Article Per Year (5 Year)
p-Index From 2021 - 2026
8.913
P-Index
This Author published in this journals
All Journal Eksos LPPM MBIA Jurnal Ilmiah Edunomika (JIE) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Populer: Jurnal Penelitian Mahasiswa Jurnal Bisnis Manajemen dan Akuntansi Journal of Student Research Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Kreatif dan Inovasi Jurnal bintang manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Manajemen Kreatif Jurnal Journal of Management and Creative Business Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Master Manajemen JURNAL ILMIAH PENELITIAN MAHASISWA Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Pemimpin Bisnis Inovatif Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Demokrasi: Jurnal Riset Ilmu Hukum, Sosial dan Politik Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceedings Law, Accounting, Business, Economics and Language (LABEL)
Esti Dwi Rahmawati
Universitas Duta Bangsa Surakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

Published : 72 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 72 Documents
Search

 1   2   3   4   5 
Peran Self Control dalam Memoderasi Pengaruh Shopping Lifestyle dan Discount terhadap Impulse Buying Oktafianis Oktafianis; Esti Dwi Rahmawati; Khabib Alia Akhmad
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1129

Abstract

This research aims to determine the influence of shopping lifestyle and discounts on impulse buying among Shopee users in the Solo Raya area through the moderating variable self-control. This research uses quantitative methods. The population in this study were Shopee users in Solo Raya and had made purchases at Shopee in the last 3 months. The sampling technique in this research used purposive sampling with 97 samples. Data collection is carried out online via Google Forms. Data analysis in this research used SEM (Structural Equation Modeling) via SmartPLS 4.0 software. The results of this research show that shopping lifestyle and discounts have a significant effect on impulse buying. The results of the self-control moderation analysis are able to moderate (strengthen) the influence of lifestyle shopping and discounts on impulse buying among Shopee users in the Greater Solo area.
Pengaruh Motivasi terhadap Kinerja Karyawan dengan Employee Engagement sebagai Variabel Intervening di Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Kota Surakarta Atala Cindy Fatya; Esti Dwi Rahmawati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1157

Abstract

The purpose of this study is to determine the influence of motivation on employee performance through employee engagement as an intervening variable in the Surakarta City Investment and One-Stop Integrated Services Office. The sampling method used saturated sampling with a total of 58 respondents. Data collection was carried out by distributing a questionnaire at the Surakarta DPMPTSP office. The analysis technique uses PLS (Partial Least Square) with the SmartPLS 3.0 program. The results of the study show that motivation has a positive and insignificant effect on employee performance, employee engagement has a positive and significant effect on employee performance, motivation has a positive and significant effect on employee engagement, and employee engagement can mediate the influence of motivation on employee performance.
Pengaruh Promosi Penjualan, Tampilan Toko Terhadap Pembelian Impulsif Pada Matahari Departement Store Solo Grand Mall Olivia Stephanie Sarwono Putri; R. Taufiq Nur Muftiyanto; Esti Dwi Rahmawati
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1184

Abstract

Dalam menghadapi persaingan bisnis ritel yang semakin ketat, sangat penting untuk mengembangkan strategi yang dapat menarik lebih banyak perhatian pembeli terhadap produk. Penelitian ini bertujuan untuk menilai dampak promosi penjualan dan tampilan toko terhadap pembelian impulsif. Sampel yang digunakan terdiri dari 97 konsumen yang berbelanja di Matahari Departement Store Solo Grand Mall. Variabel yang diteliti mencakup promosi penjualan, tampilan toko, dan pembelian impulsif. Data primer dikumpulkan melalui kuesioner dan dianalisis dengan menggunakan metode Structural Equation Modeling-Partial Least Square (SEM PLS) serta SmartPLS 4.0. Hasil penelitian mengungkapkan bahwa promosi penjualan dan tampilan toko memiliki pengaruh positif dan signifikan terhadap pembelian impulsif.
4D Marketing Mix Terhadap Keputusan Pembelian pada Shopee di Kota Surakarta Dewi Aprilia Nugraheni; Esti Dwi Rahmawati; Agus Suyatno
Master Manajemen Vol. 2 No. 3 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i3.480

