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All Journal Jurnal Kebijakan Publik Jurnal Ilmu Sosial dan Humaniora Jurnal Pariwisata Pesona Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Journal of Economic, Bussines and Accounting (COSTING) eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) Madaniya International Journal Of Science, Technology & Management (IJSTM) International Journal of Educational Research and Social Sciences (IJERSC) Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Wahana Pendidikan International Journal of Community Service EKONOMIKA45 Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Economic Reviews Journal Jurnal Ilmu Administrasi Negara International Journal of Science and Environment Journal of Artificial Intelligence and Digital Business Journal of Business on Hospitality and Tourism JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Taawun: Jurnal Pengabdian kepada Masyarakat
Mariaty Ibrahim
Universitas Riau
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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MOTIVASI PENGUNJUNG PADA OBJEK WISATA TAMAN BUNGA IMPIAN OKURA KOTA PEKANBARU Nova, Aulia; Ibrahim, Mariaty
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Indonesia is a rich country because it has attractions offered through the uniqueness of its culture and the attractions of its tourist attractions. The natural beauty makes Indonesia a country that maintains its great potential in the tourism sector, one of which is Pekanbaru City in Riau Province. There are several reasons that influence the motivation for tourist trips, including: the first reason is education, the second is entertainment, the third is health, the fourth is business. This study aims to find out what motivates tourists who visit Okura Dream Flower Park. This study uses a qualitative method by collecting specific data from the field. This study uses data collection techniques from observation, interviews, and documentation. The results of this study can be seen that Okura Dream Flower Park is a flower-themed tourist attraction in Pekanbaru City. Keywords: Motivation, Visitors
PELAKSANAAN PROMOSI TAMAN WISATA SURYA FAM’S KECAMATAN KUANTAN TENGAH PROVINSI RIAU Puspanegara, Enrica Seavina; Ibrahim, Mariaty
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi I Januari - Juni 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to analyze the implementation of Surya Fam's Tourism Park promotion in Kuantan Tengah District, Kuantan Singingi Regency, Riau Province. The promotional strategies implemented include personal selling, mass selling, sales promotion, public relations, and direct marketing. The research method used is descriptive qualitative, with data collected through interviews, observations, and documentation. The results of the study indicate that promotion through social media, such as TikTok, Facebook, and Instagram, plays a significant role in increasing the popularity of the tourism park. Personal selling strategies involving direct communication and creativity also succeeded in attracting visitors. In addition, community-based promotions, such as providing discounts for groups, also support the increase in the number of visits. However, this study also identified obstacles such as limited human resources and lack of technological knowledge to support digital promotion. The study concluded that planned and integrated promotions can increase the attractiveness of Surya Fam's Tourism Park as a leading family tourism destination. Recommendations provided include training for managers, strengthening digital promotions, and collaborating with local governments to expand the reach of promotions. This strategy is expected to encourage the development of tourism parks in a sustainable manner. Keywords: Surya Fam's Tourism Park, Promotion, Family Tourism Destination, Tourism Development, Promotion Constraints.
