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Irene Kartika Eka Wijayanti
Jenderal Soedirman University, Purwokerto, Indonesia
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Journal : Jurnal Jarlit

 1 
INTRODUKSI KAMPUNG ANGGUR SEBAGAI UPAYA PENINGKATAN KONTRIBUSI SUMBER DAYA MANUSIA DALAM RANGKA OPTIMALISASI EKOWISATA KAWASAN PEDESTRIAN CODE GUMREGET saputro, wahyu adhi saputro; Ali Hasyim Al Rosyid; Liana Fatma Leslie Pratiwi; Irene kartika Eka Wijayanti; Yunita Firdha Kyswantoro
Jurnal Jarlit Vol. 20 No. 1 (2024): Penguatan Kualitas Sumber Daya Manusia untuk Keberlanjutan Pembangunan Kota Yo
Publisher : Badan Perencanaan Pembangunan Daerah Kota Yogyakarta

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Abstract

The Yogyakarta City government's efforts to minimize slum areas by realizing road widening on the banks of the Code River. This initiative was realized by creating the Pedestrian Code Gumreget (PCG). The aim is to improve the standard of living of people close to the river. The potential possessed by PCG, especially in the lower gemblakan area, is still accompanied by several existing problems. The first problem is the tourism potential that can still be optimized by adding new tourism items that can attract tourists to visit. The second problem is that the good tourism potential has not been supported by digital marketing in promotional efforts. This study uses a descriptive qualitative method approach. Data analysis techniques are preceded by compiling, preparing data, reading the data owned and analyzing data with a coding process ending with a description. In this Grape Village Introduction study, there are five activities that will be carried out, namely strengthening institutions, making processed grape products, cultivating grapes, digital marketing, social engineering and benchmarking. The results of the study showed that KWT GEMARI PCG succeeded in utilizing local potential by developing processed grape-based products, mastering grape cultivation techniques to grafting, and utilizing digital marketing to expand the market. The conclusion of this study emphasizes the importance of empowering human resources in supporting ecotourism aspirations in Kampung Anggur, and shows that this initiative has great potential to improve community welfare through sustainable ecotourism.
Co-Authors Abdullah, Muhammad Irfani Afifi, Muhammad Ainul Agus Sutanto Agus Sutanto Ahmad Izzul Asyhar Akhmad Rizqul Karim Ali Hasyim Al Rosyid Altri Mulyani Altri Mulyani Amaliah Nur Aini Anisur Rosyad Anny Hartati Any Suryantini Ardhian Rachmanto Ayu Sitanini Aziz Pradana Azzahra, Fahira Azalia Bambang Sumanto Biky, Muhammad Amir Boru Saragih, Selvani Damaryanty Budi Dharmawan Darmawati Putri, Dindy Dhika Sulistiyo Dindy Darmawati Putri Dindy Darmawati Putri Djeimy Kusaman Dwidjono, Hadi Darwanto Dyah Ethika Noehdiyati Emy Triyanti Endang Sriningsih Faizah Noviani Hasanah, Erni Ummi Indah Setiawati INDAH WIDYARINI Jamhari Jamhari Karim, Akhmad Rizqul Kiki Puspitasari Kiki Puspitasari Kurniawati Darmaningrum Kusmantoro Edy Sularso Kusnaman, Djeimy Lilik Kartika Sari Lutfi, Burhanudin MANDAMDARI, ALPHA NADEIRA Mellinia, Salwa Putri Mochamad Sugiarto Monica, Ersa Muhammad Amir Biky Muslihudin Muslihudin Muthia Auralia N. DYAH ETHIKA Neni Irawati Norbertus Citra Irawan Noviani, faizah Nunuy Nur Afiani Okki Nur Safitri Perdana, Putri Prasetyo, Kunandar Pratiwi, Liana Fatma Leslie Raniasari Bimanti Esthi Ratna Satriani Reni Kristyanti Retno Lantarsih Rifki Andi Novia Rosi Widarawati Rozanisa, Isnaya Sapara, Nadia Saputro, Wahyu Adhi Sarno Sarno Savira Kusumadewi Sawitania Christiany Dwi Utami Boru Situmorang Sholih Riwaldi Sipri Paramita Solekan, Muhamad Sukma Wijaya, Indra Sunendar Sunendar Sunendar Suyono Suyono Syahrul Ganda Syahrul Ganda Sukmaya Syamsul Arifin Tatang Widjojoko Ulfah Nurdiani Ulfah Nurdiani, Ulfah Virekha Yolanda Wahyu Adhi Saputro Wahyu Adhi Saputro Wakhidati, Yusmi Nur WARDONI, ILHAM Wiwiek Rabiatul Adawiyah Yunita Firdha Kyswantoro Zandra Dwanita Widodo Zulhilmi, Muhammad Ivan Zulkfli, Lutfi Zulkifli, Lutfi