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The Effect of Personal Selling, Social Media Advertising and Sales Promotion on Purchasing Decision : Case at Orbit Telkomsel Sumbagteng Region Anta Pratama Ginting; Indrawati Indrawati
Digital Innovation : International Journal of Management Vol. 1 No. 4 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v1i4.95

Abstract

Telkomsel Orbit is a product that provides an internet network that can be used anytime and anywhere, thereby attracting consumer interest. The company continues to market and develop this product so that it can continue to compete with other similar products, including by implementing several marketing methods which will be studied in this research. This study seeks to examine the impact of the independent variables, namely (X1) Personal Selling, (X2) Social Media Marketing and (X3) Sales Promotion on the dependent variable (Y1) Purchasing Decisions. This study uses quantitative data collected based on filling out questionnaires carried out by 330 respondents who are users of Telkomsel Orbit products in the Central Sumatra Region. Sampling was carried out by purposive sampling. Data analysis was conducted using Structural Equation Modeling (SEM) techniques via the SmartPLS application. Statistical results show that the independent variables, such specifically as (X1) Personal Selling, (X2) Social Media Marketing and (X3) Sales Promotion have a positive and substantial effect on the dependent variable (Y1) Purchase Decision resulting in an R-Square featuring the value of 0.267 or 26.7%. The Telkomsel Orbit marketing team is expected to continue to improve and evaluate the application of personal selling, social media marketing and sales promotions to influence consumer decisions in choosing Telkomsel Orbit products. The application of personal selling is considered the most effective in this research, so it is hoped that optimization of human resources and abilities in forming relationships with consumers will continue to be carried out. Likewise, sales promotions must be carried out more massively to be able to continue to compete with other competitors, because the best and most attractive price offers or sales promotion methods will be superior in influencing purchasing decisions. Meanwhile, social media marketing continues to be optimized, especially facing the digital world, where information is disseminated via the internet or social media, so content is needed with information content that can attract consumer interest in products.
Pemberdayaan Perawat dalam Penerapan Nurse Early Warning System untuk Memantau Kondisi Pasien di Rumah Sakit Junaedi Yunding; Masyita Haerianti; Evidamayanti Evidamayanti; Evawaty Evawaty; Indrawati Indrawati
Jurnal Abdimas Kesehatan (JAK) Vol 2, No 2 (2020): Juni
Publisher : Sekolah Tinggi Ilmu Kesehatan Baiturrahim Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36565/jak.v2i2.112

Abstract

AbstractSevere adverse events such as cardiac arrest and death are often marked by abnormal vital signs a few hours before the event. Majene Regional General Hospital is the only hospital in the Majene Regency and is a reference center for all puskesmas in the Majene and surrounding districts. As a health service institution that organizes health services, it is closely related to the responsibility of providing emergency services. The Nurse Early Warning System (NEWS) is a development in emergency services for patients treated in hospitals, which serves as an early detection tool so that if there is a decrease in the patient's condition it can be known earlier can be handled more quickly. The purpose of this activity is to increase the knowledge and skills of nurses in the application of the nurse early warning system (NEWS) in monitoring the condition of patients in the care room. The implementation method starts from identifying the problem, delivering material about NEWS, demonstrating the assessment of the patient's condition and the nurse's independent practice in using NEWS. The evaluation results of this activity are the increase in knowledge and skills of nurses using NEWS in monitoring the condition of patients in the care room.
Pemanfaatan Lingkungan sebagai Sumber Belajar pada Mata Pelajaran IPA Kelas III di Madrasah Ibtidaiyah Negeri 21 Jakarta Indrawati Indrawati; Supardi Supardi
Algoritma : Jurnal Matematika, Ilmu pengetahuan Alam, Kebumian dan Angkasa Vol. 3 No. 4 (2025): Algoritma : Jurnal Matematika, Ilmu pengetahuan Alam, Kebumian dan Angkasa
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/algoritma.v3i4.642

Abstract

This study aims to describe the utilization of the surrounding environment (compost) as a learning resource in the subject of science for grade III at MIN 21 Jakarta TimurDistrict. The researcher used a qualitative method with a descriptive approach. The researcher collected data through observation, interviews and documentation related to the utilization of organic waste as a learning resource or learning media conducted with grade III teachers at MIN 21 Jakarta TimurDistrict. The results of the study showed that the utilization of the surrounding environment (compost) namely the use of compost as a learning resource can improve students' process skills in science subjects. Through the utilization of compost, students are more active in learning outdoors because it is more fun, students can also see directly what is being learned if they use real sources that are in the school environment. It is important to remember that students' learning preferences and levels of understanding can vary. Some students may be more responsive to this learning method, while others may need a different learning approach. Here are some recommendations for the utilization of the surrounding environment (compost) as a learning resource in science subjects, namely about the benefits of compost and experiments in making compost.
Peran Pemerintah Desa dalam Meningkatkan Kualitas Pelayanan Administrasi di Kantor Desa Tenilo Kecamatan Tilamuta Indrawati Indrawati; Karmila Damariani Radjak; Irfan Gani
WISSEN : Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 2 (2025): Mei : WISSEN : Jurnal Ilmu Sosial dan Humaniora
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/wissen.v3i2.738

