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Indrayuda Indrayuda
Universitas Negeri Padang
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Journal : Law and Economics

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The Role Of Experiential Marketing In The Development Of Minangkabau Cultural Tourist Destinations In Sijunjung Traditional Villages Evanita, Susi; Asri, Zul; Indrayuda, Indrayuda; Fahmi, Zul; Syofyan, Rita
Law and Economics Vol. 19 No. 1 (2025): February: Law and Economics
Publisher : Institute for Law and Economics Studies

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Abstract

The tourism industry has now become an important icon to introduce a region to domestic and international tourists. The growth of tourism provides an opportunity to have a positive impact on local communities, leading to economic development and improved welfare, especially around tourist destinations. The Sijunjung Traditional Village tourist destination, which is a cultural landmark of West Sumatra, features unique customs, culture and village landscapes that resemble traditional Minangkabau villages. The village's traditional houses, such as the Rumah Gadang, demonstrate a fusion of cultural elements while promoting cultural harmony. This area is part of the Ranah Minang Silokek Geopark development project which aims to preserve, restore and enhance the tourism sector to improve the local economy. This service is conducted through the Nagari Binaan (PPNB) development program of Padang State University through development initiatives such as training programs and mentoring sessions. These efforts are made to empower local communities, managers, creative economic actors, and cooperative management and members through local wisdom and cultural values to create an attractive cultural experience for tourists, encourage economic growth, and preserve cultural heritage.
Co-Authors Abdullah, Nagoor Meeara Afiatri Gelurena Afifah Asriati Agustina Agustina Agustina Ahmad Damhuri Aksara, Anggi Al-Syurgawi, Dahlia Alfhina Wahyu Rahmadaniah Amellia, Marisa Angge Pratiwi Vitri Anugrah Prima Insani Ardipal Ardipal Ariep Bijaksana Astutu, Fuji Aysah Nur Rahma Ayu Nara Sati Aziz, Nur Azizah Abdul Bunga Lovesky Bunga Maharani Bunga Naselia Chelina Dewi Dara Ardilla Darmawati Darmawati Darmawati Darmawati Dede Putri Perdani Della Natasia Gunita Piska Dendi Chairi Desfiarni Desfiarni Dewi Fiolinda Dibba Gazwami Diye Chania Dwi Witri Anggraini Efriyanti, Dian Rahma Eke Febrianti Elida elida elida Ella Miftah Aulia Endang Nuryani Esy Maestro Eva Pauziah Fadhila Saktia Feby Try Rahmanda Fingki Novi Arsita Fitrah Hayati Fitri, Levina Frisilia Yulisianti Fuby Candani Fuji Astuti Fuji Astuti Fuji Astuti Geby Citra Arifin Gitmiwati Gitmiwati Gusnia hadi, Harisnal Hafizatul Ismi Hana Shilfia Iraqi Handayani, Bella Fitri Hasanuddin WS Helfira Helfira Hendri Yusuf Herlinda Mansyur Hestilia, Wina Hidayatunnisa Hidayatunnisa Husna Febri Andika Putri I Made Sukartha Idol Fatria Ildiea Fitri Indah Novita Sari Indri Mayangsari Intan Milanda Intan Sani Ashari Junita Fitri Kassim, Rezian-na Muhammed Lanifa, Rani Lidya Indrawati Liza Azoni Lola Murnianti Maidilla Siska Putri Mardiana - Marzam Marzam Marzam Marzam Maya Endah Rahayu Meisa Adila Meizul Ofriananda Mia Fahmiati Miftahul Rizka Mohd. Effindi Samsudin Muhammad Afif Nashiwa Natania Salsabilla Nawai, Nasru Syazwan Nela Majesti Nerosti Nia Putri Jelita Nia Rahmadani Niken Ayu Astuti Nindi Aulia Safira Ningsih, Lisa Wahyu Nor, Mohad Anizu Mohd Novelis, Puput Nurhana Nurhana Nurul Annisa Syafwan Nurul Intan Pratiwi Oktania, Rahma Pebrina Sapitri Poppy Lisafri Yolanda Prihan Pangemba Puti Aryanti Soleha Putri Amriana Putri Aulia Rahmawati Putri Novrialni Putri Yunengsih Putri, Clara Putri, Resha Gustina Quinta Dianda Voneline Radisma Suziyanti Rahim, Mohamad Rahizam Abdul Rahmadani, Fauziah Rahmadani, Sherina Pasma Rahmat Adriyanto Rahmat Hidayat Rahmi Ul Fadhilah Raju Gunawan Rama Dona E Rana Arisma Valeves Rani, Destia Ranti Lestari Ratih Riau Khasanah Raudhatul Fadillah Regia Amelia Putri Resha Gustina Putri Reza Trinanda Rini Suardi Rita Syofyan Rizka Annisa Rizka Janarsi Rizki Kurniaty Samsuddin, Mohd Effindi Samsudin, Hazim Sandika Sadema, Ayu Sari, Maya Novita Sari, Nurima Sevi Sovia Shamsuddin, Mohd Effindi Bin Shapie, Muhamad Nizam Mohamad Shinta Jayanti Shintia, Newahyu Jamalika Silvani, Shindy Siti Aisyah Jasmin SITI KHODIJAH Sonia, Uthi Sri Muryenti Suci Okta Rahmadani Susi Evanita Susi Evanita Susmiarti Syafitri, Mahdalena Syafriandi Syafriandi Syahrel Syahrel Syofyan, Rita Tiara Virginia Aulia Tulus Handra Kadir Tuttriana Tuttriana Ukie Winaranti Vincent Parnabas Virginia Aulia, Tiara Viska Nanggita Vuja Syafrianti Alhidayah Wahyuni, Irfi Sri Widya Novitri Wilya Aryana Putri Wina Hestilia Wina Hestilia Windi Novrianti Yeni Yeni Yenni Rahmah Yoni Sesilia Yos Sudarman Yosi Dwi Zulniati Yuliasma Yuliasma Yusman, Ahmad Fauzan Zora Iriani Zul Asri Zul Fahmi