Abstract

This research aims to analyze the influence of disruption, diffusion, digitalization, and de-siloage on purchasing decisions. This research uses a primary data collection method, namely by distributing questionnaires where the population in this research is Shopee users in Surakarta City. Sampling in this study used a non-probability sampling technique using purposive sampling. With a sample size of 100 respondents. The analysis method is multiple linear regression analysis using SPSS 25 software. The results of this research show that disruption has a positive and significant effect on purchasing decisions, diffusion has a positive and significant effect on purchasing decisions, digitalization has a positive and significant effect on purchasing decisions, and de-siloage has a positive effect and significant to purchasing decisions.
Analisis Keputusan Pembelian Produk Wardah melalui Celebrity Endorsement dan Kualitas Produk Riski Apriani; Esti Dwi Rahmawati; Agus Suyatno
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 3 (2024): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i3.3032

Abstract

The pace of the cosmetics/beauty product industry in Indonesia increases every year. In Indonesia there are several beauty product brands such as: Wardah, Sariayu, MS Glow, Emina, Somethinc, Avoskin, Lacoco, Azarine, PS Glow, Dear Me Beauty, Y.O.U Beauty, Purbasari, Scarlett Whitening, Madame Gie, Make Over. This research aims to analyze celebrity endorsement and product quality on purchasing decisions for Wardah products. The data used is primary and secondary data. The data collection method uses a questionnaire via Google Form. The analysis technique uses the Structural Equation Modeling-Part Least Square (SEM-PLS) method. The sampling technique uses a non-probability technique with purposive sampling type. A sample of 97 respondents was obtained. The data processing technique uses the SmartPLS 4.1 program. The variables in this research are the independent variables, namely celebrity endorsement and product quality, and the dependent variable, namely purchasing decisions. The research results show that celebrity endorsement has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions.
Motivasi dan Disiplin: Kunci Produktivitas Kerja di Dinas Lingkungan Hidup Kota Surakarta Aprilia Widya Cahyaningrum; Esti Dwi Rahmawati; Khabib Alia Akhmad
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 2 No 4 (2024): Agustus
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v2i4.336

Abstract

This research aims to analyze the role of motivation and work discipline on work productivity at the Environmental Office. The population in this study comprises all employees of the Environmental Office, and the sample size used in this study is 51 respondents. The variables used in this research are work discipline, work productivity, and motivation. The data used in this study is primary data. The data collection method employed is a questionnaire. The data analysis technique used is Structural Equation Modeling-Partial Least Square (SEM-PLS) with SmartPLS 4.0. The results of this study indicate that motivation has a positive and significant effect on work productivity, and work discipline has a positive and significant effect on work productivity.
PERILAKU KONSUMTIF MAHASISWA: PERAN LITERASI KEUANGAN DAN ELECTRONIC WALLET Siti Maryam; Esti Dwi Rahmawati; Taufiq NM
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 2 No 4 (2024): Agustus
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v2i4.384

Abstract

This research aims to strengthen and prove whether financial literacy can influence students' consumptive behavior. The use of e-wallet technology will also be examined to see how much influence it has on student consumption behavior with lifestyle as a moderating variable. The respondents for this research were 91 students. Data was collected using a questionnaire and analyzed using the SmartPLS 4.0 program with an outer model to assess validity and reliability, and an inner model to see the predictive power of the structural model. The results of research based on calculations using SEM-PLS show that financial literacy has a positive and not significant influence on consumer behavior, electronic wallet has a positive and significant influence on consumer behavior, financial literacy has a positive and not significant influence on consumer behavior with lifestyle as a moderator, electronic wallet has an influence Positive and Significant on Consumptive Behavior with Lifestyle as a Moderation. The implication of this research is that the application of low financial literacy and high use of electronic wallets causes high consumer behavior of students with their consumptive lifestyle. Students should apply financial literacy knowledge and be wiser in using electronic wallets in order to reduce consumer behavior and consumptive lifestyles.
KINERJA PEGAWAI DISADMINDUKCAPIL SURAKARTA: ANALISIS LINGKUNGAN KERJA DAN MOTIVASI Sukma Bayu; Esti Dwi Rahmawati; Khabib Alia Akhmad
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 2 No 4 (2024): Agustus
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v2i4.397

Abstract

This study aims to analyze the performance of employees at the Department of Population and Civil Registration in the City of Surakarta, influenced by the work environment and motivation. The population in this study consists of all employees of the Department of Population and Civil Registration in the City of Surakarta, with the sample criteria being temporary employees (TKPK) who have worked for more than 6 months, resulting in a total sample of 49 employees. The data used in this study includes both primary and secondary data, collected through observation, interviews, and questionnaires. The analysis technique employed is Structural Equation Modeling-Partial Least Square (SEM-PLS) and the data processing technique uses the SmartPLS4 program. The results of this study indicate that the work environment has a positive but not significant effect on employee performance, while motivation has a positive and significant effect on employee performance.
TEORI PERILAKU PEMBELIAN BERULANG (STUDI KASUS TIKTOK SHOP) Hidayatulloh, M. Syarif Hidayatulloh; Indra Hastuti; Esti Dwi Rahmawati
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 7 No. 7 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v7i7.5105

