, and standardizing numerical features. Four distinct clusters were identified, with each cluster exhibiting unique characteristics. Cluster 0 primarily consists of longer, family-friendly Movies rated TV-14, while Cluster 1 contains shorter, mature Movies with a TV-MA rating. Cluster 2 represents a diverse range of TV-MA Movies with moderate durations, and Cluster 3 focuses on adult-oriented, longer Movies with an 'R' rating. These findings offer valuable insights into Netflix's content strategy, highlighting the platform's ability to cater to different audience segments based on content type and viewer preferences. The results suggest that Netflix can leverage clustering patterns to improve its recommendation system and content acquisition strategy. However, the study is limited by the absence of user-specific data and the reliance on basic metadata features. Future research could explore the integration of additional features like user ratings and apply deep learning techniques for more sophisticated clustering.
Co-Authors -, Basorudin Abdi Rahim Damanik Adyanata Lubis agung setiawan Agus Perdana Windarto Agustina Akhmad Zulkifli Alvin, Muhammad Ambarsari, Yuke Amsanah Aramiko Kayanie Nenden Atryana Arifin, Rita Wahyu Arman Basri Asep Supriyanto Asyahri Hadi Nasyuha Atikah Atikah Bachtiar, Marsellinus Bayu Kusuma Budi Yanto Budi Yanto, Budi Budiarto, Mukti Cindy Paramitha Dahliyusmanto, Dahliyusmanto Damanik, Abdi Rahim David Setaiwan Dede Nurhasanah Devi Delawati Didik Setiyadi Dwi ASTUTI Dwiastuti, Dwiastuti Edi Roseno Eko Priyanto El Emary, Ibrahiem M. M. Engkos Kosasih Enny Widawati Erna Armita, NST Erni Rouza, Erni fatimah Fatimah Franciska, Yuni Furtasan Ali Yusuf Halabi, Ahmad Handayani, Meli Hartono Hartono Hayatul Masquroh Henderi . Hendrawati, Tuti Heni Pujiastuti Herlina Latipa Sari Hermawansyah, Hermawansyah Husni Teja Sukmana I Gede Iwan Sudipa Ichsan Firmansyah Ihlas Ahmad Subarkah Ilham Arifin Irawati Irawati ISKANDAR Jaka Kusuma JAKA KUSUMA Jaka Tirta Samudra Jaka Tirta Samudra Jufri -, Jufri Jufri Jufri Juhriah Juhriah, Juhriah Junaesih, R. Karina Andriani Kasman Rukun Kelvin Leonardi Kohsasih Khodijah Hulliyah Kim, Jin-Mook Luth Fimawahib M Haidar Husein Mahdi, Ahmad Mahdiyah Masquroh, Hayatul Muadifah, Muadifah muflihah muflihah Muhammad Sadikin Mulyadi, Dadi Mursyid Irfan Musadad Musadad Mutoharoh Mutoharoh, Mutoharoh Ningsih, Rini Ratna Ningsih Novendra Adisaputra Sinaga Ovi Sakti Cahyaningtyas P. Eko Prasetyo P.P.P.A.N.W Fikrul Ilmi R.H. Zer Padeli Padeli Pardede, Doughlas Prasiwiningrum, Elyandri Pratama, Gelard Untirtha Pratama, Rinanda Rizki Puji Sari Ramadhan Putri, Nova Amelia R.H. Zer, P.P.P.A.N.W Fikrul Ilmi Rahmulyana, Anjar Raman Raman Raman, Raman Riandini, Meisarah RIKA ROSNELLY Rika Rosnelly Rinanda Rizki Pratama Rindi Genesa Hatika Rizky Ema Wulansari Rohim, Rouf Rubianto Rudi Gunawan Ryan Pratiwa Putra Saepudin Saepudin Safril Safril Sartika Mandasari Sepriyanti, Sepriyanti Shafiera, Eghar Siregar, Pariang Sonang Sofiana, Sofa sono, Aji Sudar Suheti, Suheti Suirat, Suirat Sumiyati SUMIYATI SUMIYATI Sutiawati, Iis Suwarni Suwarni Swastika, Rulin Tambunan, Fazli Nugraha Teddy Surya Gunawan Toyibah, Toyibah Tutut Herawan Uniba, Muadifah Utomo, Ahmar Dwi Wahdi, Adi Wanayumini Wijaya, Rehan Surya Wiwik Handayani Wiwik Novianawati Yuke Ambarsari Yuni Franciska Tarigan Yuningsih, Yuyun Yustiva, Fitriyatul Zakarias Situmorang