PENGARUH HEALING TOURISM TERHADAP JUMLAH KUNJUNGAN WISATAWAN DI DESTINASI EMBUNG TERPADU DESA WISATA DAYUN Hayati, Maikel; Ibrahim, Mariaty
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi I Januari - Juni 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

In simple terms, Healing Tourism can be interpreted as a type of tourism that aims to provide a calming and restorative experience for tourists by traveling to visit tourist destinations that have Healing Tourism potential. The phenomenon that occurs is that even though the Dayun tourism village has the potential for Healing Tourism, the number of visits to the Dayun tourism village actually fluctuates. By knowing the most influencing Healing Tourism factors, it is hoped that Dayun tourism destinations can maximize the potential of these factors so that the number of tourist visits to Dayun tourism destinations no longer fluctuates. The purpose of this study is to see how much Healing Tourism has an influence on the increase in tourist visits in Dayun Tourism Village and which Healing Tourism factors have the greatest influence. The population is visitors to Dayun tourist destinations totaling 44,769 samples used in this study are 97 people. Healing Tourism has a significant effect on increasing tourist visits, the level of closeness is at a moderate level. Where the results of the correlation test obtained a probability number of 0.000 where this value is less than 0.05 (0.000 < 0.05) H0 is rejected and Ha is accepted, which means that there is a significant relationship between Healing Tourism and tourist visits, the correlation coefficient produced is 0.465. Keywords : Healing Tourism, tourism village
PELAKSANAAN TUGAS HOUSEMAN DI PUBLIC AREA HOTEL GRAND BUNDA BUKITTINGGI Perdana, Chaesar Sauqy; Ibrahim, Mariaty
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi I Januari - Juni 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The Purpose of this final project is to find out the implemenmtation of houseman duties in the public area of Grand Bunda Hotel. Houseman is one of the parts that plays an important role in the Grand Bunda Bukittinggi Hotel. A houseman does their job in accordance with the SOP (Standar Operational Procedure), is responsible for providing a good and comfortable welcome to guests in finding a room. This research use qualitative research methods. Based on research conducted by the author, the obstacles that exist in the hotels are lack of housekeeping employees, and the lack of a toilet floor dryer. It is recommended that the hotel should add more employees so as not be overwhelmed when other employees are on leave. Keywords: Houseman, Hotel
KUALITAS PELAYANAN CV. BILAVA TOUR SEBAGAI BIRO PERJALANAN WISATA DI PEKANBARU Wijaya, Fanny; Ibrahim, Mariaty
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi I Januari - Juni 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to assess the service quality provided by CV. Bilava Tour to its guests and the impact of slow responses on service quality. The research method used is descriptive qualitative research with techniques for data collection, data reduction, data presentation, and conclusion drawing. The findings of this study indicate that: first, the service quality of CV. Bilava Tour has not been fully optimized in its implementation because certain indicators do not align with high-quality service, particularly the Responsiveness dimension. On the other hand, the Tangibles, Reliability, Empathy, and Assurance indicators have been well executed in providing services to guests in accordance with the company's vision, mission, and standard operating procedures (SOPs). Second, the impact of slow responses on service quality at CV. Bilava Tour includes decreased customer satisfaction, reduced customer loyalty, and potential loss of sales opportunities. Keywords: Service Quality, Slow Response
KOORDINASI KERJA RECEPTIONIST DENGAN ROOM ATTENDANT DI HOTEL TJOKRO PEKANBARU Ramadhan, Nugraha; Ibrahim, Mariaty
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the work coordination and obstacles in the work practices of receptionists and room attendants at Hotel Tjokro Pekanbaru. The research method used is a qualitative method with data collection techniques through interviews and observations. The results of the study indicate that the work coordination between employees and reception staff with room attendants at Hotel Tjokro Pekanbaru has been running well, but there are still obstacles faced that have an impact on guest complaints and operational efficiency. Therefore, this study recommends improving the work coordination of receptionists and room attendants at Hotel Tjokro Pekanbaru through training and development as well as regular monitoring and evaluation so that reception staff and employees with room attendants at Hotel Tjokro Pekanbaru better understand work coordination and how to improve it. Keywords: Hotel, Coordination, Receptionist, Room Attendant.
ANALISIS PENGELOLAAN KEUANGAN PADA USAHA MIKRO: Studi Kasus Pada Rumah Makan Ampera Di Kelurahan Simpang Baru Kota Pekanbaru Kristina Sihotang; Mariaty Ibrahim
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i1.1136

Abstract

Micro businesses play an important role in increasing and equalizing community income so as to realize national stability, because this business can expand employment opportunities. However, micro businesses are not free from various obstacles, especially obstacles in the management of business finances that are not yet effective. Many micro businesses have not been able to implement 4 indicators of financial management, namely planning, recording, reporting and control. This study aims to determine the Financial Management of Micro Business Ampera Restaurant in Simpang Baru Village, Pekanbaru City. This type of research is qualitative with a descriptive approach. Data sources were obtained through observation, interviews and documentation involving 10 informants. The results of the study indicate that Financial Management at Ampera Restaurant in Simpang Baru Village, Pekanbaru City is not optimal. Of the 4 indicators of financial management, only the planning indicator can be said to be good. This is due to the lack of knowledge and limited human resources in recording, reporting and controlling. The results of this study are expected to provide useful information to improve financial management for micro-entrepreneurs.
