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All Journal MITRA: Jurnal Pemberdayaan Masyarakat Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Bakti Masyarakat Indonesia Feedforward: Journal of Human Resource Jurnal Manajerial Dan Kewirausahaan International Journal of Application on Economics and Business Jurnal Serina Ekonomi dan Bisnis Jurnal Manajemen Maranatha Jurnal Serina Abdimas
Mei Ie
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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THE EFFECT OF COMMUNICATION, SELF-EFFICACY AND POWER ON THE COMMITMENT OF EMPLOYEES Ie, Mei; Maupa, Haris; Madris, Madris
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.15-23

Abstract

This study aims to determine the effect of communication, self-efficacy and power on the commitment of employees of PT XYZ. This research was conducted using a descriptive quantitative approach through survey techniques. The sample used amounted to 65 respondents came from employees of PT XYZ. Data analysis was performed using Partial Least Square – Structural Equation Model (PLS-SEM) using smartPLS 3.0 software. The results showed that communication, self-efficacy and power had a positive and significant influence on employee commitment at PT XYZ. This shows that if there is an increase or improvement in communication, self-efficacy and power are able to maintain and even increase employee commitment to the company, namely PT XYZ.. The thing that needs to be considered for the company is to pay attention and keep employees having high confidence in facing work challenges. Because of communication, self-efficacy, and power influence on the employees commitment, this research has theoretically and practically implication. Theoretically, employees commitment be created through how to build a good communication, notice the employees self-efficacy, and positive power implementation. Meanwhile for practically implication, management of PT XYZ could use this research as a hint of company policy making.
THE EFFECT OF ENTREPRENEURIAL SELF-EFFICACY, ENTREPRENEURIAL ATTITUDES AND THE USE OF SOCIAL MEDIA ON SMES PERFORMANCE Suheryanto, Fadillah Akbar; Ie, Mei
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.401-409

Abstract

The purpose of this study is to determine the impact of entrepreneurial self-efficacy, entrepreneurial attitudes and the use of social media on the performance of SMEs. The population used in this study is the owner of a small and medium culinary business in the Kelapa Gading area. The number of samples used for this study were 50 respondents using non-probability sampling for data collection and using a purposive sampling technique whose criteria were Small and Medium Culinary Enterprises in the Kelapa Gading area. The design of this research is descriptive cross-sectional because the data collection in this study uses field information, due to the data in this study using the SmartPLS version 3.3.3 application. What will happen is that this research states that entrepreneurial behavior does not have a significant effect on the performance of SMEs, while entrepreneurial self-efficacy and the use of social media have a positive and significant impact on the performance of SMEs. In the future, this research can help small and medium business owners to be able to use social media to run their business. And this research can also help increase the awareness of business owners that having self-efficacy in oneself and also mastering entrepreneurial attitudes is an important thing and can affect the business being run.
ANALYSIS ON THE STRATEGY AND IMPLEMENTATION OF DIGITAL TECHNOLOGY IN THE XYZ COMPANY Wijaya, Septihani Michella; Budiman, Bellinda; Johan, Livia; Laurent, Margaret; Ie, Mei
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1412-1424

Abstract

The agricultural sector grew by 2.19% y-o-y in 2020 and contributed to Indonesia's GDP of 15.46%. Agribusiness potential is one of the largest contributors to Indonesia's GDP. Not only that, the Covid-19 pandemic has forced the acceleration of digital transformation in business activities. This encourages the need for digital transformation for XYZ company to be able to survive in the agro-industry business. The application of Information and Communication Technologies (ICT) and the use of the Internet of Things (IoT) are challenges and opportunities for companies to carry out digital transformation. The existence of obstacles and challenges that need to be overcome by the company requires handling carried out in strategic and systematic steps in order to survive in the market. XYZ's challenges in implementing digital transformation lie in the level of penetration and understanding of digital technology, the use of technology that has not been maximized, and intense competition. Where XYZ also has digital opportunities because Indonesian people are starting to switch to online shopping patterns.
CHALLENGES AND MARKETING SOLUTIONS TO SUPPORT THE ROLE OF SONGKET FABRIC SMES IN WELCOMING THE ERA OF SOCIETY 5.0 Wijaya, Septihani Michella; Metty, Patrice Febiyani; Yukianti, Chiara Rizka; Ie, Mei
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2022-2032

