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AHADIYAT YUGI R.
Faculty Of Agriculture, Jenderal Soedirman University
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pemberdayaan Peternak Kambing Etawa Wijaya Makmur Farm dan Pengembangan Produk Diversifikasi Olahan Susu di Desa Alangamba Kecamatan Binangun Cilacap Tajudin, Tatang; Indratmoko, Septiana; Mubarak, Zulfikar Yusya; Aji, Ajeng Puspo; Sumarmono, Juni; Rahayu, Ahadiyat Yugi; Jati, Dian Purnomo; Ananta, Sella Dwi; Arianto, Cindy Chavally; Octavia, Wenny Puspita; Putri, Adisa Refinatania; Fauziah, Khansa Intan; Khairunnisa, Husna Salma Nur
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2026): June
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v11i2.3923

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas dan kemandirian peternak kambing Etawa di Wijaya Makmur Farm, Desa Alangamba, Kecamatan Binangun, Kabupaten Cilacap, melalui diversifikasi produk olahan susu, penguatan manajemen usaha, dan pemasaran digital. Permasalahan mitra meliputi keterbatasan keterampilan pengolahan, rendahnya nilai tambah susu segar, belum optimalnya branding, serta pemasaran yang masih bergantung pada jaringan lokal. Metode pelaksanaan dengan pendekatan partisipatif melalui sosialisasi, pelatihan praktik, pendampingan produksi, penguatan manajemen usaha, dan pelatihan pemasaran digital. Evaluasi kegiatan dilakukan melalui observasi, wawancara, kuesioner, perbandingan nilai pretest-posttest, pencatatan jumlah varian produk, dan data penjualan. Hasil menunjukkan adanya peningkatan pemahaman peserta dari skor pretest 50 menjadi 85 atau naik 35 poin. Nilai aspek kewirausahaan, manajemen usaha, branding produk, dan pemasaran digital meningkat dari 48-54% menjadi 80-88%. Diversifikasi produk berkembang dari satu menjadi lima varian, sedangkan penjualan meningkat dari 100 menjadi 132 unit per bulan atau naik 32%. Keberlanjutan program ditindaklanjuti melalui kelompok usaha bersama, jejaring pemasaran, pencatatan usaha, dan pemantauan tahunan. Secara keseluruhan, kegiatan ini berkontribusi terhadap peningkatan nilai tambah komoditas susu kambing dan penguatan ekonomi lokal melalui penerapan teknologi tepat guna di sektor peternakan rakyat. Empowerment of Etawa Goat Farmers at Wijaya Makmur Farm and Development of Diversified Goat Milk Products in Alangamba Village, Binangun Subdistrict, Cilacap.” Abstract This community service program aimed to improve the capacity of Etawa goat farmers at Wijaya Makmur Farm, Alangamba Village, Binangun Subdistrict, Cilacap Regency, through goat milk product diversification, business management strengthening, and digital marketing implementation. The main problems identified included limited technical skills in milk processing, low added value of fresh milk, suboptimal product branding, and marketing practices that still depended on local networks. The program was conducted using a participatory approach through socialization, practice-based training, production assistance, business management strengthening, and digital marketing training. Evaluation was carried out through observation, interviews, questionnaires, pretest-posttest comparison, records of product variants, and sales data. The results showed an increase in participants understanding from a pretest score of 50 to a posttest score of 85, indicating a 35 poin improvement. Score in entrepreneurship, business management, product branding and digital marketing increased from 48-54% to 80-88%. Product diversification increased from one to five variants, while monthly sales rose from 100 to 132 units, or by 32%. Program sustainability is supported through a joint business group, marketing networks, business records, and annual monitoring. Overall, this program contributes to increasing the addes value of Etawa goat milk and strengthening local potential based economic self-reliance.
Co-Authors A.H. Syaeful Anwar Achmad Iqbal Agus Riyanto Agus Sarjito Ahmad Fauzi Ahmad Fauzi Ajeng Puspo Aji Alam, Surya Nur Ananta, Sella Dwi Aprian Aji Santoso Ardiansyah Arianto, Cindy Chavally Armida Triani Budi Supono Budi Supono Indarto Cahyani, Wilis Darjanto Darjanto Etik Wukir Tini Fauzi Ahmad Muda Fauziah, Khansa Intan Herliana, Okti Ida Widiyawati Ida Widiyawati Ida Widiyawati Ida Widiyawati Ida Widiyawati Widiyawati Ika Fitriana Dyah Ratnasari Ismangil Ismangil Jati, Dian Purnomo Juni Sumarmono Khairunnisa, Husna Salma Nur Kurniawan, Rifqi Raditya Laili, Anissatul Lisa Navitasari Loekas Soesanto Marina, Tina Mela, Ervina Mubarak, Zulfikar Yusya Noor Farid Normawati Normawati Nur Azizah Octavia, Wenny Puspita Okti Herliana Okti Herliana Okti Herliana Okti Herliana Okti Herliana, Okti Pramesti Budi Arini Prita Sari Dewi Putri, Adisa Refinatania Rif’an, Muhammad Rostaman Sajuri, Sajuri Sapto Nugroho Hadi Sapto Nugroho Hadi Sapto Nugroho Hadi Sapto Nugroho Hadi Sapto Nugroho Hadi Sisno Sisno Siti Nur Chasanah Siti Nurchasanah Slamet Rohadi Suparto T Harjoso Tajudin, Tatang Tamad, Tamad Totok Agung Dwi Haryanto Totok Agung Dwi Haryanto Tri Harjoso TRI HARJOSO Tri Harjoso Tri Harjoso Victor Bintang Panunggul Wilis Cahyani Wilis Cahyani Wilis Cahyani Wisnu Widjanarko