PERENCANAAN FASILITAS OBJEK WISATA TOBEK PABOUN DI DESA PEBAUN HILIR KECAMATAN KUANTAN MUDIK PROVINSI RIAU Aprilia, Novi; Ibrahim, Mariaty
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to analyze the facility planning for the Tobek Paboun tourist attraction in Pebaun Hilir Village, Kuantan Mudik District, Riau Province. Tobek Paboun is a tourist destination offering natural beauty and local culture, but has experienced a decline in visitor numbers due to inadequate facilities. The research method used was qualitative with a descriptive approach, involving interviews, observation, and documentation. The results indicate several obstacles in facility planning, including funding and land acquisition issues. Nevertheless, the management is committed to improving the facilities by adding gazebos, homestays, and improving existing infrastructure. This study is expected to provide recommendations for managers and the government on improving the Tobek Paboun tourist attraction to make it more attractive to tourists. Keywords: Facility Planning, Tourist Attraction, Tobek Paboun, Pebaun Hilir Village, Nature Tourism.
PELAKSANAAN STANDAR OPERASIONAL PROSEDUR CLEANING SERVICE DI RAUN-RAUN FOODPARK PEKANBARU Ferdian, Simon Faris; Ibrahim, Mariaty
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study examines the implementation of Standard Operating Procedures (SOPs) by public area attendants at the Raun-Raun family and culinary tourist destination in Pekanbaru City, Riau Province. Using qualitative descriptive methods, this study aims to explore how SOPs are implemented in various public areas, such as the café garden, tenant areas, restrooms, live music, prayer rooms, and parking. The results indicate that SOPs are routinely implemented with adjustments to field conditions, both in writing, verbally, and through digital media such as WhatsApp. These SOPs are flexible, encompassing daily routines and situational conditions that arise in the field. It was found that employee knowledge of SOPs is influenced by training, work experience, and direct direction from supervisors. This study suggests the need to strengthen the overall understanding of SOPs to ensure optimal and consistent public service in tourist areas. Keywords: Raun-Raun, Standard Operating Procedures, Cleaning Service, Public Area Attendant, Tourist Destination
PROMOSI JASA PERJALANAN HAJI DAN UMROH PADA PT. CAHAYA HATI WISATA RELIGI DI KOTA PEKANBARU PROVINSI RIAU Meishafa, Khaila; Ibrahim, Mariaty
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the promotional strategy for Hajj and Umrah travel services implemented by PT. Cahaya Hati Wisata Religi in Pekanbaru City, Riau Province, and the obstacles encountered in its implementation. Promotion is a crucial aspect of the religious travel industry to attract pilgrims and face market competition. This study used a descriptive qualitative approach, with data collection techniques through observation, interviews, and documentation. The results indicate that PT. Cahaya Hati Wisata Religi uses four promotional mix tools: advertising (brochures, posters, banners), sales promotion (price discounts and bonus prayer equipment), publicity (media publications and religious events), and personal selling (direct approaches through representatives and communities). Digital promotion through social media such as Instagram, WhatsApp, and YouTube also plays a significant role in increasing marketing reach. Obstacles faced include intense competition among travel agencies, building pilgrim trust, and maintaining service quality. The promotional strategy implemented has helped the company expand its market and strengthen its position in the religious travel services industry. Keywords: Promotion, Travel Services, Hajj and Umrah, PT. Cahaya Hati Wisata Religi, Pekanbaru.