Abstract

The more efforts are made, the more the country's economy will increase. The country's economy is increasing thanks to a significant increase in GDP (Gross Domestic Product) every year. MSMEs of songket cloth are one of the drivers of the country's economy because songket cloth has strength as the main advantage, namely that MSMEs can absorb jobs and grow the local community's economy. The right strategy for the MSME sector is to grow and build, consisting of market penetration to increase market share by using products already on the market. Market development is to increase market share in new markets by using existing products, and product development aim to increase market share by creating new products or developing existing products. Based on these leading concerns, the team has conducted a series of analyzes and formulated the right marketing strategy, namely the SMEs Bazaar with the theme "The Future of SMEs", Integrated Marketing Communication – Scan QR Code, E-commerce Partnership, show with SMEs with the theme "Custom Made to Fit ur Desire", and Empowerment SMEs Program. This strategy is believed to be effective and efficient in improving the performance of songket SMEs in Indonesia. With the development of technology and digitalization, Sasirangan Fabric products produced by SMEs can be sold using digital platforms such as e-commerce to make it easier for the public to reach and help in the expansion process to enter the global market. However, the limited internet penetration of MSME actors is a major problem in digital transformation. Therefore, it is necessary to analyze how this type of MSME can improve Indonesia's digital economy and welcome the era of society 5.0.
FACTORS AFFECTING BUSINESS PERFORMANCE THROUGH KNOWLEDGE COMPETENCE AS A MEDIATION VARIABLE Clinton , Clinton; Ie, Mei
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2494-2510

Abstract

The purpose of this study was to determine the effect of entrepreneurial orientation and market orientation on business performance through knowledge competence as a mediating variable in Sunter culinary entrepreneurs. This study uses a non-probability sampling technique with a purposive sampling technique. The sample criteria include respondents who are culinary entrepreneurs in Sunter, North Jakarta. Then, business actors who have been running their business for more than 1 year. So, in this study researchers used 100 respondents. This study was analyzed using SmartPLS version 3.3.9. The results of the study show that entrepreneurial orientation and market orientation have a positive and significant effect on business performance. Knowledge competency can mediate the effect of entrepreneurial orientation and market orientation positively and significantly on business performance. entrepreneurial orientation and market orientation have a positive and significant effect on knowledge competence.
INTERNATIONAL BRAND IMAGE DEVELOPMENT FOR MSMES: CASE OF LEGIT CRACKERS Tunjungsari, Hetty Karunia; Ie, Mei; Utama, Didi Widya; Mawardi, Viny Christanti; Solikhah, Nafia; Yukianti, Chiara Rizka; Buana, Salsabila Ayunda Martsa
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2754-2761

Abstract

The growth of MSMEs drives Indonesia's economic growth in significant contribution. Businesses that are quite popular with MSMEs are businesses in the culinary sector. Legit Crackers is an MSME that produces snacks in the form of high quality and low-calorie mackerel fish crackers. Fish crackers are a popular snack among Indonesian people, with various types and various flavors. However, like many other MSME’s businesses, the fish cracker business also faces a number of problems that need to be overcome. One solution is to develop product formulas and brand images. This is important because good product quality can influence the awareness, trust and confidence of potential buyers. For Legit Crackers, a low-calorie snack business that was founded in 2017, building a brand image is a challenge. To increase marketing potential, good quality and unique product development, packaging and promotions are carried out. Development of a comprehensive strategic plan to overcome production efficiency problems, improve business image, and open access to international markets. This research aimed to innovate and develop market potential for low-calorie snack products. It is hoped that this will improve consumer brand image towards Legit Crackers, develop the low-calorie snack market potential and penetrate the global market.
ENTREPRENEURIAL COMPETENCE AND PERSONALITY AS DRIVERS OF ENTREPRENEURIAL COMMITMENT: A STUDY ON DISABLED MICRO-BUSINESS OWNERS Ie, Mei; Maupa, Haris; Madris, Madris
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.2903-2912

Abstract

Micro-enterprises have become one of the main drivers of economic growth, with business owners playing an important role in building the local economy. This presents both opportunities and challenges for people with disabilities who own micro-enterprises. One factor that is believed to have a major influence on entrepreneurial success is the entrepreneurial competence and personality of the business owner. Entrepreneurial competencies include the skills, knowledge and attitudes required to manage a business effectively. In addition, the personality of business owners is also thought to influence their commitment to their own business. A proactive, creative and risk-taking personality tends to be positively correlated with entrepreneurial commitment. The purpose of this study was to determine the effect of entrepreneurial competence and personality on the entrepreneurial commitment of micro business owners with disabilities. This study uses a quantitative descriptive approach using a questionnaire to obtain data with a sample of 133 respondents of micro business owners with disabilities in three cities in Central Java, Indonesia. This research uses primary data collected directly by the researcher. The data analysis technique uses PLS-SEM with SmartPLS 3.0. Based on hypothesis testing that has been carried out, it is found that entrepreneurial competence and personality have a positive effect on entrepreneurial commitment in micro business owners with disabilities located in three regions in Central Java.
Pengaruh Kepemimpinan Transformasional dan Kepercayaan Interpersonal Terhadap Organizational Citizenship Behavior Karyawan [Effect Of Transformational Leadership and Interpersonal Trust on Employee's Organizational Citizenship Behavior] Ie, Mei; Widjaja, Oey Hannes
Feedforward: Journal of Human Resource Vol. 1 No. 2: September 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ff.v1i2.4053

