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Dewi Indriani
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Journal : Bogor Hospitality Journal

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ANALISIS PENGELOLAAN WISATA BERBASIS CHSE SEBAGAI DESTINASI WISATA PASCA PANDEMI DI PANTAI BALEKAMBANG MALANG Gilang Sandhubaya; Ayu Fitriatul ‘Ulya; Rulli krisnanda; Dewi Indriani
Bogor Hospitality Journal Vol 7 No 2 (2023): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v7i2.103

Abstract

The Ministry of Tourism and Creative Economy has issued directives to regions in Indonesia to adhere to the CHSE protocol standards, namely Cleanliness, Health, Safety & Environment Sustainability, in order to curb the spread of Covid-19 in Indonesia, particularly in the tourism sector . The purpose of implementing CHSE-based tourism destination management is to formulate operational tourism strategies that can be implemented in affected areas, including South Malang such as Balekambang Beach in Malang Regency. The research method used is SWOT analysis using the ISTA (Indonesia Sustainable Tourism Award) assessment indicators. Regulated by Minister of Tourism Regulation No. 14, ISTA outlines sustainable destinations. Balekambang Beach will be evaluated using ISTA assessment indicators to identify existing criteria in terms of infrastructure, organization, and supporting facilities. Any deficiencies can be developed or improved upon. The analysis of strengths, weaknesses, opportunities, and threats is based on SWOT analysis. The tourism management at Balekambang Beach falls within quadrant 1 (+, +), indicating a strong and progressive situation. The necessary strategy to be implemented is to maintain and create operational patterns based on sustainable health protocols. The implementation of an aggressive strategy (SO) focusing on marketing and broad segmentation is still feasible, although Balekambang Beach has a low level of competitiveness.
Co-Authors A. Hawariah Aditya Saputra Adriani Suwito Ainun Islamiati Ambar Dwi Retnoningrum Ambariyanto Ambariyanto Anam, Mochammad Musafaul Andi Muhammad Abdi Andzala Cahyani Anggraeni, Wini Aqbar, Khaerul Arngo, Lawr Arvitra, Abyan Atussolihah, Mar Awal Rifai Ayu Fitriatul ‘Ulya Azwar Azwar Azwar, Azwar Bachtiar, M. Yudha Yusuf Eka Bahrudin, Febrian Alwan Bhisma Murti Bulan, Yunita Embong Bunawas Bunawas Cosr, Rey Damasra, Siska Deg , Alex Dewi, Lanti Retno Diajeng Laily Hidayati Djatnika Dwi Asri Efriza Efriza Gilang Sandhubaya Harniah, Harniah I Gede Suwetja Ike Nurrochmawati Imam Mursyid Irmayanti Irmayanti Jamaluddin Jamaluddin Jamilus Jamilus Jasiah Jasiah Johan A.E Noor Khaerul Aqbar Krisnanda, Rulli Kumala Dewi, Dinda Kusumaningrum, Remita Yuli Lharasati Dewi Lutfiah Dinda Amaliah Amir Manullang, Jhon Lamposma Mogi, Amelia Haness Moh. Ali Muhammad Muhammad Muhshi, Adam Mukhlas Ansori Mulyanti, Nasywa Dewi Munira Munira, Munira Murtadlo, Ghulam Mutahharah, Mutahharah Nabilah Al Azizah Nazihah, Wardah Nupiah, Alhusna Pahmi Pahmi Patuti, Asnawati Prayudhi, Risa Puji Lestari, Marsela Qadrijati, Isna Rahmat Rahmat Rifai, Awal Risdayani, Risdayani Rosmita Rosmita, Rosmita Rudy Hadi Kusuma Rulli krisnanda Sabrina, Arzendy Berlian Sari, Desi Rismala Sefrina Rukmawati Silmiah, Fitri Nur Indah Sirajuddin Sirajuddin Solly Aryza Sri Reski Wahyuni Nur Sri Wahyuni Suarti Djafar Suryani, Aisyah Susanti, Riri Titin Ratnaningsih Tri Retniningsih Tri Retnoningsih Ujang jamaludin, Ujang Ventje Ilat Virginia, Kezia Wildan Taufik Zulfahmi, Ibnu Fadli