Co-Authors ', Risdayanti Abd. Rasyid Syamsuri Abdi Ramagiri Abdilah, Rizki Utmah Abian " Abu Rizal Achmad Noerkhaerin Putra Ade Fernando Ade Noviyanti Ananda Adella Puspita Sari Afida, Fina Nailul Ahmad Bansyar Ahmad Irvan, Ahmad Ahmad, Rummana Zahara Ailen Safitri Akbar, Fauzan Alberto Brando, Alberto Alvino, Rahmat Amalia Firez Amelia Fitri Ana Putri Sianipar Analis Eryani Ananto, Osman Andi M Rifiyan Andri Sulistyani Anisa Cahya Ningrum Anita Sari Anne Khairani Apri Dahlius Aprilia, Novi Ardi Saputra Ardianto &#039; Ari Arianda, Ari Arna Kartika Arum Puspita Rina Astari, Khairani Asyifa, Nurul Asyuni, Nila Ataya Hanna Nursillam S Augustin, Jeneva Aulia, Yusuf Awalia Rahmawati Azis Riduansyah Badia Purnamawanto Bella Sri Novita Br Sitorus, Lamria Meliani Nopita Budi Sulistyo Hari Andini Chintia Lara Kharyono Cindy Shenora Citra Suwarno Damanik, Arnold Daulay, Siti Aisyah Br. Defi Nafalia Hutapea Delia Putri Lestari, Delia Putri Derliana Siregar Desi Yuliana Desri Gustiarni Desta Afriani Desty Saputri Deswita Kezia Sitompul Devi Herlina Margareta Dhinda Indri Rahmadani Dialson Paulus Dian Puspita Sari Dina Lestari Doni Zuhri Suntago Dwi Yudi Pranata Dwika Rahmadina Putri Efendi, Bogi Hilman Ega Rahmatul Khair Eka Fitriani Eko Syafputro Elma Gusti Elni Ramadani Elwida, Liza Endang Sutrisna Eriyanto " Ernalko " Esrawati, Lidya Etika, Etika Eventina Sitorus Evi Andri Yani Fadel Muhammad Fadli, Mashur Fani Purwati, Fani Fanny Aulia Putri, Fanny Aulia Fatimah " Fauzana, Wulan Febri, Arinal Ferdian, Simon Faris Fia Aangraini Firdaus Yusrizal Fitria Sari Fransiska Sihotang Gultom, Ryanson Christian Guntur Rahmat Putra Gusniati Puteri Gusri Ermila Gustina Irmayanti Navili Gustina, Arosa Gustina, Rosa Guta, Rafiqa Risfiana Haby Frisco Hamzah Fansuri Handayani, Pebri Hanna Sitompul Hapsary, Rifka Afifa Hariati " Harmiko " Hayati, Maikel Hayatul Fuad Herikson H Simbolon, Herikson H Heriyana &#039; Herman Syaputra Hesti Norfadillah Hidayat Ricki Hutapea, Defi Nafalia Ika Dian Aruna Indah Salsabila Syah Indah Suryani Fajari N Indiana Jones Intan Nurafni Iqbal Satria Ananda Irfan Aulia Zamsy Jayanti Pramitari Kasmiruddin Kasmiruddin Kasmiruddin, Kasmiruddin Kasmirudin, Kasmirudin Khoirun Nisaq Khoyrika Makharoni Makharoni Kristina Sihotang Laila Ramadhana Laila Ramadhana, Laila Laksono Trisnantoro Lamria Meliani Nopita Br Sitorus Larasati, Arum Dwi lda Firdaus Lie Othman Lie Othman Linda Sarah Liza Elwida M. Nazarudin Syah M. Salman Alfarisi, M. Salman Madha Lela Mandataris MARIA BINTANG Marpaung, Santa Gasari Martina, Elti Marzuki, Ali Asraf Meishafa, Khaila Menda Aulia Sari Merlia Triyana Putri Meyliza Mutia Syapwi Meyzi Heriyanto Muhammad Ari Sumitra Muhammad Fajar Muhammad Farhan Muhammad Wahyudi Sembiring Muhammad Zaki Muhardi ", Muhardi