Abstract

The role of the village government in improving the quality of administrative services at the village office is part of an effort to realize professional public services that focus on community satisfaction. The village government acts both as a policymaker and a service provider, responsible for delivering an orderly, fast, and transparent administrative system. This research was conducted at the Tenilo Village Office in Tilamuta District. This study aims to determine the extent of the village government's role in improving the quality of administrative services at the Tenilo Village Office, Tilamuta District, Boalemo Regency. This study uses a qualitative research approach. Data collection techniques include observation, interviews, and documentation. The data sources consist of both primary and secondary data. The data analysis technique used is descriptive qualitative analysis, which includes data reduction, data presentation, and conclusion drawing. The research findings at the Tenilo Village Office in Tilamuta District indicate that the government has played an active role in enhancing the quality of administrative services. However, there are still several inhibiting factors in improving service quality. Internal factors include: (1) inadequate service facilities, (2) limited skills and capabilities, and (3) budget constraints. Meanwhile, external challenges involve: (1) lack of community participation.
Pengaruh Literasi Digital Terhadap Etika Komunikasi Di Media Sosial Pada Siswa SMAN 1 Sungai Mandau Riki Hendri Hidayat; Indrawati Indrawati
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 3 No 4 (2025): Agustus
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v3i4.1087

Abstract

The development of information technology has changed social communication patterns, especially among students. Social media has become the primary medium for interaction, but this is not always accompanied by ethical awareness among its users. This research aims to analyze the influence of digital literacy on communication ethics on social media among students of SMAN 1 Sungai Mandau. The approach used is descriptive quantitative. A sample of 140 students was taken. Data were collected through questionnaires and analyzed using simple linear regression. The results show that digital literacy has a positive and significant effect on students' communication ethics. Symbolic interactionism theory is used to understand how ethical meanings are formed through symbols and digital social interactions. These findings emphasize the importance of integrating digital literacy education in character development and the communication ethics of students.
Strategi Bertahan Hidup Pakaian Bekas Di Pasar Uka Garuda Sakti Km 3 Pekanbaru Khairun Nisa; Indrawati Indrawati
Concept: Journal of Social Humanities and Education Vol. 2 No. 1 (2023): March : Concept: Journal of Social Humanities and Education
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/concept.v2i1.240

Abstract

Penelitian ini dilakukan di Pasar Uka kelurahan Air Putih Kecamatan Tuah Madani Kota Pekanbaru Provinsi Riau dengan tujuan untuk mengetahui : 1) Bagaimana profil pedagang pakaian bekas, serta 2) Bagaimana strategi pedagang pakaian bekas untuk mengatasi persoalan yang dihadapi oleh usahanya. Penelitian ini menggunakan penelitian pendekatan metode kualitatif secara deskriptif dengan mengambil 5 subjek utama 2 informan triangulasi dan 2 subjek kunci (Key informan). Serta penentuan informasi ini menggunakan teknik Purposive Sampling dengan pengumpulan data menggunakan teknik wawancara, observasi dan dokumentasi. Teori yang digunakan adalah teori Strategi Bertahan Hidup Edi Suharto. Hasil analisis dari penelitian ini yang Pertama, aspek yang menjadi pedagang pakaian bekas adalah masih mudahnya untuk mendapatkan pakaian bekas dari kota-kota lain yang banyak pemasoknya dan Mendapatkan keuntungan dengan modal tidak terlalu banyak. Para peminat pakaian bekas ini selalu ada, Pedagang selalu menjual dengan melihat merk dan model. Kedua, Kendala yang sering dihadapi oleh pedagang adalah izin pemerintah tentang adanya larang impor pakaian bekas dan para pedagang juga sering mendapatkan pakaian bekas yang tidak bagus. Ketiga, Strategi yang dilakukan pedagang adalah Strategi aktif dengan cara mempertahankan potensi yang seperti memanfaatkan anggota keluarga, selektif dalam berjualan dan menambah barang dagangan. Serta, strategi pasif menghemat pengeluaran ekonomi dengan cara mampu memilih harga pakaian yang tinggi untuk menciptakan pendapatan tinggi dan menabung hasil dagangan, dan strategi jaringan dengan cara harus menjalin hubungan yang baik dengan pihak agen dan pembeli untuk memenuhi kebutuhan sehari-hari.
Pojok Baca dan Belajar Anak di RW 03 Kelurahan Kali Baru Jakarta Utara Kenny Chandra Kusuma; Rosna Elfrina Sitompul; Hasan Kamil; Rafli Mulkan Mustaqim; Indrawati Indrawati
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 2 No. 4 (2025): Oktober: Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v2i4.2134