Abstract

One of the factors that encourage organizational citizenship behavior is transformational leadership. Transformational leadership encourages organizational citizenship behavior that is voluntary and is not directly connected to the organizational reward system, but contributes to improving organizational effectiveness and climate. Apart from transformational leadership, a factor that can affect organizational citizenship behavior is interpersonal trust. When the interpersonal trust among employees is very strong, they tend to show strong Organizational Citizenship Behavior. The purpose of this study was to determine the effect of transformational leadership and interpersonal beliefs on organizational citizenship behavior. Researchers distributed questionnaires to 100 respondents. The sampling method is probability sampling with a simple random sampling type. The data analysis method in this study is a quantitative method and Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach. The results of this study state that transformational leadership affects organizational citizenship behavior and interpersonal beliefs affect organizational citizenship behavior of employees.BAHASA INDONESIA ABSTRACT:Salah satu faktor yang mendorong terjadinya organizational citizenship behavior adalah kepemimpinan transformasional. Kepemimpinan transformasional mendorong organizational citizenship behavior yang bersifat sukarela dan tidak terhubung langsung ke sistem penghargaan organisasi, tetapi berkontribusi untuk meningkatkan efektivitas dan iklim organisasi. Selain kepemimpinan transformasional, faktor yang dapat mempengaruhi organizational citizenship behavior adalah kepercayaan interpersonal. Ketika kepercayaan interpersonal di antara karyawan sangat kuat, mereka cenderung menunjukkan perilaku Organizational Citizenship Behavior yang kuat. Tujuan penelitian ini adalah untuk mengetahui pengaruh dari kepemimpinan transformasional dan kepercayaan interpersonal terhadap organizational citizenship behavior. Peneliti menyebarkan kuesioner kepada 100 responden. Metode pengambilan sampel adalah probability sampling dengan jenis simple random sampling Metode analisis data dalam penelitian ini adalah metode kuantitatif dan Structural Equation Modelling (SEM) dengan pendekatan Partial Least Squares (PLS). Hasil dari penelitian ini menyatakan bahwa kepemimpinan transformasional berpengaruh terhadap organizational citizenship behavior dan kepercayaan interpersonal berpengaruh terhadap organizational citizenship behavior karyawan.
PENGEMBANGAN UMKM WANITA DALAM USAHA BATIK DI TANJUNGPANDAN Mei Ie; Salsabilla Ayundha Martsha Buana
Jurnal Serina Abdimas Vol 1 No 3 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i3.26190

Abstract

Sudah menjadi rahasia umum bahwa batik merupakan produk yang memiliki nilai tradisonal dan kelokalan yang disukai banyak orang termasuk para turis. Namun, pada saat ini untuk nilai lebih dari produk Batik Kelekak masih termasuk kurang menarik. Karena hal tersebut, pihak mitra harus dapat mengenali dahulu bagaimana proses kewirausahaan berjalan. Dengan adanya proses pengenalan kewirausahaan yang diberikan oleh Tim PKM Universitas Tarumanagara dalam bentuk seminar dan pendampingan, diharapkan dapat membantu mitra untuk melakukan peningkatan dalam melakukan pemasaran terhadap produknya secara baik hingga dapat mencapai target konsumen. Selain itu, diharapkan juga mitra memperoleh keloyalitasan dari seorang konsumen yang kedepannya melakukan pembelian kembali pada produk yang mereka hasilkan. Target luaran yang akan dihasilkan oleh Tim PKM Universitas Tarumanagara adalah berupa pembagian ilmu pengetahuan berkaitan dengan ilmu wirausaha dan juga strategi atau kiat-kiat bagaimana cara melakukan pertumbuhan usaha, terutama mengenai strategi atau kiat-kiat dalam melakukan pemasaran hasil produk. Artikel publikasi dalam temu ilmiah merupakan target luaran wajib yang akan dihasilkan oleh Tim PKM Universitas Tarumanagara. Metode pelaksanaan kegiatan pengabdian masyakat kali ini terdiri dari beberapa kegiatan seperti melakukan interview dengan pihak mitra, studi literatur yang relevan, penyusunan rencana kegiatan pendampingan pengabdian kepada masyarakat, pelaksanaan kegiatan PKM, evaluasi kegiatan, serta penyusunan dan penyerahan laporan kegiatan.
PENGEMBANGAN MEREK USAHA PADA UMKM “HANA HINI HITU” DI TANJUNGPANDAN Ie, Mei; Buana, Salsabilla Ayundha Martsha
Jurnal Serina Abdimas Vol 1 No 3 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i3.26209