Abstract

ABSTRAKPenelitian ini bertujuan mengidentifikasi pengaruh keterikatan kebiasaan dan keterikatan emosional terhadap pembelian ulang di TikTok Shop, dengan mempertimbangkan niat beli ulang sebagai variabel penengah. Penelitian ini menggunakan sampel dari orang yang telah melakukan pembelian berulang di TikTok Shop. Variabel yang digunakan adalah keterikatan kebiasaan, keterikatan emosional, niat beli ulang, dan pembelian ulang. Data dikumpulkan melalui observasi dan kuesioner. Teknik analisis menggunakan metode Structural Equation Modeling-Part Least Square (SEM-PLS) dengan program SmartPLS4. Hasil penelitian menunjukkan bahwa keterikatan kebiasaan dan keterikatan emosional berpengaruh positif dan signifikan terhadap niat beli ulang dan pembelian ulang. Niat beli ulang juga berpengaruh positif dan signifikan terhadap pembelian ulang serta memediasi pengaruh keterikatan kebiasaan dan keterikatan emosional terhadap pembelian ulang.Kata Kunci : Keterikatan Kebiasaan, Keterikatan Emosional, Niat Beli Ulang, Pembelian Ulang, SmartPLS4 ABSTRACTThis study aims to identify how habit attachment and emotional attachment influence repeat purchases on TikTok Shop, considering repurchase intention as a mediating variable. By understanding the factors that influence consumers to make repeat purchases on TikTok Shop, this research aims to provide valuable insights for TikTok Shop management in designing more effective marketing strategies to enhance customer loyalty. The sample consists of people who have made repeat purchases on TikTok Shop. The variables used in this study include habit attachment, emotional attachment, repurchase intention, and repeat purchase. Data collection methods include observation and questionnaires, using both primary and secondary data. The analysis technique employs Structural Equation Modeling-Part Least Square (SEM-PLS) with the SmartPLS4 program. The results show that habit attachment positively and significantly influences repurchase intention and repeat purchase, emotional attachment positively and significantly influences repurchase intention and repeat purchase, and repurchase intention positively and significantly influences repeat purchase. Repurchase intention also positively and significantly mediates the relationship between habit attachment and repeat purchase, as well as between emotional attachment and repeat purchase.Keywords : Habbittual Attachment, Emotional Attachment, Repurchase Intention, Repeat Purchase, SmartPLS4
Analisis Pengendalian Persediaan Bahan Baku Terhadap Efektivitas Persediaan Produk Pudya, Yehezkiel Narhendra; Indra Hastuti; Esti Dwi Rahmawati
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 7 No. 7 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v7i7.5106