Abstract

The Children’s Reading and Learning Corner program is a community service activity implemented by Group 7 of the Community Service Program (KKN) from Universitas 17 Agustus 1945 Jakarta in Kalibaru Subdistrict, North Jakarta. This program was designed to address the challenge of low reading interest and the limited access to learning facilities among children in the local community. The main target of the activity was children aged 5–8 years, with the objective of increasing reading interest, strengthening basic cognitive skills, and fostering positive learning habits from an early age. The program was carried out through interactive learning methods with a thematic approach, combined with group discussions, question-and-answer sessions, shared reading, and simple practices that encouraged active participation. The learning materials covered Basic Mathematics, Indonesian Language, and General Knowledge, all adjusted to the children’s comprehension levels. In addition, a coloring competition was held to foster creativity, train fine motor skills, and create a fun and engaging learning atmosphere. Evaluation results indicated a significant improvement in children’s enthusiasm for learning, better understanding of the provided materials, and more active involvement during the sessions. The children also demonstrated increased self-confidence, particularly when asked to read aloud or answer questions in front of their peers. Furthermore, the provision of a bookshelf in the community hall became a strategic step to establish a sustainable reading space that could be used outside of program hours. Overall, the program successfully achieved its intended goals and is considered feasible to be expanded to other areas. Additional support in the form of a wider collection of books, more creative learning media, and consistent community involvement will be key factors in ensuring the sustainability and long-term impact of the program.
Edukasi Plang Sampah sebagai Upaya Meningkatkan Kesadaran Lingkungan Masyarakat Samsul Muarif; Alvonsus Rumampuk; Novi Rizky Ramadhani; Eben Ezer Sihombing; Indrawati Indrawati
Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan Vol. 2 No. 3 (2025): September: Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kese
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/dinsos.v2i3.2147

Abstract

Waste management has become an increasingly complex environmental issue, particularly in urban areas and densely populated settlements. The lack of public awareness in disposing of waste properly has caused numerous negative impacts, including soil and water pollution, flooding due to clogged drainage systems, reduced environmental aesthetics, and the spread of infectious diseases. These conditions indicate that the waste problem is not merely a technical issue of collection and disposal, but also strongly related to people’s behavior and environmental awareness. Therefore, a simple, practical, and effective approach is required to encourage behavioral change in daily life. One alternative solution is through visual education by using waste signboards that display educational and persuasive messages. These signboards are installed in strategic locations to serve as direct reminders for residents to care more about environmental cleanliness. This study aims to analyze the effectiveness of waste education signboards in improving community understanding and discipline in waste disposal practices. The methods applied included counseling sessions, participatory discussions with residents, designing communicative and attractive signboards, and installing them in high-traffic areas such as main roads, schools, worship places, and public spaces. The results of the activity indicated an increase in public knowledge regarding the impacts of waste, active participation in maintaining cleanliness, and a significant reduction in littering behavior around the areas where the signboards were installed. Furthermore, residents gave positive feedback and expressed their willingness to expand the initiative by adding more signboards in other locations as part of sustainable action. In conclusion, educational signboards proved to be an effective, low-cost, and practical medium to raise community awareness. Beyond delivering environmental messages, the signboards also helped strengthen collective commitment among residents to create a clean, healthy, and sustainable living environment.
Penguatan Kemampuan Bahasa Inggris Anak melalui Program Pelatihan Interaktif di RW 03 Kalibaru, Cilincing, Jakarta Utara Yosua Mordekhai Hutabarat; Isna Damayanti; Shyavara Aisyah; Fatiha Azka Ghassani; Indrawati Indrawati
Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan Vol. 2 No. 3 (2025): September: Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kese
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/dinsos.v2i3.2151