Abstract

ABSTRACT Looking at the current market situation, wet cake is a type of food that is quite popular with many people from various groups, ranging from adult consumers to children who can consume it. However, the more needed it is, many entrepreneurs also use this opportunity and use it as their business idea. Therefore, Hana Hini Hitu has a necessity to provide a different experience to its consumers in order to attract consumer attention and afterwards reach more consumers and even the market or target that has been determined. In accordance with what was previously determined that the target output to be generated from this activity is a transfer of knowledge related to entrepreneurship, how to market products through social media, creativity in marketing and increasing brand awareness which in the future can be applied independently to their products and consumers. Then, it is hoped that this service can help partners in making developments in entrepreneurship and strategies, especially in the fields of entrepreneurship and marketing in developing businesses. ABSTRAK Melihat keadaan pasar saat ini, kue basah merupakan jenis makanan yang cukup diminati oleh banyak masyarakat dari berbagai macam kaum, mulai dari konsumen usia dewasa hingga anak-anak bisa mengonsumsinya. Namun, semakin dibutuhkannya hal tersebut, banyak juga pengusaha yang menggunakan peluang tersebut dan digunakan sebagai ide bisnis mereka. Oleh karena itu, Hana Hini Hitu memiliki sebuah keharusan untuk memberikan pengalaman yang berbeda pada konsumennya agar dapat menarik perhatian konsumen dan setelahnya dapat menjangkau lebih banyak konsumen bahkan pasar ataupun target yang telah ditentukan. Sesuai dengan hal yang ditetapkan sebelumnya bahwa target luaran yang hendak dihasilkan dari kegiatan ini adalah kegiatan transfer ilmu pengetahuan terkait dengan ilmu berwirausaha, cara bagaimana memasarkan prosuk melalui sosial media, kreativitas dalam pemasaran serta peningkatan brand awareness yang kedepannya dapat pihak mitra terapkan secara mandiri pada produk serta para konsumen mereka. Kemudian, besar harapan bahwa dengan adanya pengabdian ini dapat membantu mitra dalam melakukan perkembangan dalam ilmu berwirausaha serta strategi terutama pada bidang kewirausahaan dan pemasaran dalam mengembangkan usaha.
Co-Authors Alvionita, Alvionita Andrea, Shannon Anisa Husnul Khotimah Aqila, Nyimas Anastasia Atalya Fransiska Ayesha Desfitrianie Bharath, Divyas Buana, Salsabila Ayunda Martsa Buana, Salsabilla Ayundha Martsha Budiman, Bellinda Calvinus, Yohanes Clinton , Clinton Danuarta, Leo Desi Arisandi Dewi, Fransisca I.R. Efna, Nayra Fitrianita Ellys Ellys Endah Setyaningsih Eni Visantia Erick Fasmita, Windy Fitrianita Efna, Nayra Fitrianita Florensia, Michelle Fransisca I. R. Dewi Fransisca Iriani Roesmala Dewi Gultom, Marvin Gunawan, Ferdyanto Halim, Angelina. R Halim, Veroansyah Haris Maupa Henny Henny Henny Henny, Henny Heriyanto, Hermawan Hetty Karunia Tunjungsari Irene, Patricia Jap Tji Beng Johan, Livia Juliani, Viren Kevin, Nicholas Kimberley Kurniawan, Velista J. Laurent, Margaret Lavenia, Lavenia Lavinsky, Saskia Lee, Angel Lee, Vivien Madris Madris, Madris Margareta Martsha Buana, Salsabilla Ayundha Metty, Patrice Febiyani Natalie Novario Jaya Perdana Oeyta, Vienchenzia Phandry, Venrico Pratama, Vincent Putera, Samahita Rahmiyana Nurkholizah Rinaldi, Adryanus Rorlen, Rorlen Rusli, Suci Salsabila Salsabilla Ayundha Martsha Buana Saputri, Marselina Sefanya, Suzan Shalsa Dea Purnama Sigalingging, Della N. Solikhah, Nafia Sri Tiatri Sri Tiatri Suheryanto, Fadillah Akbar Talahi, Evelyn Sabella Tasya Mulia Salsabila Teddy, Giovanni Elbert Tonnisen, Utomo Kevin Trimurni, Andreas Utama, Didi Widya Valentina, Eveline Viny Angellika Viny Christanti M Widjaja, Oey Hannes Widjaya, Ardelia Wijaya, Marvin Wijaya, Septihani Michella Winata, Raynard Yukianti, Chiara Rizka Zahra Shafira Zefanya Salsabilla