Abstract

ABSTRAK Tujuan penelitian ini untuk meningkatkan efisiensi pengendalian persediaan dan perencanaan produksi, yang pada akhirnya akan mendukung peningkatan efektivitas persediaan produk dan kinerja operasional perusahaan secara keseluruhan. Peneliti yang menggunakan pendekatan kualitatif memahami bahwa mereka adalah instrumen utama dalam proses penelitian ini, dan mereka memiliki asumsi tentang deduktifnya pengujian teori, perlunya membangun perlindungan terhadap bias, serta kemampuan untuk mengontrol alternatif atau penjelasan kontrafaktual. Meskipun fokus pada deskripsi dan interpretasi, penelitian kualitatif juga memungkinkan untuk menghasilkan temuan yang dapat digeneralisasi dan direplikasi. Data yang digunakan dalam penelitian ini merupakan data primer dan sekunder yang metode pengumpulan datanya menggunakan observasi, wawancara, analisis data, reduksi data, dan dokumentasi. Teknik analisis menggunakan metode EOQ (Economic Order Quantity) dan menggunakan POM Forecasting. Secara keseluruhan, pengendalian persediaan bahan baku di PT. Batik Danar Hadi telah berjalan cukup efektif dengan penerapan metode-metode yang tepat seperti EOQ. Metode ini membantu perusahaan menentukan jumlah pesanan optimal, mengurangi biaya penyimpanan dan pemesanan, serta meningkatkan efisiensi operasional. Hasil peramalan juga memberikan gambaran tentang akurasi model yang digunakan, dengan ukuran-ukuran kesalahan seperti Bias, MAD, MSE, dan MAPE yang rendah menunjukkan bahwa model peramalan memiliki ketepatan yang baik dalam memprediksi nilai aktual. Kata Kunci : Pengendalian Persediaan Bahan Baku, Perencanaan Produksi, Economic Order Quantity, POM Forecasting ABSTRACT The aim of this research is to increase the efficiency of inventory control and production planning, which will ultimately support increasing the effectiveness of product inventory and the company's overall operational performance. Researchers who use a qualitative approach understand that they are the primary instrument in the research process, and they have assumptions about the deductiveness of theory testing, the need to build in safeguards against bias, and the ability to control alternative or counterfactual explanations. Although focused on description and interpretation, qualitative research also allows for the production of findings that can be generalized and replicated. The data used in this research is primary and secondary data whose data collection methods use observation, interviews, data analysis, data reduction and documentation. The analysis technique uses the EOQ (Economic Order Quantity) method and uses POM Forecasting. Overall, raw material inventory control at PT. Danar Hadi Batik has worked quite effectively with the application of appropriate methods such as EOQ. This method helps companies determine optimal order quantities, reduce storage and ordering costs, and increase operational efficiency. The forecasting results also provide an idea of the accuracy of the model used, with low error measures such as Bias, MAD, MSE, and MAPE indicating that the forecasting model has good accuracy in predicting actual values. Keywords : Raw Material Inventory Control, Production Planning, Economic Order Quantity, POM Forecasting
Co-Authors Abdul Azis Abu Prabowo Agus Suyatno Agus Suyatno Ainaro Adi Sutomo Akhmad, Khabib Alia Alfania Ananda Putri Amanda Yuniarta Amanda Yuniarta Ana Arum Janah Ana Arum Janah Anita Nurul Cahyani Annasya Al Sadhilla Aprilia Prihartini Aprilia Widya Cahyaningrum Atala Cindy Fatya Azizah Qoirotu Fadhillah Chandra Gita Damar Putranto Dewi Aprilia Ningtias Dewi Aprilia Nugraheni Dinnova Ryo Kristanto Dyah Sugandini Efi Pertiwi Rahayu Enik Tri Afrika Evi Elisanti Fani Anisa Rahmawati Fauzan Muflih Prakoso Febyola Puspa Dewani Habib Fajar Aditya Haris Novy Admadianto Haris Novy Admadianto Hasanudin Hasanudin Hasanudin Hasanudin Hidayatulloh, M. Syarif Hidayatulloh Ica Fadya Listyani Indra Hastuti Indra Hastuti Indra Hastuti Intan Isra’ Nur Laily Brilian Intana Wahyu Putri Irwanda Ardhi Wijaya Ismi Munfarida KHABIB ALIA AKHMAD Kurniasih Kurniasih Latifatun Nikmah M. Yogi Riyantama Isjoni Melani Alifia Monica Farissa Zain Monyka Dayu Astuti Muftiyanto, Taufiq Nur Muhammad Annang Fahmi Roziq Muhammad Irhas Effendi, Muhammad Irhas Muhammad Zulfikar R Munawaroh - Nadia Arbila Oresta Nissa Gayuh K Nissa Gayuh K Nugraheni Dama Rasintha Nugroho, Yoseph Adi Nur Fajar Ali Maulana Nur Hadi Nurullia Rizkyani Oktafianis Oktafianis Olivia Stephanie Sarwono Putri Pudya, Yehezkiel Narhendra Puji Mulyati Putri Intan Prastiwi Rahajeng Arundati Rahmat Subagyo Rahmawati Setiyani Ratna Ariyanti Rayhan Gunaningrat Ridwan Faizal Ramdhani Riski Apriani Risma Nur Pratiwi Rista Matdiasih Rita Haju Kaesti Sarah Fadila Sarah Fadila Sarah Fadila Shalli Habiibika Baaq Shalli Habiibika Baaq Shalli Habiibika Baaq Silvia Putri Riswardani Singgih Purnomo Siti Maryam Sukma Bayu Sumarah Budi Santoso Syahri Romadhon Taufik Nur Muftiyanto Taufiq NM Taufiq Nur Muftiyanto Tiara Kartika Sari Vitaloka Martha Maharani Wiedy Rahmawati Wiedy Rahmawati Wina Yuniarti Yulia Aji Puspitasari Yulianti Wardaningtri Yuni Istanto Zakina Eva C Zakina Eva C