Abstract

This Community Service Program aims to strengthen the basic English language skills of children aged 5-12 in RW 03 Kalibaru, Cilincing, North Jakarta. Initial observations revealed low vocabulary mastery and a lack of confidence in communication among these children. With foreign language literacy rates for primary school-aged children in coastal North Jakarta at only 27.5%, non-formal educational intervention is crucial to support their school learning. As part of a university community service program (KKN), this initiative was carried out over three meetings with 30 children. The method used was Participatory Action Research (PAR), which emphasizes active collaboration between program facilitators and the community. The program's implementation included introducing basic materials such as the alphabet, numbers, colors, and vocabulary related to animals and family members, as well as practicing simple conversations like self-introductions and greetings. The learning methods applied were highly interactive, integrating educational games, songs, visualization, and role-playing. The evaluation, using pre-test and post-test instruments, showed a significant improvement in the participants' understanding. The average initial score increased sharply from 68.5 to 85.7, representing a 17.2-point or approximately 25% increase. This improvement proves the effectiveness of the interactive methods used in strengthening material mastery. Furthermore, the program successfully fostered an inclusive and enjoyable learning environment. A social change was observed in the form of increased self-confidence among the children when using English, a willingness to speak in front of their friends, and positive interactions among participants. Overall, this program not only succeeded in enhancing basic English skills but also fostered social transformation through increased confidence and positive interaction. Although challenges such as varying levels of understanding and limited learning media were encountered.
Co-Authors AGUNG SETIAWAN Agung Yudhistira Nugroho Agus A. Gani Agus Abdul Gani Agusta Ayudya Aryanti Aini Wardatut Thoyibah Albertus Djoko Lesmono Alex Harijanto Alfiansyah Alfiansyah Aliasan Aliasan Aloysisa TenyDamayanti Indriastuti Alvonsus Rumampuk Amir Hidayat Andi Baso Sofyan A. P. Aniek Hartiwi Anis Zulfah Furoidah Anisatul Farida Anta Pratama Ginting Aprina Kuswardani Asiyah Handayanti Bambang Supriadi Bela Olivia Mareta Silaen Bobi Gusfianda Budi Haryono Carina Astrie Leony Wiyanda Des Alwine Zayanti Devi Indah Permatasari Dewi Novi Wardani Dirwan Maya Muchlis Dita Kharisma Mustikaningrum Dwi Wahyuningsih Dyah Intan Prismasari Eben Ezer Sihombing Eddy Noviana Eka susanti Eli Dwi Susanti Ernika Cahya Widayanti Evawaty Evawaty Evi Yuliza, Evi Evidamayanti, Evidamayanti Fabiola Luturmas Fadlin, Feri Fatiha Azka Ghassani Fersty Isna Kusumawardani Fimatu Rizka Erviani Fitri Maya Puspita Fitria Rahmawati Gideon Setyo Budiwitaksono Gideon Setyo Budiwitaksono Gun Karimata Sari Habibah Zilul Isnani Hairuni Indrasati Halimatus Sa’diyah Hamidah Hamidah Hasan Kamil Hermansyah Aziz I Ketut Mahardika Ida Ayu Putu Sri Widnyani Ika Nayla Rachmawati Indi Atma Ayudatami Irfan Gani Isna Damayanti Junaedi Yunding Karmila Damariani Radjak Kenny Chandra Kusuma Khairun Nisa Kuswaji Dwi Priyono Lazim. N Lazim. N Lisa Reny Oktara Luh Putu Ratna Sundari M. Syaikhul Umam Mahmudah Rizqi Amalia Masyita Haerianti Maulidiyah Dewi Sejati Maulita Maulita Mufidatul Faizah Muhammad Nasir Muhsin Muhsin Mulia Sari Mustangin Mustangin Nanda Nurarivikka Fauzi Novi Rizky Ramadhani Novi Rustiana Dewi Nur Insani Nuraida Nuraida Nurhasan Nurhasan Nuriman Nuriman NURUL AZIZAH Nurul Hikmatul Jannah Oki Dwipurwani Olly Norita Tetra Pramudya Dwi Aristya Putra Qurroti A’yunin Rafli Mulkan Mustaqim Rahmi Dwi Ariyani Rasty Sri Fadiah Ratna Tri Mindi Sari Ridi Arviansyah Rif’ati Dina Handayani Riki Hendri Hidayat Rini Indayani Riski Yani Rohmatul Husna Rosna Elfrina Sitompul Ruhmiyati Ruhmiyati Rumiyati Rumiyati Sakiinatus Sajadah Samsul Muarif Sandi Monica Rosalina Septiana Manda Sari Shyavara Aisyah Silvia Qaulina Damayanti Siti Azizah Susilawati SITI NATASYA MUNAWAROH Slamet Hariyadi Sri . Handayani Sri Astutik Sri Wahyuni Subiki Subiki Sudarti . Sulifah Aprilya Hariani Sunarhadi, M. Amin Supardi Supardi Supeno Supeno Superparwati Superparwati Sutarto Sutarto Swit Tanti Rahayu Ningsih Syetiel Maya Salamony Sylvia Rimbanita Purwanto Tini Wulandari Trapsilo Prihandono TYAS SUMARAH KURNIA DEWI Verry Ginoga W. WIYONO Wicaksono, Iwan Winda Ayu Wijayanti Yasrib Putranto Saban Yosua Mordekhai Hutabarat Yulizar Yusuf Yushardi Yushardi Zuhriyati Zuhriyati Zulfi Nasirotul’Uma Zulhadjri Zulhadjri