Munadi Munadi Munadi, Chairul Murdiansyah " Musadad Musadad Musadad Musadad Nabila Audrey Sylindra Nadila Rahmadani Nainggolan, Maria .V. Najlani Syamsuddin Nanda, Sulvia Naomi D Simamora Nazhirul Rifqi Alnev Netashah, Netashah Nia Widi Astuti Ningrum, Anisa Cahya Ningsih, Silviya Nola Veronica Lestari Nova Diana Nova, Aulia Novenia, Yeyen Nst, Ade Khofifah Nur Aisyah Nurfitriana ", Nurfitriana Nurhaliza " Nurhayati Patio Pangaribuan Nurita, Riau Nurul Fadillah Nurul Haflah Nurzanah " Okta Karneli, Okta Oktari, Vivi Kumala Oldemar " Osman Ananto Pakpahan, Yola Ekklesia Patrick Joshua Hutapea Perdana, Chaesar Sauqy Prambudi, Yogi Prastika Meilany Pratama, Riski Putra Puspanegara, Enrica Seavina Putra, Dawendra Putri Setia Pamungkas Putri, Ayu Mardiah Putri, Saima Puty Chairunnisa Rafika Eris Rafki Priandani Maizir, Rafki Priandani Rahma Fauziah Rahmadhani, Sherina Suci Rahman Saputra Rahmi, Hidayatur Raja Julian Lovianda Ramadhan, Nugraha Ramadhani, Salhira Rani Desmawita Rani, Adhisty Muthia Ranne Hidayatika Ramfineli, Ranne Hidayatika Ranti Fellia Anzani Ratna Sari Pratiwi Reinaldi Irvan Resma Astuti Angesti Rahayu Reyna Syahanaz Reza, Nadia Ribka Br Napitupulu Riki Darminto, Riki Rimbun Budiman Rina Chesia Megaria Rinauman, Arezky Ringgo Eldapi Yozani Rini Saputri Ririn Wahyutri Risfan Pratama Riska Ismawanti Riska Novita Basuki Rissayana Rissayana Rizka Yulia Putri Rossy, Tiur Novi Roy Parto Purba Rudi Putra RUDI SOFYAN Ruliadi Krisna Ruzikna Ruzikna Ruzikna, Ruzikna Ryan Anugrah Pratiwi Saepul Ulum Safas, Rahmat Saiman Pakpahan Sakinah " Salsabila Putri Suhendra Saputra, Arif Reza Ady Saputra, Nur Syawala Sari, Intan Ayu Ovia Sari, Syafira Permata Sembiring, Edi Gia Gunanta Ras Septianingsih, Yola Gress Sera Prasetya Shabrina, Salsabila Shafwati " Silvia Okta Dumyati Silviana Savitri Silviya Ningsih Sitanggang, Paskaria Martiana Siti Fatimah Siti Hastuti Siti Rahayu SRI RAHAYU Stephanie, Misye Suci Permata Hati Suci Ramadhani Syafitri Suheri Tanjung, Suheri Sundari " Suryalena Suryalena Suryalena, Suryalena Swandono Sinaga Syafifah, Nurul Putri Syafri Yusman Syahanaz, Reyna Syarinah Sianipar Syofiatul Safitri Tanjung, Abdurrahman Tasya Siti Aulia Tasya Sitompul Tasya Vivaldie Tedi Andika Teteh Muliajati Teti Ernawati Tia Monika Tias Windarti Titania Novriza Aurelli M Tiur Novi Rossy Tualang, Wy’ Akcdio Farub Ulfa Desti Youlanda Ulina, Sri Utama, Ade Verina Greselda br. Simbolon Wijaya, Fanny Winda Anastasya Windari Ade Fransiska Winna Amelian Wernanda Wulan Fitri Yeni Yanti, Gita Anjari Yella Febriona Yen Syafitri Yesi Rahmadani Yesicha, Chelsy Yeyen Novenia Yulia, Nur Arini Yuliana Sartika Yumni, Cindi Ulfa Yuni Rahayu Yuni Rahma Ayu Yunisha, Welda Zacky Faluti, M. Zanuba Khalila Zikra Aditya Rifqi Zulfia, Vioza Nurul